艾媒咨询 | 2024年中国数字中台市场研究报告

随着云计算、大数据、物联网、人工智能等技术的创新发展，传统产业数字化转型不断加快，数据安全和隐私问题成为用户和企业的关切点，企业对灵活、高效解决方案的需求持续增加，生态合作将成为行业发展趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国数字中台市场研究报告》数据显示，2022年中国数字经济总体规模达50.2万亿元，同比增长10.3%。随着传统产业数字化转型不断加快，数字经济基础设施实现跨越式进步，预计2025年达70.8万亿元。中国零售企业在物料管理、销售管理中使用到信息系统较多；零售企业使用的数字化工具主要有数字系统（75.9%）和数字营销（57.6%）；有75.4%的零售企业在接受数字中台服务商服务后经营效率提升6%-25%。数字中台市场集中度较高，大厂技术设施健全，优势明显。当前中台的行业格局由竞争转向竞合，以协同生态为核心，集众所长，企业中台趋向云化、智能化、生态化、全渠道化。
With the innovative development of cloud computing, big data, Internet of Things, artificial intelligence and other technologies, the digital transformation of traditional industries is accelerating, data security and privacy issues have become the concern of users and enterprises, and enterprises' demand for flexible and efficient solutions continues to increase, and ecological cooperation will become the development trend of the industry. According to the latest China digital market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the overall scale of China's digital economy reached 50.2 trillion yuan in 2022, with a year-on-year growth of 10.3%. As the digital transformation of traditional industries continues to accelerate, the digital economy infrastructure has achieved leapfrog progress, and it is expected to reach 70.8 trillion yuan by 2025. Chinese retail enterprises utilize a wide range of information systems in material management and sales management. The primary digital tools employed by retail enterprises include digital systems (75.9%) and digital marketing (57.6%). After receiving services from digital middle-platform service providers, 75.4% of retail enterprises have witnessed a 6% to 25% increase in operational efficiency. The digital middle-platform market exhibits a high degree of concentration, with large companies boasting comprehensive technical facilities and notable advantages. Currently, the middle-platform industry landscape is shifting from competition to cooperation, centered on collaborative ecosystems. It integrates the strengths of various parties, driving enterprise middle-platforms towards cloudification, intelligence, ecologization, and omni-channel development.

艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告

目前，全球跨境电商已进入快速发展新阶段。数据显示，近五年中国跨境电商的进出口规模呈现增长态势，2019-2020年增长迅猛，近两年增长速度趋于平缓但总体规模仍逐年增加，2023年前三季度中国跨境电商进出口规模达1.7万亿元。全球贸易活跃度继续上升，外部需求呈现回暖迹象。《区域全面经济伙伴关系协定》的签署、“一带一路”的持续推进使得国家间铁路、口岸、海关等部门的合作日趋密切，为进一步推动跨境电商发展起到重要作用，新兴市场开拓有力。随着全球国家或地区网购习惯形成，其跨境电商市场发展潜力巨大，吸引大量中国电商企业布局，电商经济发展也将迎来井喷发展。
At present, the global cross-border e-commerce has entered a new stage of rapid development. Data show that in the past five years, the import and export scale of China's cross-border e-commerce has shown a growth trend, rapid growth in 2019-2020, the growth rate in the past two years, but the overall scale is still increasing year by year, and the import and export scale of China's cross-border e-commerce reached 1.7 trillion yuan in the first three quarters of 2023. Global trade activity continues to rise and external demand shows signs of picking up. The signing of the Regional Comprehensive Economic Partnership Agreement and the continuous promotion of the Belt and Road Initiative have made the cooperation between the railway, port, customs and other departments increasingly close, which has played an important role in further promoting the development of cross-border e-commerce, and the development of emerging markets is strong. With the formation of online shopping habits in countries or regions around the world, its cross-border e-commerce market has great potential for development, attracting a large number of Chinese e-commerce enterprises, and the development of e-commerce economy will also usher in a spurt of development.

艾媒咨询 | 2023-2024年中国视频会议行业发展及用户分析研究报告

面对不断变化的环境与需求，数字化工作空间与混合办公模式成为企业办公新常态，超九成中国视频会议B、C端用户认为提升了工作效率，近五成B、C端用户视频会议使用次数较往年增多。艾媒咨询分析师认为，视频会议助力行业数字化转型，产业和用户供需两端不断升级，未来将推动行业向专业化、规范化、标准化发展。

艾媒咨询 | 2022年中国新经济独角兽百强榜暨标杆企业研究报告

得益于数字经济迅猛发展，各类崭新的商业模式和领域被挖掘，企业服务往精细化和个性化方向发展，催生了更多的企业服务独角兽企业。随着电子商务技术的完备，以及行业监管的完善，医疗电商行业助推医疗健康行业发展，医疗健康类独角兽榜单企业达10家。

