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艾媒咨询|2024年中国婴幼儿全面营养奶粉消费需求报告
随着新国标对婴幼儿配方奶粉营养成分的严格规范和科学优化,在婴幼儿奶粉的选择上,消费者不再满足于基础营养供给,而是愈发关注奶粉能否提供全面、均衡的营养补充。iiMedia Research(艾媒咨询)数据显示,在婴幼儿奶粉的选择上,75.1%的消费者认为营养配比科学的奶粉最能助力婴儿全面成长,高达95.2%的消费者认为婴幼儿奶粉的营养品质并不在于某一特定成分的含量高低,而在于营养成分的全面性和均衡性。随着消费观念的转变,人们对于婴幼儿营养的需求有了更深入的了解和认识,单一营养元素的竞争已经不能满足现代婴幼儿的成长需求,越来越多的家长倾向于选择高阶营养全面的婴幼儿奶粉。婴幼儿全面营养奶粉显示出巨大的市场潜力。
With the strict regulation and scientific optimization of the nutritional composition of infant formula milk powder in the new national standard, consumers are no longer satisfied with basic nutritional supply in the selection of infant formula milk powder, but are increasingly concerned about whether milk powder can provide comprehensive and balanced nutritional supplementation. According to the latest Research Report 2024 China Infant Comprehensive Nutrition Milk Powder Consumption Demand Report released by iiMedia Research, 75.1% of consumers believe that scientifically formulated infant formula can best assist in the overall growth of infants. As high as 95.2% of consumers believe that the nutritional quality of infant formula does not depend on the content of a specific ingredient, but on the comprehensiveness and balance of the nutritional components. With the transformation of consumer attitudes, people have gained a deeper understanding and recognition of the nutritional needs of infants and young children. The competition for a single nutritional element can no longer meet the growth needs of modern infants and young children. More and more parents tend to choose advanced and comprehensive infant formula. Comprehensive nutritional formula for infants and young children shows enormous market potential. -
艾媒咨询|2021年5-6月中国母婴行业运行双月报
本报告研究涉及企业/品牌/案例:君乐宝,贝因美,妈妈网,宝宝树
2021上半年,母婴产业持续吸引资本进入,有超过10起超过12亿元的投资项目。同时,三孩政策的落地进一步推动了母婴产业发展,进一步利好妈妈网等母婴平台。但从母婴群体消费情况来看,中国家庭依然相对相信海外产品,特别是奶粉等食用品。
In the first half of 2021, the mother infant industry continued to attract capital, with more than 10 investment projects of more than 1.2 billion yuan. At the same time, the implementation of the three child policy has further promoted the development of mother and child industry and further benefited mother and child platforms such as mother network. However, judging from the consumption of mother and child groups, Chinese families still relatively believe in overseas products, especially food products such as milk powder. -
艾媒咨询|2021年中国尾货经济发展报告
本报告涉及的案例/品牌/企业:唯品会,京东闪购,奥特莱斯,石井商圈
当前线上尾货市场处于活跃状态,未来线上市场规模有望进一步增长。iiMedia Research(艾媒咨询)数据显示,2021年中国线上尾货市场规模将达5376亿元,同比增长8.6%,随着尾货市场交易品类不断丰富,到2023年,线上尾货市场规模将达6585亿元。此外,随着直播经济的发展,越来越多尾货商户们也加入到直播带货中来,尾货市场也正在全面推动电商销售和全面数字化,线上和线下销售紧密结合,如今“线下打烊、线上开播”成为新常态。
