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艾媒咨询|2024年“农夫山泉舆论风波”事件舆情监测分析报告
2024年三月初,一个被网友认为缺乏诚意的花圈悼念,引起了全网对农夫山泉以及农夫山泉创始人钟晱晱的议论。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年“农夫山泉舆论风波”事件舆情监测分析报告》数据显示,截至3月12日,“农夫山泉”的网络口碑由3月1日的58.1降至3月12日的32.0。最受网民热议的话题从创始人的故事,转向农夫山泉的包装与钟晱晱儿子的国籍问题。iiMedia Research(艾媒咨询)调研数据显示,超半数网友认为企业的社会责任感已然成为影响一个品牌的关键因素。未来,以本土文化宣扬企业品牌形象,也许是更贴近民众的选择。
In early March 2024, an insincere wreath of condolence set off an online debate about Nongfu Spring and its founder, Zhong Shanshan. According to the latest "Public Opinion Monitoring Report on the 'Nongfu Spring Public Oopinion Storm' Incident in 2024" Nongfu Spring Public Opinion Storm "released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Nongfu Spring Tiktok official flagship store sales fell by more than 90%. As of March 12th, the online reputation of "Nongfu Spring" dropped from 58.1 on March 1st to 32.0 on March 12th. The most hotly debated topics on the Internet shifted from the story of the founder to the packaging of Nongfu Spring and the nationality of Zhong Shanshan's son. According to iiMedia Research, more than half of netizens believe that a company's sense of social responsibility has become a key factor affecting a brand. In the future, promoting the corporate brand image with local culture may be a choice closer to the people. -
艾媒咨询|2023年“董宇辉小作文事件”舆情监测分析报告
近日,“董宇辉小作文事件”相关话题热度不断,引发了大众对公司管理、企业文化和个人价值等方面的质疑和讨论,对此,本报告对“董宇辉小作文事件”进行了舆情监测分析。iiMedia Research(艾媒咨询)数据显示,有关“董宇辉小作文事件”的话题讨论热度自12月11日开始不断上升,整体网络口碑偏向负面,社会大众对事件的看法各异,网友态度呈负面转向。同时,效率、价格与情感是消费者进行直播间购物的重要考量点,直播行业在精神和物质层面对社会具有双重影响。
Recently, the topic of "Dong Yuhui's small essay incident" has been heated up, triggering questions and discussions about the company's management, corporate culture, and personal values, etc. Therewith, this report monitors and analyses the public opinion on "Dong Yuhui's small essay incident". According to iiMedia Research, the topic of "Dong Yuhui's small essay incident" has been rising since December 11, and the overall Internet word-of-mouth is on the negative side, with the general public having different views on the incident, and netizens' attitudes taking a negative turn. At the same time, efficiency, price and emotion are the most important considerations for consumers to make purchases in live broadcasting, and the live broadcasting industry has a dual impact on society in both spiritual and material aspects. -
艾媒咨询 | 2023年”国产羽绒服涨价“事件商情监测分析报告
近日,话题“国产羽绒服卖到7000元”登上微博热搜第一,引起网友对国产羽绒服价格的关注和讨论,“羽绒服涨价把市场让给了军大衣”、“波司登平均价格已升至1600元”等国产羽绒服涨价相关话题频频登上热搜。iiMedia Research(艾媒咨询)数据显示,近八成消费者接受1200元以下的羽绒服。截止11月30日,“国产羽绒服”网络口碑已降至32.5。网友观点分化明显,呈现支持、中立及反对态度,事件论点集中于“国货该不该高端”、“价格与质量是否成正比”等问题上。国货羽绒服高端化是实现国货振兴的重要途径,打破“国货等于平价”的刻板印象还需用品质说话。
On November 22, 2023, the topic #Domestic down jacket sold to 7,000 yuan# hit the first microblogging hot search, causing netizens to pay attention to and discuss the price of domestic down jackets, “down jacket price hike ceded the market to the military coat”, #bosideng average price has risen to 1,600 yuan# and other topics related to the price increase of domestic down jackets are frequently on the hot search. iiMedia Research data show that nearly 80% of consumers accept down jackets that cost less than 1,200 yuan. As of November 30th, the Internet Word of Mouth (IWOM) for "domestic down jackets" has dropped to 32.5. In this public opinion event, netizens' views are clearly differentiated, showing support, neutrality, and opposition, with the argument focusing on "whether national products should be high-end", "Price and quality is proportional" and other issues. National down jacket high-end is an important way to realize the revitalization of national products, to break the stereotype of "national products equal to affordable" need to speak with quality. -
