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艾媒咨询|2023-2024年中国博物馆旅游行业及典型地市发展研究报告
随着人们生活水平提高、文化消费能力提升,大众对博物馆所承载的历史文化价值展现出更为浓厚的兴趣和更深的认同感,博物馆逐渐成为热门旅游目的地。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023-2024年中国博物馆旅游行业及典型地市发展研究报告》数据显示,2022年中国各地博物馆举办的活动数量众多,其中,线下展览共举办3.4万个、教育活动近23万场,接待观众5.78亿人次。近年来,各类以文物为创作灵感或节目主题的影视作品持续出圈,博物馆研学活动也广受师生喜爱,“博物馆+教育”、“博物馆+媒体”等多种模式的合作开发为用户带来了独特的体验,提升了文物资源的公众可及性。未来,博物馆将通过“博物馆+”模式与各个行业及领域的深度融合,为公众提供更加丰富、有趣的文化体验。
With the improvement of people's living standards and the improvement of cultural consumption ability, the public has shown a stronger interest and deeper identity for the historical and cultural values carried by museums, and museums have gradually become popular tourist destinations. According to the latest Research Report on the Development of China's Museum Tourism Industry and Typical Cities in 2023-2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, there will be a large number of activities held by museums across China in 2022, among which, A total of 34,000 offline exhibitions and nearly 230,000 educational activities were held, receiving 578 million visitors. In recent years, various kinds of film and television works with cultural relics as creative inspiration or program theme continue to appear in the circles, and museum research activities are also widely loved by teachers and students. The cooperative development of various modes such as "museum + education" and "museum + media" has brought unique experiences to users and improved the public accessibility of cultural relics resources. In the future, the museum will deeply integrate with various industries and fields through the "Museum +" model to provide the public with a richer and more interesting cultural experience. -
艾媒咨询|2021-2022年中国跨境出口电商行业及独立站模式发展现状及趋势研究报告
本报告涉及的案例/品牌/企业:SHEIN,棒谷科技,微盟ShopExpress
数据显示,2020年中国跨境出口电商规模为1.12万亿元,同比增长40.1%。受疫情的影响,国外消费者偏向于电商这种更少接触、更安全的购物方式,促进电商的发展;此外,中国政府对跨境电商的多项支持政策也进一步推动中国跨境电商的发展,预计中国跨境电商规模将于2021年、2024年分别达到1.51万亿元,2.95万亿元。中国企业在海外建立的独立站数量已达到了20万个,从跨境电商B2C市场结构上看,独立站份额从2016年的9.8%提升至2020年的20.3%。独立站模式具备一定的经营灵活性,易于收集、分析用户数据以运营私域流量,有够有效规避第三方跨境电商平台合规风险等优势,未来发展势头强盛。艾媒咨询分析师认为,随着电商经济的不断发展,消费水平的提高,消费者对产品“质”的追求将进一步提升,跨境出口电商产品将趋向于精品化、品牌化;随着社交平台的进一步发展以及公域流量成本的提高,跨境出口电商产品运营方式将趋向于数字化、本土化和引流方式多样化。
According to the data, the scale of China's cross-border export e-commerce in 2020 was 1.12 trillion yuan, with a year-on-year increase of 40.1%. Affected by the epidemic, foreign consumers prefer e-commerce, a less contact and safer way of shopping, which promotes the development of e-commerce; in addition, the Chinese government's many support policies for cross-border e-commerce also further promote the development of China's cross-border e-commerce, which is expected to continue in China The scale of cross-border e-commerce will reach 1.51 trillion yuan and 2.95 trillion yuan in 2021 and 2024 respectively. The number of independent stations established overseas by Chinese enterprises has reached 200000. From the perspective of cross-border