银发经济或成下一个风口(共8份)
银发经济或成下一个风口
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艾媒咨询|2024年中国乡村数字经济发展专题研究报告
数据显示,2023年中国农产品网络零售额为5900亿元,同比增长11.0%;2023年农村网络零售额达24900亿元,同比增长14.7%,预计2025年其网络零售额达28711亿元。艾媒咨询分析师认为,近年来中国农村发展增长势头明显,在加快补齐农村物流设施和服务短板等一系列措施下,农村电商蓬勃发展,在农产品产销对接、农业转型升级方面成效显著。目前中国的社交媒体平台中,“社交+电商”的模式较易实现内容引流、留存顾客并进行转化。短视频平台因其特色的创作内容和强互动性,更容易获得消费者的关注,从而带动乡村数字经济高速发展。针对数字农业App使用复杂问题,政府应鼓励软件开发商研发农民爱用、常用型App,让手机成为农业数字化转型发展中重要的“新农具”。
Data show that in 2023, China's online retail sales of agricultural products will reach 590 billion yuan, an increase of 11.0%. In 2023, rural online retail sales will reach 2,490 billion yuan, a year-on-year increase of 14.7%, and it is expected that its online retail sales will reach 2,871.1 billion yuan in 2025. Ai Media Consulting analysts believe that in recent years, China's rural development growth momentum is obvious, under a series of measures such as accelerating the complement of rural logistics facilities and service shortcomings, rural e-commerce has flourished, and has achieved remarkable results in agricultural product production and marketing docking and agricultural transformation and upgrading. At present, in China's social media platforms, the "social + e-commerce" model is easier to achieve content diversion, customer retention and transformation. Because of its unique creative content and strong interaction, short video platform is easier to get consumers' attention, thus driving the rapid development of rural digital economy. In response to the complex use of digital agricultural apps, the government should encourage software developers to develop popular and commonly used apps for farmers, so that mobile phones become an important "new farm tool" in the development of agricultural digital transformation. -
艾媒咨询|2021上半年中国灵活用工专题研究报告
本报告研究涉及企业/品牌/案例:盒马鲜生,趣活,薪宝科技,美团,饿了么
2021年中国灵活就业群体规模达到两亿以上,其中租赁和商务服务业、批发和零售业和信息传输、软件和信息技术服务业在灵活就业市场中最为活跃,在灵活就业招聘行业占比中分别达到36.4%、21.1%和10.1%。首先是国家出台了一系列政策,在认可用工行业地位的同时,强化落实社保补贴政策。其次,2020年中国生产总值约1015986亿元,同比增长2.3%,创历史新高。其中,第三产业增加值比重为54.5%。但与此同时,中国2020年城镇新增就业人口比上年减少166万。随着第三产业占中国生产总值比重的持续加大,对劳动力的需求势必持续变强。但劳动力数量的减少趋势明显,这为灵活用工行业的发展带来了机会。未来灵活用工行业将继续发展,在加强税收、社保等方面已有的行业规范,更加明确税收要求的情况下,开拓更多灵活就业方式、产生更多“溢出效应”、对国内区域间平衡发展做出更多贡献的同时,创造更好的灵活用工环境,为未来吸引更多灵活用工从业人员打下夯实基础。此外,行业将逐渐走向专业化和成熟化,积累人力资源、客户资源和口碑,覆盖生产流程各个步骤和职业发展路径的不同职级,提高业内公司议价能力。同时,专业化也将帮助扩大行业覆盖人群,从原先主要覆盖技术型人才和通用型人才,到逐渐覆盖战略型人才,为劳动者提高更多选择,也使得企业受益于灵活用工专业化,拥有更合理的资源配置。
In 2021, the scale of people from flexible employment industry in China will reach more than 200 million, among which leasing and business services, wholesale and retail, and information transmission, software and information technology services are the most active in the flexible employment market, accounting for 36.4%, 21.1% and 10.1% of the flexible employment and recruitment industries respectively.First of all, the government has introduced a series of policies to strengthen the implementation of social security subsidy policies while recognizing the status of the labor industry.Second, China's GDP in 2020 will reach 10,1598.6 trillion yuan, up 2.3% year on year and a record high. Among them, the added value of the tertiary industry accounted for 54.5%. At the same time, 1.66 million fewer urban job opportunities are available in 2020 than the figure in the past. As