汽车行业穿透解读(共13份)
内含汽车产业各细分行业分析
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艾媒咨询|2024-2025年中国头皮疗养行业发展趋势分析报告
随着现代生活节奏加快、压力增大,头皮问题逐渐增多,消费者对于头皮疗养产品的需求日益增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国头皮疗养行业发展趋势分析报告》数据显示,2023年中国护发产品市场规模达到620.90亿元,同比增长3.4%,预计2025年将达691.07亿元。随着居民对头皮健康问题的日益重视,头皮疗养行业有望得到新的发展。
With the acceleration of the pace of modern life and the increase of pressure, scalp problems are gradually increasing, and the demand of consumers for scalp therapy products is growing. According to the latest "Analysis report on the development trend of China's scalp therapy industry from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hair care products will reach 62.09 billion yuan in 2023, an increase of 3.4%. It is expected to reach 69.11 billion yuan by 2025. With the increasing attention of residents to scalp health problems, scalp therapy industry is expected to get new development. -
艾媒咨询|2021-2022年中国医美器械产业运行及投资决策分析报告
本报告研究涉及企业/品牌/案例:科医人,复星医药,奇致激光,半岛医疗
伴随着医美市场规模的持续扩大,中国医美器械行业发展前景可期。数据显示,预计2021年中国医美器械市场规模将超过500亿元,同比增长27.8%。从细分赛道来看,近年来,微创和无创已逐渐成为医疗美容的趋势,这就推动了以激光、超声波等能量源为代表的光电类医美器械的发展。从市场格局来看,中国正规医美机构设备的市场份额80%是进口品牌,且中高端市场被飞顿、塞诺龙等海外龙头企业占领。为了改变这一局面,国家及地方先后出台政策鼓励本土医美器械品牌的发展,同时,国有品牌也通过加大自主研发投入和投资并购来扩大市场份额,未来随着下游扩张、需求渗透、技术更新等因素有望加速进口替代。
With the continuous expansion of the medical beauty market, the development prospect of the medical beauty equipment industry in China is promising. According to the data, it is estimated that in 2021, the market size of medical devices in China will exceed 50 billion yuan, with a year-on-year growth of 27.8%. From the perspective of subdivision, in recent years, minimally invasive and non-invasive have gradually become the trend of medical beauty, which promotes the development of photoelectric medical beauty devices represented by laser, ultrasonic and other energy sources. From the perspective of market structure, 80% of the market share of China's regular medical and beauty institutions' equipment is imported brands, and the medium and high-end market is occupied by overseas leading enterprises such as feton and sinolon. In order to change this situation, the state and local governments have successively issued policies to encourage the development of local medical and beauty equipment brands. At the same time, the state-owned brands also expand their market share by increasing independent R & D investment and investment in M & A. in the future, with the downstream expansion, demand penetration, technology update and other factors, it is expected to accelerate the import substitution. -
艾媒咨询|2021年小红书公司研报
小红书是一款生活方式分享平台,包括消费经验和生活方式的众多内容。随着产品的迭代,小红书从社区平台转化为社区+电商平台,在UGC电商领域处于比较领先的地位。2019年11月,小红书引入电商直播功能,探索电商变现新模式。数据显示,2019年1月-2020年11月小红书的用户呈现小幅度下降趋势。截至2020年11月,小红书的月活用户为1232.19万人,环比下降0.32%。预计未来随着小红书的多元化发展,平台的月活用户有望恢复正增长。
Xiaohongshu is a lifestyle sharing platform that includes a wide range of consumer experiences and lifestyle. With the iteration of the product, Xiaohongshu from the Community Platform into the community + e-commerce platform, in the field of UGC e-commerce in a relatively leading position. In November 2019, Xiaohongshu introduced the live streaming function of e-commerce, exploring a new mode of e-commerce monetization.The data shows that from January 2019 to November 2020, the number of users of Xiaohongshu showed a slight downward trend. As of November 2020, Xiaohongshu had 12,321,900 monthly users, down 0.32 percent from the previous month. It is expected that with the diversified development of Xiaohongshu in the future, the monthly users of the platform are expected to resume positive growth. -
艾媒咨询|2020考拉海购高端洗护行业消费趋势报告
本报告研究涉及企业/品牌/案例:考拉海购。
传统基础清洁洗护产品功能单一,随着生活品质的提升,更多消费者开始重视洗护产品的包装设计与功能多样化,期待拥有奢华细分科技的洗护体验,因此高端洗护市场呈现出巨大的发展潜力。iiMedia Research(艾媒咨询)数据显示,预计到2023年底,全球个人洗护电商市场销售额将达1816.0亿美元,全球洗护市场规模的扩增也体现出高端洗护行业的稳定发展。近年来“科技防脱,科学生发”的概念开始为国民所重视,健康科学的洗护产品在年轻消费者群体中也拥有广泛的市场需求,男性成为防脱用户的主力快速增长核心驱动消费军。除了主打健康,各洗护品牌在产品特色的基础上提出多个洗护新概念。考拉海购采用全球直采模式,精选全球高端洗护产品,通过实验室评测、社群推新、短视频等提升高端洗护品牌产品的曝光度,并结合多种营销策略进一步提升用户心智。在未来,高端洗护行业将向细分化、个性化、多元化、社交化及人格化方向发展。
