粉丝经济大礼包开通会员免费看(共19份)
随着互联网的快速发展,粉丝经济已成为当下最热门的商业模式之一。从最初的明星经济到现在的多领域商业应用,粉丝经济正在以惊人的速度蔓延,成为了当前商业发展中不可或缺的一部分。
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艾媒咨询 | 2024年中国00后暑假文娱活动分析报告
随着暑假的到来,文娱行业迎来了消费的高峰期,各类线上线下文娱活动备受欢迎,对于00后群体,他们成长于物质条件相对富足的年代,在暑假中对精神娱乐需求旺盛,悦己消费意愿更强。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国00后暑假文娱活动分析报告》数据显示,中国居民在教育、文化和娱乐领域的消费支出比例波动明显,2023年教育、文化和娱乐领域的消费支出比例达到10.8%。
艾媒咨询分析师认为,00后更倾向于参与多样化的文娱活动,包括看电影/电视剧/综艺、听音乐、打游戏、看短视频、刷社交软件/社交论坛和看动漫等,消费意愿较强。
With the arrival of the summer vacation, the entertainment industry has ushered in the peak of consumption, and all kinds of online and offline entertainment activities are very popular. For the post-00s, they grew up in the era of relatively rich material conditions, and have strong demand for spiritual entertainment during the summer vacation, and are more willing to enjoy themselves. According to the latest "Analysis Report on China's post-00s Summer Recreational Activities in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of Chinese residents' consumption expenditure in the fields of education, culture and entertainment fluctuates significantly. In 2023, the proportion of consumer spending in the fields of education, culture and entertainment will reach 10.8%.
Analysts from iiMedia Consulting believe that the post-00s are more inclined to participate in diversified recreational activities, including watching movies/TV series/variety shows, listening to music, playing games, seeing short videos, browsing social software/social forums and watching animation,etc.,and have a strong willingness to consume. -
艾媒咨询|2024年中国年菜市场运行监测分析报告
2024年春节期间餐饮企业迎来了首个“开门红”。作为中国春节餐饮重要组成部分的年菜,亦呈现一片火爆现象。数据显示,超一半的消费者购买预制菜作为自己家庭的年夜饭;淘宝年货节期间“预制菜”“半成品年夜饭”等关键词的搜索量环比最高增长20余倍。微博中#广东首推春节年菜预制菜#话题阅读量达1118万次。话题的火爆反映出当前社会中,年菜已成为春节饮食的重要关键词。
During the Spring Festival of 2024, catering enterprises welcomed their first "good start". As an important component of Chinese Spring Festival catering, New Year dishes are also showing a hot trend. Data shows that over half of consumers purchase pre made dishes as their family's New Year's Eve dinner; During the Taobao New Year Shopping Festival, the search volume for keywords such as "pre made dishes" and "semi-finished New Year's Eve dinner" increased by more than 20 times compared to the previous month. The topic of Guangdong's first promotion of pre made Spring Festival dishes on Weibo has received 11.18 million views. The popularity of the topic reflects that in current society, Chinese New Year dishes have become an important keyword in Chinese New Year cuisine. -
艾媒咨询|2020年中国移动阅读行业发展专题研究报告
本报告研究涉及企业/品牌/案例:中文在线,阅文集团,掌阅科技
经过多年发展,中国移动阅读行业积累大批优秀作品及头部作家,各平台也不断开发这类头部IP的商业价值,推动行业规模增长。iiMedia Research(艾媒咨询)数据显示,2020年中国移动阅读市场规模达到372.1亿元,未来将继续保持良好增长势头。目前移动阅读用户更偏好作品IP衍生类型为影视化作品,占比60.1%。针对于此,大量优秀网络文学作品近年也得到影视改编,并凭借社交媒体规模扩大而得到更好的传播,覆盖更多年轻用户群体。而移动视频、有声书等平台用户规模的扩大使头部IP数字文娱作品引发的关注热度提升,也同时促进了头部IP影响力的提升。
After years of development, China mobile reading industry has accumulated a large number of excellent works and head writers, and various platforms have continuously developed the commercial value of such head IP, promoting the growth of the industry scale. As the data of iiMedia Research showed, the scale of China's mobile reading market will reach 37.21 billion yuan in 2020, and it will continue to maintain a good growth momentum in the future. At present, mobile reading users prefer screen-adaption derived from IP, accounting for 60.1%. In view of this, a large number of excellent online literary works have been adapted from movies and TV in recent years, and have been better spread by virtue of the expansion of social media scale, covering more young user groups. The expansion of mobile video, audio book and other platform users makes the head IP digital entertainment works attract more attention, and also promotes the head IP influence. -
艾媒咨询|2020年中国有声书行业发展趋势研究报告
本报告研究涉及企业/品牌/案例:中文在线,阅文集团。
随着互联网与数字化技术的不断发展,有声书市场蓬勃发展。2019年中国有声书行业市场规模达到63.6亿元,持续三年增速高于30%。2019年中国有声书用户数量为4.78亿,同比去年上升19.0%,预计2020年将达5.69亿。目前行业巨头积极布局,抢占市场,音频平台也发力数字营销,培养用户听书习惯。iiMedia Research(艾媒咨询)数据显示,有声书是居民的重要阅读媒介,用户听书目的多样,非阅读学习目的占比达59.2%,悬疑探案类最受欢迎,占比47.1%。用户理性消费,实际付费金额与付费预算大体相符,付费预算在10-20元的用户占比最高,达31.2%。在选择有声书时,48.2%的用户最优先考虑的因素是有声书本身的内容。在这方面,中文在线结合网络文学传统文学,覆盖多种类型,通过专业音频开发,打造有声精品。
With the continuous development of Internet and digital technology, the audio book market is booming. In 2019, the market scale of China's audio book industry will reach 6.36 billion yuan, with a growth rate of more than 30% for three years. In 2019, the scale of audio book users in China will be 478 million, up 19.0% from last year, and it is expected to reach 569 million in 2020. At present, the industry giants actively layout and seize the market, and audio platform also makes efforts in digital marketing to cultivate users' listening habits. As the data of iiMedia Research showed, audio books are an important reading medium for residents. Users listen to books for various purposes. Non reading learning purposes account for 59.2%, and suspense investigation is the most popular, accounting for 47.1%. Users are rational in consumption, and the actual payment amount is generally consistent with the payment budget. Users with a payment budget of 10-20 Yuan account for the highest proportion, accounting for 31.2%. When choosing audio books, 48.2% of users give priority to the content of audio books. In this regard, ChinseALL Co. Ltd. combines traditional literature of network literature, covers a variety of types, and creates excellent audio products through professional audio development.
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