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艾媒咨询|2024年中国大学生消费行为调查研究报告
大学生群体对互联网的深度参与使得大学生成为最具潜力和活力的消费主体之一,挖掘大学生群体的消费需求有利于品牌创新营销策略触达目标群体。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国大学生消费行为调查研究报告》数据显示,中国在校大学生数量呈增长趋势,2023年中国高等教育在学总规模达到4763万人,41.1%的大学生月均收入在1501-2000元,预计2024年中国在校大学生的年度消费规模约为8500亿元,消费潜力大。艾媒咨询分析师认为,随着社会的发展和时代的变迁,当代大学生的精神文化需求日益多样化和个性化。当物质生活得到基本满足后,他们会更加注重精神层面的追求和满足,因而对运动健身、游戏、密室逃脱和剧本杀等娱乐休闲项目表现出较高的兴趣。
The in-depth participation of college students in the Internet makes college students become one of the most potential and dynamic consumer subjects. Tapping the consumer demand of college students is conducive to the brand innovation marketing strategy to reach the target group. According to the latest "Investigation and Analysis Report on Consumption Behavior of Chinese College Students in 2024" released by iiMedia Research, the number of college students in China shows a growing trend. In 2023, the total number of college students in China will reach 47.63 million, and the average monthly income of 41.1% of college students will be between 1501 and 2000 yuan. It is expected that the annual consumption scale of college students in China will be about 850 billion yuan in 2024, with great consumption potential. Analysts from iiMedia Consulting believe that with the development of society and the changes of The Times, the spiritual and cultural needs of contemporary college students are increasingly diversified and personalized. When the material life is basically satisfied, they will pay more attention to the pursuit and satisfaction of the spiritual level, so they show a higher interest in sports and fitness, games, escape rooms and script killing entertainment and leisure projects. -
艾媒咨询|2024年中国高考志愿填报及就业前景大数据分析报告
近年来,国内外形势均发生较大变化,中国经济正处于恢复期,高校专业会出现新一轮洗牌,就业前景好和就业稳定的院校和专业报考人数将出现大幅上涨。2024年,教育部在法学、工学、文学、农学、艺术学、教育学、管理学方向新增24种专业,高等教育逐步向市场发展情况靠拢。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)基于专业赛道空间与行业布局分析,推出《2024年中国高考志愿填报及就业前景大数据分析报告》,数据显示,49.15%中国高考生意向城市为一线或新一线。随着人工智能、大数据、云计算等成为主流,高技术行业出现大量职位空缺,相关专业将成报考热门。2023年中国高考志愿填报市场付费规模为9.5亿元,近九成高考生愿意选择高考志愿填报服务,随着高考志愿报考行业付费需求增多,其市场规模将持续增长。
In recent years, the situation at home and abroad has undergone great changes, China's economy is in a recovery period, there will be a new round of reshuffle of college majors, and colleges and majors with good employment prospects and stable employment will see a substantial increase in applicants. In 2024, the Ministry of Education will add 24 new majors in the fields of law, engineering, literature, agriculture, art, education and management, and gradually move closer to the market development of higher education. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, based on the analysis of professional track space and industry layout, launched the "2024 Chinese College Entrance Examination voluntary filling and employment prospects Big data analysis report". 49.15% of China's college entrance examination business to the city for the first line or new line. As artificial intelligence, big data and cloud computing become the mainstream, there are a large number of job vacancies in high-tech industries, and related majors will become popular candidates. The market payment scale of China's college entrance examination voluntary filling in 2023 will be 950 million yuan. Nearly 90% of college entrance examination candidates are willing to choose voluntary filling service. With the increase in the demand for fees paid by the industry for college entrance examination volunteers, its market size will continue to grow. -
