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艾媒咨询|2020-2021中国在线直播行业年度研究报告
2020年中国直播电商市场规模达到9610亿元,同比增长121.5%。随着教育直播等细分领域快速发展,中国整体在线直播用户规模达5.87亿人。首先是国家制定政策给予支持,积极推动行业发展,为直播行业提供了良好的发展环境。同时,居民在线上消费支出的逐年上涨为直播电商提供积极的社会消费环境。直播企业的兴起也带动了相关行业发展,中国MCN机构数量迅速增长且前景持续向好。iiMedia Research(艾媒咨询)数据显示,用户对直播认可度较高。其中公益直播获65.6%的用户认可,认可度高居首位。社会公益性和非利益性是用户对直播认可度的关键,而专职带货的电商直播亦有良好的社会认可度。电商直播为用户最常观看的直播类型,约五成用户频繁观看,其中17.0%的用户观看频率非常频繁。未来在线直播平台将提高多元实时交互功能,互联网用户的参与度以及直播的关注度将进一步提升。
In 2020, China's live broadcast e-commerce market will reach 961 billion yuan, a year-on-year increase of 121.5%. With the rapid development of education live broadcast and other sub-fields, the overall online live broadcast user scale in China has reached 587 million. The first is that the country formulates policies to support it, actively promotes the development of the industry, and provides a good development environment for the live broadcast industry. At the same time, residents' online consumption expenditure has been rising year by year to provide a positive social consumption environment for live broadcast e-commerce. The rise of live broadcasting companies has also led to the development of related industries. The number of MCN organizations in China has grown rapidly and the prospects continue to improve. According to data from iiMedia Research, users have a high degree of recognition for live broadcasting. Among them, public welfare live broadcasting has been recognized by 65.6% of users, and the recognition ranks first. Social welfare and non-profit is the key to users' recognition of live broadcasts, and full-time e-commerce live broadcasts with goods also have good social recognition. E-commerce live broadcast is the most frequently watched type of live broadcast by users. About 50% of users watch it frequently, and 17.0% of users watch it frequently. In the future, online live broadcast platforms will improve multiple real-time interactive functions, and the participation of Internet users and the attention of live broadcasts will further increase. -
艾媒报告|2020年中国知识付费行业运行发展及用户行为调研分析报告
本报告研究涉及企业/品牌/案例:喜马拉雅,知乎,得到APP,英语流利说;其他提及企业/品牌:吴晓波频道,樊登读书会,混沌大学,蜻蜓FM,逻辑思维,丁香医生,十点读书,3节课,韦林文华,新知榜,短书,鼹鼠世界,荔枝,微课,千聊,微信,微博,中国大学MOOC,腾讯课堂,格子匠,支付宝,懒人听书,凯叔讲故事,网易公开课,腾讯,阅文集团,凯鹏华盈,海纳亚洲,西瑞雅,小鹅通,快手,百度,搜狗,今日头条,豆瓣等。
本报告主要对中国知识付费行业的发展模式的现状进行总结和前景分析,通过对行业发展背景、行业核心数据、知识付费产业链重要环节进行数据监测,并且通过草莓派数据调查与计算系统对知识付费用户行为进行调研(样本量1750),并重点针对得到、英语流利说、知乎、喜马拉雅等不同类型的知识付费平台为典型进行商情分析,对行业总体发展趋势进行解读并深入研究其商业运作模式,预测2021年中国知识付费行业的发展趋势和运营模式。
This report mainly summarizes and analyzes the current status of the development model of the knowledge payment industry in China. It monitors the background of the industry development, industry core data, and important links in the knowledge payment industry chain. Research on paid user behavior (sample size 1750), and focus on different types of knowledge payment platforms such as acquisition, fluency in English, Zhihu, Himalayan, etc. as a typical business situation analysis, interpret the overall development trend of the industry and study its business operations Model, predicting the development trend and operating model of China's knowledge payment industry in 2021. -
艾媒报告|2020年1-2月中国母婴行业运行状况及企业商情动态月度报告
本报告研究涉及企业/品牌/案例:爹地宝贝,帮宝适,巴拉巴拉;其他提及企业/品牌:掌通家园,智慧树,宝宝巴士,小伴龙,妈妈网孕育,宝宝树孕育,柚宝宝孕育,亲宝宝,妈妈网轻聊,小豆苗疫苗助手,宝宝知道,辣妈帮,妈妈帮,孕期伴侣
2020年1-2月中国母婴产品线上交易较往年增多。艾媒咨询分析师认为,疫情出门受限期间,手机App成为了丰富用户业余生活的重要工具,母婴垂直线类平台或获得发展机遇,迎来上升期。
