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艾媒咨询 | 2023-2024年中国迷你仓行业发展现状及标杆企业案例分析报告
目前,迷你仓概念已逐渐被国人接受,在用户多场景使用需求的推动下,迷你仓行业发展的成熟度、整体规模、智能化与市场渗透率等方面都实现了质的提升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023-2024年中国迷你仓行业发展现状及标杆企业案例分析报告》数据显示,2023年中国迷你仓行业市场规模为19.0亿元,同比增长15%,呈逐年递增趋势。未来,随着迷你仓行业需求和观念上两大难点的逐步解决,中国迷你仓行业的红利将逐步释放,预计2028年市场规模有望增至34.0亿元。
At present, the concept of mini warehouse has been gradually accepted by the people, driven by the needs of users in multiple scenarios, the maturity, overall scale, intelligence and market penetration of the mini warehouse industry have achieved qualitative improvement.According to the latest "2023-2024 China Mini Warehouse Industry Development Status and Benchmarking Enterprise Case Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's mini warehouse industry in 2023 is 1.90 billion yuan, an increase of 15% year-on-year. It shows an increasing trend year by year. In the future, with the gradual solution of the two major difficulties in the demand and concept of the mini warehouse industry, the dividend of China's mini warehouse industry will be gradually released, and the market size is expected to increase to 3.40 billion yuan in 2028. -
艾媒咨询|2021中国汉服产业现状及消费行为数据研究报告
本报告研究涉及企业/品牌/案例:汉尚华莲,重回汉唐
数据显示,受疫情影响2020年中国汉服市场销售规模增速放缓,为63.6亿元,在政府大力弘扬传统文化、资本入场和汉服认可度提高等助推下,预计2021年中国汉服销售规模将突破100亿元。从供给侧数据来看,中国目前有超过3000家汉服企业,浙江、广东等地区淘宝汉服商家集聚效应显著,而西安、成都和杭州等城市汉服门店数量较多。在消费端调研数据来看,2021年近5成汉服消费者拥有2-4套汉服,以微博、抖音等为代表的社交媒体为近6成消费者接触汉服资讯的途径,成为推动汉服走向大众化的重要途径。总体而言,2021年中国汉服产业发展将面对传承缺失、盗版盛行和西方文化冲击等挑战,在传统文化热、消费升级等机遇下“汉服热”将持续升温,向更加大众化的品类发展。
According to the data, affected by the epidemic, the growth rate of sales scale of Chinese Hanfu market will slow down to 6.36 billion yuan in 2020. With the help of the government's efforts to promote traditional culture, capital admission and Hanfu recognition, the sales scale of Chinese Hanfu is expected to exceed 10 billion yuan in 2021. From the supply side data, there are more than 3000 Hanfu enterprises in China. Taobao Hanfu merchants in Zhejiang and Guangdong have a significant agglomeration effect, while there are more Hanfu stores in Xi'an, Chengdu and Hangzhou. In the consumer side, tiktok data show that nearly 5 of the 2021 Han Chinese consumers had 2-4 suits, and nearly 6 of them were social media represented by micro-blog and jitter. In general, the development of Chinese Hanfu industry in 2021 will face challenges such as the lack of inheritance, the prevalence of piracy and the impact of western culture. Under the opportunities of traditional culture fever and consumption upgrading, the "Hanfu fever" will continue to heat up and develop to a more popular category. -
艾媒咨询|2020-2021年中国联合办公行业白皮书
本报告研究涉及企业/品牌/案例:梦想加,氪空间,ATLAS 寰图
2022年中国联合办公市场规模预计将达到2273.5亿元,未来联合办公的市场规模有望进一步扩大。首先是全球联合办公空间数量仍呈现持续增长趋势。随着中国办公模式的消费升级,行业市场规模将继续扩张。在此基础上,中国联合办公行业将进一步整合,市场资源向少数头部企业聚集,精细化的运营管理竞争将变得激烈。尽管行业发展潜力巨大,中国联合办公行业企业普遍存在盈利模式的单一问题。如何通过企业增值服务拓展盈利渠道,寻求多元化盈利模式转变,将是行业内接下来的发展重点。iiMedia Research(艾媒咨询)数据显示,51.6%的用户期望联合办公企业能够增加税务、法律、知识产权等企业代理或咨询服务,超七成用户表示会继续使用联合办公行业空间服务,且使用意愿不会下降。随着智能应用进程的快速发展与运营管理等增值服务的不断拓展,联合办公行业精细化的服务品质将得到发展,对目标客群的吸引力也将得到提高。
