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艾媒咨询|2024-2025年中国方便食品市场发展及消费能力洞察报告
随着经济的不断发展,消费者对食品安全和健康饮食的关注度日益提升,多元化的营养健康需求为中国方便食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国方便食品市场发展及消费洞察报告》数据显示,2023年中国方便食品市场规模已达6736亿元,预制菜赛道异军突起,方便食品的产品品类得以扩充,预计2026年中国方便食品行业市场规模有望突破万亿元。2024年,消费者最常购买的方便食品为方便面、方便米饭等,占比达63.1%;网上商城(58.3%)是消费者购买方便食品的主要渠道;成分安全、无添加剂(51.2%)是多数方便食品消费者对产品的期望发展方向。随着中国居民消费水平的提升,消费者在食品方面的消费支出也随之增加,营养价值、产品安全以及口味成为了消费者关注的重要因素。随着更多地域特色的方便食品、自热食品及预制菜的涌现,方便食品行业越发细分化和多元,品类日趋丰富。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's convenience food industry. According to the latest China Convenience Food Market Develop-ment and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the size of China's convenience food market has reached 673.6 billion yuan in 2023, the prepared food track has emerged, and the product categories of convenience food have been expanded. It is expected that the market size of China's convenience food industry is expected to exceed one trillion yuan in 2026. In 2024, the most frequently purchased convenience foods are instant noodles and instant rice, accounting for 63.1%; Online shopping mall (58.3%) is the main channel for consumers to buy convenience food; Ingredient safety and no additives (51.2%) are the expected development direction of most convenience food consumers. With the improvement of Chinese residents' consumption level, consumers' consumption expenditure on food has also increased, and nutritional value, product safety and taste have become important factors for consumers to pay attention to. With the emergence of more regional characteristics of convenience food, self-heating food and prepared dishes, the convenience food industry is becoming more differentiated and diversified, and the categories are becoming more and more rich. -
艾媒咨询|2023年中国海参食品消费市场研究报告
iiMedia Research(艾媒咨询)数据显示,随着消费者饮食多元化,消费结构升级,消费者对海参及其制品的需求日益增长。数据显示,2023年中国海参全产业链市场规模为1326.0亿元,2026年中国海参全产业链市场规模有望达1636.6亿元。艾媒咨询分析师认为,消费者购买海参的主要原因是海参营养价值高,三大消费场景为家庭用餐、朋友聚餐、招待客人。随着海参产业进一步发展,销售渠道除传统线下专营店、电商平台、海鲜市场外,新兴渠道如直播、短视频等蕴藏增量空间;营养、新鲜成为未来产业竞争关键赛道,行业将进一步朝标准化、规范化发展。
Data from iiMedia Research shows that with the diversification of consumers' diets and the upgrading of their consumption structure, consumers' demand for sea cucumbers and their products is growing. According to the data, the market size of China's sea cucumber whole industry chain is 132.60 billion yuan in 2023, and the market size of China's sea cucumber whole industry chain is expected to reach 163.66 billion yuan in 2026. Analysts from iiMedia Consulting believe that the main reason for consumers to buy sea cucumbers is their high nutritional value, and the three major consumption scenarios are family meals, friends' dinners, and entertaining guests. With the further development of sea cucumber industry, in addition to traditional offline stores, e-commerce platforms and seafood markets, emerging channels such as live broadcasting and short videos contain incremental space. Nutrition and freshness will become the key track of industrial competition in the future, and the industry will be further developed towards standardization and normative development. -