During the epidemic, the top three most downloaded APP types among mother groups were news, maternal and child vertical, and social. In January 2020, the mother-and-baby app with the largest monthly active population was conceived by Maoma.com, with a total of 17,514,400 people, an increase of 2.47% from the previous month. -
艾媒报告|2020年1月中国汽车行业运行状况及企业商情月度报告
本报告研究涉及企业/品牌/案例:吉利汽车,特斯拉;其他提及企业/品牌:起亚汽车,凯迪拉克,沃尔沃,cruise,滴滴智通,奇瑞,比亚迪,斯柯达,上汽大众,奇瑞汽车,一汽大众,上汽通用五菱,广汽丰田,蔚来汽车,东风雷诺,江铃汽车,宝沃汽车,斯巴鲁汽车,长安铃木,捷豹汽车,君马汽车,现代汽车,奥迪汽车,力帆汽车,铃木汽车,长安福特,长安马自达,长安汽车,欧尚,一汽丰田,一汽红旗,一汽轿车,吉利新能源,上汽通用,上汽通用五菱,广汽菲克,广汽本田,广汽三菱,广汽乘用车,上汽乘用车,上汽大通,北汽新能源,长城欧拉,蔚来,江淮汽车,上汽通用五菱新能源,奇瑞新能源,小鹏汽车
2020年春节较往年早至,春节前时间短,不少消费者有延后购买汽车的打算;同时春节假期为汽车销售真空期,车市1月销量相对惨淡。从各项数据来看,2020年1月中国汽车销量194.10万辆,环比下降26.98%;同比下降18.00%,各类车型的产量、销量均出现环比下降现象。
The 2020 Spring Festival arrives earlier than in previous years. The time before the Spring Festival is short, and a large number of consumers have the intention to delay the purchase of cars. At the same time, the Spring Festival holiday is a vacuum period for car sales, and the car market sales in January are relatively bleak. From the data point of view, in January 2020, China's auto sales were 1.941 million, a 26.98% decrease from the previous month; after that, it decreased by 18.00%. The output and sales of various types of vehicles all showed a decrease from the previous month. -
艾媒报告|2019-2020年中国在线教育行业发展研究报告
本报告研究涉及企业/品牌/案例:编程猫,松鼠AI,英孚青少儿英语,DaDa英语,好未来集团,掌门教育,作业帮,猿辅导,阿卡索少儿英语,米乐英语,考研帮,学堂在线,尚德机构,MOOC学院,海风教育,学而思网校,新东方在线教育,VIPKID,中公教育,网易云课堂,忧思1对1,三好网,学霸君1对1,驾考大全,元贝驾考,车轮驾考通,驾校一点通,伴鱼绘本,宝贝听听,口袋故事,宝宝巴士儿歌,小伴龙,驾考宝典等。
随着互联网技术快速发展、社会对教育重视程度提高、经济水平不断提高,在线教育行业持续增长。iiMedia Research(艾媒咨询)数据显示,2020中国在线教育用户规模将达3.09亿人,市场规模将达4538亿元。在在线教育用户调查中,34.5%用户表示对K12在线教育有一定了解;38.1%用户认为教学讲解环节与技术相结合的关系密切;44.8%用户表示继续观望在线素质教育发展前景;思维和编程类在线素质教育中最受用户认可,占比37.2%。艾媒咨询分析师认为,受政策利好、社会教育意识加强以及中小学学生升学压力的影响,未来K12在线教育市场需求将继续增大。而随着80年、90后父母教育意识的增强,素质教育需求也将愈加迫切。
With the rapid development of Internet technology, increasing social attention to education, and continuous improvement in economic levels, the online education industry continues to grow. According to iiMedia Research, the number of online education users in China will reach 309 million in 2020, and the market size will reach 453.8 billion yuan. In the survey of online education, 34.5% of users said they had a certain understanding of K12 online education. 38.1% of users believed that the combination of teaching and explanation links was closely related to technology. 44.8% of users said that they continued to wait and see the prospects of online quality education development. Thinking and programming online quality education were most recognized by users, accounting for 37.2%. iiMedia Consulting analysts believe that due to the favorable policies, strengthened social education awareness and the pressure of primary and secondary school students to enter the higher education, the future demand for K12 online education market will continue to increase. With the strengthening of parents' education consciousness in 80s and 90s, the demand for quality education will become more urgent. -
艾媒报告|2019中国云游戏行业专题研究报告
本报告研究涉及企业/品牌/案例:腾讯,英特尔,完美世界,谷歌,电信,华为,网易游戏,三七互娱,金山云,格来云游戏,视博云,红手指,小沃科技,达龙云电脑,中国联通,中国移动,阿里云,Ubitus,海马云,中国信通院
2019年以来,中国5G商用落地加速,云游戏作为重要的应用场景,商业价值日益凸显,逐渐成为多方厂商争相布局的热门赛道。虽然部分初创企业早有布局,但受技术、内容、体验感等多种因素制约,云游戏在中国市场并未得到广泛推广,用户认知程度不高。iiMedia Research(艾媒咨询)数据显示,66.9%的受访网民对云游戏了解较为匮乏,其中完全没听过的占27.8%。艾媒咨询分析师认为,5G的快速推进,让云游戏重回发展风口,云游戏产业投入力度将会大幅增加,有利于提升社会的关注度、认知度以及参与度。预计未来三年,中国云游戏用户将保持较高的增长速率,至2021年用户规模将达3.73亿人。与此同时,云游戏也将带动整个游戏产业链的变革,提升游戏开发商产业链话语权,激化云游戏平台之间的竞争,推动游戏内容品质升级。
