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艾媒报告|2020年1-2月中国化妆品及化妆品电商运行数据监测双月报
本报告研究涉及企业/品牌/案例:珀莱雅,壹网壹创;其他提及企业/品牌:淘宝,京东,微店,抖音,快手电商,蘑菇街,拼多多,寺库,万达集团,保利集团,华润置地,龙湖集团,星河商置,美的置业,立白集团,百雀羚,利洁时集团,强生,纳爱斯,资生堂,伽蓝集团,欧莱雅,丝芙兰,韩束,玉泽,自然堂,妮维雅,玉兰油,倩碧,悦诗风吟
艾媒咨询分析师认为,受新冠疫情的冲击,化妆品行业本该在1-2月的春节期间、情人节期间迎来的销售高峰并未出现,不过随着电商直播的发展,后续化妆品企业营销重心将进一步向线上倾斜,后续化妆品的销售业绩将有显著的补偿性回升。
From January to February 2020, the overall performance of the cosmetics industry declined. The sales of Tmall beauty products during the first month of the Spring Festival in 2020 compared with the same period in 2019, the overall sales fell by 30%. iiMedia Research analysts believe that due to the impact of the new crown epidemic, the cosmetics industry should have ushered in the peak sales during the Spring Festival and Valentine's Day in January-February, but with the development of e-commerce live broadcast, follow-up cosmetics companies The focus of marketing will be further tilted online, and the subsequent sales of cosmetics will have a significant compensatory pick-up. -
艾媒报告|2020-2021年中国直播电商行业运行大数据分析及趋势研究报告
本报告研究涉及企业/品牌/案例:淘宝直播,抖音,快手;其他提及企业/品牌:微博,小红书,蘑菇街,网易考拉,唯品会,天猫,京东,拼多多,苏宁易购,谦寻,美腕,蚊子会,本新文化,明睿传媒,构美,集淘,纳斯,阿卡丽,秀猪,天猫超市,波司登官方旗舰店,荣耀官方旗舰店,perfectdiary旗舰店,伊芙丽官方旗舰店,百草味旗舰店,三只松鼠旗舰店,雅鹿官方旗舰店,veromoda官方旗舰店,欧莱雅官方旗舰店,Youtube,Instagram,Facebook,亚马逊,Lazada,Shopee,薇娅viya,李佳琦Austin,张大奕eve,雪梨_Cherie,烈儿宝贝,林珊珊Sunny,陈洁kiki,恩佳N,柯柯baby,小侨Jofay,格格妈,周家小鱼,二寸Ercun,政政的新装,ME壹一,幼师阿曼儿,若大王,柒柒优品,xin小小梦,睿妈潮童,考拉二小姐,grace颖子,橘丽丝Genius,798美食,蜜蜂姐姐,Goodie小文,sunny小菲酱,小肥羊summer,暴走的蜜豆包,香香姐姐Alina等。
2020年2月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国直播电商行业运行大数据分析及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,并且通过草莓派数据调查与计算系统调研对中国直播电商行业运行进行分析,以淘宝直播、蘑菇街等为案例深度剖析行业运营模式。2019年双11全天淘宝直播带动成交近200亿元,其中,亿元直播间超过10个,千万元直播间超过100个。“双11”启动仅63分钟,淘宝直播带动的成交额就超2018年双11全天。
On February 12, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Research Report on Big Data Analysis and Trends in the Operation of China's Live E-commerce Industry in 2020-2021”. The case provides an in-depth analysis of the industry's operating model. The double 11 full-day Taobao live broadcast in 2019 led to nearly 20 billion yuan in transactions, of which more than 10 billion live broadcast rooms and more than 100 million live broadcast rooms. Only 63 minutes after the launch of “Double 11”, the sales volume driven by Taobao Live Broadcast surpassed the double 11 full day in 2018. -
艾媒报告|2019年12月中国化妆品行业月度运行监测报告
本报告研究涉及企业/品牌/案例:丸美股份,上海家化,珀莱雅,御家汇,拉芳家化,名臣健康,完美日记,阿芙,VENUS MARBLE,自然堂,半亩花田,迪奥(DIOR),古驰(GUCCI),香奈儿(CHANEL),祖玛珑(JOMALONE),汤姆福特(TOM RORD),CALVIN KIEIN,菲拉格慕(FERRAGAMO),兰蔻(LANCOME),圣罗兰(YSL),魅可,美宝莲,雅诗兰黛,ZEESEA,卡姿兰,阿玛尼,纪梵希,WIS,膜法世家,欧莱雅,碧素堂,珀莱雅,御泥坊,欧丽源,肌琳莎,自然堂,一叶子,李佳琦,张沫凡MOMO,MK凉凉,IAMINRED口红控,潘雨润,小蛮蛮小,董子初BENNY,陈莴笋,小猪姐姐,呗呗兔
