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艾媒报告|2020中国“新冠疫期”消费者行为大数据监测报告
本报告研究涉及企业/品牌/案例:盒马鲜生,杭州华集,碧桂园千玺机器人餐厅;其他提及企业/品牌:滴露,舒肤佳,威露士,蓝月亮,花王,隆力奇,狮王,妈妈壹选,圣瑞奇,健之素
iiMedia Research(艾媒咨询)数据显示,新冠疫情对中国网民消费产生了较大的负面影响。仅在春节期间,中国零售与餐饮就预计将损失超10000亿元,旅游收入损失将超5000亿元,电影票房损失将超70亿元。iiMedia Research(艾媒咨询)数据显示,67.4%的受访者认为疫情对个人消费行为、观念、偏好等有所影响。适度消费、理性消费是疫情期间主流消费观念,七成网民增强对医疗卫生用品消费偏好。由于海外疫情影响,五成以上中国网民消费者表示出对国货品牌的消费偏好,疫情为国货品牌抢占市场提供了契机。
As the data of iiMedia Research showed, the novel coronavirus epidemic has a greater negative impact on the consumption of Chinese netizens.During the Spring Festival, China ’s retail and catering are predicted to lose more than RMB 1 trillion, tourism losses will exceed RMB 500 billion, and movie industry losses will exceed RMB 7 billion. As the data of iiMedia Research showed, 67.4% of Chinese netizens believe that the epidemic has an impact on their personal consumption behaviors, perceptions, and preferences. Moderate and rational consumption became the mainstream consumption concepts during the epidemic, 70% of netizens have increased their preference for medical and health products. Due to the impact of the overseas epidemic, more than 50% of Chinese netizens have expressed their preference for domestic product brands. The epidemic provides an opportunity for domestic product brands to seize the market. -
艾媒咨询|2020H1中国宠物经济运行现状与发展趋势研究报告
本报告研究涉及企业/品牌/案例:瑞普生物、中宠股份、新瑞鹏集团。
其他企业/品牌:铃铛宠物、E宠商城、小狗在家、爱宠医生、佩蒂股份、雀巢普瑞纳、天地荟、Freshpet 、JM smucker、皇家、麦富迪、比瑞吉、玛氏、伯纳天纯、ORIJEN、顽皮、珍宝、耐威克、多尼斯、中央花园和宠物、UNICHARMCORP、波奇宠物、有宠、小佩宠物、阿闻、淘宠网、萌窝。
2020年6月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1年中国宠物经济运行现状与发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,并且通过草莓派数据调查与计算系统调研对中国宠物经济运行进行分析,着重分析宠物交易、宠物食品、宠物用品、宠物医疗、宠物生活服务和宠物应用App等领域,以及中宠股份、普瑞生物、新瑞鹏集团等典型案例。随着宠物地位的提高以及情感寄托的增加,在宠物食品消费外,宠物主还乐于尝试美容、摄影、寄养、保险、训练等新兴消费方式,极大地推动了宠物产业链服务市场的发展。目前,如宠物网红、宠物咖啡店、宠物主题乐园也受到年轻人追捧,新经济形式不断出现。
iiMedia Research data show that china's pet market size in 2019 reached 221.2 billion yuan, is expected to reach 295.3 billion yuan in 2020, from the proportion of all types of pet families, cats and dogs are still the main pet type. At the same time, the sales of pet supplies also have a clear upward trend, insect supplies sales line growth of more than 200% YoY, hamsters, climbing pet, rabbit supplies online sales growth of nearly 100% YoY. -
艾媒报告|2019年12月中国母婴行业运行状况及头部企业月度监测报告
本报告研究涉及企业/品牌/案例:巴拉巴拉,全棉时代,帮宝适,NIKE,DAVE&BELLA,好孩子,可优比,Moony,贝因美,辉山乳业,阿里云,蒙牛,浙江一鸣,Gerber/嘉宝,Little Freddie/小皮,Heinz/亨氏,Earth’s best/爱思贝,Happy baby/禧贝,Engnice/英氏,Bellamy’s/贝拉米,方广,Eastwes/伊威,RIVSEA/禾泱泱,bio island,Childlife/童年时光,Nemans/纽曼思,Baby Ddrops,BIOSTIME/合生元,Nature’s Way,Eric Favre,CULTURELLE/康萃乐,Autili/澳特力,Ostelin,佳贝艾特,卡洛塔妮,可瑞康,御宝,蓝河,百跃谱恩,圣元圣特拉慕朵拉小羊,羊羊100,和氏,爱他美,启赋,a2,美素佳儿,飞鹤,美赞臣,雅培,惠氏,诺优能,君乐宝,雅培菁智有机,惠氏启赋蕴萃,Healthy times 爱斯时光,飞鹤臻稚,Alra宝贝与我,Neolac悠蓝,蒙牛瑞哺恩,Hipp喜宝,澳优淳璀