The size of China's co-working office market is expected to reach 227.35 billion yuan in 2022, and the market size of co-working offices is expected to further expand in the future. First, the number of global co-working spaces is still showing a continuous growth trend. With the consumption upgrade of China's office model, the industry market scale will continue to expand. On this basis, China's co-working industry will be further integrated, market resources will be concentrated in a few leading companies, and competition for refined operation management will become fierce. Despite the huge potential for industry development, companies in the co-working industry in China generally have a single problem with their profit model. How to expand profit channels through enterprise value-added services and seek diversified profit model changes will be the next development focus in the industry. According to data from iiMedia Research, 51.6% of users expect co-working companies to increase tax, legal, intellectual property and other corporate agency or consulting services, and over 70% of users said they will continue to use co-working space services and are willing to use it. Will not fall. With the rapid development of intelligent application process and the continuous expansion of value-added services such as operation management, the refined service quality of the joint office industry will be developed, and the attractiveness of the target customer group will also be improved. -
艾媒咨询|2020年“后疫时期”中国联合办公行业发展专题研究报告
本报告研究涉及企业/品牌/案例:IFOffice、创富港、ATLAS寰图。
2020年新冠疫情对全球经济造成严重冲击,中小企业经营困难,加上线上办公发展,联合办公行业也受到了影响。iiMedia Research(艾媒咨询)数据显示,45.4%的受访联合办公用户认为相较疫情前,空间入住率出现了下降的情况。2020年中国联合办公市场规模增长也预计放缓,市场规模将达到1368.2亿元。但联合办公在办公、租赁模式上的优势更适合中小企业或初创企业在疫情放缓初期进行过渡,其发展仍然值得期待。联合办公企业需要逐步拓展中后端增值服务,为客户提供垂直化服务,寻求盈利模式转变,摆脱目前“承租运营”商业模式的局限。
Covid-19 has serious impact on the global economy in 2020, which leading to operation difficulties for small and medium enterprises. In addition, the development of online office industry will also affect the joint office industry. As the data of iiMedia Research showed, 45.4% of the interviewed joint office users believed that the occupancy rate of their joint office had decreased compared to the one before the epidemic. In 2020, the growth of China joint office market is also expected to slow down, and the market scale will reach 136.82 million yuan. However, the advantages of joint office in office and rental mode are more suitable for small and medium enterprises or star-ups to make transition in the early stage of epidemic slowdown, and its development is still worth looking forward to. Joint Office enterprises need to gradually expand the value-added services in the middle and back-end, provide vertical services for customers, seek the transformation of profit model, which is for getting rid of the limitations of the current ‘rental operation’ business model. -
艾媒报告|2019-2021中国汉服产业数据调查、用户画像及前景分析报告
本研究报告涉及企业/品牌/案例:汉尚华莲,百雀羚,阿玛尼、纪梵希、YSL,故宫博物院文创馆,盘子女人坊,织羽集,重回汉唐,十三余,兰若庭,钟灵记,梨花渡,花朝记,都城南庄,流烟昔冷,华姿仪赏,明华堂,九锦司,飞羽汉服,花醉月,梨花庄,梵猫,闺仪
近年来中国汉服逐渐发展成一个较大规模的产业,并在年轻消费群体中得到迅速推广。2018年汉服爱好者数量达到204.2万人,同比增长72.9%。艾媒咨询分析师认为,未来2-3年中国汉服市场仍将保持增长态势, 2019年销售额预计将达14.1亿元。
2014年至2018年,中国汉服爱好者不断增长,在其消费群体中女性的比例逐年升高。受到消费升级的影响,消费者的需求也越来越趋向于个性化,而能满足不同的需求的产品也能表现出更高的溢价能力。例如汉服高端品牌——明华堂,售卖的汉服单品通常在3500元左右,套装定价在9000元以上。iiMedia Research(艾媒咨询)调查显示,从汉服消费者的购买动机来看,有47.2%的消费者是出于对汉服文化的喜欢,也有40.3%的消费者是出于对流行时尚的追求,说明汉服文化的魅力对消费者的吸引力是最大的,而影视频等网络宣传所定义的流行时尚,也是年轻人购买汉服的一大影响因素。
