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随着互联网的快速发展,粉丝经济已成为当下最热门的商业模式之一。从最初的明星经济到现在的多领域商业应用,粉丝经济正在以惊人的速度蔓延,成为了当前商业发展中不可或缺的一部分。
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艾媒咨询|2021年中国电商领域企业服务行业专题研究报告
本报告涉及的案例/品牌/企业:若羽臣
在电商市场蓬勃发展、消费者更信赖品牌的背景下,品牌方渴望不断提高品牌知名度以占领更大的市场份额,但在品牌运营方面仍存在诸多难题,例如产品推广渠道狭窄,无法及时监测市场数据等,而品牌电商企业服务可以很好地解决品牌运营上的痛点,助力品牌方实现品牌升级,因此市场对于品牌电商企业服务的需求不断增长。iiMedia Research(艾媒咨询)数据显示,2021年中国品牌电商服务商行业市场规模达2950.9亿元,预计2022年将超过3600亿元。随着行业规模的不断扩大,品牌电商服务也不断向精细化、垂直化方向发展。
Under the background of the booming e-commerce market and consumers' greater trust in the brand, the brand side is eager to continuously improve the brand awareness to occupy a greater market share, but there are still many problems in brand operation, such as narrow product promotion channels and unable to monitor market data in time, and brand e-commerce enterprise services can well solve the pain points in brand operation, Help the brand to achieve brand upgrading, so the market demand for brand e-commerce enterprise services is growing. According to iimedia research, the market scale of China's brand e-commerce service providers reached 295.09 billion yuan in 2021 and is expected to exceed 360 billion yuan in 2022. With the continuous expansion of the industry scale, brand e-commerce services are also developing in the direction of refinement and verticality. -
艾媒咨询|2021中国虚拟偶像行业发展及网民调查研究报告
在群众娱乐需求持续增长以及网络和影像音频技术不断迭代的环境下,中国虚拟偶像产业逐渐走入发展的高峰期。iiMedia Research(艾媒咨询)数据显示,2020年中国虚拟偶像核心产业规模为34.6亿元,同比增长70.3%,预计2021年将达到62.2亿元;另一方面,随着商业价值被不断发掘,越来越多产业与虚拟偶像联系在一起,虚拟偶像带动产业规模2020年为645.6亿元,预计2021年为1074.9亿元。调查显示,超过八成网民在日常有追星的习惯,其中63.6%网民有支持和关注虚拟偶像的相关动态。艾媒咨询分析师认为,虚拟偶像IP在内容和周边产品的开发上拥有更多的空间和可能性,随着潮流的变化和时代的发展迭代进化,引领不同阶段的审美,在形象开发和内容开发上拥有更强的延续性,有利于持续吸收流量关注,提升变现水平。
With the continuous growth of mass entertainment demand and the continuous iteration of network and video audio technology, China's virtual idol industry has gradually entered the peak period of development. According to the data of iimedia research, the scale of China's virtual idol core industry will reach 3.46 billion yuan in 2020, with a year-on-year growth of 70.3%, and it is expected to reach 6.22 billion yuan in 2021; On the other hand, with the continuous exploration of commercial value, more and more industries are connected with virtual idols. The scale of the industry driven by virtual idols will reach 64.56 billion yuan in 2020 and 107.49 billion yuan in 2021. The survey shows that more than 80% of netizens have the habit of chasing stars in their daily life, and 63.6% of them support and pay attention to the related developments of virtual idols. AI media consulting analysts believe that virtual idol IP has more space and possibilities in the development of content and peripheral products. With the change of trend and the development of the times, it leads the aesthetics in different stages, and has stronger continuity in image development and content development, which is conducive to continuously absorbing traffic attention and improving the level of realization. -