随着二孩政策的全面开放、消费升级和她经济崛起,母婴产业发展势头迅猛。本报告主要通过月子中心、婴儿食品、母婴购物、亲子教育四方面对母婴产业进行热点监测及数据分析。iiMedia Research(艾媒咨询)数据显示,2019年,中国月子中心数量可达4439家,但母婴电商获得投融资金额和数量均为近四年最低值。分析师认为,母婴各细分行业负面新闻不断,需要进一步加强行业规范和监管力度,以提升产业竞争力。
With the full opening of the two-child policy, the upgrading of consumption and the rise of her economy, the mother and infant industry is developing rapidly. This report mainly conducts hot spot monitoring and data analysis on the mother and infant industry through four aspects: the confinement center, baby food, mother and baby shopping, and parent-child education. According to iiMedia Research, in 2019, the number of monthly child centers in China can reach 4,439, but the amount and number of investment and financing for mother and baby e-commerce are the lowest in nearly four years. Analysts believe that the negative news in the various mother and infant sub-sectors continues, and it is necessary to further strengthen industry norms and supervision in order to enhance industrial competitiveness. -
艾媒报告|2019-2024年中国月子中心行业市场需求与投资规划分析报告
本报告研究涉及企业/品牌/案例:济南馨福圆,爱博恩医学月子会所,喜喜母婴,新寰亚月子会所,馨月汇月子会所,悦悦满月子会所,超宝汇月子会所,人文国际月子会所,优宸国际月子中心,悠月母婴一站式月子会所,喜喜月子,知爱母婴CHERISH,贝瑞佳BABYSKY,悦子阁,悦笙YUESHENG,萌诺母婴养生,诗安国际月子会所,巍阁月子中心,禧月阁月子中心,宝月阁月子中心,圣贝拉母婴护理中心,杰玛家月子会所,禧月会月子中心,仕馨月子会所,悦宝荟月子会所,中端月子中心,莉泽产后护理中心,天玥府母婴护理中心,澳玥月子中心,禧月荟月子中心,爱帝宫,月来悦美月子中心,宝生月子中心,爱贝蕊恩韩式月子护理中心,壹心月子会所,谊远安丽,瑞和锦江,万达,建国,蓝海,开元,格兰云天,世纪金源,雷迪森,君澜,明宇等。
近年来,中国月子中心行业吸引不少资本投入,门店数量呈快速增长的态势。尤其在2016至2018年,在国家二孩政策的刺激下,中国所有大小规模的月子会所数量增长速度达50%-60%左右,预计2019年月子中心门店数量将突破4400个。
iiMedia Research(艾媒咨询)数据显示,自2013年的17.8亿元到2018年的142.2亿元,中国月子中心的市场规模年均复合增长率在50%左右。结合中国当前人口生育率情况来看,2021年后人口生育率可能有下降趋势,因此,月子中心的市场规模也会受到影响,但仍将保持近300亿元的市场规模。此外,艾媒咨询(iiMedia Research)调研显示,2019年,约有42.32%的消费者对国内的月子中心比较满意或非常满意。艾媒咨询分析师认为,目前月子中心正处于蓬勃发展阶段,预计未来一段时间仍保持增长趋势;但是由于行业水平参差不齐,并且还没有形成完备的市场监管标准,因此在2019-2020年月子服务行业会处于调整期,增速放缓。
According to iiMedia Research, from 1.78 billion yuan in 2013 to 14.22 billion yuan in 2018, the average annual compound growth rate of the market scale of China's monthly child center is about 50%. In view of China's current fertility rate, the population fertility rate may decline after 2021. Therefore, the market size of Yuezi Center will also be affected, but it will still maintain a market size of nearly 30 billion yuan. In addition, a survey by iiMedia Research shows that in 2019, about 42.32% of consumers are satisfied or very satisfied with the domestic month center. Ai Media Consulting analysts believe that the current month child center is in a booming stage and is expected to maintain a growth trend in the future; however, due to the uneven level of the industry and the lack of complete market regulatory standards, it is expected The confinement service industry will be in an adjustment period and the growth rate will slow down. -