e-commerce B2C market structure, the share of independent stations has increased from 9.8% in 2016 to 20.3% in 2020. The independent station model has certain business flexibility, is easy to collect and analyze user data to operate private domain traffic, has the advantages of effectively avoiding the compliance risk of third-party cross-border e-commerce platforms, and has a strong momentum of development in the future. AI media consulting analysts believe that with the continuous development of e-commerce economy and the improvement of consumption level, consumers' pursuit of product "quality" will be further improved, and cross-border export of e-commerce products will tend to be high-quality and brand; With the further development of social platforms and the increase of public traffic costs, the operation modes of cross-border export e-commerce products will tend to be digital, localized and diversified. -
艾媒咨询|2021年中国医美机构市场竞争态势及企业营销模式分析报告
本报告研究涉及企业/品牌/案例:华韩整形,瑞丽医美,美莱整形,医思健康
数据显示,2016—2020年中国医美行业市场规模五年平均增长率为12.8%,与此同时,中国医美市场用户规模增长了4倍多。在人们生活水平的提升、年轻一代对医美的接受度的提高、政府监管层对医美行业的整治给医美消费者信心的提升的综合作用下,预计中国医美市场规模在2022年将达到2232亿元。随着医美产品及仪器技术水平提升、医美知识普及等,民众对整形美容的观念正在向积极态度转变,在整个行业扩张的过程中,轻医美的受众面广、门槛低、复购率高,更有可能提升市场整体渗透率,成为我国医美行业的主要增量市场。
According to the data, from 2016 to 2020, the five-year average growth rate of the market scale of China's medical and American industry was 12.8%. At the same time, the user scale of China's medical and American market increased by more than four times. Under the combined effect of the improvement of people's living standards, the improvement of the acceptance of medical beauty by the younger generation, the regulation of the medical beauty industry by the government regulators and the improvement of medical beauty consumer confidence, it is expected that the scale of China's medical beauty market will reach 223.2 billion yuan in 2022. With the improvement of the technical level of medical beauty products and instruments and the popularization of medical beauty knowledge, people's concept of plastic beauty is changing to a positive attitude. In the process of the expansion of the whole industry, light medical beauty has a wide audience, low threshold and high repurchase rate, which is more likely to improve the overall penetration rate of the market and become the main incremental market of China's medical beauty industry. -
艾媒咨询|2020年中国博物馆旅游行业及典型地市发展研究报告
本报告研究涉及案例:故宫博物院、深圳博物馆、上海博物馆、古根海姆博物馆、大都会博物馆、大英博物馆、老史德桥村博物馆。
调研数据显示,52%的人认为文化消费能提高人的生活质量和幸福感,比衣食住行更重要。艾媒咨询分析师认为,文化消费作为满足人们对美好生活的向往成为文化消费发展的新引擎,不断刺激博物馆旅游需求的增长。2019年,中国博物馆参观人次达到114732万人,增长率达9.90%
Research data shows that 52% of people believe that cultural consumption can improve people's quality of life and happiness, which is more important than clothing, food, housing and transportation. IiMedia Consulting analysts believe that cultural consumption has become a new engine for the development of cultural consumption to satisfy people's yearning for a better life, and continues to stimulate the growth of museum tourism demand. In 2019, the number of visits to Chinese museums reached 1.147.3 million, a growth rate of 9.90% -