Since 2019, China's 5G commercial landing has accelerated. As an important application scenario, cloud games have become increasingly prominent commercial value, and gradually become a hot track for multiple manufacturers to compete for layout. Although some start-ups have layout for a long time, restricted by technology, content, experience and other factors, cloud games have not been widely promoted in the Chinese market, and the user awareness is not high. According to the data of iiMedia research, 66.9% of the Internet users interviewed lack of knowledge about cloud games, of which 27.8% have never heard of it. iiMedia consulting analysts believe that with the rapid promotion of 5G, cloud games will return to the development outlet, and the investment in cloud game industry will increase significantly, which is conducive to improving the attention, awareness and participation of the society. It is expected that in the next three years, cloud game users in China will maintain a high growth rate, and the number of users will reach 373 million by 2021. At the same time, cloud games will also drive the transformation of the entire game industry chain, enhance the voice of game developers in the industry chain, intensify the competition between cloud game platforms, and promote the upgrading of game content quality. -
艾媒报告|2019-2021年中国电动汽车充电桩行业现况及发展前景分析报告
本报告研究涉及企业/品牌/案例:易事特集团,众业达,科陆电子,科士达,九州电气,英威腾,动力源,中恒电气,和顺电气,通合科技,奥特迅,特锐德,特斯拉,比亚迪,北汽新能源,上汽,宝马,日产,吉利,大众,现代,江淮,蔚来,威马,小鹏,游侠,奇点,理想,合众,拜腾,零跑,博郡,爱驰
随着中国社会环保意识逐渐增强,新能源汽车行业的发展成为解决石油资源短缺、降低大气污染的关键点,在社会需求、政府扶持以及民营资本的刺激下,中国新能源汽车保有量达344万辆,同比增长72.9%。在新能源汽车的发展下,特别是出租车、网约车的电车化政策,推动了充电桩的产业发展。中国的公共充电桩主要是依靠向使用充电服务的车主收取一定服务费来获取盈利,易事特集团、众业达、科陆电子等充电桩制造商均已成功上市。但是,目前城市中不少地区部分场所如商场地下停车场有比较多闲置的充电桩,而部分人流车流较大的场所如学校、医院周边却存在充电桩不足、排队充电的问题。电动汽车充电设施维护不到位、服务能力不足是充电桩运营行业里普遍存在的问题。2019年8月,央视媒体调查发现,不少用户在充电桩APP里反映类似充电桩损害、无法使用、无人维护等投诉。
With the gradual enhancement of China's social awareness of environmental protection, the development of the new energy vehicle industry to solve the shortage of oil resources, reduce air pollution key points, in the social demand, government support and private capital, China's new energy vehicle ownership reached 3.44 million vehicles, an increase of 72.9% year-on-year. Under the development of new energy vehicles, especially the tram policy of taxis and network-based vehicles, the development of charging piles has been promoted. China's public charging piles mainly rely on charging a fee to the owners of charging services to make a profit, easyJet Group, Creeda, Colu Electronics and other charging piles manufacturers have been successfully listed. However, at present, many places in many areas of the city, such as shopping malls underground parking lot has more idle charging piles, and some of the larger traffic places such as schools, hospitals around the problem of charging piles, queuing charging. The inadequate maintenance of electric vehicle charging facilities and the lack of service capacity are common problems in the charging pile operation industry. In August 2019, CCTV Media found that many users in the charging pile APP reflect similar charge pile damage, unusable, unmaintained complaints. -
艾媒报告 |2019中国社交电商行业研究报告
本报告涉及企业/品牌包括:拼多多、微盟、云集、好衣库、有赞、全球时刻、宝宝树、蘑菇街、小红书、微信、洋葱、支付宝、花生日记、腾讯、红杉、中通快递、顺丰快递、国和投资、一村资本、天堂硅谷、鼎晖投资、摩根士丹利、瑞士信贷、摩根大通、中金
