汽车行业穿透解读(共13份)
内含汽车产业各细分行业分析
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艾媒咨询|2024年中国二手车行业消费者调研报告
在汽车市场快速增长的背景下,二手车市场作为其附属市场,其市场规模不断扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国二手车行业消费者调研报告》数据显示,中国基本型二手乘用车交易量显著增长,从2011年的低点逐年攀升至2019年98.19万辆。2016-2024年间,中国二手车转籍比例数据整体呈现波动上升趋势。
艾媒咨询分析师认为,在中国汽车市场规模不断扩大、政策支持力度加大等有利趋势下,中国二手车市场未来发展前景广阔。
In the context of the rapid growth of the automobile market, the second-hand car market as its subsidiary market, its market scale continues to expand. According to the latest "Consumer Research Report on China's Second-hand Car Industry in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of basic second-hand passenger cars in China has increased significantly, climbing year by year from a low point in 2011 to 981,900 in 2019. From 2016 to 2024, China's second-hand car registration ratio data showed a fluctuating upward trend as a whole.
Analysts from iiMedia Consulting believe that With the continuous expansion of the scale of China's automobile market and the strengthening of policy support and other favorable trends, China's used car market has broad prospects for future development. -
艾媒咨询|2024-2025年中国无人驾驶汽车市场行业研究报告
随着汽车智能化与电动化的不断升级,无人驾驶汽车成为汽车行业发展的新趋势。在政策和社会需求等多维度因素的推动下,自动驾驶的服务需求持续增长。数据显示,2023年无人驾驶汽车市场规模达118.5亿元,预计2025年前后将迎来规模性产业化契机。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国无人驾驶汽车市场行业研究报告》数据显示,2024年中国有49.3%的受访消费者知道且非常了解无人驾驶汽车;超过四成用户通过短视频平台获取无人驾驶汽车的相关资讯。超六成的受访消费者认为无人驾驶汽车的主要优势是减少驾驶疲惫感和减少交通事故的发生,无人驾驶汽车采用先进的传感技术和智能系统,可以实时感知周围环境,显著降低道路交通事故的发生率。
With the continuous upgrading of automotive intelligence and electrification, driverless vehicles have become a new trend in the development of the automotive industry. Driven by multi-dimensional factors such as policy and social demand, the demand for autonomous driving services continues to grow. According to the data, the market size of driverless cars reached 11.85 billion yuan in 2023, and it is expected to usher in large-scale industrialization opportunities around 2025. According to the latest "China Pilotless automobile market Industry Research Report from 2024 to 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, Chinese consumers will buy cosmetics in 2024. The most concerned factors were product composition (58.8%) and product efficacy (41.4%). More than 30% of consumers believe that the main problems with cosmetics are vague product descriptions and the short duration of cosmetic efficacy. With the rise of short video platforms, the size of the cosmetics market continues to expand, and consumer demand is constantly changing. In the future, China's cosmetics industry market still has huge potential for development. -
艾媒咨询|2021年10-11月中国汽车行业监测报告
本报告涉及的案例/品牌/企业:上汽、长安、吉利
数据显示,2021年10月,中国商用车出口3.3万辆,较9月份下降13.8%,同比增长37.2%,11月出口3.0万辆,较上月再次下降,降幅10.5%,同比增长13.0%。1-11月累计出口商用车36.6万辆,同比增长77.0%,其中新能源商用车增幅为70.4%。艾媒咨询分析师认为,虽然新能源商用车出口增幅迅猛,但整体占比依然较小,仅占出口总量的3.3%,商用车海外市场份额有待进一步提高。数据显示,2021年11月末,中国汽车库存达到72.4万辆,汽车经销商库存预警指数达到55.4%,环比上升2.9个百分点,位于荣枯线之上。长期的高库存会给车企带来较大的仓储成本压力,造成企业经营业绩下滑,不利于汽车行业的整体发展。
According to the data, in October 2021, China exported 33000 commercial vehicles, a decrease of 13.8% over September and a year-on-year increase of 37.2%. In November, 30000 commercial vehicles were exported, a decrease of 10.5% and a year-on-year increase of 13.0%. From January to November, 366000 commercial vehicles were exported, with a year-on-year increase of 77.0%, of which new energy commercial vehicles increased by 70.4%. AI media consulting analysts believe that although the export of new energy commercial vehicles has increased rapidly, the overall proportion is still small, accounting for only 3.3% of the total export. The overseas market share of commercial vehicles needs to be further improved. The data show that by the end of November 2021, China's auto inventory reached 724000 units, and the inventory early warning index of auto dealers reached 55.4%, up 2.9 percentage points month on month, above the boom and bust line. The long-term high inventory will bring greater storage cost pressure to automobile enterprises, resulting in the decline of enterprise business performance, which is not conducive to the overall development of the automobile industry. -
