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艾媒咨询|2024年中国高考志愿填报及就业前景大数据分析报告
近年来,国内外形势均发生较大变化,中国经济正处于恢复期,高校专业会出现新一轮洗牌,就业前景好和就业稳定的院校和专业报考人数将出现大幅上涨。2024年,教育部在法学、工学、文学、农学、艺术学、教育学、管理学方向新增24种专业,高等教育逐步向市场发展情况靠拢。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)基于专业赛道空间与行业布局分析,推出《2024年中国高考志愿填报及就业前景大数据分析报告》,数据显示,49.15%中国高考生意向城市为一线或新一线。随着人工智能、大数据、云计算等成为主流,高技术行业出现大量职位空缺,相关专业将成报考热门。2023年中国高考志愿填报市场付费规模为9.5亿元,近九成高考生愿意选择高考志愿填报服务,随着高考志愿报考行业付费需求增多,其市场规模将持续增长。
In recent years, the situation at home and abroad has undergone great changes, China's economy is in a recovery period, there will be a new round of reshuffle of college majors, and colleges and majors with good employment prospects and stable employment will see a substantial increase in applicants. In 2024, the Ministry of Education will add 24 new majors in the fields of law, engineering, literature, agriculture, art, education and management, and gradually move closer to the market development of higher education. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, based on the analysis of professional track space and industry layout, launched the "2024 Chinese College Entrance Examination voluntary filling and employment prospects Big data analysis report". 49.15% of China's college entrance examination business to the city for the first line or new line. As artificial intelligence, big data and cloud computing become the mainstream, there are a large number of job vacancies in high-tech industries, and related majors will become popular candidates. The market payment scale of China's college entrance examination voluntary filling in 2023 will be 950 million yuan. Nearly 90% of college entrance examination candidates are willing to choose voluntary filling service. With the increase in the demand for fees paid by the industry for college entrance examination volunteers, its market size will continue to grow. -
艾媒咨询|2020-2021中国职业发展教育现状及细分市场分析报告
本报告研究涉及企业/品牌/案例:华晟经世,新迈尔,北京商鲲,中公教育,文都教育,金英杰医学教育,学尔森教育,高顿教育,达内教育,新东方,中国东方教育
中国职业技能教育市场保持增长势头,2020年中国职业技能教育市场规模达到1415亿元,较2019年增长7.4%。随着疫后经济恢复和对职业教育利好的政策出台,预计2021年市场规模将达到1719亿元。首先中国建成世界规模最大的职业教育体系,2019年,中国共有职业教育学校1.15万所,职业教育在校生2857.1万人。同时,《国家职业教育改革实施方案》、《国家职业教育改革实施方案》、《中华人民共和国职业教育法(修订草案)》等政策明确了职业教育的地位、打破了职业教育止步于专科层次的“天花板”并促进了产教融合和校企合作。其次,高职院校要在两年期间大规模扩招200万人,鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考,意味着中国职业技能教育市场目标人群将继续扩大。随着社会对行业的关注度不断上升,资本也职业技能教育市场中积极布局。iiMedia Research(艾媒咨询)数据显示,职业技能教育市场中,IT应用类市场规模最大,为302.4亿元。IT应用类职业技能培训市场、财会类职业技能培训市场和在线执业资格考试培训市场均保持增长态势,预计到2021年,IT应用类执业技能培训市场规模达386.9亿元,财会类执业技能培训市场规模达273.9亿元,在线执业资格考试培训市场规模达140.1亿元。中国职业技能教育市场正处于增长期,市场发展潜力巨大。随着新一代年轻人对自我提升的需求不断上升,职业技能教育市场规模有望继续大幅上涨。
China's Vocational Skill Education market shows an increasing trend. In 2020, the scale of China's Vocational Skill Education market reached 141.5 billion yuan, showing an increase of 7.4% compared with 2019’s figure. In post-pandemic period, considering the introduction of policies in this field, the market scale is expected to rise to 171.9 billion yuan in 2021. First of all, China has built the world's largest vocational education system. In 2019, there were 11500 vocational education schools and 28.571 million students in this system in China. At the same time, the release of several policies emphasized the importance of vocational education, break the "ceiling" of vocational education at the specialist level, and promote the cooperation of schools and enterprise. Secondly, Chinese vocational school would enroll 2 more million people in the following two years, and encourage more high school graduates, ex-servicemen, laid-off workers and rural migrant workers to apply, which means that the target population of China's Vocational Skills Education market will continue to expand. In recent years, a large number of investments had been made in Vocational Skills Education market. According to iimedia Research, the market scale of IT applied skill market is the largest in Vocational Skill