艾媒咨询｜赵一鸣零食店消费行为洞察及行业趋势报告（2024）

2023年中国零食集合店市场规模为809亿元，预计2027年有望达到1547亿元。其中，赵一鸣零食成为高知名度品牌，截至2024年6月，赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告（2024）》数据显示，商品品质好（56.6%）和商品种类多（49.2%）是消费者选择赵一鸣零食的主要原因；赵一鸣零食店的消费者在购买零食时展现出多样化的偏好，熟食特产以64.9%的购买率位居榜首，其次是调味面制品（46.5%）；此外，消费者指出赵一鸣零食店存在店内知名品牌零食较少（60.8%）和店面分布过于集中（59.4%）的问题。通过直供模式与数智化仓配体系，赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境，赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战，需在激烈竞争中寻找差异化定位，加强品牌建设。
The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest "Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts.

艾媒咨询 | 2024-2025年中国零食集合店市场分析及发展趋势报告

随着人们生活水平的提高，对零食的需求也在增加。特别是在年轻人群中，零食已经成为他们日常消费的一部分。新兴的消费群体和消费观念为零食集合店这一创新业态的发展提供了巨大机会和包容性。2023年，中国量贩零食赛道进入高速发展期。零食集合店竞争趋向白热化，各品牌“跑马圈地”式的兼并和收购行为日益增多，门店数量不断增长。截至2023年10月，中国零食集合店门店数量已经突破2.2万家。iiMedia Research（艾媒咨询）数据显示，2023年中国零食集合店市场规模为809亿元，预计2025年有望达到1239亿元。
With the improvement of people's living standards, the demand for snacks is also increasing. Especially among young people, snacks have become a part of their daily consumption. The emerging consumer groups and consumption concepts provide enormous opportunities and inclusiveness for the development of snack collection stores. In 2023, China's mass selling snack track entered a period of rapid development. The competition among snack collection stores is fierce, with an increase in mergers and acquisitions of various brands, and a continuous increase in the number of stores. As of October 2023, the number of snack collection stores in China has exceeded 22000. According to data from iiMedia Research, the market size of Chinese snack collection stores in 2023 was 80.9 billion yuan, and it is expected to reach 123.9 billion yuan by 2025.

艾媒咨询｜2023-2024年中国零售行业发展趋势报告

调研数据显示，2012-2023年中国仓储会员超市行业市场规模始终保持在200亿元以上，2023年同比增长8.7%；2022年中国便利店行业市场规模达4237亿元，同比增长10.5%；2023年中国零食集合店市场规模为809亿元，截至2023年10月，中国零食集合店门店数量已经突破2.2万家。
艾媒咨询分析师认为，随着社会物质生活愈发丰富，消费者购物的关注点不再局限于产品的品质，逐渐对个性化的产品和服务展现出越来越多的需求。
Research data shows that the market size of China's warehousing member supermarket industry has remained above 20 billion yuan from 2012 to 2023, with a year-on-year growth of 8.7%. In 2022, the market size of China's convenience store industry reached 423.7 billion yuan, with a year-on-year growth of 10.5%; The market size of China's snack collection stores in 2023 was 80.9 billion yuan. As of October 2023, the number of snack collection store stores in China has exceeded 22000.
iiMedia Research analysts believe that With the increasing richness of material life in society, consumers are no longer limited to the quality of their products when shopping, but gradually show an increasing demand for personalized products and services.

艾媒咨询｜2024-2025年中国水产行业现状及消费趋势洞察报告

近年来，中国水产行业正以稳健的步伐向前发展，其产业规模持续扩张，产量快速提升，展现出强劲的增长势头和广阔的发展前景。数据显示，2015-2023年中国水产品总产量逐年递增，2023年达7116.24万吨，水产品已成为居民膳食结构中的重要组成部分，水产消费从“温饱型”向“品质型”转变。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国水产行业现状及消费趋势洞察报告》数据显示，在水产品品类选择中，71.5%消费者常购买生鲜/冷冻水产品，生鲜/冷冻水产品品类仍在消费者选择中占据主导地位。即食零食类为消费者最常选购的深加工水产品品类，占比75.3%，在市场上占比中拥有一定的优势空间。如今，中国水产养殖企业多以分散的个体经营模式为主，大型企业较少，市场集中度低。与此同时，水产类预制菜已渐成水产品消费的新途径，行业品牌意识觉醒加速。企业应加快布局或跨界布局水产行业细分领域，朝品牌化、专业化方向发展；同时，进一步加快转型升级，推进智慧水产养殖，开展数字渔业示范，大力发展优质、特色、绿色、生态的水产品。
In recent years, China's fishery industry is developing at a steady pace, its industrial scale continues to expand, the output is rapidly increasing, showing a strong growth momentum and broad development prospects. Data show that the total output of aquatic products in China increased year by year from 2015 to 2023, reaching 71,162,400 tons in 2023, aquatic products have become an important part of the residents' dietary structure, and aquatic consumption has changed from "subsistence" to "quality". According to the latest Research Report 2024-2025 China's fishery industry status and consumption trend insight report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, in the choice of aquatic products, 71.5% of consumers often buy fresh/frozen aquatic products, and fresh/frozen aquatic products still occupy a dominant position in consumer choice. Ready-to-eat snacks are the deep-processed aquatic products most frequently purchased by consumers, accounting for 75.3%, which has a certain advantage in the market. Nowadays, Chinese aquaculture enterprises are mainly based on decentralized individual business model, with fewer large enterprises and low market concentration. At the same time, aquatic prefabricated dishes have gradually become a new way of aquatic product consumption, and the awakening of industry brand awareness has accelerated. Enterprises should speed up the layout or cross-border layout of the aquatic industry segmentation field, towards the direction of branding and specialization. At the same time, further accelerate the transformation and upgrading, promote smart aquaculture, carry out digital fishery demonstration, and vigorously develop high-quality, unique, green and ecological aquatic products.