艾媒报告 |2019中国基因测序产业研究和商业应用分析报告
本报告研究涉及企业/品牌/案例:Thermo Fisher(美),Illuminate(美),(瑞士),Stem cells(加),R&D(瑞士),华大基因,贝瑞基因,金城检验,美吉生物,恒创基因,基研生物,谱元科技,景杰生物,燃石生物,基迪奥生物,谷和信息,圣庭生物,天昊生物,诺禾致源,百迈克生物,思博奥科,赛莱拉,赛贝、北昊干细胞,达安基因,燃石医学、泛生子基因、世和基因,臻和生物,鹍远基因,23魔方,瀚海基因,百奥赛图,克睿基因,药明明码,裕策生物
随着基因测序的技术推进,基因测序开始应用于生物、侦查、无创产前检测和肿瘤治疗等场景中。技术的市场化应用吸引了全球资本方关注,iiMedia Research(艾媒咨询)数据显示,2018年全球医疗健康领域资本市场中,生物技术领域获得309件投资案共138亿元美元,领跑所有细分领域。中国生物技术科研研发实力厚积薄发,特别是科创板推动了基因测序市场的进一步升温,越来越多的生物创业公司在创业初期已获得高额融资。目前,中国已经基本形成了完整的上中下游产业链,但除了华大基因、贝瑞基因等少数头部企业,中国基因测序企业多数分布于产业链中下游,并且开始出现产品同质化等问题。艾媒咨询分析师认为,第二代测序技术的普及以及第三代测序技术的加紧研发将使得基因测序作为一个更加普遍的技术手段应用到不同场景之中,但目前仍然存在监管体系不够完善、道德伦理风险等问题。企业方面应当专注研究核心技术专利,通过人才储备和差异化竞争获得市场优势;行业和相关部门应当尽快完善行业规范管理体系,推动产业健康发展。
With the advancement of gene sequencing technology, gene sequencing began to be used in biological, detection, noninvasive prenatal testing and tumor treatment and other scenarios. The market-oriented application of technology has attracted global capital attention, with iiMedia Research leading all segments of the world in 309 investments in the global healthcare capital markets in 2018, with 309 investments, according to iiMedia Research. China's biotechnology research and development strength thick and thin hair, especially the science and technology board to promote the gene sequencing market further heating up, more and more bio-startup companies in the early stage of the start-up has been high financing. At present, China has basically formed a complete upstream and downstream industrial chain, but in addition to Huada gene, Berry gene and a few other head enterprises, Most of China's gene sequencing enterprises are distributed in the middle and lower reaches of the industrial chain, and began to appear product homogenization and other issues. Ai media consulting analysts believe that the popularity of second-generation sequencing technology and the third generation of sequencing technology will make gene sequencing as a more common technical means to apply to different scenarios, but there are still problems such as inadequate regulatory system, ethical risks. Enterprises should focus on researching core technology patents and gain market advantages through talent pool and differentiated competition, and industries and related departments should improve the industry standard management system as soon as possible to promote the healthy development of the industry. -
艾媒报告 |2019中国按摩椅产业及共享按摩椅市场分析报告
本报告研究涉及企业/品牌/案例:京东,傲胜,荣泰健康,奥佳华,V3 group,云享云,小摩兽,码上按摩,恒林椅业,INGREM英格瑞玛,头等舱,爽蛙,尚铭电器,东方神,荣康,奥佳华,荣泰健康,豪中豪,乐金健康,康忆安,永禾康,本博,乐尔康,南极人,佳仁,茗振,QTQ,志高,乐摩吧,摩摩哒,爽客,码客街,头等舱互联奇拉,久工实业
