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艾媒咨询|2024年“农夫山泉舆论风波”事件舆情监测分析报告
2024年三月初,一个被网友认为缺乏诚意的花圈悼念,引起了全网对农夫山泉以及农夫山泉创始人钟晱晱的议论。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年“农夫山泉舆论风波”事件舆情监测分析报告》数据显示,截至3月12日,“农夫山泉”的网络口碑由3月1日的58.1降至3月12日的32.0。最受网民热议的话题从创始人的故事,转向农夫山泉的包装与钟晱晱儿子的国籍问题。iiMedia Research(艾媒咨询)调研数据显示,超半数网友认为企业的社会责任感已然成为影响一个品牌的关键因素。未来,以本土文化宣扬企业品牌形象,也许是更贴近民众的选择。
In early March 2024, an insincere wreath of condolence set off an online debate about Nongfu Spring and its founder, Zhong Shanshan. According to the latest "Public Opinion Monitoring Report on the 'Nongfu Spring Public Oopinion Storm' Incident in 2024" Nongfu Spring Public Opinion Storm "released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Nongfu Spring Tiktok official flagship store sales fell by more than 90%. As of March 12th, the online reputation of "Nongfu Spring" dropped from 58.1 on March 1st to 32.0 on March 12th. The most hotly debated topics on the Internet shifted from the story of the founder to the packaging of Nongfu Spring and the nationality of Zhong Shanshan's son. According to iiMedia Research, more than half of netizens believe that a company's sense of social responsibility has become a key factor affecting a brand. In the future, promoting the corporate brand image with local culture may be a choice closer to the people. -
艾媒咨询|2024年中国乡村数字经济发展专题研究报告
数据显示,2023年中国农产品网络零售额为5900亿元,同比增长11.0%;2023年农村网络零售额达24900亿元,同比增长14.7%,预计2025年其网络零售额达28711亿元。艾媒咨询分析师认为,近年来中国农村发展增长势头明显,在加快补齐农村物流设施和服务短板等一系列措施下,农村电商蓬勃发展,在农产品产销对接、农业转型升级方面成效显著。目前中国的社交媒体平台中,“社交+电商”的模式较易实现内容引流、留存顾客并进行转化。短视频平台因其特色的创作内容和强互动性,更容易获得消费者的关注,从而带动乡村数字经济高速发展。针对数字农业App使用复杂问题,政府应鼓励软件开发商研发农民爱用、常用型App,让手机成为农业数字化转型发展中重要的“新农具”。
Data show that in 2023, China's online retail sales of agricultural products will reach 590 billion yuan, an increase of 11.0%. In 2023, rural online retail sales will reach 2,490 billion yuan, a year-on-year increase of 14.7%, and it is expected that its online retail sales will reach 2,871.1 billion yuan in 2025. Ai Media Consulting analysts believe that in recent years, China's rural development growth momentum is obvious, under a series of measures such as accelerating the complement of rural logistics facilities and service shortcomings, rural e-commerce has flourished, and has achieved remarkable results in agricultural product production and marketing docking and agricultural transformation and upgrading. At present, in China's social media platforms, the "social + e-commerce" model is easier to achieve content diversion, customer retention and transformation. Because of its unique creative content and strong interaction, short video platform is easier to get consumers' attention, thus driving the rapid development of rural digital economy. In response to the complex use of digital agricultural apps, the government should encourage software developers to develop popular and commonly used apps for farmers, so that mobile phones become an important "new farm tool" in the development of agricultural digital transformation. -
艾媒咨询|2021年中国网络游戏企业社会责任感专题报告
本报告研究涉及企业/品牌/案例:多益网络,腾讯游戏,三七互娱
iiMedia Research (艾媒咨询)数据显示,2020年中国移动游戏市场规模超过1850亿元,较2019年增长11.4%。相较于客户端游戏,移动游戏的设备门槛低,且拥有易携带、操作便捷等优势,在新冠疫情的影响下,移动游戏的发展潜力被充分激发,带动游戏行业规模进一步扩大。近年来,中国游戏企业都更加重视企业形象和社会责任,在腾讯游戏、多益网络、三七互娱等头部企业带领下,不少游戏企业都纷纷通过多个维度履行社会责任,为提高游戏行业社会形象作出了自己的贡献。
