电商行业报告合集(共29份)
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艾媒咨询|2023-2024年中国零售行业发展趋势报告
调研数据显示,2012-2023年中国仓储会员超市行业市场规模始终保持在200亿元以上,2023年同比增长8.7%;2022年中国便利店行业市场规模达4237亿元,同比增长10.5%;2023年中国零食集合店市场规模为809亿元,截至2023年10月,中国零食集合店门店数量已经突破2.2万家。
艾媒咨询分析师认为,随着社会物质生活愈发丰富,消费者购物的关注点不再局限于产品的品质,逐渐对个性化的产品和服务展现出越来越多的需求。
Research data shows that the market size of China's warehousing member supermarket industry has remained above 20 billion yuan from 2012 to 2023, with a year-on-year growth of 8.7%. In 2022, the market size of China's convenience store industry reached 423.7 billion yuan, with a year-on-year growth of 10.5%; The market size of China's snack collection stores in 2023 was 80.9 billion yuan. As of October 2023, the number of snack collection store stores in China has exceeded 22000.
iiMedia Research analysts believe that With the increasing richness of material life in society, consumers are no longer limited to the quality of their products when shopping, but gradually show an increasing demand for personalized products and services. -
艾媒咨询|2024-2025年中国方便食品市场发展及消费能力洞察报告
随着经济的不断发展,消费者对食品安全和健康饮食的关注度日益提升,多元化的营养健康需求为中国方便食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国方便食品市场发展及消费洞察报告》数据显示,2023年中国方便食品市场规模已达6736亿元,预制菜赛道异军突起,方便食品的产品品类得以扩充,预计2026年中国方便食品行业市场规模有望突破万亿元。2024年,消费者最常购买的方便食品为方便面、方便米饭等,占比达63.1%;网上商城(58.3%)是消费者购买方便食品的主要渠道;成分安全、无添加剂(51.2%)是多数方便食品消费者对产品的期望发展方向。随着中国居民消费水平的提升,消费者在食品方面的消费支出也随之增加,营养价值、产品安全以及口味成为了消费者关注的重要因素。随着更多地域特色的方便食品、自热食品及预制菜的涌现,方便食品行业越发细分化和多元,品类日趋丰富。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's convenience food industry. According to the latest China Convenience Food Market Develop-ment and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the size of China's convenience food market has reached 673.6 billion yuan in 2023, the prepared food track has emerged, and the product categories of convenience food have been expanded. It is expected that the market size of China's convenience food industry is expected to exceed one trillion yuan in 2026. In 2024, the most frequently purchased convenience foods are instant noodles and instant rice, accounting for 63.1%; Online shopping mall (58.3%) is the main channel for consumers to buy convenience food; Ingredient safety and no additives (51.2%) are the expected development direction of most convenience food consumers. With the improvement of Chinese residents' consumption level, consumers' consumption expenditure on food has also increased, and nutritional value, product safety and taste have become important factors for consumers to pay attention to. With the emergence of more regional characteristics of convenience food, self-heating food and prepared dishes, the convenience food industry is becoming more differentiated and diversified, and the categories are becoming more and more rich. -
艾媒咨询|2024年中国鱼片行业消费洞察研究报告
随着酸菜鱼、水煮鱼等热销单品市场渗透率的稳步攀升,以及预制菜市场的蓬勃发展,鱼片全产业链正迎来前所未有的发展新机遇。日前,全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)发布了《2024年中国鱼片行业消费洞察研究报告》。报告数据显示,2023年中国鱼片加工市场规模已达122.4亿元,预计未来几年将以20%左右的速度持续增长,到2028年有望突破300亿元大关。中国鱼片加工行业企业数量众多,生产水平参差不齐,市场集中度偏低。随着行业的深入发展,鱼片加工行业将进入洗牌期,并朝着标准化、规模化、品牌化的方向不断迈进。具备出色的供应链能力和品牌优势的企业,未来竞争力将更加凸显。
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艾媒咨询|2024-2025年中国茶饮料行业发展及消费洞察报告
随着经济的不断发展与健康消费理念深入人心,消费者对茶饮的需求逐渐从传统调味包装茶转向无糖茶、养生茶等。消费者对产品附加值及健康化的需求,以及茶饮市场产品构成变革共同促进了茶饮料行业的发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国茶饮料行业发展及消费洞察报告》数据显示,2023年中国新式茶饮市场规模达3333.8亿元,同比增长13.5%;养生茶饮市场规模为411.6亿元,同比增长27.3%;无糖饮料市场规模达401.6亿元,同比增长101.2%,随着健康消费趋势凸显,茶饮料相关产品市场规模将进一步扩大。2024年,49.3%的中国茶饮料消费者通过内容分享平台了解包装茶饮品牌,46.9%的消费者偏好零糖零卡零脂类包装茶饮。随着健康消费趋势凸显,无糖低糖产品受到众多消费者青睐,无糖茶将进一步扩充市场容量,为茶饮料行业提供新增量。
With the continuous development of the economy and the concept of healthy consumption, consumers' demand for tea drinks has gradually shifted from traditional flavored packaged tea to sugar-free tea and health tea. Consumers' demand for added value and health of products, as well as changes in the composition of tea market products, have jointly promoted the development of tea beverage industry. According to the latest Research Report on the Development of China Tea Beverage Industry Development and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's new tea drink will reach 333.38 billion yuan, an increase of 13.5% in 2023. The market size of health tea drink was 41.16 billion yuan, an increase of 27.3%; Sugar-free beverage market size reached 40.16 billion yuan, an increase of 101.2%, with the health consumption trend highlighted, tea beverage related products market size will further expand, is expected to 2025 new tea market size of 374.93 billion yuan. In 2024, 49.3% of Chinese tea beverage consumers learned about packaged tea brands through content sharing platforms, and 46.9% of consumers preferred zero-sugar, zero-calorie and zero-fat packaged tea drinks. With the prominent trend of healthy consumption, sugar-free and low-sugar products are favored by many consumers, and sugar-free tea will further expand the market capacity and provide new additions to the tea beverage industry. -
艾媒咨询|2024年中国即冲即食山药片市场产品创新专题研究报告
居民健康饮食意识提升,这极大地推动了山药制品的市场需求。山药作为一种营养丰富、具有保健功效的食材,其制品因食用便利和健康价值,受到了越来越多消费者的青睐。山药粉长时间的高需求吸引了众多参与者,加之行业增长缓慢导致对市场份额的争夺激烈,山药粉赛道内部竞争加剧,竞争者数量较多且竞争力量大抵相当,以及竞争对手提供的产品或服务大致相同,难以体现明显差异,在山药粉激烈的竞争下,即冲即食山药片新赛道开始崛起。
The rising awareness of healthy eating among the population has greatly boosted the market demand for yam products. As a nutritious ingredient with health benefits, yam products are favored by more and more consumers due to their ease of consumption and health value. The high demand for yam powder for a long period of time has attracted many participants, coupled with the slow growth of the industry leading to intense competition for market share, increased competition within the yam powder track, a larger number of competitors with roughly equal competitive forces, as well as competitors offering roughly the same products or services, making it difficult to reflect significant differences, the new track of instant yam slices has begun to rise in the face of intense competition in the yam powder track.
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