艾媒咨询 | 2024-2025年全球及中国香料香精行业运行大数据与投资价值分析报告
随着中国居民生活水平的提高与消费结构的升级,日化、食品等行业在下游需求的推动下得到了持续发展,进而为香料香精产业链的上游和中游企业提供广阔的市场空间和机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年全球及中国香料香精行业运行大数据与投资价值分析报告》数据显示,2023年中国香料香精行业市场规模为439亿元,同比增长2.6%。未来在国家和政府的大力支持下,中国香料香精行业凭借原料优势、成本优势与多样化的市场需求,向着高端化、数字化、绿色化的方向发展,预计2026年中国香料香精行业市场规模有望突破500亿元。
艾媒咨询分析师认为,未来在国家和政府的大力支持下,中国香料香精行业凭借原料优势、成本优势与多样化的市场需求,将向着高端化、数字化、绿色化的方向发展。
With the improvement of Chinese residents' living standards and the upgrading of consumption structure, the daily chemical, food and other industries have been continuously developed under the impetus of downstream demand, which provides a broad market space and opportunities for the upstream and midstream enterprises of the fragrance and flavor industry chain. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, recently released the "2024-2025 Big Data and Investment Value Analysis Report of the Global and China Fragrance and Flavor Industry" data shows that the market size of China's fragrance and flavor industry in 2023 is 43.9 billion yuan. Year-on-year growth was 2.6 per cent. In the future, with the strong support of the state and the government, China's flavor industry with raw material advantages, cost advantages and diversified market demand, towards high-end, digital, green direction, is expected to 2026 China's flavor industry market size is expected to exceed 50 billion yuan.
Analysts from iiMedia Consulting believe that In the future, with the strong support of the state and the government, China's fragrance industry will develop in the direction of high-end, digital and green by virtue of raw material advantages, cost advantages and diversified market demand. -
艾媒咨询 | 2023年中国辣条食品行业创新及消费需求洞察报告
在众多休闲食品中,辣条口味浓郁,具有独特的咬劲,为消费者带来愉悦和满足感,拥有一定的市场增量空间。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023年中国辣条食品行业创新及消费需求洞察报告》数据显示,2022年中国辣条食品市场规模达517亿元,2026年有望达927亿元。对健康美味的休闲食品追求,使得中国辣条消费者在购买辣条时更注重挑选。iiMedia Research(艾媒咨询)调研数据显示,54.6%的辣条消费者偏好香辣口味的辣条;喜欢吃有嚼劲口感的辣条消费者占比达50.1%。
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艾媒咨询 | 2023年中国鲍鱼食品消费市场研究报告
2023年中国水产预制菜行业规模为1237亿元,同比增长18.1%,2026年水产预制菜市场规模有望达2576亿元。随着消费者饮食多元化,消费结构升级,水产预制菜市场将持续扩大规模。作为水产预制菜的一种,鲍鱼食品富含营养价值,满足居民当下的消费需求。2015-2022年中国鲍鱼海水养殖总产量逐年增加,涨幅近一倍,这为鲍鱼食品行业搭建完整的产业链和产业体系奠定了基础,产品价值不断增值放大,鲍鱼食品行业极具发展前景。为抓住行业发展风口,鲍鱼食品企业不断拓宽销售渠道,除传统电商平台外,还抢占直播、短视频等新兴渠道蕴藏的增量空间。未来,鲍鱼零售市场将会呈现出多元化和个性化的趋势。商家需加快多渠道平台的铺设,提高销售效率和覆盖范围,以抢占更多市场份额。