According to iimedia research, the scale of China's mobile game market exceeded 185 billion yuan in 2020, an increase of 11.4% over 2019. Compared to the client game, mobile game equipment threshold is low, and has the advantages of easy to carry, convenient operation and so on. Under the influence of COVID-19, the development potential of mobile games has been fully stimulated, and the scale of the game industry has been further expanded. In recent years, Chinese game enterprises have paid more attention to corporate image and social responsibility. Under the leadership of head enterprises such as Tencent games, Duoyi network and Panax notoginseng mutual entertainment, many game enterprises have fulfilled their social responsibilities through multiple dimensions and made their own contributions to improving the social image of the game industry. -
艾媒咨询|2021年上半年中国共享出行发展专题研究报告
本报告研究涉及企业/品牌/案例:青桔单车,美团单车,滴滴出行,曹操出行,哈啰单车,神州租车,EVCARD
在共享出行领域中,共享单车、电单车进入稳步发展阶段,特别随着碳中和、健康出行等倡议以及用户逐渐适应市场,共享单车和电单车的用户规模将有一个大幅跃升空间。iiMedia Research(艾媒咨询)数据显示,2019年中国共享电单车数量已达100万辆。预计2025年共享电单车投放车辆将达到800万辆。而网约车领域则开始更关注用户体验和司机权益,iiMedia Research(艾媒咨询)数据显示,大部分用户认为网约车的安全措施如“行程分享”“行程录音”“紧急联系人”“车辆与司机的一致性审查”很有必要,能一定程度上减少网约车违法犯罪行为的发生。
In the field of shared travel, shared bicycles and motorcycles have entered a stage of steady development. Especially with initiatives such as carbon neutrality and healthy travel, and users gradually adapt to the market, the user scale of shared bicycles and motorcycles will have a significant leap. According to data from iiMedia Research, the number of shared motorcycles in China in 2019 has reached 1 million. It is estimated that 8 million shared motorcycles will be launched in 2025. The field of online car-hailing has begun to pay more attention to user experience and driver rights. According to data from iiMedia Research, most users believe that the safety measures for online car-hailing are "trip sharing", "trip recording", and "emergency contacts". It is necessary to check the consistency between the vehicle and the driver, which can reduce the occurrence of illegal and criminal behaviors of online car-hailing to a certain extent. -
艾媒咨询|2020上半年中国在线直播行业研究报告
本报告研究涉及企业/品牌/案例:斗鱼直播、kk直播。
随着移动设备的普及、移动互联网用户的扩大,在线直播行业飞速发展,进入多维发展、多强并行的成熟阶段。网络直播行业在经历高速增长后经历了2018-2019年的行业沉淀阶段,而2020年在疫情期间“宅经济”的刺激行业又恢复了强势增长劲头。iiMedia Research(艾媒咨询)数据显示,预计2020年用户规模将有望达到5.26亿。目前,在线直播行业在模式和内容上都有很大的创新。“直播+”模式以直播媒介输出社会价值,与传统产业相结合,模式重构传统场景、创新商业模式,促进在线直播向细分领域拓展,同时也激活了社会就业生态。在内容创新上,除了UGC内容,越来越多的直播平台已经开始涉足PGC内容。数据显示,直播+渗透至各个领域,但娱乐消遣仍为主流,趣味挑战成为泛娱乐平台直播用户的偏好创新形式。未来,在线直播将发挥下沉优势,为传统企业数字化转型起助推作用。
With the popularization of mobile devices and the expansion of mobile Internet users, the online streaming industry has developed rapidly and entered a mature stage of multi-dimensional development and multi-strong parallel. After experiencing rapid growth, the online streaming industry experienced a precipitation stage from 2018 to 2019, while in 2020, the industry stimulated by the "home economy" during the epidemic period regained strong growth momentum. As the data of iiMedia Research showed, the scale of users is expected to reach 526 million in 2020. At present, the online streaming industry has made great innovations in both mode and content. The “live streaming +” model outputs social value through live broadcast media, combines with traditional industries, reconstructs traditional scenes and innovates business models, promotes the expansion