艾媒咨询|2021年中国下沉市场汽车购买行为洞察报告
本报告研究涉及企业/品牌/案例:卖好车
下沉市场购车群体中的首购比例更高,首购需求较大。iiMedia Research(艾媒咨询)调研数据显示,下沉市场用户购车时,不再单纯关注价格,而是在价格可承受的范围内,更关注汽车的硬件设备(如动力、外观、内饰),以及软性因素(如安全性、娱乐功能)。同时,在下沉市场汽车销售渠道中,中小汽车经销商占比达到47.2%;而下沉市场庞大规模的中小汽车经销商催生汽车交易服务平台。
The proportion of first purchases among car buyers in the sinking market is higher, and the demand for first purchases is greater. Survey data from iiMedia Research shows that when buying a car in the sinking market, users no longer simply pay attention to the price, but pay more attention to the car’s hardware equipment (such as power, appearance, and interior) within the range of affordable prices. And soft factors (such as safety, entertainment features). At the same time, small and medium-sized car dealers accounted for 47.2% of the car sales channels in the sinking market; and the large-scale small and medium-sized car dealers in the sinking market gave birth to a car trading service platform. -
艾媒咨询|2020年9-10月中国汽车行业运行状况及企业商情双月报告
本报告研究涉及企业/品牌/案例:一汽大众、吉利汽车、特斯拉。
2020年上半年,国家层面和地方政府出台的一系列政策起到了刺激汽车消费的效果,为下半年车市恢复奠定了基础。同时,“金九银十”这个汽车传统销售旺季的到来,加上消费者在经济方面的安全感以及身处的环境现状的改善,都共同驱动了车市销量的增长。数据显示,2020年1-10月,汽车产销1951.9万辆和1969.9万辆,同比下降4.6%和4.7%,降幅与1-9月相比,分别收窄2.1个百分点和2.2个百分点。其中,10月的汽车产销分别达到255.2万辆和257.3万辆,环比增长0.9%和0.31%,同比增长11.0%和12.5%。
In the first half of 2020, a series of policies at the national level and by local governments had the effect of stimulating automobile consumption, laying the foundation for the recovery of the automobile market in the second half of the year. At the same time, the arrival of the "golden nine silver ten" , a traditional automobile sales peak season, coupled with consumers' sense of economic security and the improvement of the current situation in the environment, all together drive the growth of the car market. The figures show that between January and October 2020, car production and sales totaled 19.519 million and 19.699 million units, down 4.6 percent and 4.7 percent from the same period a year earlier. The decrease narrowed by 2.1 percentage points and 2.2 percentage points, respectively, from January to September. Of this total, car production and sales reached 2.552 million and 2.573 million respectively in October, up 0.9 percent and 0.31 percent month-on-month and 11.0 percent and 12.5 percent year-on-year. -
艾媒咨询| 2020年11-12月中国汽车行业月度运行及年终盘点数据监测报告
本报告研究涉及企业/品牌/案例:蔚来,理想汽车,长城汽车
受车市寒冬及新冠疫情影响,2020年中国汽车销量延续下降趋势,全年汽车销量同比减少1.9%至2527.2万辆,降幅较2019年收窄了6.3个百分点,主要归功于汽车厂商和经销商尝试直播卖车、新零售等方式加速企业数字化转型。在车市寒冬背景下,新能源汽车逆势上扬,在新能源汽车下乡、补贴等政策加持下,中国新能源汽车自2020年7月开始连续6个月正增长,其中特斯拉、比亚迪、蔚来等品牌表现突出。新能源汽车市场的繁荣也带动了汽车电池领域的发展,蔚来汽车、北汽新能源、伯坦科技、奥动新能源等已先后入局,新能源汽车换电模式将成为趋势。
Affected by the cold winter market and COVID-19, China's auto sales continued to decline in 2020, and the total sales volume decreased by 1.9% to 25 million 272 thousand vehicles in the same period. The decline was narrowed by 6.3 percentage points compared with 2019. The main conclusion was attributed to the accelerated transformation of the enterprises by car manufacturers and distributors. Under the background of the cold winter of the automobile market, new energy vehicles are rising against the trend. With the policy of new energy vehicles going to the countryside and subsidies, China's new energy vehicles have been growing for six consecutive months since July 2020, with Tesla, BYD, Weilai and other brands showing outstanding performance. The prosperity of new energy vehicle market has also led to the development of automotive battery field. Weilai automobile, BAIC new energy, Botan technology and ordong new energy have entered the market successively, and the power exchange mode of new energy vehicles will become a trend.
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