关于“阿里文学”的报告
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艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
目前，全球跨境电商已进入快速发展新阶段。数据显示，近五年中国跨境电商的进出口规模呈现增长态势，2019-2020年增长迅猛，近两年增长速度趋于平缓但总体规模仍逐年增加，2023年前三季度中国跨境电商进出口规模达1.7万亿元。全球贸易活跃度继续上升，外部需求呈现回暖迹象。《区域全面经济伙伴关系协定》的签署、“一带一路”的持续推进使得国家间铁路、口岸、海关等部门的合作日趋密切，为进一步推动跨境电商发展起到重要作用，新兴市场开拓有力。随着全球国家或地区网购习惯形成，其跨境电商市场发展潜力巨大，吸引大量中国电商企业布局，电商经济发展也将迎来井喷发展。
At present, the global cross-border e-commerce has entered a new stage of rapid development. Data show that in the past five years, the import and export scale of China's cross-border e-commerce has shown a growth trend, rapid growth in 2019-2020, the growth rate in the past two years, but the overall scale is still increasing year by year, and the import and export scale of China's cross-border e-commerce reached 1.7 trillion yuan in the first three quarters of 2023. Global trade activity continues to rise and external demand shows signs of picking up. The signing of the Regional Comprehensive Economic Partnership Agreement and the continuous promotion of the Belt and Road Initiative have made the cooperation between the railway, port, customs and other departments increasingly close, which has played an important role in further promoting the development of cross-border e-commerce, and the development of emerging markets is strong. With the formation of online shopping habits in countries or regions around the world, its cross-border e-commerce market has great potential for development, attracting a large number of Chinese e-commerce enterprises, and the development of e-commerce economy will also usher in a spurt of development. -
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艾媒咨询|2021年7-8月中国化妆品行业运行数据监测双月报
本报告研究涉及企业/品牌/案例：贝泰妮，珀莱雅，丸美股份
数据显示，2021年8月阿里平台护肤及化妆品类GMV为199.1亿元，同比下降5.0%，其中护肤类GMV140.0 亿元，同比下降0.8%，彩妆类GMV59.2亿元，同比下降13.6%。双十一电商购物节成交额近五年平均增长率为32.5%，购物气氛活跃。2020年双十一电商购物节全网个护美妆品类销售额909亿元，同比增长43%。其中，护肤销售额达 755 亿元，同比增长 45%；美妆彩妆销售额为 154 亿元，同比增长 38%。2020年双十一电商购物节有超70%的个护美妆商品在预售阶段售出，商家可考虑在2021年双十一期间重点布局预售期。
According to data, in August 2021, the GMV of skin care and cosmetics on Ali's platform was 19.91 billion yuan, down 5.0% year-on-year, of which skin care GMV was 14 billion yuan, down 0.8% year-on-year, and cosmetics GMV was 5.92 billion yuan, down 13.6% year-on-year . On the Double Eleven e-commerce shopping festival, the average growth rate in the past five years has been 32.5%, and the shopping atmosphere is active. On the Double Eleven e-commerce shopping festival in 2020, the total sales of personal care and beauty products in the whole network is 90.9 billion yuan, a year-on-year increase of 43%. Among them, skin care sales reached 75.5 billion yuan, a year-on-year increase of 45%; beauty cosmetics sales were 15.4 billion yuan, a year-on-year increase of 38%. In 2020 Double Eleven e-commerce shopping festival, more than 70% of personal care and beauty products are sold in the pre-sale stage. Merchants may consider focusing on the pre-sale period during the 2021 Double Eleven period. -
艾媒咨询|2021上半年云计算行业研究报告
本报告研究涉及企业/品牌/案例：阿里云，青云科技
2020年中国云计算市场规模达到1776.4亿人民币，2021年有望增至2330.6亿人民币。首先是新基建、数据化进程的推进，使行业得到新的发展动能。其次，新冠肺炎疫情的出现和延续，缩短了市场云服务的应用周期，行业迎来全面大爆发。iiMedia Research(艾媒咨询)数据显示，2020年全球企业更大程度地集中布局混合云领域，布局企业高达87%。艾媒咨询分析师认为，传统型企业、互联网企业的业务边界被打破的同时，传统型企业和私有云、互联网企业与公有云之间原有的紧密关系也随之被打破，混合云成为了大势所趋。同时，青云科技成功上市，映射了混合云市场价值被逐步释放。此外，云计算将全面覆盖于全行业，成为基础设施。同时，云计算将大面积与各产业之间进行深度融合，构建新的数字生产力，发挥协同效应，为企业和社会的发展提供新的动力。