the proportion of the tertiary industry in China's GDP continues to increase, the demand for labor will to continue to grow. But the decline in the number of workers is obvious, which creates opportunities for the development of flexible labor industries.In the future, the flexible employment industry will continue to develop. Under the condition of strengthening the existing industrial norms in taxation, social security and other aspects and launching tax requirements, more flexible employment methods will be explored, more "spillover effects" will be generated, and more contributions will be made to the balanced development among domestic regions, while a better flexible employment environment will be created.It will lay a solid foundation for attracting more flexible workers in the future.In addition, the industry will gradually become specialized and mature, accumulate human resources, customer resources and reputation, cover every step of the production process and different ranks of career development path, and improve the bargaining power of the industry companies.At the same time, specialization will also help expand the coverage of the industry, from the original mainly technical and general talents to gradually covering strategic talents, providing more choices for workers, and enabling enterprises to benefit from flexible employment and specialization and reasonable resource allocation. -
艾媒咨询|2020年中国乡村旅游发展现状及旅游用户分析报告
本报告研究涉及省份/地区/案例:黑龙江海林,北京平谷,陕西柞水,浙江临安,湖南韶山,广东阳江,云南丽江。
中国的乡村旅游体系已经逐步完善。随着疫情对生产生活秩序影响的逐步减弱,城乡居民被抑制的需求将持续释放,乡村旅游再度兴起。数据显示,2020年1-8月,中国休闲农业与乡村旅游接待人数达12.07亿人,休闲农业与乡村旅游收入达到5925亿元。
China's rural tourism system has been gradually improved. As the impact of the epidemic on the order of production and life gradually weakens, the suppressed demand of urban and rural residents will continue to be released, and rural tourism will rise again. Statistics show that from January to August 2020, the number of people receiving leisure agriculture and rural tourism in China will reach 1.207 billion, and income from leisure agriculture and rural tourism will reach 592.5 billion yuan. -
艾媒咨询|2020年中国劳动密集型产业产业布局和市场发展趋势报告
本报告研究涉及企业/品牌/案例:牧原集团、新希望、平潭发展、福建金森、万代服装、长江制衣、绍兴小轩窗布业有限公司、烟台明远家用纺织品有限公司、双驰实业、汕头澄海。
随着国家城镇化加速,农民工供给增速放缓,传统劳动密集型产业面临招工难的问题。特别是随着年轻一代择业观的改变、城镇服务业的高速发展,进城农工偏向选择快递员、餐饮外卖员等当前热门岗位进行就业,这就推动了城镇新型劳动密集型产业的发展。2020年8月7日,中国当前灵活就业从业人员规模达2亿左右,这就为城市新型服务业提供了劳动力基础。
As the country’s urbanization accelerates and the supply of migrant workers has slowed down, traditional labor-intensive industries are facing difficulties in recruiting workers. In particular, with the changes in the young generation's outlook on job selection and the rapid development of urban service industries, rural workers in cities prefer to choose current hot jobs such as couriers and food delivery workers for employment, which promotes the development of new labor-intensive industries in cities and towns. On August 7, 2020, the current number of flexible employment employees in China reached about 200 million, which provides a labor base for the new urban service industry. -
艾媒咨询|2020上半年中国企业服务发展全景报告
本报告研究涉及企业/品牌/案例:优税猫、Moka、钉钉、有赞。