of online live broadcast to subdivided fields, and also activates the social employment ecology. In terms of content innovation, in addition to UGC content, more and more live-streaming platforms have begun to set their hands on PGC content. Data show that “live streaming +” has penetrated into all fields, but entertainment is still the mainstream, and fun challenge has become the preferred innovative form of live streaming users on pan-entertainment platforms. In the future, online streaming will give full play to its sinking advantage and play a facilitating role in the digital transformation of traditional enterprises. -
艾媒报告|2020“新冠疫期”中国智能制造行业社会责任感专题分析报告
本报告研究涉及企业/品牌/案例:隆力奇,巨石集团,浪潮公司
iiMedia Research(艾媒咨询)数据显示,疫情期间智能制造行业网络热度维持较高水平,展现出强大的成长潜力。智能制造借助无人化、智能化的技术支持和产品体系,助力我国口罩日产破亿;机器人不仅能协助医护人员缓解医院人手压力,也可以在帮助企业复工复产的同时保证生产安全与效率;工业云在协助涉疫物资供需匹配、云办公、搭建疫情防控系统等方面也有出色的表现。艾媒数据显示,疫情期间“智能制造”网络口碑值达78.5,而智能制造行业防疫表现树立公众信心,超五成网民表示对行业前景态度有所改善。智能制造在疫情期间展现出的强大生命力,将加速“中国制造”向“中国智造”的发展。
As the data of iiMedia Research showed, during the epidemic, the network enthusiasm of the intelligent manufacturing industry maintained a high level, showing strong growth potential. Intelligent manufacturing uses unmanned, intelligent technical support and product systems to help China ’s daily output of masks reach 100 million yuan; robots can not only help medical staff to relieve the pressure on hospital staff, but also help enterprises resume work and resume production while ensuring production safety and efficiency; The Industrial Cloud also has outstanding performance in assisting the supply and demand matching of epidemic-related materials, cloud office, and building an epidemic prevention and control system. According to Ai Media data, the network reputation of "smart manufacturing" during the epidemic period reached 78.5, and the performance of the intelligent manufacturing epidemic has established public confidence. Over 50% of netizens said that they have improved their attitudes to the industry's prospects. The strong vitality exhibited by intelligent manufacturing during the epidemic will accelerate the development of "Made in China" towards "Chinese Intelligent Manufacturing". -
艾媒报告|2020中国“新冠疫期”房地产业运行与社会责任感分析报告
本报告研究涉及企业/品牌/案例:中国恒大,保利地产,碧桂园,越秀地产;其他提及企业/品牌:万科,阳光城,中国奥园,富力,世茂,世纪金源,融创中国,绿地集团,中国奥园,复星集团,宝能集团,碧桂园,万达集团,华润置地,宝龙集团,卓越集团
“新冠疫情”爆发,中国经济短期受到冲击,iiMedia Research(艾媒咨询)数据显示,房地产行业1月份同期销售表现有所下降,同时房地产企业或面临资金链断裂和工程延期的压力。面对疫情的冲击,房地产企业仍发挥自身优势,积极践行社会公益,获得了超三成公众的好感提升,超两成网友对其未来发展信心有所提升。疫情期间房地产企业积极适应市场变化,开拓线上销售渠道,艾媒咨询分析师认为,房屋交易线下销售仍无法被取代,疫情过后房地产企业应联动线上线下销售形成企业竞争力。同时疫情转变了公众对住房的居住需求,完善的周边配套设施和高品质的物业或成为购房者未来重要的考虑因素。艾媒咨询分析师认为,“新冠疫情”对中国经济造成的冲击是短期的,疫情过后市场经济或面临快速回升,政府为保障房地产的发展会适度调整政策释放购房需求,房地产行业将有望迎来回升。
The breakout of the novel coronavirus pneumonia brings a short-term economic shock to China. As the data of iiMedia Research showed, the sales performance of Chinese real estate industry declined compared with the same period in January. At the same time, real estate companies may be under pressure of capital catenary rupture and Construction project deferral. Although real estate companies are in a hard time during the impact of the epidemic, they still exert their self-advantages to take social responsibility, which have increased the positive impression of over 30% public, and over 20% of netizens have confidence increased in the future of Chinses real estate industry. Chinses real