单身经济(共25份)
单身经济
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艾媒咨询|2024-2025年中国头皮疗养行业发展趋势分析报告
随着现代生活节奏加快、压力增大,头皮问题逐渐增多,消费者对于头皮疗养产品的需求日益增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国头皮疗养行业发展趋势分析报告》数据显示,2023年中国护发产品市场规模达到620.90亿元,同比增长3.4%,预计2025年将达691.07亿元。随着居民对头皮健康问题的日益重视,头皮疗养行业有望得到新的发展。
With the acceleration of the pace of modern life and the increase of pressure, scalp problems are gradually increasing, and the demand of consumers for scalp therapy products is growing. According to the latest "Analysis report on the development trend of China's scalp therapy industry from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hair care products will reach 62.09 billion yuan in 2023, an increase of 3.4%. It is expected to reach 69.11 billion yuan by 2025. With the increasing attention of residents to scalp health problems, scalp therapy industry is expected to get new development. -
艾媒咨询|2021年中国睡眠经济行业研究报告
中国睡眠研究会数据显示,2021年超过3亿人存在睡眠障碍,成年人失眠发生率高达38.2%。艾媒咨询分析师认为,伴随着中国国民睡眠质量的降低,助眠产品供给品类增多和科技水平提升,睡眠经济领域发展潜力充满后劲,市场规模将继续保持增长趋势,预计2021年中国睡眠经济市场规模将超过4000亿元。目前市面上大多助眠食品和饮料、助眠服务和助眠APP大多聚焦于调整用户情绪和压力,产品质量和助眠效果良莠不齐,推进睡眠产品科技应用的改革,让科技持续加持对睡眠产品对睡眠的作用,提高产品品质和体验,是睡眠经济市场、产品成熟发展的重要助力。
According to the data of China Sleep Research Association, more than 300 million people had sleep disorders in 2021, and the incidence of insomnia in adults was as high as 38.2%. AI media consulting analysts believe that with the reduction of Chinese national sleep quality, the increase of sleep aid product supply categories and the improvement of scientific and technological level, the development potential of sleep economy is full of potential, and the market scale will continue to maintain the growth trend. It is expected that the market scale of China's sleep economy will exceed 400 billion yuan in 2021. At present, most sleeping food and drinks, sleeping services and sleeping apps on the market mostly focus on adjusting users' emotions and pressures. The product quality and sleeping effect are mixed. Promoting the reform of sleep product technology application, allowing technology to continue to support the role of sleep products on sleep, and improving product quality and experience is an important help for the mature development of sleep economy market and products. -
艾媒咨询|2020考拉海购高端洗护行业消费趋势报告
本报告研究涉及企业/品牌/案例:考拉海购。
传统基础清洁洗护产品功能单一,随着生活品质的提升,更多消费者开始重视洗护产品的包装设计与功能多样化,期待拥有奢华细分科技的洗护体验,因此高端洗护市场呈现出巨大的发展潜力。iiMedia Research(艾媒咨询)数据显示,预计到2023年底,全球个人洗护电商市场销售额将达1816.0亿美元,全球洗护市场规模的扩增也体现出高端洗护行业的稳定发展。近年来“科技防脱,科学生发”的概念开始为国民所重视,健康科学的洗护产品在年轻消费者群体中也拥有广泛的市场需求,男性成为防脱用户的主力快速增长核心驱动消费军。除了主打健康,各洗护品牌在产品特色的基础上提出多个洗护新概念。考拉海购采用全球直采模式,精选全球高端洗护产品,通过实验室评测、社群推新、短视频等提升高端洗护品牌产品的曝光度,并结合多种营销策略进一步提升用户心智。在未来,高端洗护行业将向细分化、个性化、多元化、社交化及人格化方向发展。
Traditional basic cleaning and care products have a single function. With the improvement of the quality of life, more consumers have begun to pay attention to the packaging design and diversification of functions of the care products. Therefore, the high-end care market presents huge development potential.As the data of iiMedia Research showed, it is estimated that by the end of 2023, the global personal care e-commerce market sales will reach 181.6 billion U.S. dollars. The expansion of the global care market also reflects the stable development of the high-end care industry. In recent years, the concept of "preventing hair loss in a scientific way" has begun to be valued by the people. Health and scientific care products also