-
艾媒咨询|2023-2024年中国机动车头盔行业商业前景分析报告
随着中国经济持续增长和城市化进程的加速,机动车已成为人们出行的主要方式之一。人们交通安全意识提高,机动车头盔作为机动车驾驶者及乘客安全的重要保障日益受到关注,相关政策亦加强对头盔佩戴的宣传和规定。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023-2024年中国机动车头盔行业商业前景分析报告》数据显示,2023年7月1日落实《摩托车、电动自行车乘员头盔》政策以来,中国头盔行业需求量急剧增长,2023年中国摩托车头盔市场规模达202.4亿元,并将保持稳定增长,预计到2025年,中国摩托车头盔市场规模将突破250亿元。消费者方面,超七成摩托车或电动车使用者表示经常或一直戴头盔,超八成被访者对《摩托车、电动自行车乘员头盔》政策有所了解。
艾媒咨询分析师认为,随着现代头盔制造技术不断进步和消费者对行车安全的愈发重视,机动车头盔行业将迎来新一轮的发展。
With the continuous growth of the Chinese economy and the acceleration of urbanization, motor vehicles have become one of the main ways for people to travel. People's awareness of traffic safety has increased, and motor vehicle helmets, as an important guarantee for the safety of motor vehicle drivers and passengers, are receiving increasing attention. Relevant policies have also strengthened the promotion and regulation of helmet wearing. According to the latest "2023-2024 Business Outlook Analysis Report on China's Motor Vehicle Helmet Industry" released by iiMedia Research, a third-party data mining and analysis agency in the global new economy industry, since the implementation of the "Motorcycle and Electric Bicycle Passenger Helmets" policy on July 1, 2023, the demand for China's helmet industry has increased sharply. In 2023, the size of China's motorcycle helmet market reached 20.24 billion yuan and will continue to grow steadily. It is expected that by 2025, the size of China's motorcycle helmet market will exceed 25 billion yuan. On the consumer side, over 70% of motorcycle or electric bike users reported frequently or consistently wearing helmets, and over 80% of respondents had some understanding of the policy on motorcycle and electric bicycle passenger helmets.
iiMedia Research analysts believe that with the continuous progress of modern helmet manufacturing technology and the increasing attention of consumers to driving safety, the motor vehicle helmet industry will usher in a new round of development. -
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
目前,全球跨境电商已进入快速发展新阶段。数据显示,近五年中国跨境电商的进出口规模呈现增长态势,2019-2020年增长迅猛,近两年增长速度趋于平缓但总体规模仍逐年增加,2023年前三季度中国跨境电商进出口规模达1.7万亿元。全球贸易活跃度继续上升,外部需求呈现回暖迹象。《区域全面经济伙伴关系协定》的签署、“一带一路”的持续推进使得国家间铁路、口岸、海关等部门的合作日趋密切,为进一步推动跨境电商发展起到重要作用,新兴市场开拓有力。随着全球国家或地区网购习惯形成,其跨境电商市场发展潜力巨大,吸引大量中国电商企业布局,电商经济发展也将迎来井喷发展。
At present, the global cross-border e-commerce has entered a new stage of rapid development. Data show that in the past five years, the import and export scale of China's cross-border e-commerce has shown a growth trend, rapid growth in 2019-2020, the growth rate in the past two years, but the overall scale is still increasing year by year, and the import and export scale of China's cross-border e-commerce reached 1.7 trillion yuan in the first three quarters of 2023. Global trade activity continues to rise and external demand shows signs of picking up. The signing of the Regional Comprehensive Economic Partnership Agreement and the continuous promotion of the Belt and Road Initiative have made the cooperation between the railway, port, customs and other departments increasingly close, which has played an important role in further promoting the development of cross-border e-commerce, and the development of emerging markets is strong. With the formation of online shopping habits in countries or regions around the world, its cross-border e-commerce market has great potential for development, attracting a large number of Chinese e-commerce enterprises, and the development of e-commerce economy will also usher in a spurt of development. -
艾媒咨询|2020-2021年中国跨境贸易CRM发展白皮书