Education market, with a data of 30.24 billion yuan. The scale of IT applied skills market, accounting and finance skills market and online licensing examination training market all maintain an upward trend. It is estimated that by 2021, IT applied skills market will reach 38.69 billion yuan, accounting and finance skills market will reach 27.39 billion yuan, and online licensing examination training market will reach 14.01 billion yuan. China's Vocational Skill Education market is in a period of growth and its potential is huge. With the rising demand of young people for self-improvement, the scale of vocational skills education market is expected to continue to rise significantly. -
艾媒咨询|2021中国高考志愿填报考生需求调研及就业前景大数据分析报告
本报告研究涉及企业/品牌/案例:华为,中国建筑集团,国家电网,中国航空工业集团,中国航天科工集团,中国航天科技集团
在疫情影响下,2020-2021年,我国就业形势受到一定影响。因此,考生在高考志愿填报时,特别关注学校专业的就业形式。艾媒咨询(iiMedia Research)调研数据显示,专业就业前景和薪资情况是中国高考关注者选择专业时的首要考虑因素,占比为56.8%。文理科学生分别结合专业及个人兴趣进行志愿填报,集中于人工智能、大数据技术、网络与新媒体、健康服务、金融等专业。这种专业扎堆,又为高考志愿录取带来了新的挑战。
Under the influence of the epidemic, my country's employment situation will be affected to a certain extent from 2020 to 2021. Therefore, candidates pay special attention to the employment form of the school's profession when they apply for the college entrance examination. iiMedia Research shows that professional employment prospects and salary conditions are the primary considerations for Chinese college entrance examination followers when choosing a major, accounting for 56.8%. Liberal arts and science students combine their majors and personal interests to apply for voluntary reporting, focusing on artificial intelligence, big data technology, network and new media, health services, finance and other majors. This kind of professional gathering has brought new challenges to the college entrance examination volunteer admission. -
艾媒咨询|2020中国高考志愿填报行业用户需求及就业前景大数据分析
数据显示,2020年中国考生规模达到1071万人,较2019年增长40万人,人数规模创历史新高。考生竞争压力大,高考志愿填报难度高。iiMedia Research(艾媒咨询)调查数据显示,超四成中国高考关注者将专业选择作为填报时的首要考量因素。艾媒咨询分析师认为,随着信息技术和交通设施的不断进步,异地工作、异地实习等都成为可能,因此专业本身的选择对学生未来的职业发展影响最大。
In 2020, the number of Chinese college entrance examination candidates reached 10.71 million, and the difficulty of applying for college entrance examinations has further increased. According to the survey data of iiMedia Research, over 40% interviewees regard professional choice as the primary consideration. iiMedia Research believes that with the continuous improvement of information technology and transportation facilities, off-site work and off-site internship are all possible, so the choice of major itself has the greatest impact on the future career development of students. -
艾媒报告 |2019中国职业发展教育现状与细分领域研究报告
本报告研究涉及企业/品牌/案例:广州城建职业学院,广东岭南职业技术学院,重庆能源职业学院,四川国际标榜职业学院,北京商鲲,华晟经世,新迈尔,中公教育,文都教育,金英杰,学尔森,瑞达法考,厚大法考,高顿教育,达内教育,新东方,中国东方教育,和君商学院,聚成股份,尚睿通,中国新华教育,21世纪教育,希望教育,Udacity
2019年,政府工作报告提出,高职院校要大规模扩招100.0万人,鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考。2018年,中国技能劳动者约1.7亿人,但其中高技能人才只有0.5亿人。利好政策、“蓝领”供需矛盾突出,推动学历职业教育发展。而在非学历职业教育中,iiMedia Research(艾媒咨询)数据显示,2018年中国职业技能教育市场规模达1103.0亿元,预计将会持续保持增长。到2021年,将增长至1919.0亿元。2018年,职业技能培训市场投融资事件共71起,其中IT类和金融财会类占比最多,均占比15.5%。2019年上半年,新东方在线与中国东方教育在港交所上市。在超千亿投融资市场中,各职业教育开始崛起,如成人教育、企业培训、考研等。
In 2019,Report on the Work of the Government put forward that the higher vocational colleges would expand the enrollment about 1 million students and encourage more high school graduates, former military personnel,laid-off workers,farmers to register. There were approximately 17.0 billion skilled workers in 2018, however, the amount of talents with skills was just around 5 billion.Property policies, as well as the imbalance of demand and supply of blue-collar workers, drives the vocational education to develop. In terms of non-academic vocational education, iiMedia Research shows that the market scale of vocational skill education in China were 1.1 trillion yuan in 2018. It predicts that the scale will keep rising to 1.9 trillion yuan in 2021. There were 71 events of investment about vocational skills in 2018, and the type of IT and finance accounted for the most, both with the percentage of 15.5%. In the first half of 2019, Koolearn and China East Education went public in Hongkong Stock Exchange. In the investment market over 10.0 trillion yuan, all sorts of vocational education began to rise, such as adult education, enterprise training,the entrance examination of graduate schools and so on. -
