科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
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艾媒咨询|2024-2025年中国宠物行业运行状况及消费市场监测报告
随着社会的发展以及养宠观念的不断推广普及,高成长性的宠物行业已成为市场蓝海。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国宠物行业运行状况及消费市场监测报告》数据显示,2023年中国宠物经济产业规模达5928亿元,保持积极增长态势,预计到2028年市场规模有望达到11500亿元。艾媒咨询分析师认为,宠物具有强烈的情感属性,强烈的情感联系促使宠物主在宠物身上投入更多的时间和金钱,从日常喂养、健康护理到娱乐玩具、服装配饰,宠物消费市场的潜力被极大地激发。未来,随着人们对宠物情感价值的进一步认可和消费能力的提升,宠物行业有望持续繁荣,成为消费市场中不可忽视的重要力量。
With the advancement of society and the continuous promotion and popularization of the concept of pet keeping, the high-growth pet industry has emerged as a blue ocean in the market. According to the latest "Report on the Operation Status and Consumer Market Monitoring of China's Pet Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's pet economy industry reached 592.8 billion yuan, maintaining a positive growth trend, and the market size is expected to reach 115 billion yuan by 2028. Analysts from iiMedia Consulting believe that pets have strong emotional attributes, and the strong emotional connection encourages pet owners to invest more time and money in pets. From daily feeding and health care to entertainment toys and clothing accessories, the potential of pet consumption market is greatly stimulated. In the future, with people's further recognition of the emotional value of pets and the improvement of consumption power, the pet industry is expected to continue to prosper and become an important force that cannot be ignored in the consumer market. -
艾媒咨询|2024年中国防晒化妆品行业消费趋势洞察研究报告
防晒不仅关乎肌肤健康,更是预防光老化、抵御皮肤癌等严重肌肤问题的关键措施,其重要性在现代美容护肤领域日益凸显。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国防晒化妆品行业消费趋势洞察研究报告》数据显示,中国防晒化妆品市场呈现出稳健增长态势,2023年市场规模已达148亿元,且预计到2028年将进一步扩容至224亿元。消费者对防晒化妆品的期待日益精细化和多元化,iiMedia Research(艾媒咨询)调研数据显示,消费者最关注产品的长效防护能力(71.4%),以及功效的细分化和专业化(47.0%)。中国防晒化妆品市场在户外消费热潮、消费者对长效防护与精细化护肤需求的双重驱动下持续扩大,未来将沿着精准防晒和个性化定制的路径深度发展,以多元化、多功能的产品创新迎合消费者日益提升的护肤期望与审美标准。
Sun protection is not only related to skin health, but also a key measure to prevent photoaging and prevent serious skin problems such as skin cancer, and its importance is increasingly prominent in the field of modern beauty and skin care. According to the latest "Insights on Consumption Trends in China's Sunscreen Cosmetics Industry in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, China's sunscreen cosmetics market has shown a steady growth trend, and the market size has reached 14.8 billion yuan in 2023. And it is expected to further expand to 22.4 billion yuan by 2028. Consumers' expectations for sunscreen cosmetics are increasingly refined and diversified. According to iiMedia Research's survey data, consumers are most concerned about the long-term protection ability of products (71.4%), as well as the segmentation and specialization of efficacy (47.0%). Driven by the boom in outdoor consumption and consumers' demand for long-term protection and refined skin care, China's sunscreen cosmetics market will continue to expand along the path of precision sunscreen and personalized customization in the future, and cater to consumers' increasing skin care expectations and aesthetic standards with diversified and multi-functional product innovation. -
艾媒咨询 | 2024年中国眼镜市场消费者需求洞察分析报告
随着电子产品在生活中的普及,消费者对眼镜的需求趋向多样化和个性化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国眼镜市场消费者需求洞察分析报告》数据显示,近视眼镜以60.30%的占比位居第一,显示出近视人群对眼镜的高需求。中国消费者对暴龙(34.89%)品牌认知度最高,其次是海伦凯勒(29.66%)和雷朋(28.17%)。
艾媒咨询分析师认为,眼镜市场呈现多元化趋势,包括品种、材质、功能以及销售渠道的多元化,同时消费者对眼镜的时尚性和健康性有更高的期待。
With the popularization of electronic products in life, consumers' demand for glasses tends to be diversified and personalized. According to the latest "2024 China Eyewear market consumer demand insight analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, myopic glasses occupy the first place with 60.30%, showing the high demand for glasses among myopic people. Chinese consumers have the highest brand awareness of Tyrannosaurus (34.89%), followed by Helen Keller (29.66%) and Ray-Ban (28.17%).