艾媒咨询|2021年中国大学生观影趋势白皮书
中国在校大学生数量逐年增长。数据显示,2020年中国高等教育在学总规模达到4183万人。随着国民生活水平的提高,大学生群体的月均生活费也随之增加,预计2022年中国在校大学生的年度消费规模将超过8700亿元,大学生消费潜力巨大。本报告将对中国大学生消费特征进行盘点,结合大学生观影调研数据,进行趋势分析及解读。
The number of college students in China is increasing year by year. According to the data, in 2020, the total number of higher education students in China reached 41.83 million. With the improvement of national living standards, the average monthly living expenses of college students also increase. It is expected that the annual consumption scale of Chinese college students will exceed 870 billion yuan in 2022, and the consumption potential of college students is huge. This report will make an inventory of the consumption characteristics of Chinese college students, and analyze and interpret the trend in combination with the survey data of college students watching movies. -
艾媒咨询|2020-2021中国职业发展教育现状及细分市场分析报告
本报告研究涉及企业/品牌/案例:华晟经世,新迈尔,北京商鲲,中公教育,文都教育,金英杰医学教育,学尔森教育,高顿教育,达内教育,新东方,中国东方教育
中国职业技能教育市场保持增长势头,2020年中国职业技能教育市场规模达到1415亿元,较2019年增长7.4%。随着疫后经济恢复和对职业教育利好的政策出台,预计2021年市场规模将达到1719亿元。首先中国建成世界规模最大的职业教育体系,2019年,中国共有职业教育学校1.15万所,职业教育在校生2857.1万人。同时,《国家职业教育改革实施方案》、《国家职业教育改革实施方案》、《中华人民共和国职业教育法(修订草案)》等政策明确了职业教育的地位、打破了职业教育止步于专科层次的“天花板”并促进了产教融合和校企合作。其次,高职院校要在两年期间大规模扩招200万人,鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考,意味着中国职业技能教育市场目标人群将继续扩大。随着社会对行业的关注度不断上升,资本也职业技能教育市场中积极布局。iiMedia Research(艾媒咨询)数据显示,职业技能教育市场中,IT应用类市场规模最大,为302.4亿元。IT应用类职业技能培训市场、财会类职业技能培训市场和在线执业资格考试培训市场均保持增长态势,预计到2021年,IT应用类执业技能培训市场规模达386.9亿元,财会类执业技能培训市场规模达273.9亿元,在线执业资格考试培训市场规模达140.1亿元。中国职业技能教育市场正处于增长期,市场发展潜力巨大。随着新一代年轻人对自我提升的需求不断上升,职业技能教育市场规模有望继续大幅上涨。
China's Vocational Skill Education market shows an increasing trend. In 2020, the scale of China's Vocational Skill Education market reached 141.5 billion yuan, showing an increase of 7.4% compared with 2019’s figure. In post-pandemic period, considering the introduction of policies in this field, the market scale is expected to rise to 171.9 billion yuan in 2021. First of all, China has built the world's largest vocational education system. In 2019, there were 11500 vocational education schools and 28.571 million students in this system in China. At the same time, the release of several policies emphasized the importance of vocational education, break the "ceiling" of vocational education at the specialist level, and promote the cooperation of schools and enterprise. Secondly, Chinese vocational school would enroll 2 more million people in the following two years, and encourage more high school graduates, ex-servicemen, laid-off workers and rural migrant workers to apply, which means that the target population of China's Vocational Skills Education market will continue to expand. In recent years, a large number of investments had been made in Vocational Skills Education market. According to iimedia Research, the market scale of IT applied skill market is the largest in Vocational Skill Education market, with a data of 30.24 billion yuan. The scale of IT applied skills market, accounting and finance skills market and online licensing examination training market all maintain an upward trend. It is estimated that by 2021, IT applied skills market will reach 38.69 billion yuan, accounting and finance skills market will reach 27.39 billion yuan, and online licensing examination training market will reach 14.01 billion yuan. China's Vocational Skill Education market is in a period of growth and its potential is huge. With the rising demand of young people for self-improvement, the scale of vocational skills education market is expected to continue to rise significantly. -
