烘焙行业大揭秘(共6份)
内含烘焙行业各方面详细调研报告
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艾媒咨询|2023年全球中式糕点行业消费洞察研究报告
随着直播电商、跨境电商的迅速发展,中式糕点产品创新加速,酥饼产品、馅饼产品、糕点产品等创新不断,面向国内市场纵深发展,尤其是向年轻人的覆盖,海外市场加速非常明显。iiMedia Research(艾媒咨询)数据显示,2023年全球中式糕点市场规模已达744.2亿元,同比增长8.4%,预计2028年其市场规模将达1050.5亿元。中国政府加强传统文化宣传和鼓励老字号走向国际市场,中式糕点的发展迎来新机遇。中式糕点以其药食同源的原材料和低糖、低脂的特点,正逐渐成为全球市场的新宠。目前,中式糕点品牌多布局垂类,专向化趋势明显,品牌可以通过创新口感和加强品牌传播等方式,将单品类做深做大,树立独特且吸引海外市场受众的品牌形象。
With the rapid development of live streaming e-commerce and cross-border e-commerce, the innovation of Chinese pastry products has accelerated, and the innovation of shortbread products, pie products and pastry products has continued, and the in-depth development of the domestic market, especially the coverage of young people, the acceleration of the overseas market is very obvious. iiMedia Research data show that the global Chinese pastry market in 2023 has reached 74.42 billion yuan, an increase of 8.4%, and it is expected that the market size will reach 105.05 billion yuan in 2028. The Chinese government has strengthened the publicity of traditional culture and encouraged time-honored brands to go to the international market, and the development of Chinese pastry has ushered in new opportunities. Chinese pastry is gradually becoming the new darling of the global market due to its raw materials of the same origin as medicine and food and its characteristics of low sugar and low fat. At present, Chinese pastry brands have many vertical layouts, and the trend of specialization is obvious. The brand can deepen and enlarge the single category through innovative taste and strengthening brand communication, so as to establish a unique brand image that attracts overseas market audiences. -
艾媒咨询|2024年中国新春礼盒消费者行为洞察报告
随着人们对节日仪式感的愈加重视和送礼需求的不断赠长,中国新春礼盒行业正迎来新的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国新春礼盒消费者行为洞察报告》数据显示,2018-2023年中国礼物经济产业市场规模从8000亿元增至12998亿元,呈逐年递增趋势;预计2027年中国礼物经济市场规模将增至16197亿元。近年来,从零食坚果到服装配饰,从文创产品到老字号品牌,众多国货品牌纷纷披上国潮风、兔年生肖等元素的外衣,推出“国潮”系列商品,吸引了一众年轻消费者。随着国民文化自信的不断增强,消费市场国潮趋势将日益明显。从购买产品种类来看,消费者对健康与养生需求的增加,进一步促进了新春礼盒行业在产品健康化的创新与发展。
As people pay more attention to the sense of festival ceremony and the continuous demand for gifts, China's New Year gift box industry is ushering in new opportunities for development. According to the latest "2024 Chinese New Year Gift Box Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry from 2018 to 2023 increased from 800 billion yuan to 1,299.8 billion yuan, showing an increasing trend year by year; It is estimated that the market size of China's gift economy will increase to 1,619.7 billion yuan in 2027. In recent years, from snack nuts to clothing accessories, from cultural and creative products to time-honored brands, many domestic brands have been covered with the national tide wind, rabbit zodiac and other elements of the coat, launched the "national tide" series of goods, attracting a large number of young consumers. With the continuous enhancement of national cultural confidence, the trend of consumer market will become increasingly obvious. From the perspective of the types of products purchased, the increase in consumer demand for health and wellness has further promoted the innovation and development of the New Year gift box industry in product health. -
艾媒咨询|2021中国月饼行业新消费趋势研究报告
本报告研究涉及企业/品牌/案例:稻香村(苏州),五芳斋
随着国民消费购买力增加,以及中国人民对传统节日越来越重视,在互联网时代的月饼延伸出了更多的社交属性,中秋佳节送礼成为了中国消费者表达祝福的最重要方式之一。在此背景下,国内的高端月饼市场崛起,月饼行业有高端化、精品化发展的趋势,使得整体月饼价格有所提升,带动销售规模增长。iiMedia Research(艾媒咨询)数据显示,2015-2020年,从131.8亿元上升到205.2亿元,预计2021年中国月饼销售额达到218.1亿元。
As the purchasing power of national consumption increases and the Chinese people pay more and more attention to traditional festivals, moon cakes in the Internet era extend more social attributes. Mid Autumn Festival gift giving has become one of the most important ways for Chinese consumers to express their blessings. In this context, the domestic high-end moon cake market is rising, and the moon cake industry has the trend of high-end and high-quality development, which improves the overall moon cake price and drives the growth of sales scale. According to the data of iimedia research, from 2015 to 2020, it increased from 13.18 billion yuan to 20.52 billion yuan. It is expected that the sales of moon cakes in China will reach 21.81 billion yuan in 2021. -
艾媒咨询|2021年中国烘焙食品行业竞争格局与消费行为分析报告
