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艾媒咨询|2021年中国速冻食品产业链及消费趋势研究报告
本报告研究涉及企业/品牌/案例:三全食品,安井食品,海欣食品,广州酒家
随着居民人均收入的增加,消费者的生活水平与消费习惯也随之发生转变。目前我国懒宅人群数量已超8亿人,这使主打懒人经济的速冻食品的用户范围进一步增加。数据显示,自2011年起,我国速冻食品市场规模不断扩大,至2020年,中国速冻食品市场规模已达1393亿元,预计2024年中国速冻食品市场规模将达1986亿元。近年来自热锅系列产品发展十分迅速,市场规模即将突破百亿元。而自热米饭、自热火锅相较于速冻食品而言食用更为便捷,未来会成为挤占速冻食品市场份额的一大有力的竞争对手。
As the per capita income of residents has increased, consumers' living standards and consumption habits have also changed. At present, the number of lazy houses in my country has exceeded 800 million, which has further increased the range of users of quick-frozen food that focuses on the lazy economy. Data shows that since 2011, the scale of my country's quick-frozen food market has continued to expand. By 2020, the size of China's quick-frozen food market has reached 139.3 billion yuan. It is estimated that China's quick-frozen food market will reach 198.6 billion yuan in 2024. In recent years, the series of self-heating pan products have developed rapidly, and the market scale is about to exceed 10 billion yuan. Self-heating rice and self-heating hot pot are more convenient to eat than quick-frozen food. In the future, they will become a powerful competitor to occupy the market share of quick-frozen food. -
艾媒咨询|2021年中国品牌电商服务商行业研究报告
本报告研究涉及企业/品牌/案例:丽人丽妆,思理肤,壹网壹创,百雀羚,凯诘电商,KFC,宝尊电商,星巴克,凯诘电商, BINature Made,碧橙电商,海昌
在多方因素驱动下,中国品牌方在电商化发展进程中正面临着品牌化、链路化、新社交化和多样化发展趋势。因此品牌方需要在战略规划、线上运营、产品推广落地等环节实现升级以适应新的发展环境和保持竞争力,也导致其对于电商服务商的服务需求持续提升。针对客户需求变化,电商服务商也将数字化转型服务从代运营升级至全链路。iiMedia Research(艾媒咨询)数据显示,2021年中国品牌电商服务商市场规模将增至2950.9亿元。同时,随着全行业线上转型发展的趋势日益明显,电商服务商的服务市场也面临着更多蓝海,主流品牌电商服务商也在不同细分市场构建起自身差异化的竞争力。
Driven by various factors, China brand owners are facing the trend of branding, linking, new socialization and diversification in the development process of e-commercialization. Therefore, the brand owners need to upgrade in strategic planning, online operation, product promotion and landing, etc. to adapt to the new development environment and maintain competitiveness, which also leads to the continuous improvement of its service demand for e-commerce service providers. In response to changes in client demand, e-commerce service providers have also upgraded digital transformation services from agent operation to full link. As the data of iiMedia Research showed, the market scale of China branding e-commerce service provider industry will increase to 295.09 billion yuan in 2021. At the same time, with the all-industry’s online transformation and development trend becoming increasingly obvious, the service market of e-commerce service providers is facing more blue ocean fields, and the mainstream branding e-commerce service provides are also building their own differentiated competitiveness in different market segments. -
艾媒报告|2020年中国TWS无线耳机专题研究报告
iiMedia Research(艾媒咨询)数据显示,预计到2020年,中国TWS无线耳机销量将超三千万件,虽然受疫情影响,2020年市场销售规模增长将全面降速,但基于整体市场初步的发展阶段,销售量仍将维持正向增长,市场前景普遍受看好。同时,包括智能终端无孔化趋势、蓝牙技术、芯片技术的不断提升,也将进一步加快TWS无线耳机的产品普及。另外,根据iiMedia Research(艾媒咨询)数据显示,41.8%的受访受访者能够接受500元以下的TWS无线耳机价格, TWS无线耳机中低端市场仍有较大用户群可挖掘。