艾媒咨询|2020H1中国老年人群画像及消费模式调查分析报告
调研数据显示,有66.8%的被访者认为100万元以内的养老资产储备基本足够。艾媒咨询分析师认为,在独生子女供养老人的需求与国家养老保险基金的收支压力之间存在的普遍矛盾背景下,国民对留存养老资金意愿强烈,这也意味着养老资金有保障,对养老产业的需求长期存在。
The survey data shows that 66.8% of the respondents think that the reserve of pension assets within 1 million yuan is basically sufficient. Ai Media Consulting analysts believe that in the context of the general contradiction between the needs of the only child to support the elderly and the pressure of the national pension insurance fund's revenue and expenditure, the nationals have a strong desire to retain pension funds, which also means that pension funds are guaranteed. The demand for the pension industry has long existed. -
艾媒咨询|2020年中国养老产业典型模式及城市案例数据监测分析
本报告研究涉及企业/品牌/案例:上海养老模式、北京养老模式、重庆养老模式。
2020年6月5日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国养老产业典型模式及城市案例数据监测分析》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对上海、北京、重庆等养老产业进行典型案例分析,并且结合美国、日本等西方发达国家经验,对当前中国的养老产业进行全面分析,判断2020-2021年中国养老产业的发展趋势。当前全球老龄化形式严峻,未来中国老龄化程度会进一步加大。国家越来越重视养老产业的发展,发布了一系列政策,支持社区养老模式革新、医养结合深化、智慧养老推进和养老金融市场开放等多个方向改革与开发,推动了养老产业发展。
As the aging population worsens, China's old-age dependency ratio (which shows how many older people per 100 working-age people) is 19.6% in 2019, the largest increase in 11 years. In 2019, the number of provinces with deep aging increased to seven, with Shanghai the most aging. -
艾媒报告|2019-2020年全球实体零售运营模式及中国创新案例模式研究报告
本报告研究涉及企业/品牌/案例:名创优品,腾讯,高瓴资本,HELLO KITTY,飞天小女警,粉红豹,咱们裸熊,KAKAO FRIENDS,盒马鲜生,岁宝百货,苏宁广场,苏宁零售云店,苏宁小店,“两翼”,苏宁极物,苏鲜生,苏宁红孩子,苏宁影城,苏宁体育,苏宁汽车超市,苏宁Biu店,永辉超市,Costco,沃尔玛,家家悦,高鑫零售,家乐福
伴随着全球消费需求、消费渠道、消费方式的转变,电子零售带来的零售额迅猛增长红利已经逐渐消退。数据显示,2013-2018年全球零售总额保持小幅增长但增速放缓,iiMedia Research(艾媒咨询)预计2020年全球电子商务零售额增速将下降至20%以下。
零售销售是一个适时的指标,与消费者的主要消费模式有关,会因正常季节变动,节假日、交易日的不同而调整。中国的零售业态创新成为全球商业的创新亮点之一,已经带动零售业的转型升级、数据驱动、跨界融合、价值重塑。2013-2018年,中国社会消费品零售额占GDP比重超过四成。艾媒咨询分析师认为,尽管2018年中国社会消费品的零售额占比略有下降,但相对其他产业,社会消费品依然是重要的经济增长贡献来源。传统的永辉超市、沃尔玛等开始寻求转型,而诞生于电商时代的苏宁易购、盒马鲜生等,也开始向更新的智能零售模式发展。
Retail sales is a timely indicator, and consumers’ main consumption patterns, will be adjusted due to the normal seasonal changes, holidays, trading days. China’s retail innovation has become one of the innovation highlights of global business, which has led to the transformation and upgrading of retail industry, data-driven, cross-border integration and value remodeling. In 2013-2018, China’s retail sales of consumer goods accounted for more than 40% of GDP. Although the share of retail sales of consumer goods in China has declined slightly in 2018, consumer goods remain an important source of economic growth contribution relative to other industries, according to iiMedia research. The traditional Yonghui supermarket, Wal-Mart, etc. began to seek transformation, and was born in the era of e-commerce Suning Tesco, box horse fresh, etc., also began to update the development of intelligent retail model.