中国CRM市场2019年的市场规模达到35亿元,同比增长16.7%,正处于市场扩充的阶段。首先是政策的推动和大环境的引领,促使跨境贸易发展前景进一步明朗。同时,在疫情黑天鹅的影响下,中国跨境贸易行业或将面临洗牌期,企业对于数字化系统的需求将会进一步被激发。随着中国跨境贸易市场规模的不断扩大,跨境贸易作为CRM系统中的一个重要应用渠道也将不断发展进步。由于中国跨境贸易行业对于数字化管理的需求不断增强,资本市场对于跨境贸易CRM行业的关注度持续升温。随着互联网资本的进入,背靠资本巨头的资源,CRM系统逐渐与外贸行业中其他各个环节实现打通。产业链的完善使得外贸行业数据有效联通,客户能够在获客后快速将数据对接至CRM系统中,并实现生产、物流、支付、报关退税等环节的一站式完成。在此基础上,未来人工智能技术的加入将赋予CRM系统更多的可能性。通过机器自身的学习,用户企业的各自需求将以更加精准化的方式得到满足。
China's CRM market reached 3.5 billion yuan in 2019, an increase of 16.7% year-on-year, and it is in the stage of market expansion. The first is the promotion of policies and the guidance of the general environment, which has further clarified the development prospects of cross-border trade. At the same time, under the influence of the black swan of the epidemic, China's cross-border trade industry may face a reshuffle period, and enterprises' demand for digital systems will be further stimulated. As the scale of China's cross-border trade market continues to expand, cross-border trade as an important application channel in the CRM system will also continue to develop and progress. As the demand for digital management in China's cross-border trade industry continues to increase, the capital market continues to pay more attention to the cross-border trade CRM industry. With the entry of Internet capital and relying on the resources of capital giants, the CRM system has gradually achieved connections with other links in the foreign trade industry. The improvement of the industrial chain enables the effective connection of data in the foreign trade industry, and customers can quickly connect the data to the CRM system after acquiring customers, and achieve one-stop completion of production, logistics, payment, customs declaration and tax rebate. On this basis, the addition of artificial intelligence technology in the future will give the CRM system more possibilities. Through the learning of the machine itself, the respective needs of user companies will be met in a more precise way. -
艾媒咨询|2020-2021年中国贵妇膏市场品牌分析及用户调研报告
本报告研究涉及企业/品牌/案例:华瑞凯琳,麦吉丽,百雀羚,仁和匠心,梵蜜琳
数据显示,2015-2020年期间,中国贵妇膏市场规模持续扩张。在2016年,贵妇膏借助新媒体平台打开了市场知名度。在消费升级和颜值经济的驱动下,贵妇膏产品市场需求扩大,特别在贵妇膏凭借电视广告“出圈”后,市场规模未受疫情影响跃升至67.1亿元,预计2022年有望突破100亿元。颜值经济理念推动着护肤品市场向高端化发展。艾媒咨询分析师认为,当前居民消费力增长与互联网快速发展并行,赋予了当代消费者追逐个性潮流、关注颜值的特性,这就推动了最直接代表“颜值经济”的化妆品类商品迅速崛起。
Data show that during 2015-2020, the market scale of Chinese lady cream will continue to expand. In 2016, lady cream opened its market awareness with the help of new media platform. Driven by the consumption upgrading and beauty economy, the market demand of guifugao products has expanded. Especially after guifugao's "going out of the circle" with TV advertising, the market scale has jumped to 6.71 billion yuan without the impact of the epidemic, and is expected to exceed 10 billion yuan in 2022. The concept of beauty economy promotes the development of skin care market to high-end. AI media consulting analysts believe that the current growth of residents' consumption power and the rapid development of the Internet have given contemporary consumers the characteristics of chasing personality trends and paying attention to beauty, which has promoted the rapid rise of cosmetics, which is the most direct representative of "beauty economy". -
艾媒咨询|2020年中国机动车头盔行业商业前景分析报告
2020年6月18日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国机动车头盔行业商业前景分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,并且通过草莓派数据调查与计算系统调研对中国机动车头盔行业进行分析,着重分析头盔市场、头盔上游产业链、头盔消费者等领域,并提出了头盔行业发展问题,预判了行业发展趋势。“一盔一带”政策发布以来,中国头盔行业需求量急剧增长,中国头盔需求量缺口高达2.5亿个,市场需求价值高达375亿元。但是中国头盔行业起步晚,市场集中度不高,应积极发展头盔行业。
Since the release of the "One Helmet and One Belt" policy, the demand for the helmet industry in China has grown dramatically. The gap in the demand for helmets in China is as high as 250 million, and the market demand value is as high as 37.5 billion yuan. However, the Chinese helmet industry started late, the market concentration is not high, and the high-end helmet market is mostly foreign brands, it should take this opportunity to actively develop the helmet industry. -