According to the data of iiMedia Research, it is estimated that by 2020, the sales volume of TWS wireless earphones in China will exceed 30 million. Although affected by the epidemic situation, the growth of the market sales scale in 2020 will be slowed down in an all-round way, based on the preliminary development stage of the overall market, the sales volume will maintain a positive growth and the market prospect will be generally optimistic. At the same time, it will further accelerate the popularization of TWS wireless earphone products, including the trend of smart terminal non porous, the continuous improvement of Bluetooth technology and chip technology. In addition, according to the data of iiMedia Research, 41.8% of the respondents can accept the price of TWS wireless earphone below 500 yuan. There is still a large user group in the middle and low-end market of TWS wireless earphone. -
艾媒报告|2020中国独角兽TOP100榜单及标杆企业研究报告
本报告研究涉及企业/品牌/案例:乂学教育-松鼠Ai 1对1,每日优鲜,美菜网,微医,联影医疗,快手,云从科技,滴滴出行,小鹏汽车,菜鸟网络,苏宁金融,柔宇科技,奇安信;其他提及企业/品牌:阿里巴巴,腾讯,京东,蚂蚁金服,京东数科,橙行智动,字节跳动 ,智者天下,度小满,小桔科技,商汤科技,喜马拉雅,地平线,陆金所,云杉世界,搜车网 ,满帮集团,云从科技,深兰科技 ,威马汽车,银联商务,车和家,大疆创新,微医云,小船出海,悦易网络,微众银行,优必选,猿力教育,寒武纪元,比特大陆,柔宇科技,行吟信息,拜腾汽车,小屋信息 ,优客工场,准时达,车好多,自如,智车优行,依图科技,葆扬投资,彬讯科技,钱大妈,一起作业,呯嘭智能,涂鸦科技,奥比中光,洋码头,麒麟合盛,途家在线,密境和风,图森未来,蚂蜂窝,纳恩博,悦畅科技,特斯联,新潮传媒,优行科技,第四范式,碳云智能,同盾科技,一点网聚,云知声,随手科技,八戒网络,数梦工场,首约科技,小马智行,虫极科技,联易融,诺禾致源,魅族,博鳌纵横,找钢网,圆心科技,影谱科技,氪空间,越海全球,花旺在线,快跑信息,丰巢科技,医云科技,淘友天下,华云数据,沪江教育,酒仙网,易动纷享,羽扇智,适赫物流,辣妈帮,贝贝集团,斑马网络,初速度,汇通天下,连尚网络
iiMedia Research(艾媒咨询)数据显示,2020年中国独角兽TOP100企业中,地域方面,北京、上海和深圳分别出现39、20和15家独角兽企业,总占比达74%;行业领域方面,人工智能与电商零售领域的独角兽企业发展较为迅速,上榜企业达33家。受益于新兴技术以及庞大的消费人群,与大众消费相关的独角兽企业发展较快,数量占到46%。艾媒咨询分析师认为,在2020年新冠疫情的影响下,中国宏观经济下行压力加剧,独角兽企业也将面临全新的机遇和挑战,一方面不少独角兽企业将受益于国家新老基建投资以及内需扩容提质等政策刺激快速发展,另一方面在全球经济增速放缓的情况下独角兽企业也将面临更激烈的竞争,生存发展压力加剧。
Among the unicorn TOP100 companies in China in 2020, Beijing, Shanghai and Shenzhen have 39, 20, and 15 unicorn companies accounted for 74% of the total; in the field of industry, unicorn companies in the field of artificial intelligence and e-commerce retail developed rapidly, with 33 companies on the list. Benefiting from emerging technologies and a large consumer population, unicorn companies related to mass consumption have developed rapidly, accounting for 46% of the total. iiMedia Consulting analysts believe that under the influence of the new crown epidemic in 2020, China's macroeconomic downward pressure will increase, and unicorn companies will also face new opportunities and challenges. On the one hand, many unicorn companies will benefit from national infrastructure Policies such as investment and domestic demand expansion and quality spur rapid development. On the other hand, with the global economic growth slowing down, unicorn companies will also face more intense competition and intensify the pressure on survival and development. -
艾媒研报|石头科技:势能转换初见成效,自主发展仍待时日