estate companies activistly adapted themselves to the change of market, developed online sales channels. iiMedia consultant believes that, offline real estate transactions cannot be replaced by online channel and companies should combine online and offline sales channels to make themselves competitive. At the same time, the epidemic changed the Living demands of the public, better surrounding facilities and higher quality of the properties may become the important factors that homebuyers would consider. iiMedia consultant believes that, the impact of the novel coronavirus pneumonia on the Chinese economy is short-term. After the epidemic, the market economy may face a period of rapid recovery. In order to resume the Chinese real estate industry, government would moderately adjust the policies to release demand for house purchase, and real estate industry is expected to rebound. -
艾媒报告|2020Q1中国在线直播行业专题研究报告
本报告研究涉及企业/品牌/案例:虎牙直播,快手直播,KK直播。
其他提及企业/品牌:斗鱼直播,战旗直播,触手直播,龙珠直播,企鹅电竞,蘑菇街,淘宝直播,目睹直播,盟主直播,好视通,映客直播,花椒直播,NOW直播,一直播,酷狗直播,YY直播,抖音,快手。
iiMedia Research(艾媒咨询)数据显示,中国在线直播行业整体保持稳定提升、深耕存量的发展态势,预计在线直播行业用户群体将于2020年达到5.26亿人。经历秀场直播、游戏直播、短视频直播三个发展阶段后,在线直播行业目前进入以电商直播为主,多维发展、多强并行的成熟阶段。疫情期间,用户需求激增、观看习惯养成; “直播+”模式的“破圈”动态进一步提高直播行业关注度,直播正快速向医疗、教育、协同办公等多领域渗透,逐步成为企业的常态化传播沟通工具。同时,直播形式的时效性、可视化、互动性特点使其成为疫情期间资讯传播的重要媒介;各直播平台积极抗“疫”、传播正能量、践行企业责任的活动得到用户的普遍认可,实现直播的社会价值。艾媒分析师认为,大数据、高流量、多渠道等优势使直播与消费场景、商业模式、公益渠道相结合,实现传统行业的转型发展。随着5G商用、VR/AR技术的发展提供技术支持,在线直播行业旨在实现更大的商业潜力与社会价值。
According to the statistics of iiMedia Research, Chinese online streaming industry has develped into steady, stock-focused stage, the user scale is expected to reach 5.26 billion in 2020. Gone through the show streaming, game live, and short-video live, online streaming industry concentrates on E-commerce streaming, shaping into the diverse, mature pattern. During the COV-19 period, user demand soars, more groups have grown the watching behaviors into the habits; the heated movements combined with “Online Streaming Plus” mode raised up the attention. Online streaming embarks on cooperation with medication, education, co-working etc. professional fields, becoming common tools for enterprises to communication and collaboration. Meanwhile, the features like timing, visualized, interactive of online streaming grow it into the significant medias for information spreading. The charitable anti-virus activities promoted by platforms gained recognized by the users as well, achieving the social value of online streaming. iiMedia consulting analyst believes that, big data, high volume, and multi-channel etc. advantages contribute to the combination with consumption pattern, business model and charitable platforms, motivating the traditional industries to digitalized transformation. As the 5G, VR/AR technology support, online streaming platform aims to achieve greater business potential and social value. -
艾媒报告|2020“新冠疫期”中国金融行业社会责任感专题分析报告
本报告研究涉及企业/品牌/案例:农业银行,工商银行,浦发银行,广发证券,中信证券,中国人寿,中国平安,康泰保险,国华人寿,中国人保,国泰君安证券,中国银行,徽商银行,汇丰银行,太平洋保险,平安人寿,兴业证券,交通银行,恒大人寿,友邦保险,东海证券,新华保险,广发证券
iiMedia Research(艾媒咨询)数据显示,“新冠疫情”爆发,沪深股市开市首日超3600只个股下跌。央行连续投放累计1.7万亿元流动性以提振市场,随后股市表现趋于稳定。中国金融企业在疫情防控期间规范自身服务,开通线上业务,并加大信贷投入以应对疫情。同时,中国金融行业发挥金融服务的优势,在疫情期间积极践行公益,获得了超六成网友支持。艾媒咨询分析师认为,“新冠疫情”对中国经济造成的冲击是短期的,疫情过后市场经济或面临快速回升时期,这对中小金融企业而言,是一个挑战头部企业的机会。2020年新冠疫情为中国金融行业深化线上转型提供契机,疫情结束后各金融机构及企业在线上的布局将逐渐完善,金融业务线上化、科技化和数据化转型有望提速。