中国数字化转型不断深入,数字经济规模持续增加。数据显示,2019年中国数字经济规模达35.8万亿元,占GDP比重为36.2%,此外,中小企业数量持续增加,2019年期末企业主体数量达3858.3万户,艾媒咨询分析师认为,中国中小企业数量庞大,整体数字化仍有大幅提升空间,企业数字化服务需求广。在技术、政策等推动下,中国企业服务市场有广阔的发展空间,迎来百花齐放局面,人力资源、财税、营销等具备一定刚需特征的服务市场有望率先普及壮大。在市场认知方面,iiMedia Research(艾媒咨询)数据显示,32.0%的受访职场人认为受疫情影响企业会提高对企业服务市场的关注,23.7%的受访职场人认为企业会加大对相关服务的投入。疫情的爆发使越来越多企业认知到数字化转型的重要性,对以数字化为代表的企业服务关注度上升,有利于企业服务的市场渗透。
In recent years, China's digital transformation has continued to deepen, and the scale of the digital economy has continued to increase. Data show that in 2019, the scale of China’s digital economy reached 35.8 trillion yuan, accounting for 36.2% of GDP. In addition, the number of small and medium-sized enterprises continued to increase. At the end of 2019, the number of Chinese enterprises reached 38.583 million. iiMedia Consulting analysts believe that the number of China’s small and medium-sized enterprises is huge, and there is still room for substantial improvement in overall digitalization, and the demand for digital services of enterprises is wide. Driven by technology, policies and other factors, the China's corporate service market has broad room for development and the market blossom. The service market with certain rigid demand characteristics such as human resources, finance and taxation, and marketing is expected to take the lead in popularity and growth. In terms of market perception, as the data of iiMedia Research showed, 32.0% of workplace respondents believe that companies affected by COVID-19 will increase their attention to the corporate service market, and 23.7% of workplace respondents believe that companies will increase the investment in related services. The outbreak of COVID-19 has made more and more companies realize the importance of digital transformation, and their attention to corporate services represented by digitalization has increased, which is conducive to the market penetration of corporate services. -
艾媒咨询|2021年中国5G+新文创产业研究报告
本报告研究涉及企业/品牌/案例:沃音乐,虎牙直播,淘宝直播
5月20日,由四川联通、联通在线以及中国联通MEC运营中心联合主办,联通沃音乐协办的“2021年5G新文创产业峰会”(NCCIS2021)在成都成功举办。艾媒咨询集团CEO兼首席分析师张毅受邀参加本次峰会,并现场发布《2021年中国5G+新文创产业研究报告》,透过数据为大家带来“新视野”。《2021年中国5G+新文创产业研究报告》由艾媒咨询联合联通沃音乐共同发布。报告对中国5G+新文创发展背景、概况、特点等进行全面分析,并围绕5G+影视、5G+党建、5G+音乐、5G+直播、5G+短视频、5G+旅游等细分领域发展现状,以及结合5G+新文创标杆案例介绍,全面解读中国5G+新文创未来发展趋势。
On May 20, the "2021 5g new cultural and Creative Industry Summit" (nccis2021), CO sponsored by Sichuan Unicom, Unicom online and China Unicom MEC operation center and co sponsored by Unicom Wo music, was successfully held in Chengdu. Zhang Yi, CEO and chief analyst of iimedia Consulting Group, was invited to attend the summit and released the "Research Report on China's 5g + new cultural and creative industries in 2021" on the spot to bring you "new vision" through data《 The Research Report on China's 5g + new cultural and creative industries in 2021 was jointly released by iimedia consulting and Unicom Wo music. The report comprehensively analyzes the development background, general situation and characteristics of China's 5g + new cultural innovation, and comprehensively interprets the future development trend of China's 5g + new cultural innovation around the development status of 5g + film and television, 5g + party building, 5g + music, 5g + live broadcast, 5g + short video, 5g + tourism and other sub fields, as well as the introduction of 5g + new cultural innovation benchmarking cases.
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