本报告研究涉及企业/品牌/案例:小米集团、米家、石头、小瓦、天津金米、顺为、伊莱克斯、三叶虫、iRobot、Roomba、康力优蓝、狗尾草、中科机器人、小鱼儿、科沃斯、极思维、福玛特、天智航、钛米机器人、柏惠维康、艾米机器人、奇虎360、鑫益嘉、康力优蓝、智位机器人、优必选、科大讯飞、智臻智能、穿山甲、智点未来、有个机器人、深之蓝、博雅工道、祈飞科技、纳恩博、旗瀚科技、阿亦睿、超人机器人、飞利浦、浦桑尼克、欣旺达、京东、苏宁、唯品会、亚马逊、天猫、有品、小米集团、紫光、慕晨、国机
在政策、经济、技术、人口等因素的驱动下,服务机器人行业快速发展,并呈现出比比工业机器人更为广阔的市场空间。iiMedia Research(艾媒咨询)数据显示,预计到2020年,中国服务机器人年销售额将超过300亿元。扫地机器人在整个服务机器人市场是非常重要的一个细分领域,产品相对成熟,竞争也较为激烈。市场参与者包括新兴服务机器人公司、传统家电公司、互联网公司以及各种创业公司等,目前在国内主流电商平台上销售的智能扫地机器人品牌已近 200 个,其中头部品牌效应较为明显。石头科技作为专注于智能清洁机器人领域的科技企业,在小米集团的协助下快速发展,并于2017年开始推出自有品牌,为公司营收增长注入新动能。2018年石头科技营收30.5亿元,其中自有品牌贡献过半。虽然石头科技在业务发展方面有所调整,但想要完全脱离小米实现自主发展还需要时间。
Driven by factors such as policy, economy, technology and population, the service robot industry has developed rapidly and presents a broader market space than industrial robots. According to iiMedia Research, it is estimated that by 2020, the annual sales of service robots in China will exceed 30 billion yuan. Sweeping robots are a very important segment in the entire service robot market. The products are relatively mature and the competition is fierce. Market participants include emerging service robot companies, traditional home appliance companies, Internet companies, and various startup companies. Currently, there are nearly 200 smart sweeping robot brands sold on mainstream domestic e-commerce platforms, of which the head brand effect is more obvious. As a technology company specializing in intelligent cleaning robots, Roborock has developed rapidly with the assistance of Xiaomi Group. In 2017, it launched its own brand and injected new momentum into the company's revenue growth. In 2018, Roborock's revenue was 3.05 billion yuan, of which half of its own brands contributed. Although Roborock has made adjustments in its business development, it will take time to completely realize its independent development from Xiaomi. -
艾媒报告 |2019中国人造肉产业研究与消费者行为调查报告
本报告研究涉及企业/品牌/案例:Beyond Meat,Impossible Foods,杜邦,Ripple Foods,Bolthouse Farms,Roquette,Field Roast,Gardein,Mosa Meat,Modern Meadow,Finless Foods,烟台双塔食品,深圳齐善食品,宁波素莲素食,江苏鸿旭食品,万达财富,来伊份,登海种业,大北农,新开疆,京粮控股,四环生物,九芝堂,ST天宝,友好集团,爱普股份,丰乐种业,北大荒,天士力,中源协和,大康农业,东宝生物,融捷健康,华宝股份,戴维医疗,千红制药,金健米业,圣济堂,济民制药,哈高科,国际医学,维维股份,海欣食品,复星医药,苏常柴A,瑞茂通
人造肉主要包括植物肉、培育肉和混合肉三类。随着全球肉类短缺危机、健康与环保的消费风潮、食品创新推动等因素带动人造肉产业发展,资本市场开始关注人造肉产业,例如,Beyond Meat上市股市表现良好,Impossible Foods已完成超过6.875亿美元的多轮融资。中国的人造肉市场也开始发展,艾媒商情舆情数据监测系统显示,广东网民最关注人造肉议题。在资本和舆论的带动下,A股市场人造肉版块的活跃,同时,各类人造肉的上游产业链如大豆、豌豆蛋白、胎牛血清等开始共同发展。iiMedia Research(艾媒咨询),36%的中国消费者并不了解人造肉,同时低于四成消费者愿意尝试人造肉。艾媒咨询分析师认为,人造肉要真正市场化普及仍需克服成本、技术、消费者心理因素等多重障碍。
Artificial meat mainly includes three types of plant meat, cultivated meat and mixed meat. With the global meat shortage crisis, the consumption trend of health and environmental protection, and the promotion of food innovation, the capital market has begun to focus on the artificial meat industry. For example, Beyond Meat listed stocks performed well, and Impossible Foods has completed more than 687.5 million. Multiple rounds of financing for the