In 2023, the scale of China's aquatic prefabricated vegetable industry is 123.7 billion yuan, an increase of 18.1%, and the scale of aquatic prefabricated vegetable market is expected to reach 257.6 billion yuan in 2026. With the diversification of consumers' diet and the upgrading of consumption structure, the aquatic prepared vegetable market will continue to expand its scale. As a kind of aquatic prepared dishes, abalone food is rich in nutritional value to meet the current consumption needs of residents. From 2015 to 2022, the total output of abalone mariculture in China has increased year by year, nearly doubling, which lays the foundation for the abalone food industry to build a complete industrial chain and industrial system, and the value of products continues to increase and expand, and the abalone food industry has great development prospects. In order to seize the development of the industry, abalone food enterprises continue to expand sales channels, in addition to traditional e-commerce platforms, but also to seize the incremental space of emerging channels such as live broadcasting and short video. In the future, the abalone retail market will show a diversified and personalized trend. Merchants need to speed up the laying of multi-channel platforms, improve sales efficiency and coverage, in order to seize more market share. -
艾媒咨询|2024年中国即冲即食山药片市场产品创新专题研究报告
居民健康饮食意识提升,这极大地推动了山药制品的市场需求。山药作为一种营养丰富、具有保健功效的食材,其制品因食用便利和健康价值,受到了越来越多消费者的青睐。山药粉长时间的高需求吸引了众多参与者,加之行业增长缓慢导致对市场份额的争夺激烈,山药粉赛道内部竞争加剧,竞争者数量较多且竞争力量大抵相当,以及竞争对手提供的产品或服务大致相同,难以体现明显差异,在山药粉激烈的竞争下,即冲即食山药片新赛道开始崛起。
The rising awareness of healthy eating among the population has greatly boosted the market demand for yam products. As a nutritious ingredient with health benefits, yam products are favored by more and more consumers due to their ease of consumption and health value. The high demand for yam powder for a long period of time has attracted many participants, coupled with the slow growth of the industry leading to intense competition for market share, increased competition within the yam powder track, a larger number of competitors with roughly equal competitive forces, as well as competitors offering roughly the same products or services, making it difficult to reflect significant differences, the new track of instant yam slices has begun to rise in the face of intense competition in the yam powder track. -
艾媒咨询|2023年中国预制菜产业发展蓝皮书
2024年3月15日,第二届中国国际(佛山)预制菜产业大会在广东佛山顺德开幕。来自全球10多个国家(地区)的客商,超千家预制菜全产业链企业及采购商参会。本次大会由广东省农业农村厅、佛山市人民政府主办,广东省农业对外经济与农民合作促进中心、佛山市农业农村局、佛山市顺德区人民政府承办。大会围绕“先进生产力”“创新”等关键词,聚焦预制菜产业的发展成果,总结发展思路,探讨发展方向,描绘预制菜产业发展蓝图。
活动现场,《2023年中国预制菜产业发展蓝皮书》(以下简称“《蓝皮书》”)正式发布。《蓝皮书》由第二届中国国际(佛山)预制菜产业大会组委会指导、艾媒咨询和南方农村报共同编写。
《蓝皮书》内容翔实、脉络清晰、数据丰富,共分七大部分,采用市场调查、深度访谈、桌面研究、大数据分析等方法,系统性阐释了中国预制菜行业发展背景、核心数据及模式分析、行业指数解读及省份案例、产业园区分析、企业发展状况研究、细分市场消费趋势研究和产业未来发展趋势。《蓝皮书》准确及时地反映了全国预制菜产业的发展态势,构筑了多维、立体、全面的产业发展图景。
2023年中央一号文件对乡村产业高质量发展作出具体部署,首次提出“提升净菜、中央厨房等产业标准化和规范化水平”“培育发展预制菜产业”。预制菜产业的高质量发展对于促进农村一二三产业融合发展、助力乡村振兴、推动餐饮零售化具有重要意义。数据显示,2023年中国预制菜产值超5000亿元,同比增长23.1%,预计2026年中国预制菜市场规模将突破万亿元。
《蓝皮书》对中国预制菜产业链上游、中游和下游的产业发展概况、企业案例分析、商业运行模式与创新发展趋势进行详细分析,通过对全国31个省(自治区、直辖市)的预制菜产业传播声量、企业数量和规模、产业园区建设、重点企业平台销量、政策扶持力度、高水平产业交流,并结合分析师团队评价等指标进行分析核算生成了《2023年年度中国各省预制菜产业发展水平排行榜》。其中,广东省作为预制菜的“策源地”,在政策、经济等多方面具备发展优势,2023年依然占据排行榜第一位。《蓝皮书》还选取了排行榜中发展水平较高的五个省份进行客观分析与评价。
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