中国老年人数量增长、亚健康人群超75.0%,具有养生需求的人群利好按摩椅市场的发展。2018年,中国按摩椅相关企业获投资金额2.6亿元,平均每笔按摩椅投资额超过5000万元。具体到两大电商销售渠道,按摩椅在天猫商城的月销售千笔以上的单品均价为3158.9元,京东商城热销前十的单品均价为6529.8元。在按摩市场细分企业中,2018荣泰健康、奥佳华第一大品类均为按摩椅,其营收占比分别为83.0%、42.2%。在按摩概念的广泛渗透下,共享按摩椅开始出现,目前主要应用场景在电影院、景区、地铁站、写字楼等。
The number of elderly people in China has increased, and the number of sub-healthy people has exceeded 75.0%. People who have health needs are in favor of the development of massage chair market. In 2018, China's massage chair-related enterprises received an investment of 260 million yuan, with an average investment of more than 50 million yuan per massage chair. Specifically to the two major e-commerce sales channels, the average price of massage chairs in Tianmao Mall is 3158.9 yuan per month, while the average price of the top ten items in Jingdong Mall is 6529.8 yuan. In the massage market segment enterprises, Rongtai Health and Ogawa's first major category in 2018 are massage chairs, whose revenue accounts for 83.0% and 42.2% respectively. Under the extensive penetration of massage concept, the sharing massage chair began to appear. At present, the main application scenarios are in cinemas, scenic spots, subway stations, office buildings, etc. -
艾媒报告 |2019中国人造肉产业研究与消费者行为调查报告
本报告研究涉及企业/品牌/案例:Beyond Meat,Impossible Foods,杜邦,Ripple Foods,Bolthouse Farms,Roquette,Field Roast,Gardein,Mosa Meat,Modern Meadow,Finless Foods,烟台双塔食品,深圳齐善食品,宁波素莲素食,江苏鸿旭食品,万达财富,来伊份,登海种业,大北农,新开疆,京粮控股,四环生物,九芝堂,ST天宝,友好集团,爱普股份,丰乐种业,北大荒,天士力,中源协和,大康农业,东宝生物,融捷健康,华宝股份,戴维医疗,千红制药,金健米业,圣济堂,济民制药,哈高科,国际医学,维维股份,海欣食品,复星医药,苏常柴A,瑞茂通
人造肉主要包括植物肉、培育肉和混合肉三类。随着全球肉类短缺危机、健康与环保的消费风潮、食品创新推动等因素带动人造肉产业发展,资本市场开始关注人造肉产业,例如,Beyond Meat上市股市表现良好,Impossible Foods已完成超过6.875亿美元的多轮融资。中国的人造肉市场也开始发展,艾媒商情舆情数据监测系统显示,广东网民最关注人造肉议题。在资本和舆论的带动下,A股市场人造肉版块的活跃,同时,各类人造肉的上游产业链如大豆、豌豆蛋白、胎牛血清等开始共同发展。iiMedia Research(艾媒咨询),36%的中国消费者并不了解人造肉,同时低于四成消费者愿意尝试人造肉。艾媒咨询分析师认为,人造肉要真正市场化普及仍需克服成本、技术、消费者心理因素等多重障碍。
Artificial meat mainly includes three types of plant meat, cultivated meat and mixed meat. With the global meat shortage crisis, the consumption trend of health and environmental protection, and the promotion of food innovation, the capital market has begun to focus on the artificial meat industry. For example, Beyond Meat listed stocks performed well, and Impossible Foods has completed more than 687.5 million. Multiple rounds of financing for the dollar. China's artificial meat market has also begun to develop, and the iiMedia Research business data analysis system shows that Guangdong netizens are most concerned about artificial meat issues. Driven by capital and public opinion, the artificial meat section of the A-share market is active. At the same time, the upstream industrial chains of various types of artificial meat, such as soybean, pea protein and fetal bovine serum, have begun to develop together. iiMedia Research, 36% of Chinese consumers do not know about artificial meat, and less than 40% of consumers are willing to try artificial meat. Ai Media Consulting analysts believe that the real marketization of artificial meat still needs to overcome multiple obstacles such as cost, technology and consumer psychological factors. -
