-
艾媒咨询 | 2021年中国协同办公行业趋势及标杆案例研究
本报告涉及的案例/品牌/企业:360织语,钉钉,飞书,360亿方云,联想,有道云笔记
iiMedia Research(艾媒咨询)数据显示,2021年中国协同办公市场规模达264.2亿元,市场持续稳步增长。中国数字经济助推高质量发展,企业数字化转型已成定势。预计2021-2023年,中国协同办公行业将保持每年10%以上的增长率,2023年的市场规模将达330.1亿元。艾媒咨询分析师认为,在企业降本增效诉求不断凸显的环境下,低代码和零代码开发平台迎来增量市场,互联网头部厂商纷纷入局,钉钉、360织语等平台化产品顺势而起,率先进入3.0模式,进一步推动政企数字化转型的进程,低代码、零代码成为协同办公的价值增长点。
According to the data of iiMedia research, the market size of Collaborative office in China will reach 26.42 billion yuan in 2021, and the market will continue to grow steadily. Chinese digital economy has boosted high-quality development, and digital transformation of enterprises has become a foregone conclusion. It is expected that Chinese collaborative office industry will maintain an annual growth rate of more than 10% from 2021 to 2023, and the market size will reach 33.01 billion yuan in 2023. iiMedia consulting analysts believe that in the environment where enterprises' demands for cost reduction and efficiency increase are constantly highlighted, low-code and zero-code development platforms embrace incremental market, and Internet leading manufacturers have entered the market one after another. Platform products such as DingTalk and 360Zhiyu have taken the lead in entering the 3.0 mode, further promoting the process of government and enterprise digital transformation. Low code and zero code become the value growth point of collaborative office. -
艾媒咨询|2021年中国智能客服满意度调查报告
2016年,人工智能进入商业化发展阶段,市场规模迅速增加。iiMedia Research(艾媒咨询)数据显示,截至2020年底,全球人工智能市场收入规模已经突破8920亿美元,预计2024年将超过3万亿美元。而在人工智能技术不断发展与客服行业转型升级等背景下,中国智能客服兴起也迎来了快速增长,未来智能客服有望成为行业实现新增长的突破点。
In 2016, "artificial intelligence" entered the stage of commercialization, and the market scale increased rapidly. According to data from iiMedia Research, as of the end of 2020, the global artificial intelligence market revenue has exceeded US$892 billion and is expected to exceed US$3 trillion in 2024. In the context of the continuous development of artificial intelligence technology and the transformation and upgrading of the customer service industry, the rise of intelligent customer service in China has also ushered in rapid growth. At the same time, in the adjustment phase of the development of China's customer service industry, smart customer service is expected to become a breakthrough point for the industry to achieve new growth in the future. -
艾媒咨询|2021年中老年群体触网行为研究报告
本报告研究涉及企业/品牌/案例:美团,微信
随着老龄化、城镇化的加剧,空巢老人持续增长并且面临更多的生活问题,愈发需要网络应用以一定程度地解决生活困难。因此,主流APP开始了适老化升级。其中,微信、美团等的适老化升级取得了初步成效。
With the intensification of aging and urbanization, the empty-nest elderly continue to grow and face more life problems. There is an increasing need for network applications to solve life difficulties to a certain extent. Therefore, the mainstream APP has begun to be upgraded. Among them, WeChat, Meituan, etc. have achieved initial results in their aging upgrades. -
艾媒咨询|2020中国移动应用市场生态洞察报告
本报告研究涉及企业/品牌/案例:移动认证,华为应用市场,App Store,应用宝。
随着通信技术水平的迅速发展及电信业务的普及,中国移动应用产业链逐渐完善,行业发展速度加快。产业上游方面,2020年截至7月,中国在架移动应用达到357万款,厂商更加注重对用户便捷、安全体验的满足。中游方面,移动应用分发渠道发展产生了重要变化。iiMedia Research(艾媒咨询)数据显示,2020年中国小程序用户规模预计达到8.3亿人,新兴渠道对传统应用商店分发模式形成冲击。另一方面,在中美关系紧张的情况下,华为推进的HMS生态系统建设有望对标iOS及安卓,未来该系统有机会成为开发厂商竞争新赛道。下游方面,移动应用在应用场景方面也往更加垂直化的方向发展,如电商、文娱等领域催生出更加细分的场景,也从更多维度满足用户需求,在总体移动应用用户规模增速放缓的情况下,挖掘新的发展机会。
With the rapid development of communication technology and the popularization of telecom business, China Mobile APP industry chain is gradually improved, and the growth of market is accelerated. As for the upstream, by July 2020, the amount of in-store APP in China has reached 3.57 million, and the enterprises are paying more attention to the satisfaction of user convenience as well as security experience. In the midstream, the development of APP distribution channels has undergone important changes. As the data of iiMedia Research showed, user scale of mini-program in China is expected to 830 million in 2020. And the emerging channels will have an impact on the distribution mode of traditional APP stores. On the other hand, under the tense relationship between China and United States, Huawei’s HMS ecosystem construction is expected to be benchmarked with iOS and GMS. In the future, the system has the opportunity to become a new race track for developers to compete. On the downstream side, the industry is developing in a more vertical direction in terms of application scenarios. Fields like e-commerce, entertainment, etc. give birth to more subdivided scenarios, and meet users’ needs from more dimensions. In the case of slowing down of the overall growth rate of APP users, new development opportunities are explored. -
