银发经济或成下一个风口(共8份)
银发经济或成下一个风口
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艾媒咨询|2024年中国婴幼儿全面营养奶粉消费需求报告
随着新国标对婴幼儿配方奶粉营养成分的严格规范和科学优化,在婴幼儿奶粉的选择上,消费者不再满足于基础营养供给,而是愈发关注奶粉能否提供全面、均衡的营养补充。iiMedia Research(艾媒咨询)数据显示,在婴幼儿奶粉的选择上,75.1%的消费者认为营养配比科学的奶粉最能助力婴儿全面成长,高达95.2%的消费者认为婴幼儿奶粉的营养品质并不在于某一特定成分的含量高低,而在于营养成分的全面性和均衡性。随着消费观念的转变,人们对于婴幼儿营养的需求有了更深入的了解和认识,单一营养元素的竞争已经不能满足现代婴幼儿的成长需求,越来越多的家长倾向于选择高阶营养全面的婴幼儿奶粉。婴幼儿全面营养奶粉显示出巨大的市场潜力。
With the strict regulation and scientific optimization of the nutritional composition of infant formula milk powder in the new national standard, consumers are no longer satisfied with basic nutritional supply in the selection of infant formula milk powder, but are increasingly concerned about whether milk powder can provide comprehensive and balanced nutritional supplementation. According to the latest Research Report 2024 China Infant Comprehensive Nutrition Milk Powder Consumption Demand Report released by iiMedia Research, 75.1% of consumers believe that scientifically formulated infant formula can best assist in the overall growth of infants. As high as 95.2% of consumers believe that the nutritional quality of infant formula does not depend on the content of a specific ingredient, but on the comprehensiveness and balance of the nutritional components. With the transformation of consumer attitudes, people have gained a deeper understanding and recognition of the nutritional needs of infants and young children. The competition for a single nutritional element can no longer meet the growth needs of modern infants and young children. More and more parents tend to choose advanced and comprehensive infant formula. Comprehensive nutritional formula for infants and young children shows enormous market potential. -
艾媒咨询|2024-2025年中国羊奶粉市场消费趋势洞察报告
因羊奶粉拥有小分子、易吸收、不易致敏、不易长胖的天然优势,越来越多消费者开始将目光转向营养丰富的羊奶粉产品。在居民健康营养观念升级、羊奶粉市场监管规范化、以及银发一族的需求日益增长的大背景下,羊奶粉市场发展迅速升温,各大乳企龙头纷纷布局欲抢占先机。iiMedia Research(艾媒咨询)数据显示,2023年中国羊奶粉市场规模为167.1亿元,同比增长12.7%;预计2028年将突破350亿元。各年龄段羊奶粉消费类型呈现差异化,成人羊奶粉消费者中,41-60岁的中老年消费者占比更高,为69.9%;而婴幼儿配方羊奶粉消费者更多为23-40岁的中青年,占比37.5%。矿物质、维生素多与营养丰富成羊奶粉产品优势共识,54.4%消费者认为羊奶粉优势在于富含矿物质和维生素,47.9%消费群体看中羊奶粉的营养丰富。羊奶粉赛道市场扩张迅速,行业竞争激烈,产品全年龄段覆盖率加深,品类逐渐多元化。在中国老龄化已成趋势、消费者品质需求升级大背景下,奶源地的建设与供应链的完善,是企业在未来羊奶粉市场的竞争中领先致胜的关键与核心。
Due to the natural advantages of goat milk powder, such as small molecules, easy absorption, low allergenicity, and low likelihood of causing weight gain, an increasing number of consumers are turning their attention to nutrient-rich goat milk powder products. Against the backdrop of an upgrade in residents' health and nutrition concepts, standardization in the goat milk powder market regulation, and a growing demand from the elderly population, the goat milk powder market is rapidly heating up. Leading dairy enterprises are actively positioning themselves to seize first-mover advantage.According to data from iiMedia Research , the size of China's goat milk powder market was 16.71 billion yuan in 2023, representing a year-on-year growth rate of 12.7%. It is projected to exceed 35 billion yuan by 2028. Consumption patterns for goat milk powder vary across different age groups: among adult consumers, those aged between 41-60 account for a higher proportion at 69.9%, while young and middle-aged consumers aged between 23-40 make up 37.5% of consumption.Minerals and vitamins are widely recognized as key strengths contributing to the nutritional richness of goat milk powder products; with approximately 54.4% of consumers acknowledging its mineral and vitamin content as advantageous factors while around 47.9% value its overall nutritional richness.The rapid expansion in the competitive landscape within the goat milk powder market has led to fierce industry competition with product coverage expanding across all age groups and categories gradually diversifying.In light of China's aging population trend and rising consumer demands for quality upgrades, it is imperative that companies focus on establishing dairy sources and enhancing supply chains as critical components for leading future competition within the goat milk powder market. -
艾媒咨询|2023年中国专业干眼护理行业消费洞察报告
近年来,随着老龄化进程的加速、电子产品的过度使用以及不良的用眼习惯,中国干眼发病率持续攀升,干眼护理治疗需求不断增长。iiMedia Research(艾媒咨询)数据显示,2023年中国专业干眼护理市场规模为66.8亿元,预估2026年中国专业干眼护理市场规模将突破百亿元。iiMedia Research(艾媒咨询)调研数据显示,95.9%的受访者会选择医生开具的专业干眼护理产品。一些非专业的护理产品可能含有刺激性成分,或是配方不合理,使用后可能会加重干眼症状,甚至引发其他眼部问题。患者在选择护理产品时,会倾向于选择那些经过专业医学研究和认证的产品,以确保产品的安全性和有效性。