艾媒研报 |2019H1新氧运行状况与商业趋势研究报告
本报告研究涉及企业/品牌/案例:腾讯,经纬中国,挚信资本,兰馨亚洲,安佰深中国,鼎晖投资,康辉医疗,瑞奇外科,星童医疗,美柚,V大夫,掌上糖医,药品终端网,GHG,Syneron Candela,郝海生物科技,华熙生物,复星医药,北京丽都医疗美容医院,深圳鹏爱医疗美容医院,更美,悦美,新氧,美黛拉,美呗,美丽神器
iiMedia Research(艾媒咨询)数据显示,2018年中国医美产业市场规模达2190亿元,预计2021年将突破3000亿元,行业增长快速,前景广阔。医美平台是医疗美容机构的获客新渠道,能够帮助医美机构实现精准营销,提升盈利空间。在行业加速发展的过程中,医美平台寡头格局逐步形成。新氧作为头部平台,已在用户数量、社区内容、医疗机构资源等方面有较多积累,在马太效应作用下,更易形成商业价值增长的良性循环。但随着规模扩张,平台上滋生了虚假日记、刷单等“灰色产业”,极大的损害了新氧的形象。然而机构和用户数量的增长不断增加新氧的审核难度,维护平台公信力的挑战升级。另外,随着互联网巨头以及老牌上市公司的入局,行业竞争加剧,新氧要面临来自用户规模、资金实力、技术实力、行业资源等多方面的围剿,未来发展道路阻碍重重。
According to iiMedia Research, in 2018, the scale of China's medical aesthetic market reached 219 billion yuan, and is expected to exceed 300 billion yuan in 2021. Chinese medical aesthetic industry is growing rapidly and considerably, bringing a broad prospect. The medical aesthetic platform is a new channel for medical aesthetic institutions, which can help medical institutions achieve accurate marketing and improve profitability. In the process of the accelerating development of the industry, a oligarchic pattern of the medical beauty platform has gradually formed. As a head platform, So-Young has accumulated a large scale of users, community content, medical institutions and other resources. Under the effect of Matthew effect, it is easier for So-Young to form a virtuous circle of commercial value growth. However, with the development, a ““gray industry““ consists of virtual holiday notes and brush sheets has emerged on the platform, which greatly damaged the image of So-Young. Meanwhile, the growth in the number of institutions and users increases the difficulty of platform audition, making the maintenance of its credibility even more challenging. In addition, with the Internet giants and established listed companies entering the game, the competition tends to be intensified. So-Young would have to face the pressure from user scale, financial strength, technical strength, and industry resources, which is rather challenging. -
艾媒研报 |安恒信息:网络安全后起之秀,乘行业东风快速成长
本报告研究涉及企业/品牌/案例:安恒信息、浙江瓯信、东方星空创业投资有限公司、浙江东翰、阿里创投、宁波润和、宁波安恒、嘉兴安恒、杭州九歌、戴尔(中国)、北京立华莱康平台科技有限公司、北京瑞祺电通科技有限公司、北京思普崚技术有限公司、深圳市顶星科技有限公司、河南中天亿科电子科技有限公司、中国移动通信有限公司、中国电信股份有限公司、山东广鹏信息科技有限公司、阿里云计算、华为技术有限公司、两江战略基金、奇安信集团、绿盟科技、启明星辰、深信服、蓝盾信息、迪普科技、北信源、任子行、山石网科
2019全球动漫产业仍以美国、日本双头称霸。美国迪士尼2019Q2财报公布,其营业利润再创新高;漫威IP制作的《复仇者联盟四》全球吸金。日本方面,2013年至2018年,日本动画内容发行总收益不断上升,吉卜力工作室的影响不容小觑。中国方面,动漫产业也在蓬勃发展,2018年动漫行业发生65起融资事件,单起投资的平均金额不断上升。IP打造方面,以阿里影视旗下的衍生品授权与开发平台阿里鱼为例,2019财年,旅行青蛙IP衍生的商品销售GMV达到2亿元,动漫IP皮卡丘的衍生品销售额近5亿元;产业园区方面,2019年中国动漫产业园数量超过18个;国际化发展方面,2019年,阿里影业与好莱坞等合作,动画电影制作宣发步入国际化发展,其联合发行的《未来机器城》在戛纳上被Netflix以3000万美元买下影片海外发行权。
