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艾媒咨询|2021年中国家居产业链研究及标杆企业案例分析报告
本报告研究涉及企业/品牌/案例:宜家,欧派家居,尚品宅配,金螳螂
国内二手房与存量房将推动家居产业链和消费市场发生结构性变化。同时,国外疫情加速中国家居产品出口, 2020年中国家具及零件出口总额为4038.6亿元,同比增长11.8%。预计2021年经济复苏之下,中国家居市场未来将保持增长趋势。从产业链各环节来看,以宜家、美凯龙、富森美为代表的家居连锁企业毛利率最高,在50-70%之间。其次是中游环节,定制家居毛利都高于30%,如定制家居龙头欧派家居、志邦家居、索菲亚等企业财务业绩突出,毛利在35-40%之间。此外,随着物联网、人工智能、先进生产技术、新型环保材料等相关产业的快速发展,智能家居前景可期。总体而言,疫情给中国家居产品出口带来良机,同时,随着家居行业不断进化,定制家居和智能家居将成为家居行业新的经济增长点。
Domestic second-hand housing and stock housing will promote structural changes in the household industry chain and consumer market. At the same time, the foreign epidemic accelerated the export of China's household products. In 2020, the total export of China's furniture and parts was 403.86 billion yuan, up 11.8% year on year. It is estimated that under the economic recovery in 2021, China's home furnishing market will maintain a growth trend in the future. From the perspective of each link of the industrial chain, IKEA, Macalline and Fusenmei are the representatives of the household chain enterprises with the highest gross profit rate, between 50-70%. Secondly, in the middle reaches, the gross profit of customized home is higher than 30%. For example, the financial performance of enterprises such as oupai home, Zhibang home and Sofia is outstanding, and the gross profit is between 35-40%. In addition, with the rapid development of Internet of things, artificial intelligence, advanced production technology, new environmental protection materials and other related industries, smart home has a bright future. In general, the epidemic situation has brought good opportunities for China's home products export. At the same time, with the continuous evolution of the home industry, customized home and smart home will become new economic growth points of the home industry. -
艾媒咨询 |2020-2021年中国家居行业大数据及标杆企业研究报告
本报告研究涉及企业/品牌/案例:顾家家居,美克家居,曲美家居,尚品宅配,索菲亚
近十年中国家具类商品零售额增速持续下降, 2020年中国家具类零售额达到1598亿元,同比下降18.9%。但由于海外疫情仍在蔓延,海外不少企业陆续实施在家“远程办公”计划,这就使得中国家居出口需求剧增。数据显示,2020年1-12月,中国家具及零件出口总额为4038.6亿元,同比增长11.8%,若以美元计价,则同比增长15.4%,家具出口市场快速增长。在国内家具出口订单火爆的同时,家居上游原材料价格也出现了波动,皮革、海绵、木头等原料都出现涨价潮。
In the past decade, the growth rate of China's furniture retail sales continued to decline. In 2020, China's furniture retail sales reached 159.8 billion yuan, a year-on-year decrease of 18.9%. However, as the overseas epidemic is still spreading, many overseas enterprises have implemented the home "telecommuting" program one after another, which makes China's home export demand surge. According to the data, from January to December 2020, China's furniture and parts exports totaled 403.86 billion yuan, an increase of 11.8% over the same period of last year. If it is priced in US dollars, it will increase by 15.4% over the same period of last year, and the furniture export market will grow rapidly. In the domestic furniture export orders hot at the same time, the price of raw materials in the upper reaches of the home also fluctuated, leather, sponge, wood and other raw materials are rising. -
艾媒咨询|2020H1中国互联网家装行业研究报告
疫情给家居建材市场的线下复工带来了一定的短期冲击,反向助力家装消费用户向线上迁移,也成为传统家装企业向线上转型升级的加速器。互联网模式成为装修市场新进入者的首选,iiMedia Research(艾媒咨询)数据显示,2020Q1中国新增互联网装修企业同比增长率达18.8%,家居家装行业的刚需属性以及广阔的发展空间让其成为各资本热衷的市场。艾媒咨询分析师认为,电商巨头以及新进入者的不断涌入,会为家装市场带来更多新技术、新模式、新业态,行业发展迎来新契机的同时也将面临更大的挑战。
The epidemic has brought a certain short-term impact on the offline resumption of the home building materials market, which has reversed the promotion of home improvement consumer users to migrate online, and has also become an accelerator for traditional home improvement companies to transform and upgrade online. The Internet model has become the first choice for new entrants in the decoration market. According to the data of iiMedia Research, the growth rate of new Internet decoration companies in China in 2020Q1 is 18.8% year-on-year. The just-needed attributes of the home furnishing industry and the broad development space make it a market that all capitals are keen on. iiMedia consulting analysts believe that the continuous influx of e-commerce giants and new entrants will bring more new technologies, new models and new formats to the home improvement market. While the industry development ushers in new opportunities and will also face greater challenges. -