艾媒咨询|2021年中国大学生消费行为调研分析报告
本报告研究涉及企业/品牌/案例:淘宝/天猫,京东/京喜,拼多多,抖音
中国在校大学生数量逐年增长。数据显示,2020年中国高等教育在学总规模达到4183万人。同时,随着生活水平的逐渐提高,大学生群体的月均生活费也随之增加,月均收入中位数为1516元,预计2021年中国在校大学生的年度消费规模约为7609亿元,消费潜力巨大。随着时代的发展,大学生消费观念也在改变,加上受群体示范效应的影响,消费逐渐朝向多元化发展,并且愿意将更多花费放在提升自己的能力、视野以及精神享受方面,因而对剧本杀、密室逃脱、萌宠体验馆等新兴休闲娱乐项目表现出较大的热情。
The number of college students in China is increasing year by year. According to the data, in 2020, the total number of higher education students in China reached 41.83 million. At the same time, with the gradual improvement of living standards, the average monthly living expenses of college students also increase, and the median monthly income is 1516 yuan. It is estimated that the annual consumption scale of Chinese college students in 2021 will be about 760.9 billion yuan, with great consumption potential. With the development of the times, college students' consumption concept is also changing. In addition, affected by the group demonstration effect, consumption is gradually developing towards diversification, and they are willing to spend more on improving their ability, vision and spiritual enjoyment. Therefore, they show great enthusiasm for emerging leisure and entertainment projects such as script killing, secret room escape and adoration Experience Hall. -
艾媒咨询|后疫情时代中国在线教育行业研究报告
本报告研究涉及企业/品牌/案例:年糕妈妈、网易有道、有道精品课、米乐英语、金沃斯英语、中国大学MOOC、腾讯课堂。
在后疫情时代下,中国在线教育的市场规模受疫情正面刺激不断扩大,中国在线青少儿英语市场规模在2020年第一季度达260亿元,用户规模约580万人,市场渗透率达22%。在线教育市场红利也吸引了大量资本,2019年融资总额达115亿元。报告显示,提升产品质量吸引用户并促进高效运营是在线教育行业的优势,同时应抓住下沉市场潜力大和技术革新的机遇来迎接挑战。在后疫情时代下,随着政策的支持和5g、AI等技术的推动,中国在线教育的市场规模进一步扩大,根据iiMedia Research(艾媒咨询)数据显示,预计2020年中国在线教育市场规模将达到4858亿元。截至2020年4月,中国在线青少儿英语市场规模达260亿元,用户规模约580万人,市场渗透率达22%。经过疫情期在线教育的爆发式增长,在用户习惯不断养成的背景下,预计到2021年底,中国在线青少儿英语市场渗透率将达到37%,2022年将达51%。近年来,在线教育市场红利吸引了越来越多的投资注入,2019年,中国在线教育行业共发生融资事件150起,融资总额达115亿元。由于2020新冠疫情的正面刺激,中国在线教育行为和习惯得以普及,尤其是K12阶段和职业教育阶段两个方面市场将得到巨大的释放,展现出巨大的市场前景,2025年中国在线教育市场规模有望超8000亿元。报告分析显示,在线教育行业需提升产品质量吸引用户并促进高效运营,抓住下沉市场潜力大和技术革新的机遇,迎接中国在线教育行业发展的挑战。
During the post-epidemic period, with the support of policies and the promotion of 5G, AI and other technologies, the market scale of China's online education is further expanded. As the data of iiMedia Research showed, the market scale of China's online education is expected to reach 485.8 billion yuan in 2020. By April 2020, China's online youth English market has reached 26 billion yuan, with about 5.8 million users and a market penetration rate of 22%. After the explosive growth of online education during the epidemic period, it is estimated that the penetration rate of Online English for young children in China will reach 37% by the end of 2021 and 51% by 2022 under the background of the continuous formation of user habits. In recent years, the dividend of online education market has attracted more and more investment. In 2019, China's online education industry witnessed a total of 150 financing events with a total financing amount of 11.5 billion yuan. Thanks to the positive stimulus of coVID-19 in 2020, online education behaviors and habits become more and more popular in China. In particular, the market of K12 and vocational education will be greatly released, showing a huge market prospect. By 2025, the size of China's online education market is expected to exceed 800 billion yuan. According to the analysis of the report, the online education industry needs to improve product quality to attract users and promote efficient operation, seize the opportunity of potential sinking market and technological innovation to meet the development challenges of China's online education industry. -