have a wide market demand among young consumers, and men have become the main consumers. In addition to focusing on health, many care brands put forward a number of new care concepts based on product characteristics. Kaola Shopping adopts the model of global direct procurement to select global high-end care products. It enhances the exposure of high-end care brand products through evaluation, community building, short videos, etc., and combines multiple marketing strategies to further enhance users' mind. In the future, the high-end care industry will develop in the direction of segmentation, personalization, diversification, socialization and personality. -
艾媒报告| 2019中国现代社会阶层生活烦恼报告
本报告研究涉及企业/品牌/案例:松果倾诉
随着经济下行、社会关系变化、学业工作竞争加剧、婚恋等问题日益突出,现代人们生活面临的压力不断增加,来源更加多样化。艾媒商情舆情数据监测系统显示,网民对于生活负面情绪较大,网络口碑仅为32.2,且主题词云更多与精神压力、生活节奏、焦虑等词相关。面对生活中增多的烦恼压力,不同收入人群对其处理方式也不尽相同。iiMedia Research(艾媒咨询)数据显示,中等收入群体最愿意向他人倾诉烦恼,而经济收入越高,则越偏向于采取心理咨询的途径解决或减缓烦恼压力问题,20.2%的受访高收入网民遇到烦恼时愿意寻找心理咨询。在网民心理咨询需求提升的背景下,近年线上咨询平台得到快速发展,预计2019年中国精神类服务电商用户规模将超过4000万人。
With issues of the economic downturn, changes in social relations, intensified competition in academic and work, marriage disputes, etc. becoming increasingly prominent, modern people are facing increasing pressure in their lives and more diverse sources. As the iiMedia Big Data Public Opinion Monitoring System showed, the netizens have more negative emotions about life, with the Internet Reputation Index only reaching 32.2, and the keywords cloud is more related to mental stress, rhythm of life, anxiety, etc. Faced with the increasing stress in life, different income groups have different ways of dealing with it. As the data of iiMedia Research showed, middle-income groups are most willing to share their troubles with others. On the other hand, the higher the netizens’ income, the more inclined they are to adopt psychological counseling to solve or alleviate their troubles. 20.2% of the interviewed high-income netizens are willing to seek psychological counseling when they have troubles. In the context of increasing demand for online psychological counseling, online consulting platform has developed rapidly in recent years. It is expected that the scale of China Spiritual Service E-Commerce users will exceed 40 million in 2019. -
艾媒报告|2020年春季中国学校在线复课效果评估专项调研报告
应对疫情停课不停学,推迟返校时间是避免疫情进一步扩大的有效措施,iiMedia Research(艾媒咨询)数据显示,51.1%的受访者赞成疫情期间线上教育,54.5%的受访者赞成疫情期间停课不停学。而在线教学中,如何有效达到教学质量以及监督学生完成教学任务,则成为了社会关注热点。iiMedia Research(艾媒咨询)数据显示,60.0%的受访者没有时间监督孩子进行线上教育,48.5%的受访者认为疫情期间线上教育学生注意力容易分散,39.6%的受访者认为线上教育教学质量不高,55.3%的受访者认为疫情期间,线上教育的预期效果比在学校学习效果差。如何解决这些线上教育的劣势,是在线教育进行持续发展需要解决的问题。
It is an effective measure to avoid further expansion of the epidemic to stop school and postpone the time of returning to school. According to the data of iiMedia Research, 51.1% of the respondents approve of online education during the epidemic, and 54.5% of the respondents approve of school suspension during the epidemic. In online teaching, how to effectively achieve teaching quality and supervise students to complete teaching tasks has become a hot topic of social concern. According to the data of iiMedia Research, 60.0% of the respondents did not have time to supervise their children's online education, 48.5% of the respondents thought that students' attention was easily distracted during the epidemic, 39.6% of the respondents thought that the quality of online education and teaching was not high, and 55.3% of the respondents thought that the expected effect of online education during the epidemic was worse than that of learning in school. How to solve the disadvantages of online education is a problem that needs to be solved in the sustainable development of online education. -