艾媒报告|2020年3-4月中国汽车行业运行状况及企业商情月度报告
本报告研究涉及企业/品牌/案例:特斯拉,比亚迪。其他提及企业/品牌:上汽大众,吉利汽车,一汽大众,广汽丰田,北京现代,小鹏汽车,东风日产,通用,福特,长安汽车,金龙客车,轩逸,哈弗H6,五菱宏光,科技出行,小马智行,车好多集团,蔚来汽车,奇瑞汽车,上海通用五菱,北汽集团,凯美瑞,雷凌,朗逸,宝来,卡罗拉,速腾,传祺GS4等
2020年4月,中国汽车行业产销量均突破了200万辆,稍高于去年同期水平,其中商用车强、乘用车弱的局面仍较为明显。艾媒咨询分析师认为,国家一系列的宏观调控政策,为对冲疫情影响、稳定经济运行提供了有力保障,特别是积极稳健的货币政策,给地方企业巨大的贷款支持和债务支持,对汽车企业有一定的利好作用。
In April 2020, the production and sales volume of China's auto industry exceeded 2 million units, slightly higher than the same period last year. Among them, the situation of strong commercial vehicles and weak passenger vehicles is still more obvious. iiMedia Research believe that a series of national macro-control policies have provided a strong guarantee for hedging the impact of the epidemic and stabilizing economic operation, especially active and stable monetary policies, which provide huge loan support and debt support for local enterprises Has a certain positive effect. -
艾媒报告|2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告
本报告研究涉及企业/品牌/案例:如涵控股,若羽臣,珀莱雅,海澜之家,四季青市场,京东,淘宝,抖音。
其他提及企业/品牌:百草味,三只松鼠,洽洽食品,瑞百年,李子柒螺蛳粉,单身粮伙伴,信良记,高满堂,彩云海鲜,伊利,奈雪的茶,香飘飘,海底捞,幸福西饼,木屋烧烤,携程旅行,途牛,去哪儿,聪明你的旅行,周大福,金至诚珠宝,阿里,拼多多等。
2020年4月26日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国直播电商行业进行全面分析,分别针对食品、服装、化妆品、家电等直播电商的入局行业分析,以及对恰恰、珀莱雅等标杆品牌的典型案例解读,以此分析直播电商的产品特性以及品牌方的发展趋势,判断2020-2021年中国直播电商的行业发展趋势。受到本次疫情影响,直播电商展现的强大带货能力推动农产品、服装、汽车等传统实体行业加入直播电商,大大利好直播电商发展。艾媒咨询分析师认为,传统电商推动了消费行为的线上转移,为直播电商的发展提供了前期基础。而随着用户对视频、短视频等应用的使用时间不断增加,直播电商将会是短期内最重要的消费行为。
Affected by the epidemic, China's economy in 2020Q1 compared with 2019Q1, after excluding price change factors, actually dropped by 6.8% year-on-year, which may affect China's economic growth slowdown throughout the year. In order to cope with the problem that the epidemic affects economic development, the state actively encourages all parties in the society to develop "new tools" to stimulate market vitality. iiMedia Research believes that this policy is a new benefit for live broadcast e-commerce. The ability to bring goods will also further drive more industries into the game. -
艾媒报告|2019年12月中国汽车行业运行状况及头部企业月度监测报告
本报告研究涉及企业/品牌/案例:上汽集团,广汽集团,北京汽车,吉利汽车,东风汽车,比亚迪,中国重汽,宇通客车,江铃汽车,一汽轿车,金龙汽车,江淮汽车,一汽夏利,一汽大众,上汽大众,东风日产,吉利汽车,上汽通用,上汽通用五菱,长安汽车,长城汽车,北京现代,东风本田,北汽EU系列,北汽EC系列,宝骏新能源,奔腾B30 EV,Aion S,奇瑞eQ,荣威Ei5,朗逸BEV,启辰D60 EV,宝马5系 PHEV,哈弗H6,CS75,博越,途观,探岳,比亚迪宋,荣威RX5,CR-V,哈弗M6,途岳,五菱宏光,别克GL8,宝骏730,宝骏RM-5,宝骏360,风行,ELYSION,奥德赛,G10,风光330,轩逸,朗逸,速腾,宝来,卡罗拉,帕萨特,桑特纳,英朗,雷凌,北汽EU系列
艾媒咨询分析师统计发现,综合来看,尽管2019年乘用车车型较往年产量下降,就12月份而言,中国乘用车产量高于去年同期水平。但是,2019年12月中国汽车投诉数据1400条,同比增长216%,环比增加67.4%。被投诉汽车中,一半以上是中系汽车(52.94%);其中发动机和传动系是受到投诉最多的两类问题。艾媒咨询分析师认为,加强汽车及其售后服务质量,是在当前推动汽车销售的必要举措。
iiMedia Research found that, overall, although passenger car models in 2019 were lower than in previous years, in terms of December, China's passenger car output was higher than the same period last year. However, in December 2019, there were 1,400 data on China's automobile complaints, a year-on-year increase of 216% and a month-on-month increase of 67.4%. Among the complained cars, more than half were mid-range cars (52.94%); of which, the engine and drive train were the two most complained types. Ai Media Consulting analysts believe that strengthening the quality of automobiles and their after-sales services is a necessary measure to promote automobile sales at present. -