Analysts from iiMedia Consulting believe that the glasses market presents a diversified trend, including variety, material, function and diversification of sales channels, while consumers have higher expectations for the fashion and health of glasses. -
艾媒咨询|2024-2025年中国协同办公行业及标杆案例研究报告
随着数字化转型和远程工作需求的推动,中国协同办公行业迅速发展,逐步发展为企业提升运营效率和团队协作方式的关键因素。在企业中通过协同办公行软件构建一套高效的服务框架,成为了企业日常运营中提升沟通效率、加强团队协作的重要工具。在行业竞争日趋激烈的环境下,中国协同办公行业不仅满足了国内企业对高效协作平台的需求,还逐渐将视野扩展到国际市场,成为全球企业服务市场的新动向。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国协同办公行业及标杆案例研究报告》数据显示,中国协同办公市场规模2023年已达330.1亿元,预计2025年规模将达414.8亿元。
艾媒咨询分析师认为,在全球化的大背景下,中国协同办公企业通过整合和应用具有中国特色的创新理念和技术优势,可以更有效地与国际企业建立合作关系,提升品牌竞争力。
Driven by digital transformation and the need for remote working, China's collaborative office industry has grown rapidly, gradually becoming a key factor for enterprises to improve operational efficiency and team collaboration. In the enterprise, a set of efficient service framework is built through collaborative office software, which has been becomed an important tool to improve communication efficiency and strengthen team cooperation in the daily operation of enterprises. In the increasingly competitive environment of the industry, China's collaborative office industry not only meets the needs of domestic enterprises for efficient collaboration platforms, but also gradually expands its vision to the international market, becoming a new trend in the global enterprise service market. According to the latest "2024-2025 China Collaborative Office Industry and Benchmarking Case Study Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's collaborative office market has reached 33.01 billion yuan in 2023. It is expected that the scale will reach 41.48 billion yuan in 2025.
Analysts from IIMedia Consulting believe that in the context of globalization, Chinese collaborative office enterprises can more effectively establish cooperative relations with international enterprises and enhance brand competitiveness by integrating and applying innovative ideas and technological advantages with Chinese characteristics. -
艾媒咨询|2024年中国AI电商行业研究报告
中国人工智能产业在各方的共同推动下进入爆发式增长阶段。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国AI电商行业研究报告》数据显示,2020年中国人工智能核心产业规模就已达1500亿元,预计2030年将达10000亿元。中国人工智能核心产业细分领域规模不断扩大,为电商行业的发展提供新的增长极,进一步推动AI电商行业的快速发展。2023年,中国电子商务的高质量发展取得积极成效,AI相关应用快速落地,且效果较为显著,多家电商平台已对智能化选品功能进行应用,AI电商在为商家降低运营成本,提升销售额方面发挥积极作用。电商产业已经成为AIGC核心商业应用场景之一,其中,数字人成为各方布局AI电商的重点方向,AI电商产业将实现从电商运营端、供应链端、消费者端全方位智能化转变,以高新技术为电商强势赋能。
China's artificial intelligence industry has entered a stage of explosive growth under the joint promotion of all parties. According to the latest "2024 China AI e-commerce industry Research report" released by iiMedia Research, the scale of China's artificial intelligence core industry has reached 150 billion yuan in 2020, and it is expected to reach 1 trillion yuan in 2030. The scale of China's artificial intelligence core industry segments continues to expand, providing new growth poles for the development of the e-commerce industry and further promoting the rapid development of the AI e-commerce industry. In 2023, the high-quality development of China's e-commerce has achieved positive results, and AI-related applications have landed quickly, and the effect is more significant, many e-commerce platforms have applied intelligent product selection functions, AI e-commerce has played an active role in reducing operating costs for merchants and improving sales. The e-commerce industry has become one of the core business application scenarios of AIGC, among which, digital people have become the key direction of the layout of AI e-commerce, AI e-commerce industry will realize an all-round intelligent transformation from the operation end of e-commerce, the supply chain end, and the consumer end, and it will strongly empower e-commerce with high-tech.
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