银发经济或成下一个风口(共8份)
银发经济或成下一个风口
-
艾媒咨询|2024-2025年中国头皮疗养行业发展趋势分析报告
随着现代生活节奏加快、压力增大,头皮问题逐渐增多,消费者对于头皮疗养产品的需求日益增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国头皮疗养行业发展趋势分析报告》数据显示,2023年中国护发产品市场规模达到620.90亿元,同比增长3.4%,预计2025年将达691.07亿元。随着居民对头皮健康问题的日益重视,头皮疗养行业有望得到新的发展。
With the acceleration of the pace of modern life and the increase of pressure, scalp problems are gradually increasing, and the demand of consumers for scalp therapy products is growing. According to the latest "Analysis report on the development trend of China's scalp therapy industry from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hair care products will reach 62.09 billion yuan in 2023, an increase of 3.4%. It is expected to reach 69.11 billion yuan by 2025. With the increasing attention of residents to scalp health problems, scalp therapy industry is expected to get new development. -
艾媒咨询|2021全球与中国医药电商市场与发展趋势研究报告
本报告研究涉及企业/品牌/案例:阿里健康,美团,京东健康,叮当快药,1药网,Walgreens,百度健康,药材买卖网,中药材天地网,找药网,九州通,药易购,珍诚医药在线,CVS
在政策利好、互联网技术等多重因素推动下,中国医药电商行业规模持续快速发展,2020年中国医药电商市场交易规模达到1956亿元。当前,中药电商商业模式主要为B2B、B2C、O2O与DTP四种类型,其中,2020年,医药电商B2C模式占比近6%,市场规模为116亿元;医药电商B2C模式占比近84%,市场规模为1640亿元,成为当前的主流。此外,近几年兴起的O2O模式,主要通过“引流-转化-消费-反馈”等实现盈利,而DTP药房模式下,患者在医院开取处方后,药房根据处方以患者或家属指定的时间和地点送药上门,被称为高值新特药直送平台。
Driven by favorable policies, Internet technology and other factors, the scale of China's pharmaceutical e-commerce industry continues to develop rapidly, with the transaction scale of China's pharmaceutical e-commerce market reaching 1956 billion yuan in 2020. At present, the business models of traditional Chinese medicine e-commerce are mainly B2B, B2C, o2o and DTP. In 2020, the B2C model of pharmaceutical e-commerce accounts for nearly 6% and the market scale is 11.6 billion yuan; the B2C model of pharmaceutical e-commerce accounts for nearly 84% and the market scale is 164 billion yuan, which has become the current mainstream. In addition, the o2o mode, which has sprung up in recent years, mainly achieves profits through "drainage transformation consumption feedback". In the DTP pharmacy mode, after patients get prescriptions in the hospital, the pharmacy delivers drugs to the door at the time and place designated by the patients or their families according to the prescriptions, which is known as the high value new special drugs direct delivery platform. -
艾媒报告|2019-2021年中国中药材用户调研及延伸市场研究报告
本报告研究涉及企业/品牌/案例:同仁堂,片仔癀,东阿阿胶,太极集团,胡庆余堂,同仁牛黄清心丸,黄芪颗粒,雷氏丹参片,云峰气血口服液,太极五子衍宗丸,太极生力雄丸,仲景左归丸,一笑堂龟甲壳,白云山复方丹参片,天士力养血清脑颗粒,白云山夏桑菊颗粒,白云山板蓝根颗粒
随着居民消费水平的提升和健康保健意识的增强,总体健康需求在扩大,进而推动中医药市场的发展,2018年中国中药材市场规模达1246亿元,同比增长22.40%,预计到2024年,中药材市场规模将达2004亿元。
iiMedia Research(艾媒咨询)调查显示,2019年接近五成受访者购买过中药材,滋补养生和治病是购买中药材的两大目的。由于中医药应用范围广泛,中医药产业链不断扩展延伸,并加速扩展和整合。同仁堂、片仔癀、东阿阿胶等中药巨头企业纷纷布局中药材后市场,建设中药大健康产业,如植物提取物、保健食品、中药化妆品等,已成为我国生命健康产业中最具成长性的组成部分。
According to the iiMedia Research survey, nearly 50% of respondents have bought Chinese herbal medicines in 2019, and tonic sage and cure are the two main purposes for buying Chinese herbal medicines. Due to the wide range of applications of Chinese medicine, the Chinese medicine industry chain continues to expand and expand and accelerate the expansion and integration. Tongrentang, tablets, Dong'a gum and other Chinese medicine giant enterprises have laid out the chinese medicine after the market, the construction of chinese medicine large health industry, such as plant extracts, health food, Chinese medicine cosmetics, etc., has become China's life and health industry in the most growth component.