艾媒报告|2019-2021中国汉服产业数据调查、用户画像及前景分析报告
本研究报告涉及企业/品牌/案例:汉尚华莲,百雀羚,阿玛尼、纪梵希、YSL,故宫博物院文创馆,盘子女人坊,织羽集,重回汉唐,十三余,兰若庭,钟灵记,梨花渡,花朝记,都城南庄,流烟昔冷,华姿仪赏,明华堂,九锦司,飞羽汉服,花醉月,梨花庄,梵猫,闺仪
近年来中国汉服逐渐发展成一个较大规模的产业,并在年轻消费群体中得到迅速推广。2018年汉服爱好者数量达到204.2万人,同比增长72.9%。艾媒咨询分析师认为,未来2-3年中国汉服市场仍将保持增长态势, 2019年销售额预计将达14.1亿元。
2014年至2018年,中国汉服爱好者不断增长,在其消费群体中女性的比例逐年升高。受到消费升级的影响,消费者的需求也越来越趋向于个性化,而能满足不同的需求的产品也能表现出更高的溢价能力。例如汉服高端品牌——明华堂,售卖的汉服单品通常在3500元左右,套装定价在9000元以上。iiMedia Research(艾媒咨询)调查显示,从汉服消费者的购买动机来看,有47.2%的消费者是出于对汉服文化的喜欢,也有40.3%的消费者是出于对流行时尚的追求,说明汉服文化的魅力对消费者的吸引力是最大的,而影视频等网络宣传所定义的流行时尚,也是年轻人购买汉服的一大影响因素。
From 2014 to 2018, Chinese Hanfu enthusiasts continued to grow, and the proportion of women in their consumer groups increased year by year. Affected by consumption upgrades, consumer demand is becoming more and more personalized, and products that can meet different needs can also show higher premium capabilities. For example, Minghuatang, a high-end brand of Hanfu, usually sells Hanfu singles at around 3,500 yuan, and sets are priced at more than 9,000 yuan. According to the iiMedia Research survey, from the perspective of Hanfu consumers ’purchase motivation, 47.2% of consumers are out of favor of Hanfu culture, and 40.3% of consumers are in pursuit of fashion. It shows that the charm of Hanfu culture is the most attractive to consumers, and the fashion defined by online propaganda such as movie and video is also a major influencing factor for young people to buy Hanfu. -
艾媒报告|2019-2021年中国家禽消费市场大数据及饲养行业趋势研究报告
本报告研究涉及企业/品牌/案例:华英农业,传味股份,圣农发展,立华股份,永强集团,正方股份,顺宝农业,宏华股份,格润牧业,凤达,山佬古,晓鸣禽业,塞飞亚,仙坛股份,禾丰牧业
2018年,中国的禽肉消费量为1902.8万吨,是全球禽肉消费第一大国,其中,山东是中国最大的家禽产地。艾媒咨询分析师认为,从人均禽肉消费量来看,中国的禽肉消费水平依然低于发达国家水平仍有发展空间。并且受猪肉市场和饲料价格影响,自2019年1月以来中国鸡肉的批发价格不断上涨,华英农业、传味股份、圣农发展、立华股份等禽肉相关标杆企业因此获益增长迅速。
In 2018, China's poultry consumption was 1.928 million tons, making it the world's largest poultry consumer, with Shandong being the largest poultry producer in China. iiMedia Research analyse that from the per capita consumption of poultry meat, China's poultry consumption level is still lower than the level of developed countries still have room for development. And affected by the pork market and feed prices, since January 2019, the wholesale price of chicken in China has been rising, Huaying Agriculture, Teabo shares, San Nong Development, Lihua shares and other poultry-related benchmark enterprises have benefited from rapid growth. -
艾媒报告 |2019中国饰品产业发展状况与消费者行为变化监测调查报告
本报告涉及企业/品牌包括:卡地亚、蒂凡尼、宝格丽、梵克雅宝、海瑞·温斯顿、宝诗龙、御木本、施华洛世奇、布契拉提、百达翡丽、爱彼、宝珀、江诗丹顿、宝玑、伯爵、积家、劳力士、Noonoo Fingers、JUEM、J.estina、冠城钟表珠宝、时间由你、英皇钟表珠宝、飞亚达、时计宝、东方表行、宝光实业、冠亚商行、先施表行、周大福、老凤祥、谢瑞麟、周生生、六福珠宝、周大生、明牌首饰、潘朵拉、蒂凡尼、至尊宝物、玉龙云集、囤宝科技、涅尔瓦纳珠宝、翡标奢品、隐奢、柚子黄金、超级金店、中国珠宝云、衣表堂堂、Fantor、聚鱼网络、有表、EoneTimepieces、坚力创建、表友贸易、手表之家、美时美刻、鸿时钟表、TIME100、齐表网、GQWATCH睿士表、表团网、 德瑞亨、万表网、美格尔、福康寿表