dollar. China's artificial meat market has also begun to develop, and the iiMedia Research business data analysis system shows that Guangdong netizens are most concerned about artificial meat issues. Driven by capital and public opinion, the artificial meat section of the A-share market is active. At the same time, the upstream industrial chains of various types of artificial meat, such as soybean, pea protein and fetal bovine serum, have begun to develop together. iiMedia Research, 36% of Chinese consumers do not know about artificial meat, and less than 40% of consumers are willing to try artificial meat. Ai Media Consulting analysts believe that the real marketization of artificial meat still needs to overcome multiple obstacles such as cost, technology and consumer psychological factors. -
艾媒报告 |2019全球与中国医药电商市场与发展趋势研究报告
本报告研究涉及企业/品牌/案例:天猫医馆,七乐康,京卫大药房,阿里健康大药房,京东大药房,健客, 1药网,360好药,八百方,818医药网,CVS,Walgreens ,RiteAid ,开心人网上药店,药房网,药材买卖网,珍材网,中药材天地网,商康网,科欣医药,医药在线,我的医药网,药品交易网,药品终端网,药师帮,海王晨星,快方送药,药给力,搜药送,药急送,U医U药,叮当送药,健客网上药店,康爱多掌上药店,问药,好药师,111集团,中宏保险,医联,腾讯,仁和药业,浙江扁鹊,漱玉平民,华人健康,一树药业,德生堂
2019中国医药电商主要形成了B2C、B2B、O2O三种模式,B2C模式体量稳定在6%左右,规模呈增长趋势,预计2019年的市场交易额将达到554.6亿元;B2B模式下,西药类产品的需求比例较高,达87.1%,中药材、传统药品和第三方交易等都形成了专属B2B平台;而近几年兴起的O2O模式,主要通过“引流-转化-消费-反馈”等实现盈利,但区域覆盖度和消费者的信任度需要提高。iiMedia Research(艾媒咨询)大数据监测显示,目前1药网、健客网上药店、康爱多掌上药店的的综合实力排行较强。
2019 China's pharmaceutical e-commerce mainly formed three modes of B2C, B2B and O2O. The volume of B2C model is stable at around 6%, and the scale is increasing. It is expected that the market transaction volume in 2019 will reach 55.46 billion yuan; in B2B mode, western medicine The demand ratio of products is relatively high, reaching 87.1%. Chinese herbal medicines, traditional medicines and third-party transactions have formed a proprietary B2B platform. In recent years, the O2O model has emerged mainly through “drainage-conversion-consumption-feedback”. Achieve profitability, but regional coverage and consumer trust need to be improved. iiMedia Research (Ai Media Consulting) big data monitoring shows that the current comprehensive strength of 1 drug network, Jianke online pharmacy, Kang Aiduo pharmacy is strong. -
艾媒研报 |中国5G产业及5G概念股研究报告
5G作为中国的重点发展战略,预计到2025年中国5G资本支出将达到1.5万亿元(约合2230亿美元),有望带动国家直接经济产出6.3万亿元。总体而言,5G产业链由规划设计、基础设施建设、网络运营、产品及终端应用四大环节组成,无线主设备及传输设备这两部分占据通信网络产业链的大部分价值量。5G概念重要代表企业有中兴通讯(000063.SZ)、亨通光电(600487.SH)等。
China's 5G construction is in the leading position in the world. In the distribution of 5G industrial chain, wireless main equipment and transmission equipment occupy most of the value of the industrial chain. However, the threshold of network planning and design is high, and private design institutes need to be upgraded. In terms of wireless main equipment, antennas and PCBs are rising in volume and price, and the demand for small base stations is exploding. At the same time, 5G construction will continue to benefit transmission network equipment.
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