At present, the online tail goods market is active, and the scale of the online market is expected to grow further in the future. According to iiMedia Research , the scale of China's online tail goods market will reach 537.6 billion yuan in 2021, with a year-on-year increase of 8.6%. With the continuous enrichment of transaction categories in the tail goods market, the scale of online tail goods market will reach 658.5 billion yuan by 2023. In addition, with the development of live broadcasting economy, more and more tail goods merchants have also joined the live broadcasting. The tail goods market is also comprehensively promoting e-commerce sales and comprehensive digitization. Online and offline sales are closely combined. Now "offline closing and online broadcasting" has become the new normal. -
艾媒咨询|2021中国婴幼早教市场现状与投资趋势价值分析报告
本报告研究涉及企业/品牌/案例:新爱婴,悦宝园,美吉姆,东方爱婴,红黄蓝,积木宝贝,倍乐生,芝兰玉树,亲宝文化,铁皮人科技,酷学多纳
2020年中国早教行业市场规模达3038亿元,同比增长13.6%,预计2021年市场规模将达到3276亿元。首先是中国早教行业宏观环境的利好,政府在相关政策法规中多次提及发展早教教育。同时,社会对优质人才的需求以及国民早教意识的提高,使得国民在教育上的投资占比逐年提高,进而推动着早教行业的发展。其次,人工智能等技术的融合应用也为早教行业带来革新。随着疫情后中国经济的复苏,市场需求将推动早教行业的规模进一步扩大,行业在资本市场的投融资热度也将有所上升。iiMedia Research(艾媒咨询)数据显示,近半数早教内容集中于对儿童兴趣方面的培养,主要包括音乐、书法与艺术等。其中,64.1%的家长注重课程内容的丰富性与专业性,55.7%的家长表示重视早教机构的师资力量和品牌。中国早教行业相比国外仍有较大差距,市场发展潜力巨大。伴随着新一代父母对子女教育重视程度的提升,早教市场规模将大幅度上升。
The market size of China's early childhood education industry in 2020 will reach 303.8 billion yuan, an increase of 13.6% year-on-year. It is expected that the market size will reach 327.6 billion yuan in 2021. The first is the favorable macro environment of China's early childhood education industry. The government has repeatedly mentioned the development of early childhood education in relevant policies and regulations. At the same time, the society's demand for high-quality talents and the increasing awareness of national early education have caused the proportion of national investment in education to increase year by year, which in turn promotes the development of the early education industry. Secondly, the integrated application of artificial intelligence and other technologies has also brought innovation to the early education industry. With the recovery of China's economy after the epidemic, market demand will promote the further expansion of the early education industry, and the industry's investment and financing enthusiasm in the capital market will also increase. According to data from iiMedia Research, nearly half of early education content focuses on the cultivation of children's interest, mainly including music, calligraphy and art. Among them, 64.1% of the parents paid attention to the richness and professionalism of the course content, and 55.7% of the parents stated that they valued the strength and brand of early education institutions. Compared with foreign countries, China's early education industry still has a big gap, and the market has great potential for development. As the new generation of parents pay more attention to their children's education, the scale of the early education market will increase substantially. -
艾媒咨询|2020年5-6月中国母婴行业运行状况及企业商情动态双月度报告
本报告研究涉及企业/品牌/案例:贝因美、飞鹤、英式、健合集团。
2019年中国婴幼儿配方奶粉进口34.55万吨,同比增长6.5%。艾媒咨询分析师认为,婴幼儿奶粉及辅食基本是刚性需求,特别是在电商、跨境电商和直播带货等形式的普及下,中国婴幼儿奶粉及辅食行业受到的疫情冲击不大。