The size of China's cloud computing market will reach 177.64 billion RMB in 2020, and is predicted to reach 233.06 billion RMB in 2021. First of all, the new infrastructure and the advancement of digitalization have given the industry new momentum of development. Secondly, the novel coronavirus pneumonia epidemic situation and the continuation, shortened the cycle of cloud service application in the market, the industry will be a full-scale explosion. As the data of iiMedia Research showed, 87% global enterprises invested in the field of hybrid cloud in 2020. The consulting analyst of iiMedia Research believe that while the business boundaries of traditional enterprises and Internet enterprises are broken, the original close relationship between traditional enterprises and private cloud has been broken and the relationship between Internet enterprises and public cloud has also been broken. Hybrid cloud has become the general trend in the industry of cloud computing. At the same time, the company called Qingyun technology successfully landed on STAR Market , which reflects the gradual release of hybrid cloud market value. In addition, cloud computing become an infrastructure in a whole industry. At the same time, cloud computing will be deeply integrated with various industries in a large area, build new digital productivity, create a synergistic effect, and provide new power for the development of enterprises and society. -
艾媒咨询|2021年中国新经济独角兽&准独角兽标杆企业研究报告
本报告研究涉及企业/品牌/案例：丁香园，全域医疗，网易云音乐，懒人听书，SheIn，凯普乐-海豚家，阿里云，客一客，朴朴电商，喜茶，大疆创新，创邻科技，京东科技，猿力教育，云学堂
在产业数字化和政策带动经济高质量发展的前提下，新经济产业发展迅猛，培育出越来越多独角兽及准独角兽企业。在2021年中国新经济独角兽及准独角兽top200榜单中，京沪粤三地企业合计占比分别达到69.0%和72.0%。北上广深作为超一线城市，经济发达程度领先，营商环境优越，人才和资本配套充足，为优秀企业成长提供充足的动力。iiMedia Research(艾媒咨询)数据显示，在200强名单中，企业服务领域分布了25家独角兽企业及59家准独角兽企业，体现出在新经济发展环境下，更多市场主体对企业服务存在需求，也推动更多企业服务企业跻身独角兽/准独角兽行列。
Under the premise of industry digitalization and high-quality economic development driven by policies, the new economic industry develops rapidly, and more and more unicorn and quasi Unicorn enterprises are cultivated. In the top 200 list of Unicorn and quasi unicorn in China's new economy in 2021, enterprises in Beijing, Shanghai and Guangdong account for 69.0% and 72.0% respectively. As a super first tier city, Beijing, Shanghai, Guangzhou and Shenzhen have advanced economic development, superior business environment, and sufficient talents and capital to provide sufficient power for the growth of excellent enterprises. According to the data of iimedia research, in the top 200 list, 25 Unicorn enterprises and 59 quasi Unicorn enterprises are distributed in the enterprise service field, which shows that in the new economic development environment, more market entities have demand for enterprise services and promote more enterprise service enterprises to join the unicorn / quasi Unicorn industry. -
艾媒咨询|2021年中国农货新消费发展专题研究报告
本报告研究涉及企业/品牌/案例：拼多多，阿里巴巴，京东
随着消费水平的提高，消费者对于农产品的需求呈现出便利化、品质化和高性价比等特点。以拼多多为代表的新电商业态兴起，通过拼团、直播带货的模式，农产品能更直接地触达消费者。调研数据显示，76.5%的消费者表示愿意在相同的线上农货消费平台消费，八成受访网民对中国农货消费发展持乐观态度。在各大电商平台中，受访网民认为拼多多与农货消费的关联度最高，达到7.22。
With the improvement of consumption level, consumers' demand for agricultural products has shown the characteristics of convenience, quality and high cost performance. With the emergence of new telecom businesses represented by Pinduoduo, agricultural products can reach consumers more directly through the mode of group joining and live broadcast of goods. Survey data shows that 76.5% of consumers are willing to spend on the same online agricultural product consumption platform, and 80% of the interviewed netizens are optimistic about the development of China's agricultural product consumption. Among the major e-commerce platforms, the interviewed netizens believe that Pinduoduo has the highest correlation with agricultural consumption, reaching 7.22.
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