艾媒咨询分析师认为,在消费升级的促进之下,中国消费者对高端化妆品的进口需求明显增加。从2019年12月31日中国上市化妆品企业的总市值来看,丸美股份排名第一,达到了240.7亿元,超过了上市较长时间的上海家化,珀莱雅的市值紧随其后,且利润率超过上海家化。
iiMedia Research believe that with the promotion of consumption upgrade, Chinese consumers' demand for high-end cosmetics has increased significantly. Judging from the total market value of China's listed cosmetics companies on December 31, 2019, Marubeni ranks first, reaching 24.07 billion yuan, surpassing Shanghai Jahwa, which has been listed for a long time. The rate surpasses Shanghai Jahwa. -
艾媒报告|2020-2021年中国美容美发行业细分领域及总体趋势研究报告
本报告研究涉及企业/品牌/案例:星客多,完美日记,新氧医美;其他提及企业/品牌:海飞丝,阿道夫,沙宣,清扬,潘婷,飘柔,吕,多芬,施华蔻,资生堂,霸王,章光101,欧倍青,卡诗,滋源,丰添,馥绿德雅,索芙特,欧莱雅,花王,美源,爱茉莉,韩金靓,三橡树,利尻昆布,宣若,自然堂,百雀羚,珀莱雅,隆力奇,佰草集,丸美,相宜本草,薇诺娜,毛戈平,雅诗兰黛,兰蔻,SK-II,兰芝,佰草集,高丝,玉兰油、欧莱雅,欧泊莱,旁氏,大宝,郁美净,隆力奇,丁家宜,佳雪,In Style 造型,OnHair Salon,SWANK Salon,My Hair Salon,AUTHOR TNT ATELIER,藤野造型,木北造型,3AM Hair Salon,Amo la Diva 造型,bymiga,OnHair Salon,In Style 造型,藤野造型,P.STYLE 派斯造型,Hair Code 芭曲造型,MG Style Salon,Kraemer Paris 苏豪发廊,TL Hair 造型,3AM Hair Salon,IMPRES 印象美学,In Style 造型,Paya Hair,My Hair Salon,T SPACE 韩式发型,至 ACME STUDIOS,MJ Hair Style,On Star Salon,简发 HAIR 造型,L’Fashion 美发沙龙,AD Hair Salon,DL VOGUE,Cola-Pie 美发沙龙,原宿 Salon,Nice Salon,In Style 造型,OnHair Salon,Mirror Salon,3AM Hair Salon,COO Salon,MIG Salon等
2020年1月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国美容美发行业细分领域及总体趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国美容美发行业的发展现状、用户行为和产业链细分领域进行深度分析,并且以新氧等上市公司作为典型案例进行商情分析,深入研究中国美容美发行业运行模式和发展趋势。2019年,中国的美容美发机构约有95%为民营资本,美容美发行业就业人口达2700万人;总体来说,中国美容美发业整体属于小投资、大市场型的服务行业。随着中国美容美发行业竞争愈发激烈,美容美发机构的经营模式正由单一走向综合,形式也日趋多样化,品牌机构趋向连锁加盟、互联网+实体店融合的经营模式发展。
The report conducts an in-depth analysis of the development status, user behavior and industry chain segmentation of China's beauty and hairdressing industry. Listed companies analyze business conditions as a typical case, and study in-depth the operation mode and development trend of China's beauty and hairdressing industry. In 2019, about 95% of China's beauty and hairdressing institutions are private capital, and the beauty and hairdressing industry employs 27 million people. In general, China's beauty and hairdressing industry as a whole is a small investment and large market-oriented service industry. As the competition in the Chinese beauty and hairdressing industry becomes more intense, the business model of the beauty and hairdressing organization is moving from a single to a comprehensive, and the form is becoming more and more diversified. -
