单身经济(共25份)
单身经济
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艾媒咨询 | 2024-2025年中国化妆品市场运行状况及发展趋势研究报告
在消费结构升级、审美观念和悦己意识增强等多种因素的推动下,国内化妆品消费持续增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国化妆品市场运行状况及发展趋势研究报告》数据显示,2023年中国化妆品行业市场规模约为5169.0亿元,同比增长6.4%,2025年有望增至5791.0亿元。近年来,国产化妆品品牌凭借高性价比与渠道精细化运营实现了迅速增长。在消费者对高端国际品牌整体祛魅的趋势下,国货品牌应将产品与营销的转型创新视为企业发展及再增长的关键,以满足市场的需求,提高企业竞争力。
Driven by many factors such as the upgrading of consumption structure, the enhancement of aesthetic concept and self-pleasing consciousness, domestic cosmetics consumption continues to grow. According to the latest "Research Report on the Operation Status and Development Trend of China's Cosmetics Market in 2024-2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's cosmetics industry in 2023 is about 516.09 billion yuan, an increase of 6.4%. It is expected to increase to 579.10 billion yuan by 2025. In recent years, domestic cosmetics brands have achieved rapid growth with high cost performance and refined channel operation. Under the trend of consumers' overall disenchantment of high-end international brands, domestic brands should regard the transformation and innovation of products and marketing as the key to the development and re-growth of enterprises, so as to meet the needs of the market and improve the competitiveness of enterprises. -
艾媒咨询|2021上半年中国袋泡茶行业现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:CHALI茶里,立顿,川宁
袋泡茶的用户比例不断扩展,在茶叶消费者中占比51.0%。而随着袋泡茶的产业壮大,产业内部出现茶叶、花草茶、谷物茶等细分领域,这种创新性也吸引了一定的拥趸者。艾媒咨询调研数据显示,在更偏好袋泡茶的受访用户中,以女性用户为主,并且超过一半用户在30岁以下(50.4%)。但是茶叶品质不佳、价格偏高依然是用户担心的主要问题。
The proportion of teabag users continues to expand, accounting for 51.0% of tea consumers. With the expansion of the teabag industry, there are subdivisions such as tea, herbal tea, and grain tea within the industry. This innovation has also attracted certain fans. IiMedia Research data shows that among the users surveyed who prefer teabags, female users are the majority, and more than half of the users are under 30 (50.4%). However, the poor quality and high price of tea are still the main concerns for users. -
艾媒咨询|2020年11-12月中国母婴行业月度运行及年终盘点数据监测报告
本报告研究涉及企业/品牌/案例:飞鹤,奥飞娱乐,袋鼠妈妈
近年来,受我国人口出生率变动、消费水平升级以及移动互联网的崛起等一系列因素的影响,中国母婴市场规模不断扩大,预计2021年将达到7.63万亿元。母婴细分领域婴幼儿食品、用品、玩具以及孕产妇护肤等都实现了不同幅度的增长,其中婴幼儿辅食、调味品成为商家探索的新消费场景。此外,以95后为代表的新生代逐步成为妈妈群体的主流,她们在育儿观念、育儿行为、消费观念以及消费行为方面出现了新的特征,这将加速推进母婴市场升级变革。
In recent years, affected by a series of factors such as the change of China's birth rate, the upgrading of consumption level and the rise of mobile Internet, the scale of China's maternal and child market has been expanding, and is expected to reach 7.63 trillion yuan in 2021. Infant food, supplies, toys and skin care of pregnant and lying in women have achieved different growth rates in the field of maternal and infant segmentation. Infant complementary food and condiments have become new consumption scenarios explored by businesses. In addition, the new generation, represented by the post-95 generation, has gradually become the mainstream of the mother group. They have new characteristics in parenting concept, parenting behavior, consumption concept and consumption behavior, which will accelerate the upgrading and reform of the maternal and child market. -
