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艾媒咨询|2021中国虚拟偶像行业发展及网民调查研究报告
在群众娱乐需求持续增长以及网络和影像音频技术不断迭代的环境下,中国虚拟偶像产业逐渐走入发展的高峰期。iiMedia Research(艾媒咨询)数据显示,2020年中国虚拟偶像核心产业规模为34.6亿元,同比增长70.3%,预计2021年将达到62.2亿元;另一方面,随着商业价值被不断发掘,越来越多产业与虚拟偶像联系在一起,虚拟偶像带动产业规模2020年为645.6亿元,预计2021年为1074.9亿元。调查显示,超过八成网民在日常有追星的习惯,其中63.6%网民有支持和关注虚拟偶像的相关动态。艾媒咨询分析师认为,虚拟偶像IP在内容和周边产品的开发上拥有更多的空间和可能性,随着潮流的变化和时代的发展迭代进化,引领不同阶段的审美,在形象开发和内容开发上拥有更强的延续性,有利于持续吸收流量关注,提升变现水平。
With the continuous growth of mass entertainment demand and the continuous iteration of network and video audio technology, China's virtual idol industry has gradually entered the peak period of development. According to the data of iimedia research, the scale of China's virtual idol core industry will reach 3.46 billion yuan in 2020, with a year-on-year growth of 70.3%, and it is expected to reach 6.22 billion yuan in 2021; On the other hand, with the continuous exploration of commercial value, more and more industries are connected with virtual idols. The scale of the industry driven by virtual idols will reach 64.56 billion yuan in 2020 and 107.49 billion yuan in 2021. The survey shows that more than 80% of netizens have the habit of chasing stars in their daily life, and 63.6% of them support and pay attention to the related developments of virtual idols. AI media consulting analysts believe that virtual idol IP has more space and possibilities in the development of content and peripheral products. With the change of trend and the development of the times, it leads the aesthetics in different stages, and has stronger continuity in image development and content development, which is conducive to continuously absorbing traffic attention and improving the level of realization. -
艾媒咨询|2020上半年中国在线音频市场研究报告
本报告研究涉及企业/品牌/案例:荔枝,喜马拉雅。
中国在线音频行业从1997年开始起步,受益于互联网及其后的移动互联网的普及,于2011年以后开始逐渐成熟,平台分化为UGC和PGC两大类,二者在商业模式、内容来源等方面有较大区别。在线音频行业的用户增长稳定,iiMedia Research(艾媒咨询)数据显示,2019年在线音频用户数量为4.9亿,相较于2018年增加了14.0%,预计到2020年用户数量可以达到5.4亿。同时,新一代年轻人拥有多样化的需求,注重个性和体验且支付意愿较强,使得在线音频行业拥有较强的增长潜力。未来,随着5G、IoT等通讯技术的增长,用户在手机、电脑、智能家居、车载音箱等多个设备和多个场景的体验会更好,在线音频的应用有望更加深入。与此同时,播客也会由小众走向大众,能满足人们各种休闲娱乐需求的娱乐类音频也会拥有较大的增长空间。
China's online audio industry started in 1997, benefited from the popularity of the Internet and the mobile Internet , and gradually matured after 2011. The platform is divided into UGC and PGC, which are quite different in business model and content source and so on. The growth of users in the online audio industry is stable. As the data of iiMedia Research showed, the number of online audio users in 2019 is 490 million, an increase of 14.0% compared with that in 2018. It is estimated that the number of users can reach 540 million by 2020. At the same time, the new generation of young people have diversified needs, pay attention to personality and experience, and have strong willingness to pay, which makes the online audio industry have strong growth potential. In the future, with the growth of 5G, IoT and other communication technologies, users will have better experience in mobile phones, computers, smart home, car speakers and other devices and scenes, and the application of online audio is expected to be more in-depth. At the same time, Podcasts will also become popular . Entertainment audio, which can meet people's various leisure and entertainment needs, will also have greater space for growth. -
