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艾媒咨询|2023-2024年粤港澳大湾区餐饮消费洞察报告
粤港澳大湾区具备丰富的美食文化,在全国美食里占据重要地位。在人工智能、大数据等技术不断进步的情况下,湾区餐饮行业获得技术红利,各大餐饮企业通过供应链数字化、SaaS、会员管理、数字化营销、服务机器人等方面加快数字化转型。调研数据显示,近五成大湾区消费者表示注重健康饮食,超九成消费者习惯于查看餐饮软件和餐饮平台的测评及客户评价,餐厅人气度逐渐成为消费者就餐决策的重要依据之一。
艾媒咨询分析师认为,餐饮行业市场竞争较为激烈,餐饮企业拥有独特的品牌定位和特色更容易在市场中脱颖而出。
The Guangdong Hong Kong Macao Greater Bay Area has a rich culinary culture and occupies an important position in national cuisine. With the continuous advancement of technologies such as artificial intelligence and big data, the catering industry in the Bay Area has gained technological dividends. Major catering enterprises are accelerating their digital transformation through supply chain digitization, SaaS, member management, digital marketing, service robots, and other aspects. Research data shows that nearly 50% of consumers in the Greater Bay Area emphasize healthy eating, while over 90% of consumers are accustomed to viewing evaluations and customer reviews from catering software and platforms. Restaurant popularity has gradually become an important basis for consumer dining decisions.
iiMedia Research analysts believe that the competition in the catering industry market is relatively fierce, and catering enterprises with unique brand positioning and characteristics are more likely to stand out in the market. -
艾媒咨询|2021年中国团餐行业研究分析报告
本报告涉及的案例/品牌/企业:美团,鸿骏膳食,千喜鹤
iiMedia Research(艾媒咨询)数据显示,2021年中国团餐市场规模为1.77万亿元,中国团餐具备稳定的客户群体,2020年在校人数和城镇就业人数总计约7.5亿人。随着团餐多样化发展和行业服务、技术的升级,预估保持10%的增长率,2023年将达2.25万亿元。艾媒咨询分析师认为,2020年中国百强团餐企业团体膳食营收市场份额占比为6.7%,市场集中度低,缺少市场强势品牌。在消费升级的推动下,中国团餐用户更加注重产品的质量和服务体验,客户需求推动团餐企业向品牌化方向发展。 (《艾媒咨询|2021年中国团餐行业分析报告》完整高清PDF版共48页,可点击文章底部报告下载按钮进行报告下载)
According to the data of iimedia research, the market scale of Chinese group meal in 2021 was 1.77 trillion yuan. Chinese group meal has a stable customer group. In 2020, the number of students and urban employment totaled about 750 million. With the diversified development of group meals and the upgrading of industry services and technology, it is estimated to maintain a growth rate of 10% and reach 2.25 trillion yuan in 2023. iiMedia consulting analysts believe that in 2020, the market share of group meal revenue of China's top 100 group meal enterprises accounted for 6.7%, with low market concentration and lack of strong brands in the market. Driven by consumption upgrading, Chinese group meal users pay more attention to product quality and service experience, and customer demand promotes group meal enterprises to develop in the direction of branding. (“iiMedia Report | Research Analysis Report on Chinese Group Meal Industry in 2021”full version has 48 pages, please click the Browse HD Report button on the right side of the article to browse the report)
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