艾媒报告|2020中国男性颜值经济发展专题研究报告
本报告研究涉及企业/品牌/案例:MARTIN马丁,李宁;其他提及企业/品牌:美力德,多德士,妮维雅,欧莱雅,花花公子,柒牌,芭曲发型机构,海澜之家,雅戈尔,森马服饰,安踏体育
在中国居民收入不断提高和消费升级的推动下,中国男性颜值经济规模不断扩大。同时,为解决男性客户群中的诸多痛点,男性颜值企业通过跨界融合、技术加持等手段实现转型,男性美容零售规模预计在2020年将突破167亿元。iiMedia Research(艾媒咨询)数据显示,65.1%的受访男性对提升颜值持积极态度,男性颜值消费具有精致化、低龄化、消费升级等特点。同时, 男性在选购颜值产品时具有“务实”的特点,对产品不了解是阻碍部分男士购买颜值产品的主要原因。除此之外,女性也是男性颜值经济爆发的助推器。艾媒咨询分析师认为,中国男性颜值经济市场可挖掘空间巨大,目前部分产品个性化特征仍不明显,未来将继续深化细分领域发展。同时,男性颜值产品设计需紧跟潮流,市场竞争重点仍在于产品质量和认可度。因此,男性颜值产品应当继续与其他产业深度融合,实现优势互补。
Driven by the rising income of Chinese residents and the upgrading of consumption, the scale of China male appearance economy has been expanding. At the same time, in order to solve the pain points of male customer base, male appearance companies have achieved transformation through cross-border integration and technology blessing. The scale of Male Grooming Retail Sales is expected to exceed 16.7 billion yuan in 2020. As the data of iiMedia Research showed, 65.1% of the men surveyed have a positive attitude towards improving their appearance, and male appearance consumption has the characteristics of refinement, aging, and consumption upgrading. Apart from this, men have a ‘pragmatic’ feature when buying male appearance products, and ignorance of the products is the main reason that prevents amount of men customer from buying appearance products. In addition, women are also the boosters of the economic explosion of male appearance. Analyst of iiMedia believes that China male appearance economy has huge room to explore. At present, the personalized characteristics of some products are still not obvious. In the future, this industry will continue to deepen the development of subdivided fields. What’s more, the design of male appearance products needs to keep up with the trend, and the focus of market competition is still on product quality and recognition. Therefore, male appearance economy should continue to be deeply integrated with other industries to achieve complementary advantages. -
艾媒报告|2020年1-2月中国化妆品及化妆品电商运行数据监测双月报
本报告研究涉及企业/品牌/案例:珀莱雅,壹网壹创;其他提及企业/品牌:淘宝,京东,微店,抖音,快手电商,蘑菇街,拼多多,寺库,万达集团,保利集团,华润置地,龙湖集团,星河商置,美的置业,立白集团,百雀羚,利洁时集团,强生,纳爱斯,资生堂,伽蓝集团,欧莱雅,丝芙兰,韩束,玉泽,自然堂,妮维雅,玉兰油,倩碧,悦诗风吟
艾媒咨询分析师认为,受新冠疫情的冲击,化妆品行业本该在1-2月的春节期间、情人节期间迎来的销售高峰并未出现,不过随着电商直播的发展,后续化妆品企业营销重心将进一步向线上倾斜,后续化妆品的销售业绩将有显著的补偿性回升。
From January to February 2020, the overall performance of the cosmetics industry declined. The sales of Tmall beauty products during the first month of the Spring Festival in 2020 compared with the same period in 2019, the overall sales fell by 30%. iiMedia Research analysts believe that due to the impact of the new crown epidemic, the cosmetics industry should have ushered in the peak sales during the Spring Festival and Valentine's Day in January-February, but with the development of e-commerce live broadcast, follow-up cosmetics companies The focus of marketing will be further tilted online, and the subsequent sales of cosmetics will have a significant compensatory pick-up. -
艾媒报告|2019年12月中国化妆品行业月度运行监测报告
本报告研究涉及企业/品牌/案例:丸美股份,上海家化,珀莱雅,御家汇,拉芳家化,名臣健康,完美日记,阿芙,VENUS MARBLE,自然堂,半亩花田,迪奥(DIOR),古驰(GUCCI),香奈儿(CHANEL),祖玛珑(JOMALONE),汤姆福特(TOM RORD),CALVIN KIEIN,菲拉格慕(FERRAGAMO),兰蔻(LANCOME),圣罗兰(YSL),魅可,美宝莲,雅诗兰黛,ZEESEA,卡姿兰,阿玛尼,纪梵希,WIS,膜法世家,欧莱雅,碧素堂,珀莱雅,御泥坊,欧丽源,肌琳莎,自然堂,一叶子,李佳琦,张沫凡MOMO,MK凉凉,IAMINRED口红控,潘雨润,小蛮蛮小,董子初BENNY,陈莴笋,小猪姐姐,呗呗兔