艾媒咨询|2024年“理想MEGA被抹黑”事件舆情监测分析报告
2024年3月1日,理想MEGA正式上市,网络上却出现了非常多针对理想MEGA的负面言论,之后接连曝出该事件疑似网络水军恶意攻击、警方介入事件调查等,引发了全网对理想MEGA、理想创始人李想以及网络水军的讨论。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年“理想MEGA被抹黑”事件舆情监测分析报告》数据显示,截至4月26日,“理想MEGA”的网络口碑由3月1日的62.0降至4月26日的44.3。最受网民热议的话题从理想MEGA的外观,转向理想MEGA的定价、配置、网络水军、理想创始人李想以及小鹏汽车等问题。iiMedia Research(艾媒咨询)调研数据显示,超半数网友认为针对网络水军应该加强监管,严厉打击。未来,需要网民与企业携手营造清朗网络环境,促进汽车行业健康发展。
On March 1, 2024, the IDEAL MEGA was officially listed, but there were a lot of negative comments against the IDEAL MEGA on the network, and then it was successively exposed that the incident was suspected to be a malicious attack by the network water army, and the police were involved in the investigation of the incident, which triggered the discussion of the whole network on the IDEAL MEGA, the IDEAL founder Li Xiang and the network water army. Global new economy industry third party data mining and analysis institution iiMedia Research recently released the "2024 'IDEAL MEGA is discredited' event public opinion monitoring and analysis report" data shows that as of April 26, The online reputation of "IDEAL MEGA" dropped from 62.0 on March 1 to 44.3 on April 26. The most hotly debated topic among netizens has changed from the appearance of the IDEAL MEGA to the pricing, configuration, network water army of the IDEAL MEGA, ideal founder Li Xiang and Xiaopeng Automobile. According to iiMedia Research, more than half of netizens believe that supervision should be strengthened to crack down on online water soldiers. In the future, Internet users and enterprises need to work together to create a clear network environment and promote the healthy development of the automobile industry. -
艾媒咨询|2024年“椰树涉擦边广告被罚”事件舆情监测分析报告
2024年5月6日,椰树集团因使用“椰汁擦乳”等广告语被罚40万元后又强势回应“不服”而备受舆论争议。5月8日,该话题引起中国网民对椰树擦边广告的关注和讨论。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年“椰树涉擦边广告被罚”事件舆情监测分析报告》显示,椰树网络口碑5月7日出现明显下滑,后续仍持续走低。截至5月28日,“椰树被罚款”网络口碑已降至26.0。iiMedia Research(艾媒咨询)调研数据显示,近三成的消费者认为品牌最重要的因素是品牌形象,除产品质量以外,品牌形象成为消费者购买产品的关键因素。未来椰树品牌在选择广告营销方式时需要注意合规性及尺度,积极传播正能量。
On May 6th, 2024, Coconut Palm Group was fined 400,000 yuan for using advertisements such as "wiping milk with coconut water" and received a strong "disobedience" response. On May 8, the topic attracted attention and discussion among Chinese netizens on the Coconut Palm edge advertisement. The latest "2024 Public opinion monitoring and analysis report of ‘Coconut Palm involved in rubbing edge advertising was punished’ event " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that Coconut Palm network word of mouth on May 7, a significant decline, the follow-up continued to fall. As of May 28, the online reputation of "coconut trees being fined" has dropped to 26.0. iiMedia Research data shows that nearly 30% of consumers believe that the most important factor for a brand is brand image. In addition to product quality, brand image has become a key factor for consumers to buy products. In the future, Coconut Palm brand should pay attention to compliance and scale when choosing advertising and marketing methods, and actively spread positive energy. -
艾媒咨询 | 2024年中秋“三只羊月饼”事件舆情监测分析报告
2024年9月12日,抖音头部主播疯狂小杨哥和三只羊旗下直播间售卖的香港美诚月饼被曝在香港买不到,“三只羊月饼”事件在各种媒体平台广泛传播,网友最关心的问题还是“香港美诚月饼”是否涉嫌“虚假宣传”。iiMedia Research(艾媒咨询)调研数据显示,对于三只羊在直播间使用“香港高端月饼”这一描述,用以介绍一款并非在香港地区销售的美诚月饼的行为,82.4%的消费者认为三只羊这种做法属于虚假宣传。在三只羊主播直播夸大宣传的争议中,48.9%的消费者认为带货平台监管力度不足是问题背后的根本原因,32.6%的消费者则将问题归咎于品牌方。直播电商经济快速发展,行业规模越来越大,但行业的发育水平、健康程度仍然不达预期。有关部门应从平台监管和主播两方面入手,推动行业健康发展,同时对涉嫌虚假宣传的商家进行查处,严厉打击“伪境外品牌”的乱象,营造一个公平、透明、健康的消费环境。