2019 The global animation industry still dominates the United States and Japan. The US Disney 2019Q2 earnings report announced that its operating profit reached a new high; Marvel IP produced the ““Avengers““ global gold. In Japan, from 2013 to 2018, the total revenue of Japanese animation content is rising, and the influence of Ghibli Studio cannot be underestimated. In China, the animation industry is also booming. In the animation industry, there were 65 financing events in 2018, and the average amount of investment from a single source continued to rise. In terms of IP creation, taking Alibaba, a derivative licensing and development platform of Ali Films, as an example, in the fiscal year of 2019, the sales of frog IP-derived goods reached 200 million yuan, and the sales of animation IP Pikachu derivatives reached nearly 500 million yuan; In terms of industrial parks, there were more than 18 Chinese animation industry parks in 2019. In terms of international development, in 2019, Alibaba Pictures and Hollywood cooperated, and the animation film production announced its international development, and its joint release of Future Machine City ““At the Cannes, Netflix bought the overseas distribution rights for the film for $30 million. -
艾媒报告 |2019中国饰品产业发展状况与消费者行为变化监测调查报告
本报告涉及企业/品牌包括:卡地亚、蒂凡尼、宝格丽、梵克雅宝、海瑞·温斯顿、宝诗龙、御木本、施华洛世奇、布契拉提、百达翡丽、爱彼、宝珀、江诗丹顿、宝玑、伯爵、积家、劳力士、Noonoo Fingers、JUEM、J.estina、冠城钟表珠宝、时间由你、英皇钟表珠宝、飞亚达、时计宝、东方表行、宝光实业、冠亚商行、先施表行、周大福、老凤祥、谢瑞麟、周生生、六福珠宝、周大生、明牌首饰、潘朵拉、蒂凡尼、至尊宝物、玉龙云集、囤宝科技、涅尔瓦纳珠宝、翡标奢品、隐奢、柚子黄金、超级金店、中国珠宝云、衣表堂堂、Fantor、聚鱼网络、有表、EoneTimepieces、坚力创建、表友贸易、手表之家、美时美刻、鸿时钟表、TIME100、齐表网、GQWATCH睿士表、表团网、 德瑞亨、万表网、美格尔、福康寿表
2018年,中国饰品的消费需求总人口为10.0亿人,同比增长3.1%,中国饰品消费市场发展潜力巨大。腕表市场方面,中国高端腕表市场仍被进口品牌占据,2018年中国腕表进口量增长22.7%,突破3000万只,二线城市的中青年更关注高端腕表。珠宝饰品市场方面,珠宝饰品消费年轻化、大众化、私人化,黄金饰品仍是饰品消费主流,2018年中国黄金消费量中黄金首饰有736.3吨,同比增长5.7%。
In 2018, the total population of China's accessory demand is 1 billion, up by 3.1% year on year. China's accessory market has huge potential for development. In terms of the wristwatch market, China's high-end wristwatch market is still occupied by imported brands. In 2018, China's wristwatch import volume increased by 22.7% to more than 30 million, and the potential customers of which are young and middle-aged people in second-tier cities. In terms of jewelry market, jewelry consumption is younger,more popular and more personal, and gold jewelry is still the mainstream of jewelry consumption. In 2018, China's gold consumption accounted for 736.3 tons of gold jewelry, with a year-on-year growth of 5.7%.
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