In recent years, with the acceleration of the aging process, the excessive use of electronic products and bad eye habits, the incidence rate of dry eye in China continues to rise, and the demand for dry eye care and treatment continues to grow. According to data from iiMedia Research, the market size of professional dry eye care in China was 6.68 billion yuan in 2023, and it is estimated that the market size of professional dry eye care in China will exceed 10 billion yuan in 2026. According to research data from iiMedia Research, 95.9% of respondents would choose professional dry eye care products prescribed by doctors. Some non professional care products may contain irritating ingredients or have an unreasonable formula, which may worsen dry eye symptoms and even cause other eye problems after use. Patients tend to choose nursing products that have undergone professional medical research and certification to ensure their safety and effectiveness. -
艾媒咨询|2024年中国低温午餐肉消费洞察研究报告
iiMedia Research(艾媒咨询)数据显示,随着消费者结构变化及消费场景多元化,国民愈发注重饮食健康,低温成为行业驱动新引擎,肉制品低温化趋势表现得尤为明显,午餐肉行业市场规模的扩大,将带动低温午餐肉市场高速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国低温午餐肉消费洞察研究报告》数据显示,2023年中国午餐肉行业市场规模为347.3亿元,2026年中国午餐肉行业市场规模有望达513.1亿元。艾媒咨询分析师认为,消费者购买低温午餐肉的主要原因是其方便快捷的同时添加剂少,更加安全、健康、有营养。随着消费者对食品多样化的需求,低温午餐肉企业将持续根据消费者反馈,研发、采用先进的保鲜技术,优化产品配方,减少添加剂的应用,推动行业标准进一步完善。
Data from iiMedia Research shows that with the change of consumer structure and the diversification of consumption scenes, the nation pays more and more attention to diet and health. The trend of low-temperature meat products is particularly obvious, and the expansion of the market size of the luncheon meat industry will drive the low-temperature processed luncheon meat market to grow at a high rate. Data show that in 2023, China's luncheon meat industry market size of 34.73 billion yuan, in 2026 China's lunch meat industry market size is expected to reach 51.31 billion yuan. Analysts from iiMedia Consulting believe that the main reason for consumers to buy low-temperature processed luncheon meat is safer, healthier and more nutritious, and its convenience and fewer additives at the same time. With consumers' demand for food diversification, low-temperature processed luncheon meat companies will continue to develop and adopt advanced preservation technologies, optimise product formulations and reduce the application of additives based on consumer feedback. These initiatives will promote the further improvement of industry standards. -
艾媒咨询|2023年中国苏打酒行业发展及消费需求洞察报告
随着健康意识的兴起,消费者越来越注重所饮用产品的营养成分和健康价值。苏打酒倡导更健康、更适度的饮酒方式,低糖、无糖的配方满足了消费者对健康饮品的追求。当代年轻人对饮酒的观念发生了显著的转变,更注重社交的场景、饮酒的口感和口味。苏打酒在这一背景下,成为了满足年轻一代对于高品质口感饮品需求的理想选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《中国苏打酒行业发展及消费需求洞察报告》数据显示,中国低度酒市场规模整体保持高速增长态势,2023年达到6341.7亿元,预计2028年达8929.4亿元。艾媒咨询分析师认为,当前中国酒类消费正在不断升级,呈现出低度微醺化、社交化、品质化、健康化的发展趋势。苏打酒作为低度酒近年来增长较快的品类之一,产品低糖低卡的特征满足消费者对优质饮酒体验的需求,市场增量空间可观。
With the rise of health awareness, consumers are increasingly paying attention to the nutritional content and health value of the products they drink. Soda advocates a healthier and more moderate way of drinking, and the low sugar, sugar free formula satisfies consumers' pursuit of healthy drinks. Contemporary young people have undergone a significant shift in their perception of drinking, with a greater emphasis on social settings, the taste and taste of alcohol. In this context, soda has become an ideal choice to meet the demand of the younger generation for high-quality and flavorful beverages. According to the latest "Insight Report on the Development and Consumer Demand of China's Soda Industry" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the overall scale of China's low alcohol liquor market has maintained a high-speed growth trend, reaching 634.17 billion yuan in 2023 and is expected to reach 892.94 billion yuan in 2028. Analysts from iMedia Consulting believe that the current consumption of alcoholic beverages in China is constantly upgrading, showing a development trend of low alcohol consumption, socialization, quality, and health. Soda, as one of the fastest-growing categories of low alcohol beverages in recent years, meets the demand of consumers for a high-quality drinking experience with its low sugar and low calorie characteristics. The market growth space is considerable.
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