艾媒舆情|2020年315电商服务平台消费者投诉事件盘点
本报告研究涉及企业/品牌/案例:淘集集“爆雷”,商家集体维权事件;李佳琦直播带货“大闸蟹”事件;海豚家“一夜爆红”事件;唯品会网络服务“合同纠纷”事件
其他提及企业/品牌:“每日优鲜”;“丝芙兰”;“有赞”
电商投诉的增加对电子商务的发展具有促进作用。一方面,投诉的增多势必会引起市场监管部门的重视,由此促使电商企业在发展过程中更重视合规经营,使行业运行更加规范化。另一方面,电商企业只有不断完善公司治理、着力提升业务质量,才能走得更加平稳和长久,电商行业的发展也才会真正焕发蓬勃生机。
The increase of e-commerce complaints can promote the development of e-commerce. On the one hand, the increase of complaints is bound to attract the attention of the market supervision department, which makes e-commerce enterprises pay more attention to compliance management in the development process, and make the industry operation more standardized. On the other hand, only by constantly improving corporate governance and improving business quality, can e-commerce enterprises go more smoothly and for a long time, and the development of e-commerce industry will really glow with vitality. -
艾媒报告|2019中国新零售产业剖析与商业投资研究分析报告
本报告研究涉及企业/品牌/案例:苏宁易购,盒马生鲜,TAOCAFE淘宝会员店,丝芙兰,沃尔玛,7-Eleven,华润万家,ZARA,腾讯,阿里巴巴,亚马逊,唯品会,每日优鲜,谊品生鲜,宝宝树,京东,蘑菇街,楚楚街,蜜芽,拼多多,小红书,七只考拉,天使之橙,友宝,饭美美,魔盒CITY,便利蜂,果小美,缤果盒子
利好政策、消费升级与市场需求驱动下,中国新零售业快速发展。2018年新零售市场开始以“腾讯系”、“阿里系”两大阵营站队,传统商超们也积极投入巨头怀抱。iiMedia Research(艾媒咨询)数据显示,对“新零售”话题最为关注的地区为广东省,“新零售”话题的整体舆论情感指数偏正面。艾媒咨询分析师认为当前新零售的发展尚未成熟,消费者观念也正在处于转变期,大量的资本介入令行业内“虚火过旺”,需要在新零售的投资热潮中保持冷静。
Driven by favorable policies, consumption upgrade and market demand, China’s new retail is developing at a high speed. New retail started to divide into “Tencent” and “Ali”sides in 2018, and traditional retails embrace the tycoons positively. iiMedia Research shows that Guangdong province focus on the topic “New Retail”most, and the public opinion towards it are positive. iiMedia Research believes that the current new retail development is still immature and the perception of the customers is still in transition period. The intervention of vast funds makes the industry hard to catch up, which needs to keep calm in the tide of new retail investment. -
艾媒报告|2019-2021年中国脱发保健行业趋势与消费行为数据研究报告
本报告研究涉及企业/品牌/案例:霸王,章光101,得生源,the body shop,三生制药集团,曼迪旗舰店,索芙特,雍禾植发,南方医院,伊美尔,美莱,恒博,银河整形,今日头条,新氧,更美,悦美,小红书,豆瓣,Restoration Robotics,碧莲盛植发,Balmain,HairUWear集团,ARTMICRON,SOCAP,瑞贝卡,海森林,艾瑞美,佰丝堂,带没死,SIV西芙,阿芙洛蒂,宫秀假发
iiMedia Research(艾媒咨询)数据显示,2019年中国约有2.5亿脱发人群,女性群体接近1亿人,并且脱发群体的年轻化趋势明显,有60%的人在25岁就出现脱发现象。脱发群体的共同需求催生了毛发保健产业,涵盖洗护、保健品、理疗、医美、电商等多元业态,特别推动了养发护理(如霸王、章光101)、植发机构(如碧莲盛、雍禾植发)、假发产业(如瑞贝卡)等的蓬勃发展。艾媒咨询分析师认为,技术的成熟、社会的互联网化等因素将推动脱发催生产业进入新的发展阶段,未来3D技术,人工智能、医疗技术等的发展将进一步推动植发产业及电子生发产业升级。
