电商行业报告合集(共29份)
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艾媒咨询 | 2023年中国网络安全产业发展研究报告
近年来,中国持续完善网络安全行业相关制度建设,加快推进人才培养、顶层设计,网络安全行业进入发展新阶段。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023年中国网络安全产业发展研究报告》数据显示,2023年中国网络安全市场规模约为683.6亿元,同比增长8.0%,预计2027年中国网络安全市场规模有望增至884.4亿元。互联网海量信息下,网络安全问题变得更加复杂,用户对网络治理需求的多样化与主动化将进一步推动网络安全行业产品向着数智化发展。
In recent years, China has continued to improve the construction of relevant systems in the cybersecurity industry, accelerated the promotion of personnel training and top-level design, and the cybersecurity industry has entered a new stage of development. According to the latest "Research Report on China's Cybersecurity Industry Development in 2023" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's cybersecurity market in 2023 is about 68.36 billion yuan, an increase of 8.0%. It is estimated that China's network security market is expected to increase to 88.44 billion yuan in 2027. Under the massive information of the Internet, the problem of network security becomes more complex, and the diversification and initiative of users' demands for network governance will further promote the development of network security industry products towards digital intelligence. -
艾媒咨询|2020-2021年中国贵妇膏市场品牌分析及用户调研报告
本报告研究涉及企业/品牌/案例:华瑞凯琳,麦吉丽,百雀羚,仁和匠心,梵蜜琳
数据显示,2015-2020年期间,中国贵妇膏市场规模持续扩张。在2016年,贵妇膏借助新媒体平台打开了市场知名度。在消费升级和颜值经济的驱动下,贵妇膏产品市场需求扩大,特别在贵妇膏凭借电视广告“出圈”后,市场规模未受疫情影响跃升至67.1亿元,预计2022年有望突破100亿元。颜值经济理念推动着护肤品市场向高端化发展。艾媒咨询分析师认为,当前居民消费力增长与互联网快速发展并行,赋予了当代消费者追逐个性潮流、关注颜值的特性,这就推动了最直接代表“颜值经济”的化妆品类商品迅速崛起。
Data show that during 2015-2020, the market scale of Chinese lady cream will continue to expand. In 2016, lady cream opened its market awareness with the help of new media platform. Driven by the consumption upgrading and beauty economy, the market demand of guifugao products has expanded. Especially after guifugao's "going out of the circle" with TV advertising, the market scale has jumped to 6.71 billion yuan without the impact of the epidemic, and is expected to exceed 10 billion yuan in 2022. The concept of beauty economy promotes the development of skin care market to high-end. AI media consulting analysts believe that the current growth of residents' consumption power and the rapid development of the Internet have given contemporary consumers the characteristics of chasing personality trends and paying attention to beauty, which has promoted the rapid rise of cosmetics, which is the most direct representative of "beauty economy". -
艾媒咨询| 2020-2021年中国电子签名行业发展现状及用户调研分析报告
本报告研究涉及企业/品牌/案例: e签宝,法大大,契约锁
艾媒咨询调研数据显示,中国有43.1%的电子签名用户选择e签宝。电子签名行业集中度较高,已经一定程度地形成了巨头效应。而随着“互联网+”的不断普及,电子签名将持续拓宽电子签名的应用场景,用户的使用频次和投入普遍呈现增长趋势。但是在电子签名的新风口下,行业竞争也将愈发激烈,e签宝等巨头的竞争优势将持续放大。
According to the survey data of iiMedia Research, 43.1% of electronic signature users in China choose esignature. The electronic signature industry has a high concentration, which has formed a giant effect to a certain extent. With the continuous popularization of "internet plus", electronic signature will continue to broaden the application scenarios of electronic signature, and the frequency and investment of users generally show an increasing trend. However, under the new trend of electronic signature, the industry competition will become more and more fierce, and the competitive advantages of giants such as e-sign will continue to enlarge. -
艾媒咨询 |2020-2021年中国家居行业大数据及标杆企业研究报告
本报告研究涉及企业/品牌/案例:顾家家居,美克家居,曲美家居,尚品宅配,索菲亚
近十年中国家具类商品零售额增速持续下降, 2020年中国家具类零售额达到1598亿元,同比下降18.9%。但由于海外疫情仍在蔓延,海外不少企业陆续实施在家“远程办公”计划,这就使得中国家居出口需求剧增。数据显示,2020年1-12月,中国家具及零件出口总额为4038.6亿元,同比增长11.8%,若以美元计价,则同比增长15.4%,家具出口市场快速增长。在国内家具出口订单火爆的同时,家居上游原材料价格也出现了波动,皮革、海绵、木头等原料都出现涨价潮。
In the past decade, the growth rate of China's furniture retail sales continued to decline. In 2020, China's furniture retail sales reached 159.8 billion yuan, a year-on-year decrease of 18.9%. However, as the overseas epidemic is still spreading, many overseas enterprises have implemented the home "telecommuting" program one after another, which makes China's home export demand surge. According to the data, from January to December 2020, China's furniture and parts exports totaled 403.86 billion yuan, an increase of 11.8% over the same period of last year. If it is priced in US dollars, it will increase by 15.4% over the same period of last year, and the furniture export market will grow rapidly. In the domestic furniture export orders hot at the same time, the price of raw materials in the upper reaches of the home also fluctuated, leather, sponge, wood and other raw materials are rising. -
艾媒咨询|2020-2021年中国联合办公行业白皮书
本报告研究涉及企业/品牌/案例:梦想加,氪空间,ATLAS 寰图
2022年中国联合办公市场规模预计将达到2273.5亿元,未来联合办公的市场规模有望进一步扩大。首先是全球联合办公空间数量仍呈现持续增长趋势。随着中国办公模式的消费升级,行业市场规模将继续扩张。在此基础上,中国联合办公行业将进一步整合,市场资源向少数头部企业聚集,精细化的运营管理竞争将变得激烈。尽管行业发展潜力巨大,中国联合办公行业企业普遍存在盈利模式的单一问题。如何通过企业增值服务拓展盈利渠道,寻求多元化盈利模式转变,将是行业内接下来的发展重点。iiMedia Research(艾媒咨询)数据显示,51.6%的用户期望联合办公企业能够增加税务、法律、知识产权等企业代理或咨询服务,超七成用户表示会继续使用联合办公行业空间服务,且使用意愿不会下降。随着智能应用进程的快速发展与运营管理等增值服务的不断拓展,联合办公行业精细化的服务品质将得到发展,对目标客群的吸引力也将得到提高。
The size of China's co-working office market is expected to reach 227.35 billion yuan in 2022, and the market size of co-working offices is expected to further expand in the future. First, the number of global co-working spaces is still showing a continuous growth trend. With the consumption upgrade of China's office model, the industry market scale will continue to expand. On this basis, China's co-working industry will be further integrated, market resources will be concentrated in a few leading companies, and competition for refined operation management will become fierce. Despite the huge potential for industry development, companies in the co-working industry in China generally have a single problem with their profit model. How to expand profit channels through enterprise value-added services and seek diversified profit model changes will be the next development focus in the industry. According to data from iiMedia Research, 51.6% of users expect co-working companies to increase tax, legal, intellectual property and other corporate agency or consulting services, and over 70% of users said they will continue to use co-working space services and are willing to use it. Will not fall. With the rapid development of intelligent application process and the continuous expansion of value-added services such as operation management, the refined service quality of the joint office industry will be developed, and the attractiveness of the target customer group will also be improved.
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