电商行业报告合集(共29份)
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艾媒咨询|2023-2024年中国零售行业发展趋势报告
调研数据显示,2012-2023年中国仓储会员超市行业市场规模始终保持在200亿元以上,2023年同比增长8.7%;2022年中国便利店行业市场规模达4237亿元,同比增长10.5%;2023年中国零食集合店市场规模为809亿元,截至2023年10月,中国零食集合店门店数量已经突破2.2万家。
艾媒咨询分析师认为,随着社会物质生活愈发丰富,消费者购物的关注点不再局限于产品的品质,逐渐对个性化的产品和服务展现出越来越多的需求。
Research data shows that the market size of China's warehousing member supermarket industry has remained above 20 billion yuan from 2012 to 2023, with a year-on-year growth of 8.7%. In 2022, the market size of China's convenience store industry reached 423.7 billion yuan, with a year-on-year growth of 10.5%; The market size of China's snack collection stores in 2023 was 80.9 billion yuan. As of October 2023, the number of snack collection store stores in China has exceeded 22000.
iiMedia Research analysts believe that With the increasing richness of material life in society, consumers are no longer limited to the quality of their products when shopping, but gradually show an increasing demand for personalized products and services. -
艾媒咨询|2024-2025年中国方便食品市场发展及消费能力洞察报告
随着经济的不断发展,消费者对食品安全和健康饮食的关注度日益提升,多元化的营养健康需求为中国方便食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国方便食品市场发展及消费洞察报告》数据显示,2023年中国方便食品市场规模已达6736亿元,预制菜赛道异军突起,方便食品的产品品类得以扩充,预计2026年中国方便食品行业市场规模有望突破万亿元。2024年,消费者最常购买的方便食品为方便面、方便米饭等,占比达63.1%;网上商城(58.3%)是消费者购买方便食品的主要渠道;成分安全、无添加剂(51.2%)是多数方便食品消费者对产品的期望发展方向。随着中国居民消费水平的提升,消费者在食品方面的消费支出也随之增加,营养价值、产品安全以及口味成为了消费者关注的重要因素。随着更多地域特色的方便食品、自热食品及预制菜的涌现,方便食品行业越发细分化和多元,品类日趋丰富。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's convenience food industry. According to the latest China Convenience Food Market Develop-ment and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the size of China's convenience food market has reached 673.6 billion yuan in 2023, the prepared food track has emerged, and the product categories of convenience food have been expanded. It is expected that the market size of China's convenience food industry is expected to exceed one trillion yuan in 2026. In 2024, the most frequently purchased convenience foods are instant noodles and instant rice, accounting for 63.1%; Online shopping mall (58.3%) is the main channel for consumers to buy convenience food; Ingredient safety and no additives (51.2%) are the expected development direction of most convenience food consumers. With the improvement of Chinese residents' consumption level, consumers' consumption expenditure on food has also increased, and nutritional value, product safety and taste have become important factors for consumers to pay attention to. With the emergence of more regional characteristics of convenience food, self-heating food and prepared dishes, the convenience food industry is becoming more differentiated and diversified, and the categories are becoming more and more rich. -
艾媒咨询|2024年中国鱼片行业消费洞察研究报告
随着酸菜鱼、水煮鱼等热销单品市场渗透率的稳步攀升,以及预制菜市场的蓬勃发展,鱼片全产业链正迎来前所未有的发展新机遇。日前,全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)发布了《2024年中国鱼片行业消费洞察研究报告》。报告数据显示,2023年中国鱼片加工市场规模已达122.4亿元,预计未来几年将以20%左右的速度持续增长,到2028年有望突破300亿元大关。中国鱼片加工行业企业数量众多,生产水平参差不齐,市场集中度偏低。随着行业的深入发展,鱼片加工行业将进入洗牌期,并朝着标准化、规模化、品牌化的方向不断迈进。具备出色的供应链能力和品牌优势的企业,未来竞争力将更加凸显。
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艾媒咨询|2024-2025年中国水产行业现状及消费趋势洞察报告
近年来,中国水产行业正以稳健的步伐向前发展,其产业规模持续扩张,产量快速提升,展现出强劲的增长势头和广阔的发展前景。数据显示,2015-2023年中国水产品总产量逐年递增,2023年达7116.24万吨,水产品已成为居民膳食结构中的重要组成部分,水产消费从“温饱型”向“品质型”转变。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国水产行业现状及消费趋势洞察报告》数据显示,在水产品品类选择中,71.5%消费者常购买生鲜/冷冻水产品,生鲜/冷冻水产品品类仍在消费者选择中占据主导地位。即食零食类为消费者最常选购的深加工水产品品类,占比75.3%,在市场上占比中拥有一定的优势空间。如今,中国水产养殖企业多以分散的个体经营模式为主,大型企业较少,市场集中度低。与此同时,水产类预制菜已渐成水产品消费的新途径,行业品牌意识觉醒加速。企业应加快布局或跨界布局水产行业细分领域,朝品牌化、专业化方向发展;同时,进一步加快转型升级,推进智慧水产养殖,开展数字渔业示范,大力发展优质、特色、绿色、生态的水产品。
In recent years, China's fishery industry is developing at a steady pace, its industrial scale continues to expand, the output is rapidly increasing, showing a strong growth momentum and broad development prospects. Data show that the total output of aquatic products in China increased year by year from 2015 to 2023, reaching 71,162,400 tons in 2023, aquatic products have become an important part of the residents' dietary structure, and aquatic consumption has changed from "subsistence" to "quality". According to the latest Research Report 2024-2025 China's fishery industry status and consumption trend insight report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, in the choice of aquatic products, 71.5% of consumers often buy fresh/frozen aquatic products, and fresh/frozen aquatic products still occupy a dominant position in consumer choice. Ready-to-eat snacks are the deep-processed aquatic products most frequently purchased by consumers, accounting for 75.3%, which has a certain advantage in the market. Nowadays, Chinese aquaculture enterprises are mainly based on decentralized individual business model, with fewer large enterprises and low market concentration. At the same time, aquatic prefabricated dishes have gradually become a new way of aquatic product consumption, and the awakening of industry brand awareness has accelerated. Enterprises should speed up the layout or cross-border layout of the aquatic industry segmentation field, towards the direction of branding and specialization. At the same time, further accelerate the transformation and upgrading, promote smart aquaculture, carry out digital fishery demonstration, and vigorously develop high-quality, unique, green and ecological aquatic products. -
艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告
即时配送服务在新零售概念的推行下迅速普及,其通过打通线上线下销售,建立短途物流体系,解决传统配送服务中同城配送的问题,已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示,2018至2023年间中国移动电商市场交易额显著增长,从15.7万亿元起步,至2023年达到34.8万亿元,年均增长率约为21%。
艾媒咨询分析师认为,随着消费者对即时、省时的需求持续提升,即时配送将从传统外卖到家逐渐渗透至更多“微场景”,品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories.
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