艾媒报告|2020年中国在线办公行业“战疫”专题数据监测报告
本报告研究涉及企业/品牌/案例:金山办公,齐心集团,蓝凌;其他提及企业/品牌:腾讯,阿里巴巴,华为,字节跳动,二六三,小鱼易连,腾讯会议,腾讯文档,企业微信,钉钉,阿里云,华为云WeLink,飞书,263视频会议,好视通,WPS+云办公,QQ邮箱
iiMedia Research(艾媒咨询)数据显示,2020年2月新春复工期间,中国有超过1800万家企业采用线上远程办公模式, 共计超过3亿人使用在线办公应用。受疫情等突发事件影响,中国在线办公需求显著提升。疫情催化在线办公需求短期提升,但长期使用粘性有待加强,在线办公仍需突破当前发展难点。艾媒咨询分析师认为,在完善的网络基础资源、云计算等技术发展以及协同办公等需求提升下,疫情危机将倒逼在线办公行业突破障碍,借数字化转型东风,有望实现常态化发展。在线办公的常态化发展,将加速企业数字化转型进程,并推进办公场景的进一步拓展以及新型雇佣方式的兴起。2019年中国智能移动办公市场规模达到288亿元,随着在线办公需求增长及用户习惯养成,智能移动办公市场将更快速发展,预计2020年将达到449亿元。
According to iiMedia Research, more than 18 million enterprises in China adopted the online telecommuting mode during the Spring Festival return to work in February 2020, and more than 300 million people in total used online office applications. Affected by the outbreak and other emergencies, online office demand in China has increased significantly. Epidemic situation catalyzes the short-term increase of online office demand, but the long-term use of stickiness to be strengthened, online office still needs to break through the current development difficulties. Imedia consulting analysts believe that the epidemic crisis will force the online office industry to break through barriers and realize normal development by virtue of digital transformation under the improved network basic resources, cloud computing and other technological development as well as the demand for collaborative office. The normal development of online office will accelerate the process of digital transformation of enterprises, and further expand the office scene and the rise of new employment methods. In 2019, the smart mobile office market in China reached 28.8 billion yuan. With the growth of online office demand and the formation of user habits, the smart mobile office market will develop more rapidly, and is expected to reach 44.9 billion yuan in 2020. -
艾媒咨询|2020上半年中国在线音频市场研究报告
本报告研究涉及企业/品牌/案例:荔枝,喜马拉雅。
中国在线音频行业从1997年开始起步,受益于互联网及其后的移动互联网的普及,于2011年以后开始逐渐成熟,平台分化为UGC和PGC两大类,二者在商业模式、内容来源等方面有较大区别。在线音频行业的用户增长稳定,iiMedia Research(艾媒咨询)数据显示,2019年在线音频用户数量为4.9亿,相较于2018年增加了14.0%,预计到2020年用户数量可以达到5.4亿。同时,新一代年轻人拥有多样化的需求,注重个性和体验且支付意愿较强,使得在线音频行业拥有较强的增长潜力。未来,随着5G、IoT等通讯技术的增长,用户在手机、电脑、智能家居、车载音箱等多个设备和多个场景的体验会更好,在线音频的应用有望更加深入。与此同时,播客也会由小众走向大众,能满足人们各种休闲娱乐需求的娱乐类音频也会拥有较大的增长空间。
China's online audio industry started in 1997, benefited from the popularity of the Internet and the mobile Internet , and gradually matured after 2011. The platform is divided into UGC and PGC, which are quite different in business model and content source and so on. The growth of users in the online audio industry is stable. As the data of iiMedia Research showed, the number of online audio users in 2019 is 490 million, an increase of 14.0% compared with that in 2018. It is estimated that the number of users can reach 540 million by 2020. At the same time, the new generation of young people have diversified needs, pay attention to personality and experience, and have strong willingness to pay, which makes the online audio industry have strong growth potential. In the future, with the growth of 5G, IoT and other communication technologies, users will have better experience in mobile phones, computers, smart home, car speakers and other devices and scenes, and the application of online audio is expected to be more in-depth. At the same time, Podcasts will also become popular . Entertainment audio, which can meet people's various leisure and entertainment needs, will also have greater space for growth. -
艾媒报告|2020年中国新春远程办公行业热点专题报告
本报告研究涉及企业/品牌/案例:企业微信,钉钉,三五互联,会畅通讯,二六三,致远互联,齐心集团,真视通,苏州科达,华平股份,阿里巴巴,华为云WeLink,腾讯文档,字节跳动,飞书,苏宁科技,苏宁豆芽,阿里钉钉,百度,网易,酷狗,滴滴,京东,快手,印象笔记,百度云网盘,小鱼易连,全时云会议