2018年,中国饰品的消费需求总人口为10.0亿人,同比增长3.1%,中国饰品消费市场发展潜力巨大。腕表市场方面,中国高端腕表市场仍被进口品牌占据,2018年中国腕表进口量增长22.7%,突破3000万只,二线城市的中青年更关注高端腕表。珠宝饰品市场方面,珠宝饰品消费年轻化、大众化、私人化,黄金饰品仍是饰品消费主流,2018年中国黄金消费量中黄金首饰有736.3吨,同比增长5.7%。
In 2018, the total population of China's accessory demand is 1 billion, up by 3.1% year on year. China's accessory market has huge potential for development. In terms of the wristwatch market, China's high-end wristwatch market is still occupied by imported brands. In 2018, China's wristwatch import volume increased by 22.7% to more than 30 million, and the potential customers of which are young and middle-aged people in second-tier cities. In terms of jewelry market, jewelry consumption is younger,more popular and more personal, and gold jewelry is still the mainstream of jewelry consumption. In 2018, China's gold consumption accounted for 736.3 tons of gold jewelry, with a year-on-year growth of 5.7%. -
艾媒研报 |鸿泉物联:智能网联汽车产业发展提速,商用车领域率先受益
本报告研究涉及企业/品牌/案例:陕汽,北汽福田,吉鑫汽车,苏州金龙,安徽华菱,北奔,中交兴路,鸿泉物联,四维图新,兴民智通,新宁物流,德赛西威,瑞明股份,亚讯网络,一汽解放,东风汽车,中国重汽,东风汽车,英泰斯特,北大千方
5G”时代来临,基于5G技术演进形成的车用无线通信技术(C-V2X)将极大扩充车联网行业应用场景,此外,人工智能的飞速发展进一步推动无人驾驶技术的成熟。汽车产业将朝着智能化、网联化方向快速发展。与此同时,政府颁布多项政策,为行业发展护航,车联网产业前景广阔。iiMedia Research(艾媒咨询)数据显示,2018年中国车联网市场规模为2730亿元,同比增长20.8%,在技术与政策的双轮驱动下,车联网市场规模增长提速,预计2020年中国车联网市场规模将突破4000亿元。由于商用车受监管部门政策以及运营平台商业化效率的影响更大,对产品智能化的需求更为迫切,因此车联网有望在商用车领域率先落地。鸿泉物联是国内较早从事辅助驾驶研究的企业之一,其智能网联设备等产品在商用车上被广泛使用,市场地位稳定。但受制于其相对薄弱的研发实力及对大客户的依赖,公司能否把握住行业增长的风口尚存不确定性。
With the advent of the “5G” era, the vehicle wireless communication technology (C-V2X) based on the evolution of 5G technology will greatly expand the application scenarios of the vehicle networking industry. In addition, the rapid development of artificial intelligence further promotes the maturity of driverless technology. The automotive industry will develop rapidly in the direction of intelligence and network. At the same time, the government has issued a number of policies to escort the development of the industry, and the automotive networking industry has broad prospects. According to iiMedia Research, the scale of China's car networking market in 2018 is 273 billion yuan, up 20.8% year-on-year. Under the two-wheel drive of technology and policy, the scale of the car networking market is growing faster. China's car networking is expected in 2020. The market size will exceed 400 billion yuan. As commercial vehicles are more affected by the regulatory policies and the commercialization efficiency of operating platforms, the demand for product intelligence is more urgent, so the Internet of Vehicles is expected to take the lead in the commercial vehicle field. Hopechart is one of the earliest companies engaged in assisted driving research in China. Its intelligent network equipment and other products are widely used in commercial vehicles, and its market position is stable. However, subject to its relatively weak R & D strength and dependence on large customers, there is still uncertainty about whether the company can grasp the growth of the industry.
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