艾媒咨询分析师认为,在消费升级的促进之下,中国消费者对高端化妆品的进口需求明显增加。从2019年12月31日中国上市化妆品企业的总市值来看,丸美股份排名第一,达到了240.7亿元,超过了上市较长时间的上海家化,珀莱雅的市值紧随其后,且利润率超过上海家化。
iiMedia Research believe that with the promotion of consumption upgrade, Chinese consumers' demand for high-end cosmetics has increased significantly. Judging from the total market value of China's listed cosmetics companies on December 31, 2019, Marubeni ranks first, reaching 24.07 billion yuan, surpassing Shanghai Jahwa, which has been listed for a long time. The rate surpasses Shanghai Jahwa. -
艾媒报告|2019年中国轻医美消费趋势研究报告
本报告研究涉及企业/品牌/案例:飞顿医疗激光公司,奇致激光,Lumenis,CANDELA,华西生物,Allergan,昊海生物科技,中国生物兰州生物制品研究所有限责任公司,上海九院,北京八大处,四川华西,小红书,百度,微信,新氧,更美,悦美,美团,阿里健康
当前,中国轻医美市场供需迎来双增长,轻医美市场逐渐崛起。iiMedia Research(艾媒咨询)数据显示,预计2020年中国轻医美市场用户规模将达到1520万人。便捷、安全成轻医美消费重要推力,随着轻医美消费意识日益提升,轻医美或成中国消费者求美的“第一选择”。在消费意识觉醒和消费需求驱动下,机构、医生在供给端强势助推轻医美行业更快速发展。医美机构加速拓展轻医美业务,轻医美诊所应运而生。与此同时,轻医美医生在流程操作、药械使用上更易实现规模化培养。在行业支持体系方面,互联网医美平台助推轻医美加速数字化升级,市场管理提效规范行业发展。在此背景下,中国轻医美消费市场迎来更好的发展空间。纵观当前中国轻医美消费新态势,供需协同并进以及行业支持体系日益完善,轻医美消费已逐渐成为求美新主流。
At present, the supply and demand of China's light medical beauty market is experiencing double growth, and the light medical beauty market is gradually rising. According to iiMedia Research, it is estimated that the user scale of China's light medical beauty market will reach 15.2 million in 2020. Convenience and safety have become an important driving force for the consumption of light medical beauty. With the increasing consumer awareness of light medical beauty, light medical beauty or become the “first choice“ for Chinese consumers seeking beauty. Driven by the awakening of consumer consciousness and consumer demand, institutions and doctors have strongly boosted the rapid development of the light medical beauty industry on the supply side. Medical beauty institutions to accelerate the expansion of light medical beauty business, light medical beauty clinic came into being. At the same time, it is easier for doctors to realize large-scale cultivation in process operation and medical device use. In terms of the industry support system, the Internet medical beauty platform promotes the digitalization and upgrading of medical beauty, and market management improves the efficiency and standardizes the development of the industry. In this context, China's light medical beauty consumer market usher in a better space for development. In view of the new trend of China's light medical beauty consumption, the coordinated development of supply and demand and the increasingly perfect industry support system, light medical beauty consumption has gradually become the new mainstream of seeking beauty. -
艾媒报告|2019-2024年中国化妆品电子商务行业发展模式研究与投资战略分析报告
本报告研究涉及企业/品牌/案例:天猫,京东,淘宝,唯品会,蘑菇街,苏宁易购,贝贝,蜜芽,咸鱼,瓜子二手车交易网,拼多多,云集,支付宝,顺丰,EMS,小红书,洋码头,网易考拉,每日优鲜,人人车,1号店,返利网,折800,聚美优品,当当,优信二手车,慧聪集团,科通芯城,上海钢联,焦点科技,生意宝,转转,亚马逊,乐峰,云闪付,欧莱雅,宝洁,雅诗兰黛,花王,资生堂,高丝,爱茉莉太平洋,LG生活健康,安利,LVMH,娇韵诗,联合利华,百雀羚,上海上美,上海家化,环亚,韩后,丹姿,丸美,玛丽黛佳