艾媒咨询|2020年中国网络综艺行业热点及平台发展分析报告
此次报告涉及到的品牌/企业/案例包括:灿星文化,华录百纳,米未传媒。
其他品牌/企业/案例包括:乘风破浪的姐姐,芒果超媒,爱奇艺,腾讯,优酷,芒果TV,这就是街舞,中国好声音,妻子的浪漫旅行,青春有你,向往的生活,朋友请听好,创造营2020,少年之名,明日之子,中国新说唱,王牌对王牌,偶像练习生,乐队的夏天。
iiMedia Research(艾媒咨询)数据显示,2020年下半年,主流平台网络综艺题材方面,观察体验类综艺节目热度不减,音乐、选秀竞技类节目战火延续,电商、时尚的兴起,潮流综艺迎来小高潮,直播带货格外火热,直播带货节目也同步落地开花。
iiMedia Research data show that in the second half of 2020, the mainstream platform network variety variety theme, observation experience class variety show heat, music, talent show competitive programs continue to fight, the rise of e-commerce, fashion, the trend of variety shows a small climax, live with goods extra hot, live delivery programs also synchronized flowering. -
艾媒咨询|2020H1中国宠物经济运行现状与发展趋势研究报告
本报告研究涉及企业/品牌/案例:瑞普生物、中宠股份、新瑞鹏集团。
其他企业/品牌:铃铛宠物、E宠商城、小狗在家、爱宠医生、佩蒂股份、雀巢普瑞纳、天地荟、Freshpet 、JM smucker、皇家、麦富迪、比瑞吉、玛氏、伯纳天纯、ORIJEN、顽皮、珍宝、耐威克、多尼斯、中央花园和宠物、UNICHARMCORP、波奇宠物、有宠、小佩宠物、阿闻、淘宠网、萌窝。
2020年6月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1年中国宠物经济运行现状与发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,并且通过草莓派数据调查与计算系统调研对中国宠物经济运行进行分析,着重分析宠物交易、宠物食品、宠物用品、宠物医疗、宠物生活服务和宠物应用App等领域,以及中宠股份、普瑞生物、新瑞鹏集团等典型案例。随着宠物地位的提高以及情感寄托的增加,在宠物食品消费外,宠物主还乐于尝试美容、摄影、寄养、保险、训练等新兴消费方式,极大地推动了宠物产业链服务市场的发展。目前,如宠物网红、宠物咖啡店、宠物主题乐园也受到年轻人追捧,新经济形式不断出现。
iiMedia Research data show that china's pet market size in 2019 reached 221.2 billion yuan, is expected to reach 295.3 billion yuan in 2020, from the proportion of all types of pet families, cats and dogs are still the main pet type. At the same time, the sales of pet supplies also have a clear upward trend, insect supplies sales line growth of more than 200% YoY, hamsters, climbing pet, rabbit supplies online sales growth of nearly 100% YoY. -
艾媒报告|2020-2021年中国直播电商行业运行大数据分析及趋势研究报告
本报告研究涉及企业/品牌/案例:淘宝直播,抖音,快手;其他提及企业/品牌:微博,小红书,蘑菇街,网易考拉,唯品会,天猫,京东,拼多多,苏宁易购,谦寻,美腕,蚊子会,本新文化,明睿传媒,构美,集淘,纳斯,阿卡丽,秀猪,天猫超市,波司登官方旗舰店,荣耀官方旗舰店,perfectdiary旗舰店,伊芙丽官方旗舰店,百草味旗舰店,三只松鼠旗舰店,雅鹿官方旗舰店,veromoda官方旗舰店,欧莱雅官方旗舰店,Youtube,Instagram,Facebook,亚马逊,Lazada,Shopee,薇娅viya,李佳琦Austin,张大奕eve,雪梨_Cherie,烈儿宝贝,林珊珊Sunny,陈洁kiki,恩佳N,柯柯baby,小侨Jofay,格格妈,周家小鱼,二寸Ercun,政政的新装,ME壹一,幼师阿曼儿,若大王,柒柒优品,xin小小梦,睿妈潮童,考拉二小姐,grace颖子,橘丽丝Genius,798美食,蜜蜂姐姐,Goodie小文,sunny小菲酱,小肥羊summer,暴走的蜜豆包,香香姐姐Alina等。
2020年2月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国直播电商行业运行大数据分析及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,并且通过草莓派数据调查与计算系统调研对中国直播电商行业运行进行分析,以淘宝直播、蘑菇街等为案例深度剖析行业运营模式。2019年双11全天淘宝直播带动成交近200亿元,其中,亿元直播间超过10个,千万元直播间超过100个。“双11”启动仅63分钟,淘宝直播带动的成交额就超2018年双11全天。
On February 12, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Research Report on Big Data Analysis and Trends in the Operation of China's Live E-commerce Industry in 2020-2021”. The case provides an in-depth analysis of the industry's operating model. The double 11 full-day Taobao live broadcast in 2019 led to nearly 20 billion yuan in transactions, of which more than 10 billion live broadcast rooms and more than 100 million live broadcast rooms. Only 63 minutes after the launch of “Double 11”, the sales volume driven by Taobao Live Broadcast surpassed the double 11 full day in 2018. -
