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艾媒咨询|2021年中国新式茶饮行业分析报告
本报告涉及的案例/品牌/企业:喜茶,蜜雪冰城
iiMedia Research(艾媒咨询)数据显示,2020年中国新式茶饮市场规模为1840.3亿元,受冠疫情的影响,同比下滑10%,预计2022年将会突破三千亿元。艾媒咨询分析师认为,中国新式行业在这几年快速扩张后,发展步伐迅速,新式茶饮市场一二线市场增速放缓,呈现向三四线城市下沉的趋势。我国下沉市场囊括200个地级市、3000个县城和40000个乡镇,人口达10亿以上,下沉市场具备巨大发展潜力。
According to data from iiMedia Research, the scale of China's new-style tea drink market in 2020 will be 184.03 billion yuan. Affected by the coronavirus, it will drop by 10% year-on-year. It is expected to exceed 300 billion yuan in 2022. IiMedia Consulting analysts believe that after the rapid expansion of China's new industries in recent years, the pace of development has been rapid. The growth rate of the first- and second-tier markets of the new tea drink market has slowed down, showing a trend of sinking to third- and fourth-tier cities. my country's sinking market includes 200 prefecture-level cities, 3,000 counties, and 40,000 townships, with a population of more than 1 billion. The sinking market has huge development potential. -
艾媒咨询|2021年中国餐饮行业投融资研究报告
8月31日,艾媒新消费大讲堂第1期将在广州举行。活动由艾媒咨询主办,北京奥琦玮信息科技有限公司联合主办,艾媒餐饮研究院承办,将以“资本化浪潮下餐饮行业的发展机遇”为专场话题。艾媒咨询集团CEO兼首席分析师张毅先生将在论坛现场首发《2021年中国餐饮行业投融资研究报告》,报告围绕中国餐饮行业发展现状、投融资数据、消费者行为等进行全面分析,透过数据看未来餐饮行业的发展趋势,以及新消费趋势下餐饮业面临的机遇与挑战等问题。
On August 31, the first phase of AI media's new consumption lecture hall will be held in Guangzhou. Sponsored by AI media consulting, jointly sponsored by Beijing aoqiwei Information Technology Co., Ltd. and undertaken by AI media catering Research Institute, the event will focus on "development opportunities of catering industry under the wave of capitalization". Mr. Zhang Yi, CEO and chief analyst of AI media consulting group, will launch the Research Report on investment and financing of China's catering industry in 2021 at the forum. The report will comprehensively analyze the development status of China's catering industry, investment and financing data and consumer behavior, and see the development trend of the catering industry in the future through the data, And the opportunities and challenges faced by the catering industry under the new consumption trend. -
艾媒咨询|2021年上半年中国新式茶饮行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:喜茶,蜜雪冰城,奈雪的茶,茶颜悦色,一点点,贡茶,CoCo都可,鹿角巷,ChaTime,一杯茶,Boba Time,茶太,Tea Station,伴伴堂,Cup of Joy,益禾堂,快乐柠檬,古茗,沪上阿姨,书亦烧仙草,乐乐茶,喜小茶,卡旺卡
iiMedia Research(艾媒咨询)数据显示,超过六成新式用户年龄位于26-40岁, 33.8%的用户每周消费一次新式茶饮,16.0%每天消费一次,新式茶饮逐渐成为中青年群体的高频消费品,这也推动了新式茶饮市场快速发展。截至2021年2月11日,喜茶门店超过700家,一点点门店超过4000家,蜜雪冰城门店超过11000家,可见新式茶饮品牌行业品牌众多,竞争异常激烈,但行业尚未定局,仍有变化的可能。
According to the data of iimedia research, more than 60% of the new customers are 26-40 years old. 33.8% of them consume new tea once a week and 16.0% consume it once a day. New tea has gradually become a high-frequency consumer goods for young and middle-aged people, which has also promoted the rapid development of new tea market. As of February 11, 2021, there are more than 700 Xicha stores, more than 4000 yidiandian stores and more than 11000 mixue Bingcheng stores. It can be seen that there are many new tea brands in the industry, and the competition is extremely fierce. However, the industry is still uncertain, and there is still the possibility of change. -
艾媒咨询|2021上半年中国袋泡茶行业现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:CHALI茶里,立顿,川宁
袋泡茶的用户比例不断扩展,在茶叶消费者中占比51.0%。而随着袋泡茶的产业壮大,产业内部出现茶叶、花草茶、谷物茶等细分领域,这种创新性也吸引了一定的拥趸者。艾媒咨询调研数据显示,在更偏好袋泡茶的受访用户中,以女性用户为主,并且超过一半用户在30岁以下(50.4%)。但是茶叶品质不佳、价格偏高依然是用户担心的主要问题。
The proportion of teabag users continues to expand, accounting for 51.0% of tea consumers. With the expansion of the teabag industry, there are subdivisions such as tea, herbal tea, and grain tea within the industry. This innovation has also attracted certain fans. IiMedia Research data shows that among the users surveyed who prefer teabags, female users are the majority, and more than half of the users are under 30 (50.4%). However, the poor quality and high price of tea are still the main concerns for users. -
艾媒咨询|2020年中国“新奶爸”消费行为及发展趋势分析报告
本报告研究涉及企业/品牌/案例:李宁、Martin马丁、爹地宝贝、海澜之家。
与严肃刻板的老一辈父亲形象不同,80-90年代的年轻“新奶爸”具有不同的特点与消费观念。艾媒咨询分析师认为,现阶段直播电商行业成为风口,且2020年4月淘宝直播APP中男女用户比例基本持平,25-40岁用户比例达到50.7%,一定程度上反映了“新奶爸”群体已习惯新兴的直播电商消费模式,并将其作为自身的主要消费形式之一。
