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艾媒咨询 | 2024年中国母婴市场发展状况与消费者调研报告
受三孩政策驱动,中国生育率有望得到提升,政策及相关配套措施落地将带动母婴消费新增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国母婴市场发展状况与消费者调研报告》数据显示,中国母婴行业市场规模逐年稳步增长,2023年达66478亿元,预计2027年将达到89149亿元,呈现显著的上升趋势。
Driven by the three-child policy, China's fertility rate is expected to be increased, and the landing of policies and related supporting measures will drive new increases in maternal and infant market. According to the latest "China Maternal and Infant Market Development and Consumer Research Report in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's maternal and infant industry has grown steadily year by year, reaching 6,647.8 billion yuan in 2023. It is expected to reach 8914.9 billion yuan in 2027, showing a significant upward trend. -
艾媒咨询|2021中国婴幼早教市场现状与投资趋势价值分析报告
本报告研究涉及企业/品牌/案例:新爱婴,悦宝园,美吉姆,东方爱婴,红黄蓝,积木宝贝,倍乐生,芝兰玉树,亲宝文化,铁皮人科技,酷学多纳
2020年中国早教行业市场规模达3038亿元,同比增长13.6%,预计2021年市场规模将达到3276亿元。首先是中国早教行业宏观环境的利好,政府在相关政策法规中多次提及发展早教教育。同时,社会对优质人才的需求以及国民早教意识的提高,使得国民在教育上的投资占比逐年提高,进而推动着早教行业的发展。其次,人工智能等技术的融合应用也为早教行业带来革新。随着疫情后中国经济的复苏,市场需求将推动早教行业的规模进一步扩大,行业在资本市场的投融资热度也将有所上升。iiMedia Research(艾媒咨询)数据显示,近半数早教内容集中于对儿童兴趣方面的培养,主要包括音乐、书法与艺术等。其中,64.1%的家长注重课程内容的丰富性与专业性,55.7%的家长表示重视早教机构的师资力量和品牌。中国早教行业相比国外仍有较大差距,市场发展潜力巨大。伴随着新一代父母对子女教育重视程度的提升,早教市场规模将大幅度上升。
The market size of China's early childhood education industry in 2020 will reach 303.8 billion yuan, an increase of 13.6% year-on-year. It is expected that the market size will reach 327.6 billion yuan in 2021. The first is the favorable macro environment of China's early childhood education industry. The government has repeatedly mentioned the development of early childhood education in relevant policies and regulations. At the same time, the society's demand for high-quality talents and the increasing awareness of national early education have caused the proportion of national investment in education to increase year by year, which in turn promotes the development of the early education industry. Secondly, the integrated application of artificial intelligence and other technologies has also brought innovation to the early education industry. With the recovery of China's economy after the epidemic, market demand will promote the further expansion of the early education industry, and the industry's investment and financing enthusiasm in the capital market will also increase. According to data from iiMedia Research, nearly half of early education content focuses on the cultivation of children's interest, mainly including music, calligraphy and art. Among them, 64.1% of the parents paid attention to the richness and professionalism of the course content, and 55.7% of the parents stated that they valued the strength and brand of early education institutions. Compared with foreign countries, China's early education industry still has a big gap, and the market has great potential for development. As the new generation of parents pay more attention to their children's education, the scale of the early education market will increase substantially. -
艾媒咨询|2024年中国家政服务行业发展状况及消费洞察报告
近年来,中国出台了一系列相关政策来促进家政服务行业发展。2024年3月,国家发展改革委等部门发布《促进家政服务业提质扩容2024年工作要点》,聚焦家政服务“提质”,建设“巾帼家政”服务品牌、建设“工益家政”服务品牌来增加家政服务需求交易量。此外,三孩政策的放开,使得家政服务的潜在需求增加,为行业创造了较大的发展空间。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国家政服务行业发展状况及消费洞察报告》数据显示,已婚已育的女性成为家政消费群体的主力军,随着家政服务的多元化发展,传统的线下消费渠道和线上渠道成为家政服务行业的重要获客途径。消费渠道线上化驱动着各大家政品牌数字化转型升级。