艾媒报告|2019上半年中国互联网家装专题研究报告
本报告研究涉及企业/品牌/案例:齐家网,土巴兔,圣象,美心木门,大自然家居,尚品宅配,欧派,天猫,京东,苏宁易购,极客美家,抢工长,靓家居,构家,家装e站,全友家居,风林
iiMedia Research(艾媒咨询)数据显示,2018年中国互联网家装市场规模已达到3441.9亿元,预计2020年将超过4000亿元。艾媒咨询分析师认为,受到房地产调控的宏观因素调整,整体市场增长速度受到比较大的影响,整体市场竞争也将越趋激烈。经过几年发展,互联网家装的弊端暴露出来,平台服务质量同样受到广泛关注。同时,VR、AR等新技术的出现,则为互联网家装的多个环节提供了更多的可能性,也会为行业内的营销赋能。另外,三四线城市的消费群体规模庞大,生活水平的提高使得他们对家装的要求越来越高,借助互联网的易得性,下沉市场将会成为家装的新的增长点。
As the data of iiMedia Research showed, the scale of China Online Interior Decoration market in 2018 has reached 344.19 billion yuan, and it is expected to exceed 400 billion yuan in 2020. iiMedia Research Consulting Analysts believe that by adjusting the macro factors of real estate regulation, the overall market growth rate is greatly affected, and the overall market competition will become increasingly fierce. After several years of development, the drawbacks of Online Interior Decoration have been exposed, and the quality of service of the platform has also been widely concerned. At the same time, the emergence of new technologies such as VR and AR provides more possibilities for many links of Online Interior Decoration , and also gives marketing power to the industry. In addition, the consumption scale of the three or four tier cities is huge, and the improvement of living standards makes their demands for home decoration higher and higher. With the availability of the Internet, the sinking market will become a new growth point of Online Interior Decoration. -
艾媒报告 |2018-2019中国家居家装产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括:金螳螂、红星美凯龙、东方雨虹、欧派家居、亚厦股份、顾家家居、宜华生活、欧普照明、老板电器、华帝股份、大亚圣象、索菲亚、尚品宅配、全筑股份、孚日股份、美克家居、爱空间、一起装修网、橙家、有住、万链、美团点评、齐家、京东、天猫家装、土巴兔、好莱客、尚品宅、杰邦橱柜、金牌橱柜、顶固衣柜、惠装、积木家
移动互联网、大数据和人工智能等前沿技术推动家居家装产业快速发展,iiMedia Research(艾媒咨询)监测发现,2018年上半年部分家居家装企业净利润均超亿元,发展态势良好。目前,家居家装产业发展通过提供一站式服务有效解决获客、扩张、资金、管理等企业痛点和消费者诉求,但行业产业链冗长、经营成本高、用户体验差等问题仍制约家居家装产业进一步发展。
Driven by the acceleration of Internet penetration and cutting-edge technology, the home improvement industry has developed rapidly. At present, China's home furnishing industry has formed an industrial chain including brand, factory, dealer, home store market, decoration company, designer, foreman and user. The industry is developing well, in the first half of 2018 the net profit of home improvement enterprises exceeded 100 million yuan. China's home improvement industry has experienced the stage of group purchase and package, and has now entered the stage of platform development. Platform-based enterprises have developed rapidly. The data of iiMedia Polaris shows that in 2018 high-net-worth users of Qijia and Tuba rabbits is in high proportion which have more development advantages. At this stage, China's home furnishing industry still has problems such as long industry chain, high customer cost, tight working capital, and poor user experience. In the future, traffic, products, services and users are important directions for the development of China's home improvement industry. -
艾媒报告 |2017-2018中国互联网家装市场研究报告
本报告研究涉及企业/品牌包括:齐家、爱空间、土巴兔、橙家、大自然家居、圣象、丰林集团、美心、欧派、尚品宅配、全友家装、博洋家纺、天猫家装、京东、构家、家装e站、靓家居、一起装修、大居网、极客美家、抢工长、好工长之家、蜗牛装修、惠装、悦装网、有住网、积木家
iiMedia Research(艾媒咨询)数据显示,2018年互联网家装市场规模预计超3000亿元;齐家、土巴兔与惠装装修分别以40.1%、29.2%与13.0%的流量份额在互联网家装品牌中位列前三。艾媒咨询分析师认为,互联网家装市场已初步显露头部效应,行业头部已汇集行业大量流量。当前各互联网家装平台正逐步完善自身产业生态,为用户打造家装一体化服务。
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