iiMedia Research(艾媒咨询)数据显示,2020年新春期间中国远程办公人员超过3亿人,远程办公企业规模超过1800万家。在远程办公情况调查中,近五成受访用户开启了远程办公模式,且主要集中在互联网行业;44.4%的受访用户使用了远程办公的“在线沟通”功能;63.4%的受访用户认为远程办公的优势在于工作地点灵活自由;63.5%的受访用户表示看好远程办公行业发展前景。艾媒咨询分析师认为,中国远程办公普及率相对较低,存在较大发展空间。受此次疫情催化,远程办公需求短期激增,新春期间云办公概念股在二级市场中走势强盛。但中国远程办公用户习惯尚未养成,疫情之后应更加注重培养用户习惯,保障信息安全,凸显协同办公优势,增加用户粘性。
According to the data from iiMedia Research, during the Spring Festival of 2020, there are more than 300 million remote office workers in China, and the number of companies using teleworking exceeds 18 million. In the survey of teleworking, nearly 50% of the interviewees used teleworking, which was mainly concentrated in the Internet industry ; 44.4% of the interviewees used the "online communication" function of teleworking; 63.4% of the interviewees believed that the advantage of remote office lies in the flexibility and freedom of the work place; 63.5% of the interviewees expressed optimism about the development prospects of the remote office industry. iiMedia Consulting analysts believe that the penetration rate of remote office in China is relatively low, and there is the large developmental space in teleworking industry. Catalyzed by the epidemic, the demand for remote offices surged in the short term, and cloud office concept stocks have been trending strongly in the secondary market during the Spring Festival of 2020. However, the habits of remote office users in China have not yet been established. After the epidemic, more attention should be paid to cultivating user habits, ensuring information security, highlighting the advantages of collaborative office, and increasing user stickiness. -
艾媒报告|2020中国职场新春居家办公行为状态调查研究报告
本报告研究涉及企业/品牌/案例:企业微信,钉钉,飞书,QQ
iiMedia Research(艾媒咨询)数据显示,截至2月9日,73.7%的受访职场者表示其所在企业仍未复工,其中已经复工的企业多数集中在互联网/电子商务/IT/通讯行业,且主要采取居家办公模式。在居家办公的受访者当中,41.1%表示其日均办公时长延长;34.7%认为自身工作效率有所提升;76.8%透露其所在企业在新春办公期间尝试了新型在线办公软件。艾媒咨询分析师认为,此次“新冠肺炎”会促使大众对居家办公模式产生更深刻的认知,同时激发大量在线办公软件需求。中国在线办公软件市场发展尚未成熟,疫情的偶发性虽然为在线办公软件市场带来曙光,但用户需求的刚性和粘性仍需要进一步培养。
According to iiMedia Research data, as of February 9, 73.7% of the interviewed workers said that their companies have not resumed work, and most of the companies that have resumed work are concentrated in the Internet / e-commerce / IT / communications industry, and the home office model is mainly adopted. Among the respondents from home office, 41.1% said that their average daily office hours were extended; 34.7% thought that their work efficiency had improved; 76.8% revealed that their company tried new online office software during the Spring Festival office. iiMedia Consulting analysts believe that the “new crown pneumonia” will promote the public to have a deeper understanding of the home office model, while stimulating a large number of online office software needs. The development of China's online office software market is not yet mature. Although the epidemic situation brings dawn to the online office software market, the rigidity and stickiness of user needs still need to be further cultivated. -
艾媒报告|2020年中国TWS无线耳机专题研究报告
iiMedia Research(艾媒咨询)数据显示,预计到2020年,中国TWS无线耳机销量将超三千万件,虽然受疫情影响,2020年市场销售规模增长将全面降速,但基于整体市场初步的发展阶段,销售量仍将维持正向增长,市场前景普遍受看好。同时,包括智能终端无孔化趋势、蓝牙技术、芯片技术的不断提升,也将进一步加快TWS无线耳机的产品普及。另外,根据iiMedia Research(艾媒咨询)数据显示,41.8%的受访受访者能够接受500元以下的TWS无线耳机价格, TWS无线耳机中低端市场仍有较大用户群可挖掘。
According to the data of iiMedia Research, it is estimated that by 2020, the sales volume of TWS wireless earphones in China will exceed 30 million. Although affected by the epidemic situation, the growth of the market sales scale in 2020 will be slowed down in an all-round way, based on the preliminary development stage of the overall market, the sales volume will maintain a positive growth and the market prospect will be generally optimistic. At the same time, it will further accelerate the popularization of TWS wireless earphone products, including the trend of smart terminal non porous, the continuous improvement of Bluetooth technology and chip technology. In addition, according to the data of iiMedia Research, 41.8% of the respondents can accept the price of TWS wireless earphone below 500 yuan. There is still a large user group in the middle and low-end market of TWS wireless earphone.
- 1
- 2
- 3
- 4
- 5
- 6
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告