(以下为节选页,完整版共88页) -
艾媒报告|2019-2021中国汉服产业数据调查、用户画像及前景分析报告
本研究报告涉及企业/品牌/案例:汉尚华莲,百雀羚,阿玛尼、纪梵希、YSL,故宫博物院文创馆,盘子女人坊,织羽集,重回汉唐,十三余,兰若庭,钟灵记,梨花渡,花朝记,都城南庄,流烟昔冷,华姿仪赏,明华堂,九锦司,飞羽汉服,花醉月,梨花庄,梵猫,闺仪
近年来中国汉服逐渐发展成一个较大规模的产业,并在年轻消费群体中得到迅速推广。2018年汉服爱好者数量达到204.2万人,同比增长72.9%。艾媒咨询分析师认为,未来2-3年中国汉服市场仍将保持增长态势, 2019年销售额预计将达14.1亿元。
2014年至2018年,中国汉服爱好者不断增长,在其消费群体中女性的比例逐年升高。受到消费升级的影响,消费者的需求也越来越趋向于个性化,而能满足不同的需求的产品也能表现出更高的溢价能力。例如汉服高端品牌——明华堂,售卖的汉服单品通常在3500元左右,套装定价在9000元以上。iiMedia Research(艾媒咨询)调查显示,从汉服消费者的购买动机来看,有47.2%的消费者是出于对汉服文化的喜欢,也有40.3%的消费者是出于对流行时尚的追求,说明汉服文化的魅力对消费者的吸引力是最大的,而影视频等网络宣传所定义的流行时尚,也是年轻人购买汉服的一大影响因素。
From 2014 to 2018, Chinese Hanfu enthusiasts continued to grow, and the proportion of women in their consumer groups increased year by year. Affected by consumption upgrades, consumer demand is becoming more and more personalized, and products that can meet different needs can also show higher premium capabilities. For example, Minghuatang, a high-end brand of Hanfu, usually sells Hanfu singles at around 3,500 yuan, and sets are priced at more than 9,000 yuan. According to the iiMedia Research survey, from the perspective of Hanfu consumers ’purchase motivation, 47.2% of consumers are out of favor of Hanfu culture, and 40.3% of consumers are in pursuit of fashion. It shows that the charm of Hanfu culture is the most attractive to consumers, and the fashion defined by online propaganda such as movie and video is also a major influencing factor for young people to buy Hanfu. -
艾媒咨询|2019-2020中国新经济行业热点解读及趋势分析
本报告研究涉及企业/品牌/案例:团贷网,熊猫直播,网利贷,嗨家网,成长保,瑞幸咖啡,云集,新氧,小红书,知乎,豆瓣,淘宝,京东,天猫,拼多多,快手,抖音,微信,微博,腾讯QQ,今日头条等。
12月30日,由iiMedia Research(艾媒咨询)主办的“艾媒之夜暨2019-2020全球新消费品牌盛典”于广州盛大举办。现场,艾媒咨询CEO兼首席分析师张毅带来了一场“毅见”跨年演讲,通过客观的数据还原新经济、新消费等行业现状,并对行业未来趋势进行预判。这场年终秀到底有多少“干货”?
On December 30th, the “Ai Media Night and 2019-2020 Global New Consumer Brand Festival”hosted by iiMedia Research was held in Guangzhou. At the scene, Zhang Yi, CEO and chief analyst of Aimedia Consulting, brought a “Yijian ”New Year's Eve speech to restore the current status of industries such as the new economy and new consumption through objective data and predict the future trends of the industry. How many “dry goods”are there in this year-end show?