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艾媒咨询|2024-2025年中国新式茶饮行业发展现状与消费趋势调查分析报告
随着中国新式茶饮市场空间逐渐饱和,行业进入存量竞争阶段,品牌内卷程度加剧。除了采取降价策略,各企业通过开拓品类、创新营销、品牌出海等多元手段寻求破局。截至2023年9月末,蜜雪冰城海外门店已有4000家;2024年7月,喜茶、霸王茶姬陆续亮相巴黎,为奥运助力,借助国际赛事营销提升全球影响力。2024年8月,茶颜悦色在长沙开出首家零食生活杂货店,零售生意成为新式茶饮品牌竞争的新阵地。iiMedia Research(艾媒咨询)数据显示,预计未来几年中国新式茶饮市场规模将维持小幅但稳定的增长态势,到2028年有望突破4000亿元。
With the gradual saturation of China's new tea drink market, the industry has entered the stage of stock competition, and brand competition has intensified. In addition to price cuts, companies seek changes by developing new products, innovative marketing, and going to sea. By the end of September 2023, MIXUE has 4,000 overseas stores; In July 2024, HEYTEA and CHAGEE appeared in Paris to enhance their global influence with the help of Olympic marketing. In August 2024, CHAYANYUESE opened a snack grocery store, and the retail business has become a new frontier in the competition for new tea brands. iiMedia Research data show that it is expected that in the next few years, the size of China's new tea market will maintain a small growth, and is expected to exceed 400 billion yuan by 2028. -
艾媒咨询|2024-2025年中国水产行业现状及消费趋势洞察报告
近年来,中国水产行业正以稳健的步伐向前发展,其产业规模持续扩张,产量快速提升,展现出强劲的增长势头和广阔的发展前景。数据显示,2015-2023年中国水产品总产量逐年递增,2023年达7116.24万吨,水产品已成为居民膳食结构中的重要组成部分,水产消费从“温饱型”向“品质型”转变。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国水产行业现状及消费趋势洞察报告》数据显示,在水产品品类选择中,71.5%消费者常购买生鲜/冷冻水产品,生鲜/冷冻水产品品类仍在消费者选择中占据主导地位。即食零食类为消费者最常选购的深加工水产品品类,占比75.3%,在市场上占比中拥有一定的优势空间。如今,中国水产养殖企业多以分散的个体经营模式为主,大型企业较少,市场集中度低。与此同时,水产类预制菜已渐成水产品消费的新途径,行业品牌意识觉醒加速。企业应加快布局或跨界布局水产行业细分领域,朝品牌化、专业化方向发展;同时,进一步加快转型升级,推进智慧水产养殖,开展数字渔业示范,大力发展优质、特色、绿色、生态的水产品。
In recent years, China's fishery industry is developing at a steady pace, its industrial scale continues to expand, the output is rapidly increasing, showing a strong growth momentum and broad development prospects. Data show that the total output of aquatic products in China increased year by year from 2015 to 2023, reaching 71,162,400 tons in 2023, aquatic products have become an important part of the residents' dietary structure, and aquatic consumption has changed from "subsistence" to "quality". According to the latest Research Report 2024-2025 China's fishery industry status and consumption trend insight report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, in the choice of aquatic products, 71.5% of consumers often buy fresh/frozen aquatic products, and fresh/frozen aquatic products still occupy a dominant position in consumer choice. Ready-to-eat snacks are the deep-processed aquatic products most frequently purchased by consumers, accounting for 75.3%, which has a certain advantage in the market. Nowadays, Chinese aquaculture enterprises are mainly based on decentralized individual business model, with fewer large enterprises and low market concentration. At the same time, aquatic prefabricated dishes have gradually become a new way of aquatic product consumption, and the awakening of industry brand awareness has accelerated. Enterprises should speed up the layout or cross-border layout of the aquatic industry segmentation field, towards the direction of branding and specialization. At the same time, further accelerate the transformation and upgrading, promote smart aquaculture, carry out digital fishery demonstration, and vigorously develop high-quality, unique, green and ecological aquatic products.
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