艾媒报告 |2019H1哔哩哔哩运行状况与行业趋势研究报告
本报告研究涉及企业/品牌/案例:哔哩哔哩,腾讯,阿里,CMC资本,正心谷创新资本,君联资本,掌趣科技,华兴资本,华人文化产业投资基金,正心谷创新资本,优酷、爱奇艺、网易,三七互娱,完美世界,世纪华通,IGG,游族网络,智明星通,巨人网络,AcFun,嘀哩嘀哩
“二次元文化”泛指动画(Anime)、漫画(Comic)、游戏(Game)、轻小说(Novel)内容及相关衍生品。互联网发展扩大了二次元文化覆盖面和传播广度,更多非核心层次二次元人群有机会接触、了解二次元内容及文化,泛二次元群体不断扩大。iiMedia Research(艾媒咨询)数据显示,2018年中国互联网二次元用户规模为2.81亿人,用户增长率达21.1%。在动漫产业、网络游戏快速发展的过程中,二次元用户规模有望持续增长,预计2019年将达3.34亿人。经过十年发展,哔哩哔哩已经成为中国最大的二次元内容平台,并以年轻人喜爱的在线娱乐平台为新目标不断发展壮大。为此,公司一方面通过频繁的投融资活动来扩充内容产品、增强研发实力、拓展用户群体,另一方面通过加速商业化来增强自身造血功能,提升综合竞争实力。虽然公司全产业链布局日趋完善,用户和营收增长表现亮眼,但依然面临激烈的外部竞争、严格的市场监管、扩大的业绩亏损等诸多风险。
“Secondary metaculture“ refers to animation (Anime), comic, game, Novel content and related derivatives. The development of the Internet has expanded the coverage and dissemination of secondary metaculture. More non-core secondary people have the opportunity to contact and understand secondary content and culture. Pan-secondary groups are expanding. According to iiMedia Research data, the number of secondary Internet users in China was 281 million in 2018, with a growth rate of 21.1%. In the process of rapid development of animation industry and online games, the scale of secondary users is expected to continue to grow, and it is expected to reach 334 million people in 2019. After ten years of development, Bilibili has become the largest secondary content platform in China, and the online entertainment platform favored by young people is the new goal of continuous development and growth. For this reason, on the one hand, the company expands content products, strengthens R&D strength and expands user groups through frequent investment and financing activities, on the other hand, it strengthens its hematopoietic function and enhances its comprehensive competitive strength by accelerating commercialization. Although the company's overall industrial chain layout is becoming more and more perfect and the growth of users and revenue is outstanding, it still faces many risks, such as fierce external competition, strict market supervision, expanded performance loss and so on. -
艾媒报告|2018Q3中国音乐客户端市场监测报告
iiMedia Research(艾媒咨询)数据显示,中国手机音乐客户端行业继续稳步发展,2018年第三季度用户规模达到5.33亿人。第三季度各平台加强在内容方面布局,特别在音乐综艺领域,各平台开始增加自制综艺节目的生产。iiMedia Research(艾媒咨询)数据显示,56.2%的受访用户曾观看过音乐综艺节目,其中每周观看音乐综艺超过1小时的占比超七成。
As the data of iiMedia Research showed, China Mobile Music APP industry continues to develop steadily, with the scale of users reaching 533 million people in the third quarter of 2018. During the third quarter, online music platforms strengthened their content layout, especially in the field of music variety, every platform began to increase the production of self-made variety shows. As the data of iiMedia Research showed, 56.2% of the interviewed users had watched music variety shows, and more than 70% of them watched music variety shows for more than one hour a week.
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