艾媒咨询|2020年中国双十一电商行业发展大数据监测报告
2020年全球经济因“新冠疫情”影响呈现萎靡状态,因此后疫情时期第一个双十一在拉动消费增长方面的作用备受期待。iiMedia Research(艾媒咨询)数据显示,87.6%的受访网民表示愿意参与双十一大促活动,而在双十一前已经做好准备的受访网民占比更达到52.6%。今年双十一各电商平台的活动措施也纷纷回归简单优惠本质,但仍有29.5%的受访电商用户对于平台创新玩法的优惠力度表示质疑。而对于市场迅速增长的直播电商模式,在双十一期间也得到商家和平台广泛青睐,然而目前缺乏权威的第三方机构对直播电商带货数据进行监测,68.6%的受访直播电商用户认为其数据不实,因此商家仍要谨慎看待直播电商模式,避免造成市场虚假繁荣。
Due to COVID-19 in 2020, global economy is going through a downturn. Therefore, the role of the first 11.11 promotion in post COVID-19 era in stimulating consumption growth is expected. As the data of iiMedia Research showed, 87.6% of the interviewed netizens is going to participate in the 11.11 promotion, while 52.6% of the interviewees were ready before it. However, 29.5% of the interviewed e-commerce users questioned the preferential margins of the innovative activities by platforms, even though e-commerce enterprises are expressing returning to the nature of preferential. Even though the live-streaming e-commerce market is developing rapidly and be favored by platforms and merchants this year. The lack of authoritative third-party organizations to monitor the data of live-streaming e-commerce causes 68.6% of the interviewed users believe the relative data is false. Therefore, merchants should be cautious about live-streaming e-commerce mode to avoid false prosperity. -
艾媒报告|2019-2021年中国中药材行业发展现状及产业链分析报告
本报告研究涉及企业/品牌/案例:白云山,同仁堂,云南白药,昆明制药,华润三九,天士力,央视财经,牛黄,薏仁,茯苓,黄芪,川芎,片仔癀,中国中药,紫鑫药业,九洲药业,陇神戎发,众生药业,通化金马,江中药业,寿仙谷,新天药业,盘龙药业,佛慈制药,昆药集团,香雪制药,六味地黄丸,人参养荣丸,四神丸,白蚀丸,血脂康胶囊,茵栀黄口服液,一捻金胶囊,乙肝益气解郁颗粒,二十七味定坤丸,十六味冬青丸,参芪消渴胶囊,十香返生丸,华润三九,红日药业,源和药业,太龙药业,中智药业,培力控股,盛实百草,芍花堂,亳药千草,汇群中药
国内经济增长以及居民消费水平的提高都刺激着中药医疗消费需求的增长。iiMedia Research(艾媒咨询)调查显示,有49%的受访用户倾向中医药治疗,与西药基本持平。2018年中国中药材市场规模达1246亿元,同比增长22.40%,在巨大的需求驱动下,中药材种植面积扩大,药材产量将会持续增长。
中药材主要包括上游种植、养殖市场,中游流通市场和下游销售市场三大环节。目前,中药饮片和中成药生产是中药产业的核心,主要包括中药加工,包括中药配方颗粒、中药饮片加工、中成药制造等。中药饮片领域方面,行业销售收入增速分别在2016和2018年触底回升,华润三九、中国中药、红日药业等上市公司表现良好;中药配方颗粒方面,2006-2016年,中国市场销售额占饮片市场销售额比重由1.2%增加至6.0%,中药配方颗粒或将成为中药饮片加工行业应用广泛的产品;中成药方面,随着国家医改政策的推行,中成药消费需求趋于合理,中成药产量开始回落,但仍处于一个比较高的产量水平,云南白药、白云山、同仁堂、紫鑫药业等上市企业表现良好。
Chinese medicinal materials mainly include upstream planting, breeding market, midstream circulation market and downstream sales market three links. At present, the production of Chinese medicine tablets and traditional Chinese medicine is the core of the Chinese medicine industry, including the processing of Traditional Chinese medicine, including Chinese medicine formula particles, Chinese medicine tablet processing, traditional Chinese medicine manufacturing. In the field of Chinese medicine tablets, the growth rate of sales revenue in the industry rebounded in 2016 and 2018, respectively, china Resources 39, Chinese medicine, Red Day Pharmaceuticals and other listed companies performed well; Chinese medicine formula particles may become a widely used product in the Chinese medicine tablet processing industry, Chinese medicine, with the implementation of the national medical reform policy, the consumption demand of traditional Chinese medicine tends to be reasonable, the production of Traditional Chinese medicine began to fall, but still at a relatively high level of production, Yunnan White Medicine, Baiyunshan, Tongrentang, Zixin Pharmaceutical and other listed enterprises performed well. -
艾媒研报|传音控股:海外手机市场竞争加剧,“非洲之王”考验升级
本报告研究涉及企业/品牌/案例:传音控股,摩托罗拉,手机,华为,诺基亚,TECNO,itel,Infinix,传音投资,源科基金,传力投资,传承创业,传力创业,传音创业,TETRAD,GAMNAT,睿启和盛,香港网易互娱,三星,小米,OPPO,天珑移动