Unlike the image of the seriously rigid older father, the young "new milk dad" of the 80s and 90s has different characteristics and consumption concepts. iiMedia Research believes that at this stage of the live e-commerce industry has become a mouth, and in April 2020 Taobao live APP male and female users in the proportion of basically flat, 25-40 years of users reached 50.7%, to a certain extent reflects the "new milk dad" group has been accustomed to the emerging live-streaming e-commerce consumption model, and as one of its main consumption forms. -
艾媒报告|2020年H1中国新式茶饮行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:喜茶,奈雪の茶,茶颜悦色。
其他提及企业/品牌:coco都可,一点点,益禾堂,沪上阿姨,有茶,古茗,快乐柠檬,贡茶,蜜雪冰城,伏见桃山,书亦烧仙草,瑞幸小鹿茶,卡旺卡,七分甜,微博,抖音,微信,快手等。
2020年5月15日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国新式茶饮行业发展现状与消费趋势调查分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对新式茶饮整个行业,特别是行业的商业模式、盈利能力、用户消费行为等进行全面分析,并且结合喜茶、奈雪の茶、茶颜悦色等企业案例分析,判断2020-2021年中国茶饮行业的发展趋势。艾媒咨询研究发现,随着互联网渗透率提高,外卖在国民消费中的作用进一步凸显,国民对外卖的需求增长,外卖产业整体发展态势良好,且仍有巨大的增长潜力。作为新式茶饮行业的下游产业,外卖产业渗透率的快速提高也给新式茶饮的终端需求带来了增长点。
In the competitive new tea industry market, several major head brands have been through cross-border joint development, social media marketing, scene marketing and other differentiated strategies to seize a part of the market share, consolidate the leading position. In this case, in order to seek differentiated development, other brands will be considered from various factors, the most suitable for their own development of the sub-track, which is the current development of the new tea brand the greatest opportunity. -
艾媒报告 |2019中国茶行业市场大数据及标杆商业模式研究报告
本报告研究涉及企业/品牌/案例:小罐茶,大益茶,艺福堂,小马茶业,喜茶,二奈雪の茶,益禾堂,19tea,一芳台湾水果茶,鹿角巷the Ally,一点点,一些柠檬一些茶,四云奶盖贡茶,Taning挞柠•匠心柠檬茶,答案茶,丧茶,快乐柠檬,茶の井,CoCo都可,大卡司,吴裕泰茶业,黄山王光熙松萝茶业股份公司,天府(開曼)控股有限公司,四川省峨眉山竹叶青茶业有限公司,武夷星茶业有限公司,勐海陈升茶业有限公司,咸阳泾渭茯茶有限公司,湖南华莱生物科技有限公司
2019年,中国茶叶产量产值不断上涨,出口量出口额不断增加,内销量与内销额也不断提高,茶行业未来发展前景具有巨大的潜力。中国茶行业已形成全产业链,同时形成了具有规模的线上茶叶市场,截至2019年,中国茶叶线上市场规模达到235.0亿元。中国茶叶经典品牌小罐茶,整合上游茶园资源,并重视技术革新,建立智能化工厂,形成大规模的茶园和生产加工厂,于2019年收获了4.0亿元人民币的融资资本。另外,中国茶叶后市场兴起,带动了年轻一代消费者对茶叶的消费的热情,如新式茶饮品牌喜茶,用创新的产品设计、良好的定价策略以及精准的市场定位,成功开拓出新式茶饮的市场,收获4.0亿元的融资,完成布局31个地区。
In 2019, the output value of China's tea production continued to rise, the export volume of exports continued to increase, and the volume of domestic sales and domestic sales continued to increase. The future development prospects of the tea industry have great potential. The Chinese tea industry has formed a full industrial chain, and at the same time formed a large-scale online tea market. By 2019, the Chinese tea online market reached 23.5 billion yuan. China's tea classic brand XIAO GUAN TEA, integrated upstream tea garden resources, and attached importance to technological innovation, the establishment of intelligent factories, the formation of large-scale tea gardens and production processing plants, harvested 400 million yuan of financing capital in 2019. In addition, the rise of the Chinese tea market has spurred the enthusiasm of the younger generation of consumers for tea consumption, such as the new tea HEYTEA, with innovative product design, good pricing strategy and precise market positioning, successfully developed new tea. The market for drinking, harvesting 400 million yuan of financing, completed the layout of 31 regions. -
艾媒报告 |2018-2019 中国奶茶行业品牌感知与消费群画像分析报告
iiMedia Research(艾媒咨询)数据显示,2018年中国新中式茶饮市场规模超900亿元,网红奶茶多次引起网络舆论关注,然而,奶茶行业竞争态势激烈,可持续经营超过一年的奶茶店仅为18.8%。并且,奶茶品牌同质化、新的奶茶品牌不断进入等情况,都令奶茶行业竞争更加激烈。
According to iiMedia Research, the number of existing beverage outlets in China has exceeded 450 thousand in 2018. On the other hand, in China, the new Chinese-style tea market in 2018 is over 90 billion yuan. The web sensation milky tea has become the focus of major public opinion. Among them, HEYTEA is the most concerned milk tea, and Yihetang ranks first in terms of reputation. The web sensation milky tea is popular. Nearly 70% of consumers can accept milky tea of more than 15 yuan, and the price of milky tea begins to stratify. According to iiMedia Research, 70.6% of consumers in China's drinking milky tea are women, 68.6% of consumers will choose more than 15 yuan of milky tea drinks, and 35.5% of consumers most often choose milky cap series milky tea. In the future, diversified consumer experience may become the key to improving milky tea brand differentiation and product premium.
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