艾媒咨询｜2023年中国无骨鸡爪消费市场研究报告

2023年无骨鸡爪市场在消费回暖背景下迅速发展。2024年1月11日，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布了《2023年中国无骨鸡爪消费市场研究报告》，报告显示，2023年中国无骨鸡爪行业线上市场规模为49.8亿元，同比增长16.5%，2028年其市场规模有望达77.6亿元。在“宅经济”和快节奏的现代生活等多重影响下，无骨鸡爪消费场景逐渐增多，行业将持续扩容。在C端市场，无骨鸡爪的发展潜力巨大，线上渠道如抖音等在品牌推广与消费转化方面表现优秀。无骨鸡爪食品行业产品质量存在参差不齐的现象，未来随着企业竞争白热化，无骨鸡爪市场将进入平稳发展阶段，高品质、多种类、全渠道发展的高性价比产品更能脱颖而出。为保持竞争优势，企业需关注产品质量、品牌建设和销售渠道的拓展。
In 2023, the boneless chicken feet market developed rapidly in the context of consumption recovery. On January 11, 2024, iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, released the Research Report on China's boneless Chicken feet Consumption Market in 2023, which showed that the online market size of China's boneless chicken feet industry in 2023 was 4.98 billion yuan, an increase of 16.5%. Its market size is expected to reach 7.76 billion yuan in 2028. Under the multiple influence of the "house economy" and the fast-paced modern life, the consumption scene of boneless chicken feet has gradually increased, and the industry will continue to expand. In the C-end market, the development potential of boneless chicken feet is huge, and online channels such as Douyin perform well in brand promotion and consumption transformation. The product quality of the boneless chicken feet food industry is uneven, and in the future, with the fierce competition among enterprises, the boneless chicken feet market will enter a stage of stable development, and the cost-effective products with high quality, multiple types and all-channel development will stand out. In order to maintain a competitive advantage, enterprises need to focus on product quality, brand building and the expansion of sales channels.

艾媒咨询｜2024年中国新春礼盒消费者行为洞察报告

随着人们对节日仪式感的愈加重视和送礼需求的不断赠长，中国新春礼盒行业正迎来新的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国新春礼盒消费者行为洞察报告》数据显示，2018-2023年中国礼物经济产业市场规模从8000亿元增至12998亿元，呈逐年递增趋势；预计2027年中国礼物经济市场规模将增至16197亿元。近年来，从零食坚果到服装配饰，从文创产品到老字号品牌，众多国货品牌纷纷披上国潮风、兔年生肖等元素的外衣，推出“国潮”系列商品，吸引了一众年轻消费者。随着国民文化自信的不断增强，消费市场国潮趋势将日益明显。从购买产品种类来看，消费者对健康与养生需求的增加，进一步促进了新春礼盒行业在产品健康化的创新与发展。
As people pay more attention to the sense of festival ceremony and the continuous demand for gifts, China's New Year gift box industry is ushering in new opportunities for development. According to the latest "2024 Chinese New Year Gift Box Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry from 2018 to 2023 increased from 800 billion yuan to 1,299.8 billion yuan, showing an increasing trend year by year; It is estimated that the market size of China's gift economy will increase to 1,619.7 billion yuan in 2027. In recent years, from snack nuts to clothing accessories, from cultural and creative products to time-honored brands, many domestic brands have been covered with the national tide wind, rabbit zodiac and other elements of the coat, launched the "national tide" series of goods, attracting a large number of young consumers. With the continuous enhancement of national cultural confidence, the trend of consumer market will become increasingly obvious. From the perspective of the types of products purchased, the increase in consumer demand for health and wellness has further promoted the innovation and development of the New Year gift box industry in product health.