In 2019, China imported 345,500 tons of infant formula milk powder, a year-on-year increase of 6.5%. IiMedia Research believes that infant milk powder and complementary foods are basically rigid demands. Especially under the popularization of e-commerce, cross-border e-commerce and live streaming, China's infant milk powder and complementary food industries are not affected by the epidemic. -
艾媒报告|2019-2020年中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例:作业帮,松鼠Ai 1对1,编程猫;其他提及企业/品牌:VIPKID,51Talk,阿卡索,哒哒英语,TutorABC,米乐英语,掌门1对1,海风教育,学霸君1对1,三好网,辅导君,学而思网校,新东方在线,沪江网校,网易云课堂,猿辅导,跟谁学,企鹅辅导,小猿搜题,一起作业,作业盒子,阿凡题,掌门少儿,火花思维,豌豆思维,洋葱学院,画啦啦,核桃编程,美术宝
iiMedia Research(艾媒咨询)数据显示,预计到2020年中国在线教育市场规模将达4538亿元,K12在线教育用户规模将达3765.6万人。其中,一二线城市K12在线教育市场发展较为完善,而三四线城市K12在线教育渗透率仍有待提高。另外,iiMedia Research(艾媒咨询)数据显示, 59.4%受访用户认为师生互动交流有利于提高学生专注度。艾媒咨询分析师认为,K12在线教育平台应促进师生互动交流,运用AI等新技术实时记录学生状态,以提高学生学习专注度,及时反馈学生学习成果。未来,随着互联网的普及和发展,“互联网+教育”使得在线教育用户不断攀升,K12在线教育市场规模将持续扩大。
According to the data of iiMedia Research, it is estimated that by 2020, China's online education market will reach 453.8 billion yuan, and the number of K12 online education users will reach 37.656 million. Among them, the development of K12 online education market in the first and second tier cities is relatively perfect, while the penetration rate of K12 online education in the third and fourth tier cities still needs to be improved. In addition, according to the data of iiMedia Research, 59.4% of the respondents think that the interaction between teachers and students is conducive to improving students' concentration. iiMedia Research consulting analysts believe that K12 online education platform should promote interaction between teachers and students, use AI and other new technologies to record students' status in real time, so as to improve students' learning focus and timely feedback students' learning results. In the future, with the popularity and development of Internet, Internet plus education will make online education users continue to climb. The scale of K12 online education market will continue to expand. -
艾媒报告|2020H1中国婴幼市场运行状况及消费行为调研报告
本报告研究涉及企业/品牌/案例:中国飞鹤,美赞臣,爹地宝贝,圣顿教育,美吉姆
其他提及企业/品牌:天猫,京东,苏宁,爱婴岛,孩子王,乐友,贝贝网,宝宝树,蜜芽,妈妈网,妈妈帮,阿里,君乐宝,伊利等。
2020年5月6日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国婴幼市场运行状况及消费行为调研报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对食品、用品、服务等婴幼儿市场的各个细分领域运行状况进行市场分析,并且通过1017名用户的问卷调研对以及消费行为进行了考察,结合飞鹤、美赞臣、爹地宝贝等企业的案例分析,判断2020-2021年中国婴幼行业的发展趋势。艾媒咨询分析师认为,随着收入的提升,意味着消费群体有了更多支出的空间,中国居民的婴幼儿相关消费能力增强,对婴幼儿产业有一定的利好作用。但是由于收入水平有限且支出种类多,宝妈在婴幼儿产品的支出中则保持谨慎的态度,但是消费金额高的人群占比在将来会有增加。
Infant industry consumption is just in need, with a huge consumer group. The impact of the new crown epidemic on the infant and child industry segmentation is different. In terms of APP, the average number of monthly active users bred by Mom.com in January 2020 reached 17.514 million, an increase of 2.47% month-on-month; and the infant and childcare industry received a significant impact. The market size in 2020 is expected to decline by 60%. -
艾媒报告|2019年12月中国母婴行业运行状况及头部企业月度监测报告