艾媒报告|2019年中国移动社交行业专题报告
本报告研究涉及企业\品牌\案例:微信,QQ,微博,陌陌,探探,抖音,全民K歌,豆瓣,知乎,贴吧,珍爱网,钉钉,脉脉,领英,Keep,Soul, 多闪,马桶MT,聊天宝,YY,Real如我,快手,积目,纸条,出去玩,职声,恋爱圈,秀蛋,点心,SUGAR苏格,相亲交友,薄荷运动,绿洲,ZAO,知乎,糖豆
随着技术与文化的变迁,人们的社交需求逐渐趋于个性化、多样化、开放化,以“双微”为代表的成熟社交产品已无法满足移动社交用户日益变化的新需求,移动社交产品的长尾效应进一步凸显。iiMedia Research(艾媒咨询)数据显示,仅有57.6%的受访网民偏好纯熟人社交;视频社交方式成为继文字、图片之后,网民最偏好的社交方式;44.3%的受访网民表示可以接受社交产品电商行为。虽然目前微信的社交关系链庞大且稳固,用户对微信的依赖程度也较高,但过载的人际关系、冗杂的产品功能、浓厚的营销风气、泛滥的内容信息让用户背负越来越重的社交成本,其中过度营销和信息泛滥更是成为众矢之的。艾媒咨询分析师认为,在移动社交市场濒临变革的重要窗口期,微信更应重视内部产品的革新需求。
With the changes of technology and culture, people's social needs gradually become more personalized, diversified and open. Mature social products represented by WeChat and Weibo can no longer meet the ever-changing new demands of mobile social users. Mobile social products The long tail effect is further highlighted. According to iiMedia Research, only 57.6% of the Internet users surveyed prefer the social interaction of the acquaintances; the video social mode becomes the most preferred social mode for netizens after the text and pictures; 44.3% of the netizens surveyed said they can accept the social Product e-commerce behavior. Although WeChat's social relationship chain is huge and stable, and users rely heavily on Wechat, but overloaded interpersonal relationships, redundant product features, strong marketing ethos, and flooding of content information make users bear more and more social costs, over-marketing and information flooding have become the target of public criticism. iiMedia Consulting analysts believe that the mobile social market is on the verge of change, WeChat should pay more attention to the innovation needs of internal products. -
艾媒报告|2019中国骚扰电话市场状况与用户感知调查报告
本报告涉及企业/品牌包括:360手机卫士、中国移动、中国联通、电信、英特尔
骚扰电话问题常年困扰着大众日常生活。iiMedia Research(艾媒咨询)数据显示,2018年中国骚扰电话拨打量已超过了500亿次,两成网民接到的电话中超过一半是骚扰电话,而且每周都能接到骚扰电话的网民达到了85.4%。骚扰电话问题肆虐下,对于它的治理却几乎看不到成效。超过九成的网民表示对骚扰电话的治理情况感到不满意,甚至有43.1%的网民表示最近一年接到的骚扰电话比以往要更多。其实骚扰电话的拨打都需要接入到电信运营商,要对其进行治理是有办法的。但骚扰电话有牵涉到巨大利益链条,由销售电话和骚扰电话支撑起来的中国呼叫中心市场规模2018年就达到了190.2亿元。巨大利益关系下,超四成网民认为骚扰电话问题主要归责于电信运营商。
Telephone harassment has plagued people’s daily life for years. As the data of iiMedia Research showed, the number of harassment calls in China exceeded 50 billion in 2018. One fifth of netizens implied that more than half of the calls they received are harassment calls. While 85.4% of them received harassment calls every week. The problem of harassment calls is rampant, but the solution to the problem is almost ineffective. More than 90% of the netizens express dissatisfaction with the management of harassment calls, and 43.1% even implied that they had received more harassment calls in the past years than before. In fact, the harassment calls need access to telecom operators, and as the result there are ways to deal with it. But harassment calls business involves a huge chain of interests. The scale of China call center market, supported by the sales calls and harassment calls, reached 19.02 billion yuan in 2018. Under the enormous interest relationship, more than 40% of netizens believe that the problem of harassment calls is mainly attributed to the telecom operators.
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