In recent years, China has introduced a series of relevant policies to promote the development of the domestic service industry. In March 2024, the National Development and Reform Commission and other departments issued the "Key Points of Promoting the Quality Improvement and Expansion of homemaking Service Industry in 2024", focusing on "improving the quality" of homemaking service, building the service brand of "female homemaking" and the service brand of "industrial housekeeping" to increase the demand and transaction volume of homemaking service. In addition, the liberalization of the three-child policy has increased the potential demand for domestic services and created a large space for the development of the industry The latest "2024 China's domestic service industry development status and consumption insight report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, according to the married women become the main force of domestic consumer groups, with the diversified development of domestic service, traditional offline consumption channels and online channels become an important way of domestic service industry. Online consumption channels are driving the digital transformation and upgrading of all political brands. -
艾媒咨询|2021年3-4月中国母婴行业月度运行数据监测报告
本报告研究涉及企业/品牌/案例:贝康医疗,锦欣生殖,美吉姆,红黄蓝
在人口老龄化加速发展的背景下,我国的生育政策保持利好。但是受到晚婚晚育及二孩大龄母亲等影响,辅助生育产业得到高速发展,2020年的市场规模达到354.73亿元。同时,婴儿早教行业在疫情后回复发展,iiMedia Research(艾媒咨询)数据显示,2021年,中国家长在挑选早教课程的考虑因素中,最重要的是早教内容的专业度和丰富度,占比分别高达64.1%和63.3%。
In the context of the accelerated development of population production, the birth policy has been maintained well. At the same time, early childhood education is affected by marriage and parenting and older mothers with two children, and the assisted reproductive industry has been developed. The market size in 2020 will reach 354.73. At the same time, the infant early education industry has resumed development after the epidemic was revealed. According to data from iiMedia Research, in 2021, among the factors that Chinese parents consider when choosing early education courses, the most important factor is the professionalism and degree of early education content, which will eventually be as high as 64.1% and 63.3%. -
艾媒咨询|2021年中国母婴产业链研究及投资价值分析报告
本报告研究涉及企业/品牌/案例:锦欣生殖,爱帝宫,美吉姆,妈妈网
数据显示,2020年中国母婴市场规模已超过4000亿元,未来,受三孩政策驱动,生育率有望提升,政策及相关配套措施落地将带动母婴消费群体新增量,预计到2024年市场规模将增至75460亿元。短期内,生育率提升将直接刺激奶粉、母婴生活用品、玩具、婴幼儿教育、儿童服饰等消费需求。长期看,母婴零售行业具备高频高粘性消费属性,受益于年青一代母婴群体消费观念升级等,消费升级有望接棒人口红利成为母婴行业发展主要动力,母婴赛道将迎来更多投资机会。
According to the data, the size of China's maternal and infant market has exceeded 400 billion yuan in 2020. In the future, driven by the three child policy, the fertility rate is expected to increase. The implementation of policies and relevant supporting measures will drive a new increase in maternal and infant consumer groups. It is expected that the market size will increase to 7546 billion yuan by 2024. In the short term, the increase of fertility rate will directly stimulate the consumption demand of milk powder, mother and child daily necessities, toys, infant education, children's clothing and so on. In the long run, the maternal and infant retail industry has the attribute of high-frequency and high viscosity consumption, benefiting from the upgrading of the consumption concept of the younger generation of maternal and infant groups. The consumption upgrading is expected to take over. The demographic dividend will become the main driving force for the development of the maternal and infant industry, and the maternal and infant track will usher in more investment opportunities. -
艾媒咨询 | 2023年中国备孕人群互联网行为与消费洞察报告
中国“三孩”政策以及各类辅助生殖技术的快速发展,为中国备孕产业带来了良好的市场环境和发展机遇。基于人们对优生优育的重视,适育男女备孕已经成为一个新常态。iiMedia Research(艾媒咨询)数据显示,备孕人群高度重视全面健康管理,其在备孕阶段普遍关注营养补充、作息调理及孕产知识等相关知识;在备孕信息信赖来源方面,备孕人群更倾向从专业人士处获取相关信息,医生和母婴专业媒体编辑高达77.0%和61.1%;在商品消费决策方面,62.5%的备孕人群消费支出超过备孕前,新增消费品中,孕前检查和备孕保健品占比前二,在品牌选择的决策影响上,75.7%的备孕人群聚焦在母婴APP上了解产品和品牌,而在单一品牌的搜索上表现较为分散,占比前二的分别是抖音和小红书。备孕需求下,用户会使用多个APP,81.4%的备孕用户使用母婴APP,核心需求是学习备孕知识和记录身体信息;38.8%的备孕用户使用女性健康APP来记录经期;38.4%的备孕用户会使用短视频平台,核心需求是搜索备孕品牌、购买备孕产品。26.8%的备孕用户使用内容社区平台搜索单一品牌口碑、交流备孕经历。