iiMedia Research(艾媒咨询)数据显示,2018年全球手机整体出货量为18.91亿部,同比下降4.4%,其中智能手机出货量为14.05亿部,同比下降4.2%。中国作为全球第一大手机市场,萎缩程度较全球市场更为剧烈。2018年中国智能手机出货量为3.9亿部,较2017年下降11.7%,存量竞争加剧。与此同时,以非洲和印度为代表的新兴市场国家,正处在人口红利释放期,手机普及率整体偏低,且以功能机为主。数据显示,2018年非洲市场智能手机渗透率维持在三成水平,而印度的智能手机渗透率仅为28%。新兴国家人口红利带来的增量市场以及存量市场的升级需求显示出手机市场仍有较大发展潜力,吸引了手机巨头们的目光,它们纷纷加大力度开拓新兴市场。2018年中国品牌智能手机海外销售占比增长至40%。随着中国主要品牌“出海”步伐的加速,传音控股的错位市场竞争战略逐渐失效,它将面临多个巨头品牌的正面较量,竞争更加激烈。
According to iiMedia Research, global mobile phone shipments in 2018 were 1.891 billion, down 4.4% from a year earlier, of which smartphone shipments were 1.405 billion, down 4.2% from a year earlier. As the world's largest mobile phone market, China has contracted more sharply than the global market. In 2018, China shipped 390 million smartphones, down 11.7% from 2017, and the stock competition intensified. At the same time, emerging market countries, represented by Africa and India, are in the period of demographic dividend release. Mobile phone penetration rate is generally low, and mainly functional machines. Data show that smartphone penetration in Africa remained at 33% in 2018, compared with 28% in India. Incremental market and upgrading demand of stock market brought by demographic dividend in emerging countries show that the mobile phone market still has great development potential, which attracts the attention of mobile phone giants, who have increased their efforts to explore emerging markets. Overseas sales of Chinese brand smartphones increased to 40% in 2018. With the acceleration of the pace of ““going to sea““ of China's major brands, Transsion's dislocation market competition strategy is gradually ineffective. It will face a positive competition among several giant brands, and the competition will become more intense. -
艾媒报告|2019全球二手车市场调查与趋势动态数据监测报告
本报告研究涉及企业/品牌/案例:雷诺-日产,现代-起亚,丰田,本田,马自达,三菱,吉利,奇瑞,力帆,大众
Manheim,Carmax,Autonation,Beepi,Kelley Blue Book,Carsome,eBay,ATG,SUV,CarFax,CarMax,Edunds,TureCar,Shift,Carvana,Vroom,Instamotor,Carloha,Gulliver,USS,LeasePlan,SixtLeasing,Mobile.de,GGG,Kaufland,美延
中国新车销售量下降,而二手车交易处于增长趋势,市场潜力大。2019年第一季度中国汽车销量为637.2万辆,新车市场呈现同比负增长态势。2018年中国二手车交易量达1382.2万辆,同比增长11.5%,二手车的年销量目前还不到新车年销量的1/3。2019年二手车市场最多可以提供约6000万辆二手车,供给市场明显大于需求市场,发展二手车出口业务将有利于给整个汽车行业注入新的发展活力。发达国家已经形成了比较成熟的二手车交易市场,2016年,美国二手车销量为3851.4万辆,其中,汽车经销商4S店的市场份额最大占比 37.0%。2018年日本共出口952.5万辆汽车;2018欧洲新车登记数量1562.0万辆。而“一带一路”沿线国家二手车市场需求量大,是中国二手车业务的首要目标群体。缅甸、柬埔寨每年进口车辆90%为二手车。俄罗斯汽车以二手车为主,2018年中国汽车品牌在俄罗斯二手车市场的总销量达8.05万辆,同比增长了8.5%。其余国家的二手车市场尚未饱和,“一带一路”沿线国家二手车市场缺口大,有利于中国发展二手车出口业务。
The sales of new car in china fell but the second-hand car has been rising and keeps good potential.2019Q1 China automobile sold 6.3 million yuan and it shows a descend trend. However, the second-hand cars sold 1.3 billion yuan, with the growth of 11.5%. At present, the amount of second-hand car does not reach 1/3 of the new car. In 2019, the second-hand car market can provide about 6.0 billion cars, which means developing second-hand car market will benefit the whole car market. The developed country has formed mature second-hand car market. In USA, the amount of second-hand car reached 3.8 billion in 2016, and 4S dealer accounted for the most market share, which is 37.0%.Japan exported 9.5 million cars in 2018,and Europe had 1.5 billion registered cars. Some countries along “One Belt And One Road“ have a large amount of demand for automobiles, among which southeast Asian countries and Russia have the largest demand for imported second-hand cars. 90% of imported vehicles in Myanmar and Cambodia are used cars every year. In 2018, the total sales volume of Chinese car brands in Russia's second-hand car market reached 80,500, up 8.5% year-on-year. The second-hand car market in other countries is not yet saturated. Due to the large gap of second-hand car market in countries along “One Belt And One Road“, it is conducive to the development of second-hand car export business in China.
- 1
- 2
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告