iiMedia Research(艾媒咨询)数据显示,2012年至2018年,中国化妆品市场规模呈稳定增长态势,年复合增长率达8.0%。特别是“颜值经济”的崛起进一步激发了中国网民对化妆品的消费热情。从网民关注度看,广东地区的网民最关注化妆品相关的资讯,其次是浙江、山东、湖北等地。总体来看中国消费者对于日常必备的化妆品需求量较大、购买频次高、发展潜力大,但面临着高端市场被国际品牌主导、同质化竞争激烈、企业溢价困难等问题。化妆品企业需要进一步了解消费者市场,抓住颜值经济、他经济的趋势,开拓社交电商的转化渠道,进行更精细化的产品销售。
IiMedia Research data show that from 2012 to 2018, the scale of China's cosmetics market showed a stable growth trend, with an annual compound growth rate of 8.0%. In particular, the rise of “Yan-value economy“ has further stimulated the enthusiasm of Chinese netizens for cosmetics consumption. Judging from the attention of netizens, netizens in Guangdong pay most attention to cosmetics-related information, followed by Zhejiang, Shandong, Hubei and other places. Generally speaking, Chinese consumers have large demand, high purchase frequency and great development potential for daily essential cosmetics. However, they are faced with such problems as the high-end market being dominated by international brands, intense homogenization competition, and difficulty in premium payment for enterprises. Cosmetic companies need to further understand the consumer market, seize the trend of Yan-value economy and other economies, open up channels for social e-commerce transformation, and conduct more refined product sales. -
艾媒研报 |2019H1新氧运行状况与商业趋势研究报告
本报告研究涉及企业/品牌/案例:腾讯,经纬中国,挚信资本,兰馨亚洲,安佰深中国,鼎晖投资,康辉医疗,瑞奇外科,星童医疗,美柚,V大夫,掌上糖医,药品终端网,GHG,Syneron Candela,郝海生物科技,华熙生物,复星医药,北京丽都医疗美容医院,深圳鹏爱医疗美容医院,更美,悦美,新氧,美黛拉,美呗,美丽神器
iiMedia Research(艾媒咨询)数据显示,2018年中国医美产业市场规模达2190亿元,预计2021年将突破3000亿元,行业增长快速,前景广阔。医美平台是医疗美容机构的获客新渠道,能够帮助医美机构实现精准营销,提升盈利空间。在行业加速发展的过程中,医美平台寡头格局逐步形成。新氧作为头部平台,已在用户数量、社区内容、医疗机构资源等方面有较多积累,在马太效应作用下,更易形成商业价值增长的良性循环。但随着规模扩张,平台上滋生了虚假日记、刷单等“灰色产业”,极大的损害了新氧的形象。然而机构和用户数量的增长不断增加新氧的审核难度,维护平台公信力的挑战升级。另外,随着互联网巨头以及老牌上市公司的入局,行业竞争加剧,新氧要面临来自用户规模、资金实力、技术实力、行业资源等多方面的围剿,未来发展道路阻碍重重。
According to iiMedia Research, in 2018, the scale of China's medical aesthetic market reached 219 billion yuan, and is expected to exceed 300 billion yuan in 2021. Chinese medical aesthetic industry is growing rapidly and considerably, bringing a broad prospect. The medical aesthetic platform is a new channel for medical aesthetic institutions, which can help medical institutions achieve accurate marketing and improve profitability. In the process of the accelerating development of the industry, a oligarchic pattern of the medical beauty platform has gradually formed. As a head platform, So-Young has accumulated a large scale of users, community content, medical institutions and other resources. Under the effect of Matthew effect, it is easier for So-Young to form a virtuous circle of commercial value growth. However, with the development, a ““gray industry““ consists of virtual holiday notes and brush sheets has emerged on the platform, which greatly damaged the image of So-Young. Meanwhile, the growth in the number of institutions and users increases the difficulty of platform audition, making the maintenance of its credibility even more challenging. In addition, with the Internet giants and established listed companies entering the game, the competition tends to be intensified. So-Young would have to face the pressure from user scale, financial strength, technical strength, and industry resources, which is rather challenging.
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