According to iiMedia Research, there are about 250 million people with hair loss in China in 2019, with a female population of close to 100 million, and the trend towards youth in the hair loss group is clear, with 60 percent of people developing hair loss at the age of 25. The common needs of hair loss groups have spawned the hair care industry, covering a variety of industries such as shampoo, health care products, physiotherapy, medical beauty, e-commerce, etc., and in particular promoted the vigorous development of hair care (such as overlord, Zhang Guang 101), hair care institutions (such as bililian, hair, hair), wig industry (such as Rebecca) and so on. Ai media consulting analysts believe that the maturity of technology, social Internet and other factors will promote hair loss industry into a new stage of development, the future of 3D technology, artificial intelligence, medical technology and other development will further promote the development of hair-growing industries and electronic hair industry. -
艾媒报告| 2019中国化妆品电商行业监测分析及消费者行为全面调查报告
相关企业:欧莱雅、Cosmax、娇兰、强生、丝芙兰、雅诗兰黛、如涵、千色店、丽人丽妆、诺米家居、美图公司、玉兰油、自然堂、百雀羚、一叶子、SK-Ⅱ、韩束、兰芝、佰草集、美迪惠尔、肌肤之钥、兰蔻、科颜氏、海蓝之谜、丸美、欧珀莱、迪奥、MAC、YSL、TOM FORD、香奈儿、纪梵希、美宝莲、阿玛尼、古驰、宝格丽、博柏利、祖玛珑、联合利华、资生堂、上海家化、珀莱雅、伽蓝集团、抹茶美妆、唯品会、小红书、豌豆公主
利好政策和市场需求驱动下,全球化妆品行业高速发展,中国成为全球第二大化妆品消费国。iiMedia Research(艾媒咨询)分析认为,目前中国化妆品行业有四大趋势:(1)“他经济”时代的到来,男士化妆品成为新兴蓝海市场;(2)社交电商的兴起将进一步带动化妆品消费的增长,61.0%的消费者表明社交媒体平台成为他们“种草”化妆品的重要阵地,其中95/00后受到“种草”的概率为76.6%;(3)跨境电商的发展成为化妆品消费的增长动力,在海淘购买商品品类调查中,洗护用品和美容彩妆分别占比50.6%、45.3%,持续受到用户欢迎,小红书、豌豆公主等跨境电商为化妆品消费提供动力支持;(4)高端化妆品市场发展前景良好,iiMedia Ranking(艾媒金榜)数据显示,雅诗兰黛是最受消费者青睐的面膜品牌和眼霜品牌,迪奥则是口红和女士香水品牌中最受消费者欢迎的。
Driven by favorable policies and market demand, the global cosmetics industry is developing at a high speed, and China has become the second largest consumer of cosmetics in the world. iiMedia Research analysis believes that China's cosmetics industry has four major trends: (1) the arrival of the “He Economy“ era, men's cosmetics become the emerging blue ocean market; (2) the rise of social e-commerce will further drive the growth of cosmetics consumption, 61.0% of consumers indicates that the social media platform has become an important position for their “grass” cosmetics, and the probability of being “grassed” after 95/00 is 76.6%; (3) the development of cross-border e-commerce has become the growth engine of cosmetics consumption. In the survey of the consumption of goods purchased by cross-border online shopping, toiletries and beauty cosmetics accounted for 50.6% and 45.3% respectively, which continued to be welcomed by users. Cross-border e-commerce companies such as Xiaohongshu and Wandougongzhu provided support for cosmetics consumption. (4) The high-end cosmetics market has good development prospects. iiMedia Ranking data shows that Estee Lauder is the most popular mask brand and eye cream brand, and Dior is the most popular among lipstick and women's perfume brands. -
