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艾媒咨询|2020中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例:作业帮,有道精品课,米乐英语,编程猫,火花思维。
K12教育作为在线教育的主要赛道,疫情危机下带来K12在线教育新机遇。在“停课不停学”的政策扶持下,在线教育市场规模增速回暖,市场规模将达4858亿元,增速上升至20.2%。2019年中国K12群体规模超过2亿人,中国在线教育用户规模逐年递增,2020年用户规模将达到3766万人。受疫情影响,K12在线教育渗透率在2020年上升至23.2%,增长率远超历年数据。中国K12教育群体数量庞大,且覆盖范围广,对在线教育相关产品及服务存在较高的消费需求,为未来市场发展奠定了坚实的用户基础,行业迎来关键期。iiMedia Research (艾媒咨询)数据显示,受访K12在线教育用户中续报率约八成,用户满意程度较高,约六成用户预算在1000-7000元内。作业帮目前全球领先用户规模,获客效率行业第一。以技术支撑教学,以数据服务教研,通过打造优质教研成果,有效解决学员需求。
As the main track of online education, K12 education has brought new opportunities for K12 online education under the epidemic crisis. With the support of the policy of "suspending classes and not stopping schools", the growth rate of the online education market is picking up. The market size will reach 485.8 billion yuan, and the growth rate will rise to 20.2%. In 2019, the scale of China's K12 group exceeded 200 million, and the scale of online education users in China is increasing year by year, and the scale of users will reach 37.66 million in 2020. Affected by the epidemic, the penetration rate of K12 online education will rise to 23.2% in 2020, and the growth rate far exceeds previous data. The K12 education group in China is large in number and covers a wide range. There is a high consumer demand for online education related products and services, which has laid a solid user base for future market development. The industry has ushered in a critical period. As the data of iiMedia Research showed,the renewal rate of interviewed K12 online education users is about 80%, and the user satisfaction is relatively high. About 60% of users have a budget of 1,000-7,000 yuan. Zuoyebang company is currently the world's leading user scale, ranking first in customer efficiency in the industry. Support teaching with technology, serve teaching and research with data, and effectively solve the needs of students by creating high-quality teaching and research results. -
艾媒报告| 2020Q1中国生鲜电商平台数据监测报告
本报告研究涉及企业/品牌/案例:盒马鲜生,每日优鲜;其他提及企业/品牌:蔬菜网,佳沃,新希望六和,圣龙集团,好当家,大洋世家,蒙牛,伊利,阿里,京东到家,腾讯,沃尔玛,大润发,苏宁生鲜,喵鲜生,顺丰速运,天天果园,美菜,宋小菜,我买网,7Fresh,安鲜达,美团买菜等。
iiMedia Research(艾媒咨询)数据显示,2020年生鲜电商行业市场规模将达到2638.4亿元。电商渗透、“宅经济”兴起、巨头入驻、技术赋能,中国生鲜电商行业将迎来高速发展。经历早期的萌芽与探索期,目前生鲜电商平台以前置仓模式、自建店模式为主要模式,下沉市场同步发展社交电商模式。除传统生鲜电商外,互联网公司、线下商超纷纷布局生鲜业务。巨头入驻进一步加剧行业竞争,头部效应初现。与此同时,需求激增之余,如何维稳供应链、转增量用户为存量成为生鲜电商平台持续发展的关键。艾媒咨询分析师认为,生鲜电商市场竞争加剧,供应链成为制胜关键。与此同时,疫情催生“无接触配送”、“共享员工”、冷链配送及“直播+”新模式,赋能生鲜电商产业发展。可以预计,短期内生鲜电商市场将依然保持多维发展的火热态势。
According to the statistics of iiMedia Research, Chinese online fresh food platform industry keeps the sustainable development trend, market scale of that has reached 1600 billion yuan in 2019. Gone through the emergence as well as the start-up stage, online fresh food platforms primarily concentrate on centered warehouse mode and offline store mode, developing social e-business mode in sinking market at the same time. Apart from the traditional platform, Internet companies, offline hypermarkets are starting to embark on online fresh food filed. There’s no doubt that it would intensify the fierce competition, head effect comes into being. Meanwhile, though demands soar, how to maintain the supply chain management and keep the new customers grows into the key point. iiMidia consulting analyst believes that, supply chain management comes first as the fierce competition among the industry. Meanwhile, “touchless delivery”, “sharing employees”, cold chain logistics and “online streaming plus” etc. concepts which are created by the Cov-19 are about to contribute to the industry. It’s expectable that the online fresh food industry would keep the prosperity and diversity in short-term. -