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艾媒报告|2019-2024年中国化妆品电子商务行业发展模式研究与投资战略分析报告
本报告研究涉及企业/品牌/案例:天猫,京东,淘宝,唯品会,蘑菇街,苏宁易购,贝贝,蜜芽,咸鱼,瓜子二手车交易网,拼多多,云集,支付宝,顺丰,EMS,小红书,洋码头,网易考拉,每日优鲜,人人车,1号店,返利网,折800,聚美优品,当当,优信二手车,慧聪集团,科通芯城,上海钢联,焦点科技,生意宝,转转,亚马逊,乐峰,云闪付,欧莱雅,宝洁,雅诗兰黛,花王,资生堂,高丝,爱茉莉太平洋,LG生活健康,安利,LVMH,娇韵诗,联合利华,百雀羚,上海上美,上海家化,环亚,韩后,丹姿,丸美,玛丽黛佳
iiMedia Research(艾媒咨询)数据显示,2012年至2018年,中国化妆品市场规模呈稳定增长态势,年复合增长率达8.0%。特别是“颜值经济”的崛起进一步激发了中国网民对化妆品的消费热情。从网民关注度看,广东地区的网民最关注化妆品相关的资讯,其次是浙江、山东、湖北等地。总体来看中国消费者对于日常必备的化妆品需求量较大、购买频次高、发展潜力大,但面临着高端市场被国际品牌主导、同质化竞争激烈、企业溢价困难等问题。化妆品企业需要进一步了解消费者市场,抓住颜值经济、他经济的趋势,开拓社交电商的转化渠道,进行更精细化的产品销售。
IiMedia Research data show that from 2012 to 2018, the scale of China's cosmetics market showed a stable growth trend, with an annual compound growth rate of 8.0%. In particular, the rise of “Yan-value economy“ has further stimulated the enthusiasm of Chinese netizens for cosmetics consumption. Judging from the attention of netizens, netizens in Guangdong pay most attention to cosmetics-related information, followed by Zhejiang, Shandong, Hubei and other places. Generally speaking, Chinese consumers have large demand, high purchase frequency and great development potential for daily essential cosmetics. However, they are faced with such problems as the high-end market being dominated by international brands, intense homogenization competition, and difficulty in premium payment for enterprises. Cosmetic companies need to further understand the consumer market, seize the trend of Yan-value economy and other economies, open up channels for social e-commerce transformation, and conduct more refined product sales. -
艾媒报告 |2019中国零售购物双线购新模式发展白皮书
本报告研究涉及企业/案列/品牌:屈臣氏,沃尔玛,网易考拉,阿里巴巴,京东,奥买家,银泰百货,百联集团,太平洋百货,新世界百货中国,百胜集团,新华百货,天虹百货,万达百货,返利网,万达非凡,寺库,多点新鲜,苏宁易购,腾讯,淘宝,永辉超市,家乐福,中百控股三江购物
随着全球经济的不断升温,零售行业也随之迅猛发展。2018年全球零售销售额达到27.73万亿美元,其中,中国社会消费品零售总额增至38.1万亿元,2020年有望突破40万亿元。而在各项新兴技术发展及消费者消费体验需求提升的背景下,零售行业进入新零售阶段。其中强调线上线下渠道深度融合的双线购模式成为新零售典范。iiMedia Research(艾媒咨询)数据显示,超五成消费者认可线上渠道价格低廉和购物方便优势,而线下渠道品质保障和购物体验提升则更受认可。渠道差异下,消费者期待融合全渠道优势的双线购平台出现,68.2%消费者表示未来愿意尝试使用双线购平台。线上线下购物渠道基于渠道属性各自优势呈现差异化,但二者优势又能互作补充,线上线下融合在满足消费需求方面更适应零售购物渠道发展的趋势。但消费者对于双线购模式认知仍存偏差,全渠道打通成消费者最迫切需求。
As the global economy keeps heating up, the retail industry is booming. In 2018, the amount of global retail sales reached 27.73 trillion dollars, of which the total amount of retail sales of consumer goods in China increased to 38.1 trillion yuan, and it is expected to exceed 40 trillion yuan in 2020. In the context of the development of various emerging technologies and the increasing demand for consumer experience, the retail industry has entered the stage of New Retailing. The double-channel retail shopping model, which emphasizes the deep integration of online and offline channels, has become a nonesuch of new retail shopping models. As the data of iiMedia Research showed, over 50% of consumers recognize the advantages of low price and shopping convenience for online channel, while the advantages of quality assurance and shopping experience enhancement are more recognized for offline channel. As the shopping characteristics differentiate for different channels, consumers are expecting the emergence of double-channel retail shopping platform with integrated channel advantages, and 68.2% of consumers imply that they are willing to try to shop in the double-channel retail shopping platform in the future. The online and offline shopping channels are different based on their respective advantages of channel attributes, but their advantages can complement each other accodingly. The online and offline integration is more suitable for the development of retail shopping channels in meeting consumer demand. However, consumers still have a bias in the perception of the double-channel retail shopping model, and the omni-channel interrelated has become the most urgent demand of consumers
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