艾媒报告|2020年春季中国学校在线复课效果评估专项调研报告
应对疫情停课不停学,推迟返校时间是避免疫情进一步扩大的有效措施,iiMedia Research(艾媒咨询)数据显示,51.1%的受访者赞成疫情期间线上教育,54.5%的受访者赞成疫情期间停课不停学。而在线教学中,如何有效达到教学质量以及监督学生完成教学任务,则成为了社会关注热点。iiMedia Research(艾媒咨询)数据显示,60.0%的受访者没有时间监督孩子进行线上教育,48.5%的受访者认为疫情期间线上教育学生注意力容易分散,39.6%的受访者认为线上教育教学质量不高,55.3%的受访者认为疫情期间,线上教育的预期效果比在学校学习效果差。如何解决这些线上教育的劣势,是在线教育进行持续发展需要解决的问题。
It is an effective measure to avoid further expansion of the epidemic to stop school and postpone the time of returning to school. According to the data of iiMedia Research, 51.1% of the respondents approve of online education during the epidemic, and 54.5% of the respondents approve of school suspension during the epidemic. In online teaching, how to effectively achieve teaching quality and supervise students to complete teaching tasks has become a hot topic of social concern. According to the data of iiMedia Research, 60.0% of the respondents did not have time to supervise their children's online education, 48.5% of the respondents thought that students' attention was easily distracted during the epidemic, 39.6% of the respondents thought that the quality of online education and teaching was not high, and 55.3% of the respondents thought that the expected effect of online education during the epidemic was worse than that of learning in school. How to solve the disadvantages of online education is a problem that needs to be solved in the sustainable development of online education. -
艾媒报告|2019-2020年中国在线教育行业发展研究报告
本报告研究涉及企业/品牌/案例:编程猫,松鼠AI,英孚青少儿英语,DaDa英语,好未来集团,掌门教育,作业帮,猿辅导,阿卡索少儿英语,米乐英语,考研帮,学堂在线,尚德机构,MOOC学院,海风教育,学而思网校,新东方在线教育,VIPKID,中公教育,网易云课堂,忧思1对1,三好网,学霸君1对1,驾考大全,元贝驾考,车轮驾考通,驾校一点通,伴鱼绘本,宝贝听听,口袋故事,宝宝巴士儿歌,小伴龙,驾考宝典等。
随着互联网技术快速发展、社会对教育重视程度提高、经济水平不断提高,在线教育行业持续增长。iiMedia Research(艾媒咨询)数据显示,2020中国在线教育用户规模将达3.09亿人,市场规模将达4538亿元。在在线教育用户调查中,34.5%用户表示对K12在线教育有一定了解;38.1%用户认为教学讲解环节与技术相结合的关系密切;44.8%用户表示继续观望在线素质教育发展前景;思维和编程类在线素质教育中最受用户认可,占比37.2%。艾媒咨询分析师认为,受政策利好、社会教育意识加强以及中小学学生升学压力的影响,未来K12在线教育市场需求将继续增大。而随着80年、90后父母教育意识的增强,素质教育需求也将愈加迫切。
With the rapid development of Internet technology, increasing social attention to education, and continuous improvement in economic levels, the online education industry continues to grow. According to iiMedia Research, the number of online education users in China will reach 309 million in 2020, and the market size will reach 453.8 billion yuan. In the survey of online education, 34.5% of users said they had a certain understanding of K12 online education. 38.1% of users believed that the combination of teaching and explanation links was closely related to technology. 44.8% of users said that they continued to wait and see the prospects of online quality education development. Thinking and programming online quality education were most recognized by users, accounting for 37.2%. iiMedia Consulting analysts believe that due to the favorable policies, strengthened social education awareness and the pressure of primary and secondary school students to enter the higher education, the future demand for K12 online education market will continue to increase. With the strengthening of parents' education consciousness in 80s and 90s, the demand for quality education will become more urgent.
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