China's "three-child" policy and the rapid development of various types of assisted reproductive technologies have brought favorable market environment and development opportunities for China's pregnancy preparation industry. Based on people's emphasis on eugenics, it has become a new normal for fertile men and women to prepare for pregnancy. iiMedia Research's data shows that people who prepare for pregnancy attach great importance to comprehensive health management, and they generally pay attention to nutritional supplements, work and rest regimen, and pregnancy and childbirth knowledge during the stage of preparing for pregnancy; in terms of the trusted sources of information on preparing for pregnancy, people who prepare for pregnancy are more inclined to obtain relevant information from professionals, with doctors and editors of mother and baby professional media reaching 77.0% and 61.0% respectively. In terms of trusted sources of information on pregnancy preparation, pregnant people are more inclined to get relevant information from professionals, with doctors and editors of mother and baby professional media reaching 77.0% and 61.1% respectively; in terms of decision-making on consumption of commodities, 62.5% of pregnant people's consumption expenditures exceed those of the pre-pregnancy period, and pre-pregnancy checkups and pregnancy-pregnancy healthcare products account for the top two of the newly added consumer goods, and in terms of decision-making on brand choices, 75.7% of the pregnant people are focusing on mother and baby APPs to learn more about the products and brands, and in terms of searching for a single brand The performance is more decentralized, and the top two share are Jitterbug and Xiaohongshu respectively. Under the demand of pregnancy preparation, users will use multiple APPs. 81.4% of pregnant users use mother and baby APPs, and their core demand is to learn about pregnancy preparation and record body information; 38.8% of pregnant users use women's health APPs to record menstruation; 38.4% of pregnant users use short-video platforms, and their core demand is to search for pregnancy preparation brands and buy pregnancy preparation products.26.8% of pregnant users use content community platforms to search for single brand reputation and exchange pregnancy preparation experiences. -
艾媒咨询|2021-2022年中国母婴行业新媒体营销价值研究报告
本报告涉及的案例/品牌/企业:妈妈网
iiMedia Research(艾媒咨询)数据显示,2021年中国母婴市场规模将超过48000亿元,预计2024年将超过76000亿元。随着母婴群体消费意识逐渐前置,早阶母婴消费市场潜力不断被开发,并且母婴商品的选购差异化逐渐凸显,母婴产品分阶段购买成为新消费趋势。头部母垂平台凭借庞大的用户规模以及较高的品牌影响力,实现分阶段的精准信息传递,充分享受品牌带来的市场红利,实现获得更大的母婴市场份额。
According to the data of iiMedia Research, the scale of China's maternal and infant market will exceed 4800 billion yuan in 2021 and is expected to exceed 7600 billion yuan in 2024. With the gradual advance of the consumption awareness of mother and baby groups, the market potential of early-stage mother and baby consumption has been continuously developed, and the purchase differentiation of mother and baby goods has gradually become prominent. The phased purchase of mother and baby products has become a new consumption trend. With its huge user scale and high brand influence, the head mother hanging platform realizes accurate information transmission in stages, fully enjoys the market dividends brought by the brand, and achieves greater market share of mothers and infants.
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