中国电商行业的高速发展而传统电商又面临着获客成本高的瓶颈,客观上为社交电商发展奠定基础。iiMedia Research(艾媒咨询)数据显示,2019年中国移动电商用户预计增至7.13亿人。社交电商行业的崛起还得益于微信提供社交土壤以及小程序红利,2018年微信小程序电商用户规模已经达到1.32亿人。快速崛起下,2018年中国社交电商行业融资总额超过250亿元。目前中国社交电商主要分为三个类型,社交分享电商、社交内容电商和社交零售电商。其中更为强调裂变传播性的社交分享电商平台用户满意度最高,为7.26。社交电商在发展的同时也由于运营模式问题屡屡传出传销、假货新闻,政府法规以及行业内部监管都亟待加强。
The rapid development of China E-Commerce industry, and the traditional e-commerce platforms are facing the bottleneck of high customer cost, are objectively laying the foundation for the development of social e-commerce. As the data of iiMedia Research showed, the scale of China mobile e-commerce users is expected to increase to 713 million in 2019. The rise of the social e-commerce industry also benefits from the social platform and mini program dividend provided by Wechat. In 2018, the scale of Wechat mini program e-commerce users has reached 132 million. With the rapid rise, the total financing amount of China social e-commerce exceeded 25 billion yuan in 2018. At present, China social e-commerce platforms are mainly divided into three types: social sharing e-commerce, social content e-commerce, and social retail e-commerce platforms. Among them, the social sharing e-commerce platforms which emphasizes fission transmission has earned the most satisfaction with users, which is 7.26. With the development of social e-commerce, pyramid marketing and fake news are frequently spread due to the problems of operation mode. Government regulations and internal supervision of the industry need to be strengthened urgently. -
艾媒报告 |2019Q1中国移动支付市场研究报告
本报告涉及企业/品牌包括:微信支付,支付宝,花呗,蚂蚁财富,芝麻信用,网商网,腾讯理财通,小微企业贷,微粒贷借钱,微众银行,网商银行,RiverPay,PayPal,亚马逊,Facebook,google ,阿联酋清算有限公司
得益于支付宝、微信支付等产品的发展成熟,中国移动支付发展成熟度在全球具有领先优势。移动支付已成为中国网民支付的主要方式。iiMedia Research(艾媒咨询)数据显示,2018年中国移动支付用户规模达到6.59亿人,每月移动支付金额占总支出比例超过75%的用户达到43.6%,“无现金时代”有望实现。目前支付宝、微信支付双寡头主导中国第三方移动支付市场,二者交易规模市场总占比超过九成。其中线下生活场景微信支付占优势,线下小额扫码支付偏好使用微信支付的用户达54.9%;线上电商场景则由支付宝占优势,线上大额扫码支付偏好使用支付宝的用户达到64.9%。发达城市与下沉城市移动支付用户需求存差异,三四线城市用户线上线下都更爱用微信支付,占比分别为58.6%和72.5%;而一二线城市用户线上支付偏好用支付宝的比例则高达72.0%。未来移动支付企业对于市场的争夺将更加聚焦于场景的争夺上,在下沉市场的竞争也是未来的关注重点。
With the maturity of products such as Alipay and WeChat payment, China Mobile payment market development maturity has a leading position in the world. Mobile payment has become the main method of payment by Chinese netizens. As the data of iiMedia Research showed, the number of mobile payment users in China reached 659 million in 2018, and the monthly mobile payment accounted for 43.6% of the total expenditure. The “no cash era” is expected to be realized. At present, Alipay and WeChat payment duopoly dominate China's third-party mobile payment market, and their market transaction size exceeds 90% of total maket. Among them, WeChat payment is dominant in the offline life scene, it is 54.9% of users who prefer to use WeChat payment in the offline small scan code payment; the online e-commerce scene is dominated by Alipay, it is 64.9% of users who prefer to use Alipay in the online large amount of scan code payment. The demand for mobile payment users in developed cities and sinking cities is different. Users in third- and fourth-tier cities prefer to use WeChat payment online and offline, accounting for 58.6% and 72.5% respectively; while online payment preferences for users in first- and second-tier cities use Alipay. The ratio is as high as 72.0%. In the future, the competition for mobile payment companies will focus more on the competition for the scene. The competition in the sinking market is also the focus of the future.
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