Traditional basic cleaning and care products have a single function. With the improvement of the quality of life, more consumers have begun to pay attention to the packaging design and diversification of functions of the care products. Therefore, the high-end care market presents huge development potential.As the data of iiMedia Research showed, it is estimated that by the end of 2023, the global personal care e-commerce market sales will reach 181.6 billion U.S. dollars. The expansion of the global care market also reflects the stable development of the high-end care industry. In recent years, the concept of "preventing hair loss in a scientific way" has begun to be valued by the people. Health and scientific care products also have a wide market demand among young consumers, and men have become the main consumers. In addition to focusing on health, many care brands put forward a number of new care concepts based on product characteristics. Kaola Shopping adopts the model of global direct procurement to select global high-end care products. It enhances the exposure of high-end care brand products through evaluation, community building, short videos, etc., and combines multiple marketing strategies to further enhance users' mind. In the future, the high-end care industry will develop in the direction of segmentation, personalization, diversification, socialization and personality. -
艾媒报告|2020年中国后疫时代医疗防护行业及细分领域分析报告
本报告研究涉及企业/品牌/案例:欣龙控股,振德医疗,奥美医疗,尚荣医疗,际华集团,蓝帆医疗,兵装集团;其他提及企业/品牌:金三发科技,中国石油,赢合科技,鑫台铭,斯凯瑞,CM朝美,华东医药,爱马斯,海王星辰,北京同仁堂,拼多多,天猫,京东,上海通用五菱,比亚迪,龙头股份,华纺股份,水星家纺,红豆股份
2020年4月3日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国后疫时代医疗防护行业及细分领域分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国医疗防护行业及其细分领域的口罩、防护服、手套、护目镜等进行分析。此外,报告探讨产业上下游的运营模式,结合对欣龙控股、振德医疗、奥美医疗、尚荣医疗、际华集团、蓝帆医疗和兵装集团等典型企业的案例分析,对钢铁行业总体运行情况进行分析,并结合新冠疫情对2020-2021年中国医疗防护产业发展进行趋势预判。相较于发达国家,中国的医疗防护行业起步晚,防护水平低,由于医疗防护用品属于低值耗材,所以国内市场的品牌化理念也不强。但是,随着近些年中国经济的发展,国内的医疗防护市场逐渐升温,新老企业都有了品牌意识。在未来的发展道路上,品牌化和专业化将成为国内医疗防护用品生产企业的核心竞争力。
The outbreak of new crown pneumonia has raised awareness of personal protection, and the market potential for medical protective supplies is huge, and China's demand for medical protective equipment such as masks and gloves is expected to grow rapidly. In addition, the global outbreak of the new crown has also become a great opportunity for the export of China's medical protection products. As the first region to erupt in the outbreak, China has the first advantage of medical protective supplies, and the production capacity of medical protective supplies can be exported overseas. -
艾媒咨询|后疫情时代中国在线教育行业研究报告
本报告研究涉及企业/品牌/案例:年糕妈妈、网易有道、有道精品课、米乐英语、金沃斯英语、中国大学MOOC、腾讯课堂。
在后疫情时代下,中国在线教育的市场规模受疫情正面刺激不断扩大,中国在线青少儿英语市场规模在2020年第一季度达260亿元,用户规模约580万人,市场渗透率达22%。在线教育市场红利也吸引了大量资本,2019年融资总额达115亿元。报告显示,提升产品质量吸引用户并促进高效运营是在线教育行业的优势,同时应抓住下沉市场潜力大和技术革新的机遇来迎接挑战。在后疫情时代下,随着政策的支持和5g、AI等技术的推动,中国在线教育的市场规模进一步扩大,根据iiMedia Research(艾媒咨询)数据显示,预计2020年中国在线教育市场规模将达到4858亿元。截至2020年4月,中国在线青少儿英语市场规模达260亿元,用户规模约580万人,市场渗透率达22%。经过疫情期在线教育的爆发式增长,在用户习惯不断养成的背景下,预计到2021年底,中国在线青少儿英语市场渗透率将达到37%,2022年将达51%。近年来,在线教育市场红利吸引了越来越多的投资注入,2019年,中国在线教育行业共发生融资事件150起,融资总额达115亿元。由于2020新冠疫情的正面刺激,中国在线教育行为和习惯得以普及,尤其是K12阶段和职业教育阶段两个方面市场将得到巨大的释放,展现出巨大的市场前景,2025年中国在线教育市场规模有望超8000亿元。报告分析显示,在线教育行业需提升产品质量吸引用户并促进高效运营,抓住下沉市场潜力大和技术革新的机遇,迎接中国在线教育行业发展的挑战。
During the post-epidemic period, with the support of policies and the promotion of 5G, AI and other technologies, the market scale of China's online education is further expanded. As the data of iiMedia Research showed, the market scale of China's online education is expected to reach 485.8 billion yuan in 2020. By April 2020, China's online youth English market has reached 26 billion yuan, with about 5.8 million users and a market penetration rate of 22%. After the explosive growth of online education during the epidemic period, it is estimated that the penetration rate of Online English for young children in China will reach 37% by the end of 2021 and 51% by 2022 under the background of the continuous formation of user habits. In recent years, the dividend of online education market has attracted more and more investment. In 2019, China's online education industry witnessed a total of 150 financing events with a total financing amount of 11.5 billion yuan. Thanks to the positive stimulus of coVID-19 in 2020, online education behaviors and habits become more and more popular in China. In particular, the market of K12 and vocational education will be greatly released, showing a huge market prospect. By 2025, the size of China's online education market is expected to exceed 800 billion yuan. According to the analysis of the report, the online education industry needs to improve product quality to attract users and promote efficient operation, seize the opportunity of potential sinking market and technological innovation to meet the development challenges of China's online education industry.
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