艾媒报告 |2019中国K12在线教育行业研究报告
本报告涉及企业/品牌包括:网易有道、一起作业、猿辅导、小猿搜题、掌门一对一、米乐英语、松鼠AI、VIPKID、英语趣配音、网易公开课、有道精品课、GOGOKID、DADA英语、好未来、沪江网校、学霸君、新东方在线、晓羊教育、扣丁学堂、互动作业帮
在政策鼓励、AI技术进步的环境下,K12在线教育的市场规模进一步扩大。iiMedia Research(艾媒咨询)数据显示,目前在线学科辅导仍然是K12在线教育的主要需求,超过八成的在线教育用户是为了进行学科辅导,英语和数学是在线学科辅导中最热门的两个学科。超过六成的K12在线学科辅导用户认可成绩提升效果。除了学科辅导,K12素质教育这一个细分市场也开始受到在线教育平台的关注。K12兴趣教育课程中编程最受欢迎(占比22.8%),其次是绘画和声乐等课程。虽然在线教育行业发展逐渐成熟,但K12在线教育在各线城市的认知程度仍存在差异,一线城市的用户比例(50.4%)远高于二三线城市(分别为35.6%和21.1%)。面对三四线城市广阔的发展市场,未来行业将呈现下沉式的发展趋势。K12在线教育也正处在协调配合线下教育的调整期,将通过线上线下教育的融合更好地解决在线教育教学进度难以跟进和课堂氛围缺乏等痛点。
The market scale of K12 online education will be further expanded in the future, where there existed the supporting policies and advanced AI technology. As the data of iiMedia Research showed, online subject tutoring is still the main demand of K12 online education users. Over 80% of online education users were subject tutoring users. Among all the subjects, English and Math were the two most popular subjects. More than 60% of K12 online education users were satisfied with the achievement enhancement effect of online subject tutoring. In spite of online subject tutoring, online education industry started to pay attention to the market segment of the quality education. K12 programming was the most popular extracurricular lesson, accounting for 22.8%. The followings were painting and vocal music. Although the online education industry was growing to be gradually mature, there were still differences in the cognitive level of K12 online education in various cities. The proportion of K12 online education users in first-tier city (50.4%) was significantly higher than the proportions of the second and third-tier cities (35.6% and 21.1% respectively). Facing the large amounts of development opportunities in third-tier and fourth-tier cities, the industry is showing a downward trend. At the same time, K12 online education industry was adjusting itself to cooperate with the offline education, and trying to solve to the pain points of having difficulties in following up the progress and lacking of real class atmosphere. -
艾媒报告 |2019中国中小学校外辅导市场与课业负担状况专题调查报告
本报告研究涉及企业/品牌包括:小猿搜题、互动作业、学习宝、纳米盒、作业精灵、魔方格、学科网、米乐英语、新东方在线、掌门1对1、医学教育、猿辅导、溢米辅导、学而思网校、科大讯飞、金智教育、腾讯智慧校园、方直科技、一起作业、作业盒子、VIPKID、猿题库、小猿搜题、斑马速算、斑马英语、小猿口算
虽然2018年国家对教育行业进行了大幅整改,但教育资源分配不均、教学方式单一、校外辅导参差不齐的问题依然存在。2018年中国中小学生学业压力依然沉重,家长压力不断增加,假期成为“第三学期”。未来,“互联网+教育”、虚拟现实将助力普惠教育,教育部将继续出台减压政策,学校与家长将合力帮助学生健康快乐成长。
Although the state has carried out a major rectification of the education industry in 2018, problems such as uneven distribution of educational resources, single teaching methods and uneven off-campus tutoring still exist. In 2018, the academic pressure on Chinese primary and middle school students is still heavy, and the pressure on parents is increasing. The holiday has become the “third semester“. According to the data of iiMedia Research, half of the students spend 3-4 hours on homework during school, most of the primary and secondary school students have academic tests every week during school, most of the parents of primary and secondary school students insist on off-campus tutoring, and the off-campus tutoring takes up nearly half of the time in holidays. In the future, the “Internet + education“ and virtual reality will help the inclusive education. The ministry of education will continue to issue policies to relieve pressure. Schools and parents will work together to help students grow up healthily and happily.
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