电商行业报告合集(共29份)
电商各业态,点我来看
-
艾媒咨询|2024年中国有机燕麦行业发展及消费需求洞察报告
随着经济的不断发展,消费者对食品安全和健康饮食的关注度日益提升,多元化的营养健康需求为中国有机燕麦行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国有机燕麦行业发展及消费需求洞察报告》数据显示,2017-2021年中国有机食品行业市场规模稳步增长,2022年中国有机产品销售额达877.6亿元,境外生产加工的有机产品销售额为72.3亿元。2024年,有71.8%的燕麦消费者会专门购买经过有机认证的燕麦产品,超九成会购买品牌燕麦产品;66.0%的消费者在购买燕麦产品时会选择少量囤货,52.1%的消费者更愿意购买独立小包装类型的有机燕麦产品。随着互联网积极的快速发展与线下商超连锁化程度加深,有机燕麦产品的销售渠道全面拓宽,呈现线上为主、线下为辅、同步发力的趋势。未来,价高质优的“高端性价比”燕麦产品将逐渐提升其市场地位,以产品创新打造的“品牌差异化”将成为企业提高市场竞争力的强有力方式。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide great opportunities for the development of China's organic oats industry. According to the latest Research Report on the Development of China organic oat industry development and consumer Demand insight report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market scale of China's organic food industry has grown steadily from 2017 to 2021. In 2022, the sales volume of organic products in China reached 87.76 billion yuan, and the sales volume of organic products produced and processed overseas reached 7.23 billion yuan. In 2024, 71.8% of oat consumers will exclusively buy organic certified oat products, and more than 90% will buy branded oat products. 66.0% of consumers will choose to stock up in small quantities when buying oat products, and 52.1% of consumers are more willing to buy organic oat products in small standalone packages. With the rapid development of the Internet and the deepening of the chain degree of offline business, the sales channels of organic oat products have been broadened comprehensively, showing a trend of mainly online, supplemented by offline, and synchronous power. In the future, the "high-end cost-effective" oat products with high price and high quality will gradually enhance its market position, and the "brand differentiation" created by product innovation will become a powerful way for enterprises to improve their market competitiveness. -
艾媒咨询|2021H1中国在线音频产业运行监测调研报告
本报告研究涉及企业/品牌/案例:喜马拉雅,Clubhouse,蜻蜓FM,荔枝
随着线上娱乐发展以及音频技术的创新,以及线上音频社交的逐渐兴起,在线音频行业受到广大用户的关注。iiMedia Research(艾媒咨询)数据显示,2020年中国在线音频用户规模达5.7亿人,预计2022年整体用户规模达到6.9亿人。目前,在线音频行业正向全生态发展,内容布局也不断拓展广泛,未来在线音频行业将逐渐精细化,头部平台将更有机会提供优质资源,在未来竞争中获得先机。
With the development of online entertainment, the innovation of audio technology and the gradual rise of online audio social networking, the online audio industry has attracted the attention of the majority of users. According to iimedia research, the number of online audio users in China will reach 570 million in 2020, and the overall number of users is expected to reach 690 million in 2022. At present, the online audio industry is developing towards the whole ecology, and the content layout is also expanding widely. In the future, the online audio industry will be gradually refined, and the head platform will have more opportunities to provide high-quality resources and take the lead in the future competition. -
艾媒咨询|2021年1-2月中国母婴行业月度运行数据监测报告
本报告研究涉及企业/品牌/案例:美赞臣,飞鹤雀巢,美素佳儿,惠氏,雅培,金冠,伊利,巴拉巴拉,爱帝宫,好孩子,南极人,澳元有机
2021年1月,婴儿用抑菌霜造成“大头娃娃”事件刷爆网络,事件背后是网民及家长们对母婴产品质量的担忧。数据显示,消费者在选购母婴产品、选择母婴服务时首先考虑的都是品质要素。具体而言,63.8%的消费者购买母婴产品时最先考虑产品品质;66.0%的消费者选择母婴服务时,最先考虑服务平台阿姨的综合技能等服务质量要素。艾媒咨询分析师认为,随着年轻一代消费观念及消费品质发生了明显变化,以及对产品和服务品质重视,企业在推出母婴产品及相关服务时,需要特别注意及警惕品质问题。
In January 2021, the "big head baby" incident caused by antibacterial cream for babies exploded on the Internet. Behind the incident were the concerns of netizens and parents about the quality of mother and baby products. The data shows that when consumers choose maternal and infant products and services, the first consideration is quality. Specifically, 63.8% of consumers first consider product quality when they buy maternal and child products; 66.0% of consumers first consider service quality factors such as comprehensive skills of service platform aunts when they choose maternal and child services. AI media consulting analysts believe that with the obvious changes in the consumption concept and consumption quality of the younger generation, and the emphasis on the quality of products and services, enterprises need to pay special attention to and be alert to the quality problems when launching mother and child products and related services. -
艾媒咨询|2020-2021中国进口跨境电商行业研究报告
本报告研究涉及企业/品牌/案例: 行云货仓,小红书,寺库
2019年中国进口跨境电商市场交易规模达2.64万亿元,同比上升17.3%,2020年进口跨境电商市场交易规模达3.07万亿元,2021年将达3.55万亿元,交易规模增长率有望再次提高。首先是中国经济环境的稳定发展,使得居民有能力持续扩大消费。伴随着中国庞大的内部消费需求与消费意愿,居民对网络购物的依赖度和偏好也在不断提高。2020年中国网上零售额达117601亿元,占居民消费支出比例为38.7%,较2019年增长3.5%。iiMedia Research(艾媒咨询)数据显示,67.1%的受访用户拥有在跨境电商平台购买产品的经历,主要分布在中国的华东与华南地区。随着中国进一步提高开放水平,跨境电商供应体系的渐趋完善,以及居民收入水平的提高和消费观念的转变,居民将有机会接触到更多海外地区的商品,对进口品的需求将不断提高,为中国带来新一轮消费升级。
Chinese market transaction volume of import cross-border e-commerce reached 2.64 trillion yuan in 2019, with an increase of 17.3% year-on-year. There is an increasing trend that the market transaction scale of import cross-border e-commerce will reach 3.07 trillion yuan in 2020, and 3.55 trillion yuan in 2021. The transaction scale has shown an increasing trend, and the growth rate is expected to improve further. There are several reasons to explain the phenomenon: First of all, the Chinese economic environment is very stable, which enables residents to continue to expand their consumption. Along this line, people there are likely to create huge internal consumption demand and willingness to consume, and therefore their preferences for online shopping are also increasing. The number of online retail sales reached 11,760.1 billion yuan in 2020, accounting for 38.7% of household consumption expenditure, with an increase of 3.5% over 2019. According to data from iiMedia Research, 67.1% of the participants have the experience of purchasing products on cross-border e-commerce platforms, and they are mainly from East and South China. China is improving the level of openness, and the cross-border e-commerce supply system will be gradually improved. Therefore, people are more likely to be exposed to overseas products, and the demand for imported products will continue to increase, which will create a new round of consumption upgrades for China.
- 1
- 2
- 3
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告