From 2014 to 2018, Chinese Hanfu enthusiasts continued to grow, and the proportion of women in their consumer groups increased year by year. Affected by consumption upgrades, consumer demand is becoming more and more personalized, and products that can meet different needs can also show higher premium capabilities. For example, Minghuatang, a high-end brand of Hanfu, usually sells Hanfu singles at around 3,500 yuan, and sets are priced at more than 9,000 yuan. According to the iiMedia Research survey, from the perspective of Hanfu consumers ’purchase motivation, 47.2% of consumers are out of favor of Hanfu culture, and 40.3% of consumers are in pursuit of fashion. It shows that the charm of Hanfu culture is the most attractive to consumers, and the fashion defined by online propaganda such as movie and video is also a major influencing factor for young people to buy Hanfu. -
艾媒报告 |2018-2019中国电子签名行业专题研究报告
本报告研究涉及企业/品牌/案例:上上签,众签,契约锁,法大大,文签,e签宝,领签,1签通,中国银联,中国建设银行,肯德基,链家,贝壳,美团,菜鸟,OPPO,大搜车,中智,甲骨文,蚂蚁区块链,微软
2019年,随着电子签名行业政策法规和相关行业标准的不断完善,iiMedia Research(艾媒咨询)数据显示,51.1%的企业用户在电子签约年均投入超过五万,系统稳定性、平台的合规性与安全性是企业用户在选择电子签名平台时所考虑的重要因素。2018年,上上签继续领跑行业,在B2B供应链、人力资源市场以及房屋租赁市场均表现出色,占据了35.8%的市场份额。艾媒咨询分析师认为,电子签名作为打通企业数字化转型的重要一环,在数字化转型战略持续推动下,将逐渐成为企业发展的“刚需”。
In 2019, with the continuous improvement of policies and regulations of electronic signature industry and related industry standards, according to iiMedia Research, 51.1% of enterprise users spend more than 50,000 yuan annually on electronic signature. System stability, platform compliance and security are important factors for enterprise users to consider when choosing electronic signature platform.In 2018, Shangshangqian continued to take the lead in the industry, with a 35.8% market share in the B2B supply chain, human resources market and housing rental market.Ai Media Consulting Analysts believe that as an important part of digitalization transformation, electronic signature will gradually become the rigid demand of enterprise development under the continuous promotion of digitalization transformation strategy. -
艾媒报告 |2019中国按摩椅产业及共享按摩椅市场分析报告
本报告研究涉及企业/品牌/案例:京东,傲胜,荣泰健康,奥佳华,V3 group,云享云,小摩兽,码上按摩,恒林椅业,INGREM英格瑞玛,头等舱,爽蛙,尚铭电器,东方神,荣康,奥佳华,荣泰健康,豪中豪,乐金健康,康忆安,永禾康,本博,乐尔康,南极人,佳仁,茗振,QTQ,志高,乐摩吧,摩摩哒,爽客,码客街,头等舱互联奇拉,久工实业
中国老年人数量增长、亚健康人群超75.0%,具有养生需求的人群利好按摩椅市场的发展。2018年,中国按摩椅相关企业获投资金额2.6亿元,平均每笔按摩椅投资额超过5000万元。具体到两大电商销售渠道,按摩椅在天猫商城的月销售千笔以上的单品均价为3158.9元,京东商城热销前十的单品均价为6529.8元。在按摩市场细分企业中,2018荣泰健康、奥佳华第一大品类均为按摩椅,其营收占比分别为83.0%、42.2%。在按摩概念的广泛渗透下,共享按摩椅开始出现,目前主要应用场景在电影院、景区、地铁站、写字楼等。
The number of elderly people in China has increased, and the number of sub-healthy people has exceeded 75.0%. People who have health needs are in favor of the development of massage chair market. In 2018, China's massage chair-related enterprises received an investment of 260 million yuan, with an average investment of more than 50 million yuan per massage chair. Specifically to the two major e-commerce sales channels, the average price of massage chairs in Tianmao Mall is 3158.9 yuan per month, while the average price of the top ten items in Jingdong Mall is 6529.8 yuan. In the massage market segment enterprises, Rongtai Health and Ogawa's first major category in 2018 are massage chairs, whose revenue accounts for 83.0% and 42.2% respectively. Under the extensive penetration of massage concept, the sharing massage chair began to appear. At present, the main application scenarios are in cinemas, scenic spots, subway stations, office buildings, etc.
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