(以下为节选页,完整版共84页) -
艾媒报告|2019-2021年中国中药材行业发展现状及产业链分析报告
本报告研究涉及企业/品牌/案例:白云山,同仁堂,云南白药,昆明制药,华润三九,天士力,央视财经,牛黄,薏仁,茯苓,黄芪,川芎,片仔癀,中国中药,紫鑫药业,九洲药业,陇神戎发,众生药业,通化金马,江中药业,寿仙谷,新天药业,盘龙药业,佛慈制药,昆药集团,香雪制药,六味地黄丸,人参养荣丸,四神丸,白蚀丸,血脂康胶囊,茵栀黄口服液,一捻金胶囊,乙肝益气解郁颗粒,二十七味定坤丸,十六味冬青丸,参芪消渴胶囊,十香返生丸,华润三九,红日药业,源和药业,太龙药业,中智药业,培力控股,盛实百草,芍花堂,亳药千草,汇群中药
国内经济增长以及居民消费水平的提高都刺激着中药医疗消费需求的增长。iiMedia Research(艾媒咨询)调查显示,有49%的受访用户倾向中医药治疗,与西药基本持平。2018年中国中药材市场规模达1246亿元,同比增长22.40%,在巨大的需求驱动下,中药材种植面积扩大,药材产量将会持续增长。
中药材主要包括上游种植、养殖市场,中游流通市场和下游销售市场三大环节。目前,中药饮片和中成药生产是中药产业的核心,主要包括中药加工,包括中药配方颗粒、中药饮片加工、中成药制造等。中药饮片领域方面,行业销售收入增速分别在2016和2018年触底回升,华润三九、中国中药、红日药业等上市公司表现良好;中药配方颗粒方面,2006-2016年,中国市场销售额占饮片市场销售额比重由1.2%增加至6.0%,中药配方颗粒或将成为中药饮片加工行业应用广泛的产品;中成药方面,随着国家医改政策的推行,中成药消费需求趋于合理,中成药产量开始回落,但仍处于一个比较高的产量水平,云南白药、白云山、同仁堂、紫鑫药业等上市企业表现良好。
Chinese medicinal materials mainly include upstream planting, breeding market, midstream circulation market and downstream sales market three links. At present, the production of Chinese medicine tablets and traditional Chinese medicine is the core of the Chinese medicine industry, including the processing of Traditional Chinese medicine, including Chinese medicine formula particles, Chinese medicine tablet processing, traditional Chinese medicine manufacturing. In the field of Chinese medicine tablets, the growth rate of sales revenue in the industry rebounded in 2016 and 2018, respectively, china Resources 39, Chinese medicine, Red Day Pharmaceuticals and other listed companies performed well; Chinese medicine formula particles may become a widely used product in the Chinese medicine tablet processing industry, Chinese medicine, with the implementation of the national medical reform policy, the consumption demand of traditional Chinese medicine tends to be reasonable, the production of Traditional Chinese medicine began to fall, but still at a relatively high level of production, Yunnan White Medicine, Baiyunshan, Tongrentang, Zixin Pharmaceutical and other listed enterprises performed well. -
艾媒报告 |2019全球与中国医药电商市场与发展趋势研究报告
本报告研究涉及企业/品牌/案例:天猫医馆,七乐康,京卫大药房,阿里健康大药房,京东大药房,健客, 1药网,360好药,八百方,818医药网,CVS,Walgreens ,RiteAid ,开心人网上药店,药房网,药材买卖网,珍材网,中药材天地网,商康网,科欣医药,医药在线,我的医药网,药品交易网,药品终端网,药师帮,海王晨星,快方送药,药给力,搜药送,药急送,U医U药,叮当送药,健客网上药店,康爱多掌上药店,问药,好药师,111集团,中宏保险,医联,腾讯,仁和药业,浙江扁鹊,漱玉平民,华人健康,一树药业,德生堂
2019中国医药电商主要形成了B2C、B2B、O2O三种模式,B2C模式体量稳定在6%左右,规模呈增长趋势,预计2019年的市场交易额将达到554.6亿元;B2B模式下,西药类产品的需求比例较高,达87.1%,中药材、传统药品和第三方交易等都形成了专属B2B平台;而近几年兴起的O2O模式,主要通过“引流-转化-消费-反馈”等实现盈利,但区域覆盖度和消费者的信任度需要提高。iiMedia Research(艾媒咨询)大数据监测显示,目前1药网、健客网上药店、康爱多掌上药店的的综合实力排行较强。