艾媒研报 |丽人丽妆:化妆品电商蓬勃发展,线上代运营进入量质转化阶段
本报告研究涉及企业/品牌/案例:丽人丽妆、卡尼尔、小护士、希思黎、奥伦纳素、雪花秀、兰芝、施华蔻、相宜本草、兰芝、雪花秀、雅漾、芙丽芳丝、巴黎欧莱雅、雪肌精、Crescent Lily、上海丽仁、Milestone、Asia-Pacific、阿里巴巴、Crescent Group、麦顿投资、汉理资本、唯品会、聚美优品、欧莱雅集团、爱茉莉太平洋贸易有限公司、汉高集团、佳丽宝化妆品(中国)有限公司、上药康德乐(上海)医药有限公司、上海相宜云商电子商务有限公司、杭州悠可、网创科技、宝尊电商、若羽臣
随着社会、经济、文化的快速变迁,中国居民的价值观和消费习惯逐渐发生变化,人们对形象的要求和认知逐步提高。化妆品不再是年轻女性的专属,越来越多的男性开始注重自身形象管理,他们对化妆品的关注程度不断上升,年轻男性尤为活跃,消费潜力十足。在消费人群不断拓展、消费能力逐渐提升、以及销售渠道多元化等多重因素作用下,中国化妆品行业景气度持续上涨,化妆品市场规模稳步扩张。2018年,中国限额以上企业化妆品销售额达到2619.0亿元,同比增长4.2%,化妆品消费额占社会消费品零售总额的比例上升至1.6%。丽人丽妆是较早成立的阿里系化妆品电商零售服务商,受益于阿里系电商平台的流量红利,发展较为快速。但随着传统电商平台用户数量趋于饱和以及新兴电商平台的分流作用,线上获客成本不断攀升,公司的运营成本压力骤增。此外,电商环境以及消费者偏好的变化也影响着化妆品品牌的销售渠道策略,在面对这些不确定性因素时,公司目前单一运营渠道的隐患也逐渐暴露,增长趋缓。
With the rapid changes of society, economy and culture, the values and consumption habits of Chinese residents have gradually changed, and people's image requirements and perceptions have gradually improved. Cosmetics are no longer exclusive to young women. More and more men begin to pay attention to their image management. They pay more attention to cosmetics. Young men are especially active and have full consumption potential. With the continuous expansion of the consumer population, the gradual improvement of consumption capacity and the diversification of sales channels, the prosperity of China's cosmetics industry continues to rise, and the scale of the cosmetics market has steadily expanded. In 2018, the cosmetics sales of Enterprises above the quota reached 261.9 billion yuan, an increase of 4.2% over the same period last year, and the proportion of cosmetics consumption in the total retail sales of consumer goods rose to 1.6%. Lily&Beauty is an early established Ali cosmetics e-commerce retail service provider, benefiting from the flow dividend of Ali e-commerce platform, which develops rapidly. However, as the number of users of traditional e-commerce platforms tends to be saturated and the diversion role of emerging e-commerce platforms, the cost of online customer acquisition keeps rising, and the pressure of operating costs of the company increases sharply. In addition, changes in e-commerce environment and consumer preferences also affect the marketing channel strategy of cosmetics brands. In the face of these uncertainties, the company's current single channel of operation has gradually exposed the hidden dangers, slowing down the growth.
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