艾媒报告 |2019中国水果市场运行大数据与投资分析报告
本报告研究涉及企业/品牌/案例:盒马生鲜,美菜网,易果生鲜,本来生活,顺丰优选,天天果园,我买网,来三斤,宋小菜,京东到家,美团,叮咚买菜,苏宁生鲜,1号店,喵鲜生,亚马逊国际生鲜馆,阿里巴巴,饿了么,安鲜达,天猫生鲜,欧尚,大润发,联华超市,三江购物,新华都,淘咖啡,高鑫零售,腾讯,沃尔玛,超级物种,谊品生鲜,永辉超市,逸刻新零售,华润万家,7fresh
水果价格上涨带动了中国网民对水果相关资讯的讨论,艾媒商情舆情数据监测系统显示,2019年夏季,广东地区对水果的讨论热度占居全国第一。近几年中国水果产量不断增加,陕西、广西、广东等省份的水果种植面积超过1000万亩;同时,进口水果的贸易额也在不断提高。2018年,中国水果进口额较高的国家分别是智利(24.0%)、泰国(23.9%)、菲律宾(10.5%)、越南(10.4%)和新西兰(6.4%),进口额较高的水果分别是樱桃(18.7%)、榴莲(15.7%)、香蕉(12.9%)、提子(8.4%)和橙(6.2%)。中国水果产业发展推动了产业链的进一步完善,形成了如每日优鲜、京东到家等水果配送业务,水果生鲜产业得到阿里、腾讯、京东等互联网巨头关注,开始了投资和布局。
The rise in fruit prices has led to discussions among Chinese netizens about fruit-related information. The Aibu business sentiment data monitoring system shows that in the summer of 2019, the discussion on fruit in Guangdong ranked first in the country. In recent years, China's fruit production has been increasing, and the fruit planting area in Shaanxi, Guangxi, Guangdong and other provinces has exceeded 10 million mu. At the same time, the trade volume of imported fruits is also increasing. In 2018, the countries with higher Chinese fruit imports were Chile (24.0%), Thailand (23.9%), Philippines (10.5%), Vietnam (10.4%) and New Zealand (6.4%). The higher imported fruits were cherries (18.7%), durian (15.7%), banana (12.9%), raisins (8.4%) and orange (6.2%). The development of China's fruit industry has promoted the further improvement of the industrial chain, forming fruit distribution business such as daily fresh and Jingdong home. The fruit fresh food industry has attracted attention from Internet giants such as Ali, Tencent and Jingdong, and has started investment and layout. -
艾媒报告 |2018-2019中国宠物食品产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括:Thompson Street Capital Partner、Tropichem实验室、TetraGenx、Genoscoper、全球宠物用品控股公司GPP、荷兰国际投资公司ING、Schlotus、General Mills、Blue Buffalo、J.M.Smucker、Ainsworth Pet Nutrition、LLC(安斯沃思宠物营养品)公司、United Petfood、Animal Lovers、Nestle、Wamiz、Purina、荷兰IMCD、宠幸宠物、魔力猫盒、宠爱国际、疯狂的小狗、猫殿下、味及、宠安安、宠物之城、瑞派宠物、兴牧生物、宠爱堡、派迪畅科技、宇钛科技、云宠智能、爱宠医生、双安科技、皇家、比瑞吉、渴望、麦富迪、亚禾、顽皮、伊纳宝、伟嘉、喵趣、希宝、宝路、优卡、西莎、佳贝、冠能、康多乐、普瑞纳、妙多乐、喜跃、Wanpy、中宠、Kingdom PetS、Live、纯真肉本色、Dr Hao、脆脆香、Sea、Kingdom、KingKitty、Frisian、Mio9、佩蒂股份
iiMedia Research(艾媒咨询)数据显示,2018年中国养宠家庭超6000万,宠物饲养和饲养宠物家庭数量有明显增多。然而,在国外品牌具有明显优势的挑战下,中国宠物食品行业正面临跨越性发展以及生存双重压力,宠物食品企业还需在渠道、品质和品牌建设等方面投入发展。
As the data of iiMedia Research showed, the pet food industry reached 93.4 billion yuan in the market in 2018, with a growth rate of 86.8%. The growth rate is much higher than that of previous years. With the change of people's pet concept and the promotion of pet status, users are willing to spend more on pet food to protect the health and growth of pets. The overall situation of pet food industry is better.
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