艾媒咨询｜2024-2025年中国宠物行业运行状况及消费市场监测报告

随着社会的发展以及养宠观念的不断推广普及，高成长性的宠物行业已成为市场蓝海。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国宠物行业运行状况及消费市场监测报告》数据显示，2023年中国宠物经济产业规模达5928亿元，保持积极增长态势，预计到2028年市场规模有望达到11500亿元。艾媒咨询分析师认为，宠物具有强烈的情感属性，强烈的情感联系促使宠物主在宠物身上投入更多的时间和金钱，从日常喂养、健康护理到娱乐玩具、服装配饰，宠物消费市场的潜力被极大地激发。未来，随着人们对宠物情感价值的进一步认可和消费能力的提升，宠物行业有望持续繁荣，成为消费市场中不可忽视的重要力量。
With the advancement of society and the continuous promotion and popularization of the concept of pet keeping, the high-growth pet industry has emerged as a blue ocean in the market. According to the latest "Report on the Operation Status and Consumer Market Monitoring of China's Pet Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's pet economy industry reached 592.8 billion yuan, maintaining a positive growth trend, and the market size is expected to reach 115 billion yuan by 2028. Analysts from iiMedia Consulting believe that pets have strong emotional attributes, and the strong emotional connection encourages pet owners to invest more time and money in pets. From daily feeding and health care to entertainment toys and clothing accessories, the potential of pet consumption market is greatly stimulated. In the future, with people's further recognition of the emotional value of pets and the improvement of consumption power, the pet industry is expected to continue to prosper and become an important force that cannot be ignored in the consumer market.

艾媒咨询 | 2023年中国果干蜜饯产品市场研究报告

随着生活质量的提高，消费者对食品的口味需求多元化、营养均衡化，推动中国休闲食品产业规模进一步增长，带动了细分市场的快速发展。iiMedia Research（艾媒咨询）数据显示，2022年中国果干蜜饯市场规模达 1102亿元，2025年有望达2460亿元。

艾媒咨询 | 2024年中国新经济行业全景解读

2023年，当人人都在抱怨生意难做时，为何有的企业能够逆流而上，实现业绩的数倍增长？在同样的市场环境下，是什么让这些企业脱颖而出，成为行业的翘楚？面对同样的挑战和困难，他们是如何找到突破口，实现跨越式发展的？2024年，站在旧年新岁的交汇点，我们需要回顾过去，展望未来。
2024年1月12日，艾媒咨询CEO兼首席分析师张毅受邀出席本次活动，现场发布了《2024年中国新经济行业全景解读》，并结合艾媒长期的监测研究，用数据说话，围绕“逆势·变革·破局”的角度，对新经济行业展开详细的分析解读，直击品牌价值，共同展望未来新经济行业发展趋势。
In 2023, when everyone is complaining about the difficulty of doing business, why can some companies go against the tide and achieve several times the growth of performance? What makes these enterprises stand out and become industry leaders in the same market environment? How did they find a breakthrough and achieve leapfrog development in the face of the same challenges and difficulties? In 2024, standing at the intersection of old and new years, we need to look back on the past and look forward to the future.
On January 12, 2024, Zhang Yi, CEO and Chief Analyst of iMedia Consulting, was invited to attend the event and released the "2024 China's New Economy Industry Panorama Interpretation" on site. Based on iMedia's long-term monitoring and research, he used data to analyze and interpret the new economy industry in detail from the perspective of "going against the trend, changing, and breaking through the situation", directly targeting brand value, and jointly looking forward to the future development trend of the new economy industry.

艾媒咨询｜2024年中国春季节令糕点及粽子消费趋势分析报告

2月26日，艾媒咨询分析师受邀出席由中焙糖协和Bakery China主办的【焙烤新国潮×礼好端午】春季节令糕点产业发展论坛，并在活动现场发布了《2024年中国春季节令糕点及粽子消费趋势分析报告》。随着节日庆祝常态化，中国消费者对于礼物消费的态度和观念逐渐改变，更加重视日常生活中情感实质的传达，礼物消费正从集中走向分散。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国春季节令糕点及粽子消费趋势分析报告》数据显示，2023年中国礼物经济产业市场规模为12998亿元，同比增长6.0%，预计2027年将突破16000亿元。随着年轻人对传统文化的重视和消费能力的提高，中式糕点凭借“颜值”“仪式感”等因素，逐渐成为了春节、中秋节等庆典期间的消费热点，51.5%的消费者表示购买中式糕点的目的是送礼。未来，随着国潮点心热度的攀升，中式糕点的消费将趋于日常化、社交化。
On February 26, Imedia Consulting analysts were invited to attend the Spring Festival Pastry Industry Development Forum hosted by the China Pei Sugar Association and Bakery China, and released the "Analysis Report on the Consumption Trend of Chinese Spring Festival Pastry and Zongzi in 2024" at the event. With the normalization of festival celebrations, Chinese consumers have gradually changed their attitude and concept of gift consumption, paying more attention to the communication of emotional substance in daily life, and gift consumption is moving from centralized to decentralized. According to the latest "Analysis Report on the Consumption Trend of Chinese Spring Pastry and Zongzi in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry in 2023 will reach 1,299.8 billion yuan, an increase of 6.0%. It is expected to exceed 1.6 trillion yuan by 2027. With young people's emphasis on traditional culture and the improvement of consumption power, Chinese pastry has gradually become a hot consumption spot during the Spring Festival, Mid-Autumn Festival and other celebrations by virtue of factors such as "appearance level" and "ritual sense". 51.5% of consumers said that the purpose of buying Chinese pastry is to give gifts. In the future, with the rise of the popularity of national tide dim sum, the consumption of Chinese pastries will tend to be daily and social.