艾媒咨询｜2021年中国信创行业发展状况及竞争格局研究报告

数据显示，中国信创产业规模在2020年突破万亿，2021年信创产业规模达13758.8亿元，预计未来将保持高速增长态势。在iiMedia Ranking艾媒金榜最新发布的《 2021年中国信创企业排行榜Top30 》中，前三十名企业覆盖领域主要以IT基础设施为主。榜单以多个维度针对品牌进行综合评价与排名，华为以96.56的金榜指数排行第一，综合实力较强。

艾媒咨询｜2022-2023年中国医疗电商行业大数据及标杆企业分析报告

2021年中国医药电商直报企业销售总额达到2096亿元，在疫情期间，医药电商有效解决了消费者的用药需求，销售额快速上升。中国家用医疗器械电商市场还处在发展初期，具有进入壁垒低、发展速度快、投资回报率比较高、风险相对较小的特点。

艾媒咨询｜2022年中国信创行业发展研究报告

数据显示，2021年中国数字经济规模已达47.6万亿元，占GDP比重为43.5%。得益于中国数字经济的迅猛发展，2021年中国信创产业规模达13758.8亿元，2027年有望达到37011.3亿元，中国信创市场释放出前所未有的活力。在iiMedia Ranking艾媒金榜发布的《 2022年中国信创企业Top 100》中，华为（96.65）、阿里巴巴（95.04）、腾讯（94.14）依次位列前三名。

艾媒咨询｜“小天才平板涉黄涉暴”事件舆情监测报告

近期，小天才儿童平板电脑应用商店内，下载的部分游戏、漫画等APP含有色情、血腥、暴力等内容，一经媒体曝光便引发了广大网友的讨论和争议。各大新闻媒体，如澎湃新闻、中国消费报都对此事进行了报道，使舆论进一步发酵。目前，小天才品牌已在其官网回复，提出了相关整改措施，并且还接受了京津冀三地消协的约谈。

艾媒咨询|2021年中国农货新消费发展专题研究报告

本报告研究涉及企业/品牌/案例：拼多多，阿里巴巴，京东

随着消费水平的提高，消费者对于农产品的需求呈现出便利化、品质化和高性价比等特点。以拼多多为代表的新电商业态兴起，通过拼团、直播带货的模式，农产品能更直接地触达消费者。调研数据显示，76.5%的消费者表示愿意在相同的线上农货消费平台消费，八成受访网民对中国农货消费发展持乐观态度。在各大电商平台中，受访网民认为拼多多与农货消费的关联度最高，达到7.22。
With the improvement of consumption level, consumers' demand for agricultural products has shown the characteristics of convenience, quality and high cost performance. With the emergence of new telecom businesses represented by Pinduoduo, agricultural products can reach consumers more directly through the mode of group joining and live broadcast of goods. Survey data shows that 76.5% of consumers are willing to spend on the same online agricultural product consumption platform, and 80% of the interviewed netizens are optimistic about the development of China's agricultural product consumption. Among the major e-commerce platforms, the interviewed netizens believe that Pinduoduo has the highest correlation with agricultural consumption, reaching 7.22.

艾媒咨询|2021年7-8月中国化妆品行业运行数据监测双月报

本报告研究涉及企业/品牌/案例：贝泰妮，珀莱雅，丸美股份

数据显示，2021年8月阿里平台护肤及化妆品类GMV为199.1亿元，同比下降5.0%，其中护肤类GMV140.0 亿元，同比下降0.8%，彩妆类GMV59.2亿元，同比下降13.6%。双十一电商购物节成交额近五年平均增长率为32.5%，购物气氛活跃。2020年双十一电商购物节全网个护美妆品类销售额909亿元，同比增长43%。其中，护肤销售额达 755 亿元，同比增长 45%；美妆彩妆销售额为 154 亿元，同比增长 38%。2020年双十一电商购物节有超70%的个护美妆商品在预售阶段售出，商家可考虑在2021年双十一期间重点布局预售期。
According to data, in August 2021, the GMV of skin care and cosmetics on Ali's platform was 19.91 billion yuan, down 5.0% year-on-year, of which skin care GMV was 14 billion yuan, down 0.8% year-on-year, and cosmetics GMV was 5.92 billion yuan, down 13.6% year-on-year . On the Double Eleven e-commerce shopping festival, the average growth rate in the past five years has been 32.5%, and the shopping atmosphere is active. On the Double Eleven e-commerce shopping festival in 2020, the total sales of personal care and beauty products in the whole network is 90.9 billion yuan, a year-on-year increase of 43%. Among them, skin care sales reached 75.5 billion yuan, a year-on-year increase of 45%; beauty cosmetics sales were 15.4 billion yuan, a year-on-year increase of 38%. In 2020 Double Eleven e-commerce shopping festival, more than 70% of personal care and beauty products are sold in the pre-sale stage. Merchants may consider focusing on the pre-sale period during the 2021 Double Eleven period.