2019 China's pharmaceutical e-commerce mainly formed three modes of B2C, B2B and O2O. The volume of B2C model is stable at around 6%, and the scale is increasing. It is expected that the market transaction volume in 2019 will reach 55.46 billion yuan; in B2B mode, western medicine The demand ratio of products is relatively high, reaching 87.1%. Chinese herbal medicines, traditional medicines and third-party transactions have formed a proprietary B2B platform. In recent years, the O2O model has emerged mainly through “drainage-conversion-consumption-feedback”. Achieve profitability, but regional coverage and consumer trust need to be improved. iiMedia Research (Ai Media Consulting) big data monitoring shows that the current comprehensive strength of 1 drug network, Jianke online pharmacy, Kang Aiduo pharmacy is strong. -
艾媒报告|2019中国生鲜电商行业商业模式与用户画像分析报告
本报告研究涉及企业/品牌包括:美菜网、懒龙龙、宋小菜、朴朴超市、谊品生鲜、每日优鲜、天天果园、京东、联华超市、易果生鲜、美团点评、高鑫零售、永辉超市、华润集团、逸刻新零售、阿里巴巴、饿了么、安鲜达、天猫生鲜、欧尚、大润发、新华都、三江购物、联华超市、盒马生鲜、淘咖啡
2018年中国生鲜电商市场规模持续增长,生鲜电商行业投融资情况趋于稳定,行业市场格局初步确立。同时电商巨头也在发力布局生鲜电商,阿里联合传统零售,布局生鲜新场景,同时腾讯也在联手京东,打造生鲜创新平台。生鲜行业的产业链普遍较长,生鲜电商重在降低成本。目前中国生鲜电商行业已形成垂直平台类、综合平台类、O2O类、创新平台类等发展模式,不同模式各有优劣。iiMedia Research(艾媒咨询)数据显示,生鲜类产品月活渗透率均不足一成,生鲜电商用户相对年轻化,购买力较强。受线下门店和刚需本质影响,用户男女比例相近。目前生鲜电商行业仍面临产品非标化、品控难、产品损耗率高等问题。未来,随着大众逐渐接受线上购买生鲜的观念,生鲜电商市场规模将进一步扩大,生鲜产品的仓储管理模式也需要引进新的技术和模式,进一步完善。同时,线上与线下结合的创新模式也将进一步扩展,社区团购将成为新切入点。
In 2018, the market size of China's fresh food e-commerce market continued to grow. The investment and financing situation of the fresh food e-commerce industry tended to be stable, and the industry market pattern was initially established. At the same time, e-commerce giants are also making efforts to enter the fresh food e-commerce industry, Ali is in line with traditional retail, and layouts new scenes. At the same time, Tencent is also cooperating with Jingdong to create a innovative fresh food e-commerce platform. The industrial chain of the fresh food industry is generally long, and the fresh food e-commerce focuses on reducing costs. At present, China's fresh food e-commerce industry has formed development models such as vertical platform, integrated platform, O2O, and innovation platform. Different models have their own advantages and disadvantages. According to iiMedia Research, the monthly penetration rate of fresh food products is less than 10%, and the fresh food e-commerce users are relatively young and have strong purchasing power. Affected by the offline store and the immediate need, the ratio of male to female is similar. At present, the fresh food e-commerce industry still faces problems such as non-standardization of products, difficulty in quality control, and high rate of product loss. In the future, as the public gradually accepts the concept of online purchase of fresh food, the market size of fresh food e-commerce will be further expanded. Introducing new technologies and models,The storage management model of fresh food products also needs to further improve. At the same time, the innovative model of online and offline integration will be further expanded, and community group purchase will become a new entry point.
- 1
- 2
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告