本报告研究涉及企业/品牌/案例:巴拉巴拉,全棉时代,帮宝适,NIKE,DAVE&BELLA,好孩子,可优比,Moony,贝因美,辉山乳业,阿里云,蒙牛,浙江一鸣,Gerber/嘉宝,Little Freddie/小皮,Heinz/亨氏,Earth’s best/爱思贝,Happy baby/禧贝,Engnice/英氏,Bellamy’s/贝拉米,方广,Eastwes/伊威,RIVSEA/禾泱泱,bio island,Childlife/童年时光,Nemans/纽曼思,Baby Ddrops,BIOSTIME/合生元,Nature’s Way,Eric Favre,CULTURELLE/康萃乐,Autili/澳特力,Ostelin,佳贝艾特,卡洛塔妮,可瑞康,御宝,蓝河,百跃谱恩,圣元圣特拉慕朵拉小羊,羊羊100,和氏,爱他美,启赋,a2,美素佳儿,飞鹤,美赞臣,雅培,惠氏,诺优能,君乐宝,雅培菁智有机,惠氏启赋蕴萃,Healthy times 爱斯时光,飞鹤臻稚,Alra宝贝与我,Neolac悠蓝,蒙牛瑞哺恩,Hipp喜宝,澳优淳璀
随着二孩政策的全面开放、消费升级和她经济崛起,母婴产业发展势头迅猛。本报告主要通过月子中心、婴儿食品、母婴购物、亲子教育四方面对母婴产业进行热点监测及数据分析。iiMedia Research(艾媒咨询)数据显示,2019年,中国月子中心数量可达4439家,但母婴电商获得投融资金额和数量均为近四年最低值。分析师认为,母婴各细分行业负面新闻不断,需要进一步加强行业规范和监管力度,以提升产业竞争力。
With the full opening of the two-child policy, the upgrading of consumption and the rise of her economy, the mother and infant industry is developing rapidly. This report mainly conducts hot spot monitoring and data analysis on the mother and infant industry through four aspects: the confinement center, baby food, mother and baby shopping, and parent-child education. According to iiMedia Research, in 2019, the number of monthly child centers in China can reach 4,439, but the amount and number of investment and financing for mother and baby e-commerce are the lowest in nearly four years. Analysts believe that the negative news in the various mother and infant sub-sectors continues, and it is necessary to further strengthen industry norms and supervision in order to enhance industrial competitiveness. -
艾媒报告|2020年1-2月中国母婴行业运行状况及企业商情动态月度报告
本报告研究涉及企业/品牌/案例:爹地宝贝,帮宝适,巴拉巴拉;其他提及企业/品牌:掌通家园,智慧树,宝宝巴士,小伴龙,妈妈网孕育,宝宝树孕育,柚宝宝孕育,亲宝宝,妈妈网轻聊,小豆苗疫苗助手,宝宝知道,辣妈帮,妈妈帮,孕期伴侣
2020年1-2月中国母婴产品线上交易较往年增多。艾媒咨询分析师认为,疫情出门受限期间,手机App成为了丰富用户业余生活的重要工具,母婴垂直线类平台或获得发展机遇,迎来上升期。
During the epidemic, the top three most downloaded APP types among mother groups were news, maternal and child vertical, and social. In January 2020, the mother-and-baby app with the largest monthly active population was conceived by Maoma.com, with a total of 17,514,400 people, an increase of 2.47% from the previous month. -
艾媒报告|2020年1月中国汽车行业运行状况及企业商情月度报告
本报告研究涉及企业/品牌/案例:吉利汽车,特斯拉;其他提及企业/品牌:起亚汽车,凯迪拉克,沃尔沃,cruise,滴滴智通,奇瑞,比亚迪,斯柯达,上汽大众,奇瑞汽车,一汽大众,上汽通用五菱,广汽丰田,蔚来汽车,东风雷诺,江铃汽车,宝沃汽车,斯巴鲁汽车,长安铃木,捷豹汽车,君马汽车,现代汽车,奥迪汽车,力帆汽车,铃木汽车,长安福特,长安马自达,长安汽车,欧尚,一汽丰田,一汽红旗,一汽轿车,吉利新能源,上汽通用,上汽通用五菱,广汽菲克,广汽本田,广汽三菱,广汽乘用车,上汽乘用车,上汽大通,北汽新能源,长城欧拉,蔚来,江淮汽车,上汽通用五菱新能源,奇瑞新能源,小鹏汽车
2020年春节较往年早至,春节前时间短,不少消费者有延后购买汽车的打算;同时春节假期为汽车销售真空期,车市1月销量相对惨淡。从各项数据来看,2020年1月中国汽车销量194.10万辆,环比下降26.98%;同比下降18.00%,各类车型的产量、销量均出现环比下降现象。
The 2020 Spring Festival arrives earlier than in previous years. The time before the Spring Festival is short, and a large number of consumers have the intention to delay the purchase of cars. At the same time, the Spring Festival holiday is a vacuum period for car sales, and the car market sales in January are relatively bleak. From the data point of view, in January 2020, China's auto sales were 1.941 million, a 26.98% decrease from the previous month; after that, it decreased by 18.00%. The output and sales of various types of vehicles all showed a decrease from the previous month.
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