本报告研究涉及企业/品牌/案例:稻香村,鲍师傅,虎头局,轩妈
iiMedia Research(艾媒咨询)数据显示,2021年中国烘焙食品市场规模预估达2600.8亿元,同比增长19.9%。疫情逐渐恢复,烘焙食品市场将保持10%左右的增长率,2023年中国烘焙食品市场规模将达3069.9亿元。烘焙食品行业投融资状况活跃,2021年1-8月烘焙行业融资超57.0亿。艾媒数据显示,近两年烘焙食品行业投资次数持续上涨,2021年1-9月投资事件多达22起,资本投资金额更是创新高,总融资金额达57.0亿元。艾媒咨询分析师认为,烘焙食品行业进入高速发展时期,随着资本进入市场,行业竞争将不断加剧,企业需在产品、技术、营销上下足功夫,长期经营和树立品牌。
According to data from iiMedia research, China's bakery market is expected to reach 260.08 billion yuan in 2021, with a year-on-year increase of 19.9%. The epidemic situation will gradually recover, and the baked food market will maintain a growth rate of about 10%. In 2023, the scale of China's baked food market will reach 306.99 billion yuan. The investment and financing status of the bakery industry is active. From January to August 2021, the financing of the baking industry exceeded 5.7 billion. iiMedia data show that the number of investment in the bakery industry has continued to rise in the past two years. There were 22 investment events from January to September 2021, and the amount of capital investment reached a new high, with a total financing amount of 5.7 billion yuan. iiMedia consulting analysts believe that the bakery industry has entered a period of rapid development. With the capital entering the market, the industry competition will continue to intensify. Enterprises need to make full efforts in products, technology and marketing, long-term operation and brand building. -
艾媒咨询|2021年中国文玩电商行业发展研究报告
本报告研究涉及企业/品牌/案例:微拍堂,玩物得志,天天鉴宝
随着物质生活的日益丰富,人们对精神文化的消费需求也越来越高,文玩艺术品作为文化的载体,受到了越来越多消费者的青睐。在线上化模式兴起的趋势以及直播模式的带动下,文玩电商的用户规模呈现跨越式增长。iiMedia Research(艾媒咨询)数据显示, 2020年文玩电商行业用户规模达6085万人,交易规模达1630亿元,预计2023年整体用户规模将突破一亿人次,交易规模超过5000亿元。目前文玩电商行业已形成了“直播+竞拍+鉴定+社群”的商业模式,不仅解决了用户在购买、鉴定等场景下的痛点,同时整合了行业资源,大大完善了文玩收藏平台的生态圈,有效激发了文玩市场的发展活力。
With the increasing enrichment of material life, people's consumption demand for spiritual culture is also higher and higher. As the carrier of culture, stationery and artworks are favored by more and more consumers. Driven by the rising trend of online mode and live broadcast mode, the user scale of entertainment e-commerce has increased by leaps and bounds. According to iimedia research, in 2020, the number of users in the entertainment e-commerce industry will reach 60.85 million and the transaction scale will reach 163 billion yuan. It is expected that the overall number of users will exceed 100 million in 2023 and the transaction scale will exceed 500 billion yuan. At present, the entertainment e-commerce industry has formed a business model of "live broadcast + Auction + appraisal + community", which not only solves the pain points of users in the scenes of purchase and appraisal, but also integrates industry resources, greatly improves the ecosystem of the entertainment collection platform, and effectively stimulates the development vitality of the entertainment market. -
艾媒报告|2019中国月饼市场与消费者行为研究报告
本报告研究涉及企业/品牌/案例:广州酒家,稻香村,陶陶居,华美月饼,美心,元朗荣华,五芳斋,北京稻香村,功德林,淘宝,天猫,京东,拼多多,沃尔玛,华润万家,家乐福,大润发
随着中国消费者生活质量持续改善,中国月饼市场规模不断扩大,iiMedia Research(艾媒咨询)数据显示,2019年中国月饼销售个数达13.8亿个,销售额规模196.7亿元,同比增长7.9%,月饼成传统节日主要赠礼,带动礼物经济。口味方面,78.4%的受访消费者更偏好传统口味月饼,但随着国民对月饼的赠礼需求和健康营养需求提高,推动中国月饼品牌发力包装及口味创新,推出健康营养、包装精美的高端月饼,目前保健口味月饼获得2.3%消费者的喜爱。此外,随着电商渠道的扩大,消费者购买月饼渠道更多样化,以线上为主、线下为辅。通过对比各大品牌月饼的网络口碑及热度情况,发现老字号月饼凭借包装、口味创新牢牢把握消费者,其中美心以跨界IP合作取得热度榜第一,广州酒家以口味创新获得最好网络口碑。
With the continuous improvement of the quality of life of Chinese consumers, the scale of China mooncake market continues to expand. As the data of iiMedia Research showed, the amount of mooncakes sold in China in 2019 reached 1.38 billion, and the sales volume was 19.67 billion yuan, increased by 7.9% from the same period of last year. Mooncakes have become a major gift in traditional festivals which drives the Gift Economy. In terms of taste, 78.4% of the surveyed consumers prefer traditional mooncakes. However, with the increasing demand for gifts and health of mooncakes, China's mooncake brands are promoted to innovate packaging and taste, launching high-end mooncakes with health, nutrition and exquisite packaging. Currently, health flavor mooncakes are favored by 2.3% of the surveyed consumers. In addition, with the expansion of e-commerce, the channels for consumers to buy mooncakes are more diversified, mainly online and supplementally offline.
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