As the data of iiMedia Research showed, the novel coronavirus pneumonia broke out and the Shanghai and Shenzhen stock markets fell by more than 3,600 stocks on the first day of trading. The central bank continuously invested a total of 1.7 trillion yuan of liquidity to boost the market, and then the stock market performance stabilized. During the epidemic prevention and control period, Chinese financial enterprises standardized their services, opened online businesses, and increased credit investment to respond to the epidemic. At the same time, China's financial industry has taken advantage of financial services to actively implement public welfare during the epidemic, and has received support from over 60% of netizens. iiMedia consultant believes that, the impact of the novel coronavirus pneumonia on the Chinese economy is short-term. After the epidemic, the market economy may face a period of rapid recovery. This is an opportunity for small and medium-sized financial companies to challenge the top companies. This epidemic provides an opportunity for China's financial industry to deepen its online transformation. After the epidemic is over, the online layout of financial institutions and enterprises will gradually improve. The online, technological and data transformation of financial services is expected to accelerate. -
艾媒报告|2019中国刷脸支付技术应用社会价值专题研究报告
本报告研究设计企业/品牌/案例:支付宝
2019年上半年移动支付交易规模达166.1万亿,在移动支付市场规模逐渐扩大以及人脸识别技术发展渐趋成熟的背景下,刷脸支付开始崭露头角。iiMedia Research(艾媒咨询)数据显示,预计2022年中国刷脸支付用户规模将超7.6亿人。刷脸支付的发展以及普及,对于用户、商家以及社会有着重要价值。对于用户而言,刷脸支付省时、便捷、体验好和能实现信息与交易安全保障。iiMedia Research(艾媒咨询)数据显示,受访用户对在流程耗时、便利程度、支付体验、交易安全和信息安全五个方面对刷脸支付的满意度分别为8.1、7.3、7.3、7.1和7.0,高于其他非现金支付方式的满意度。对于商家来说,刷脸支付赋能商家的经营发展,帮助他们改善排队效率、提高顾客好评率、提高竞争力和增加客流。九成的受访商家认可接入刷脸支付后,顾客排队效率和顾客好评的提升。刷脸支付的发展同时也带动着上下游产业的发展,促进硬件制造商、传感器制造商等新产业新职业就业的发展,为社会带来巨大价值。
In the first half of 2019, the transaction scale of mobile payment reached 166.1 trillion yuan. In the context of the gradual expansion of the mobile payment market and the gradual maturity of face recognition technology, the face-scanning payment has begun to emerge. As the data of iiMedia Research showed, it is estimated that the scale of users of face-scanning payment in China will exceed 760 million in 2022. The development and popularity of face-scanning payment is of great value to users, corporate and society. For the user, the face-scanning payment saves time, is convenient, and ensures information and transaction security. As the data of iiMedia Research showed, the respondents' satisfaction with the face-scanning payment in terms of spending time, convenience, payment experience, transaction security and information security are 8.1, 7.3, 7.3, 7.1 and 7.0, higher than other non-cash payment methods. For merchants, the face-scanning payment empowers their management, helping them improve queue efficiency, improve customer feedback, improve competitiveness and increase customer flow. Ninety percent of the surveyed merchants recognized the increase in customer queuing efficiency and customer praise after accessing the face-scanning payment. The development of the face-scanning payment also drives the development of upstream and downstream industries, and promotes the development of new occupations and employment in new industries such as hardware manufacturers and sensor manufacturers, bringing great value to the society.
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