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艾媒咨询|2020-2021年中国电子商票行业研究及趋势分析报告
本报告研究涉及企业/品牌/案例:同城票据网、银承库、京票秒贴、商票圈。
经过三十多年的发展,中国票据市场快速发展,市场规模达到百万亿级。随着中国实体经济恢复向好,金融活动将会更加活跃,商票融资方式逐步多样化,为电子商票的发展提供了机遇。2009年以来,中国电子商票行业迅速发展,电子商业汇票系统参与者的规模不断扩大。截止2019年底,中国票据交易系统共接入法人机构2884家,会员2913家,系统参与者101622家。
After more than 30 years of development, China's bill market has developed rapidly, with a market size of hundreds of billions. As China's real economy recovers, financial activities will become more active and commercial ticket financing methods will gradually diversify, providing opportunities for the development of electronic commercial tickets. Since 2009, China's electronic commercial bill industry has developed rapidly, and the scale of participants in the electronic commercial bill system has continued to expand. As of the end of 2019, China's bill trading system had access to 2,884 legal entities, 2,913 members, and 101,622 system participants. -
艾媒咨询|2020年9-10月中国母婴行业运行及上市公司双月报告
本报告研究涉及企业/品牌/案例:爹地宝贝,帮宝适,漫熙,全棉时代。
数据显示,当前孕妇服装产品多集中在30元以下的价格区间,同时哺乳文胸也开始成为热销产品。艾媒咨询分析师认为,当前孕妇们还是更倾向于购买平价的产品。但随着95后妈妈的不断增加,以及用户观念的不断转变,未来高端化、功能性产品为主流。
Data shows that the current maternity clothing products are mostly concentrated in the price range below 30 yuan, and breastfeeding bras have also begun to become popular products. iiMedia Research believes that currently pregnant women are still more inclined to buy cheap products. However, with the continuous increase of post-95 mothers and the continuous change of user concepts, high-end and functional products will become the mainstream in the future. -
艾媒报告|2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告
本报告研究涉及企业/品牌/案例:如涵控股,若羽臣,珀莱雅,海澜之家,四季青市场,京东,淘宝,抖音。
其他提及企业/品牌:百草味,三只松鼠,洽洽食品,瑞百年,李子柒螺蛳粉,单身粮伙伴,信良记,高满堂,彩云海鲜,伊利,奈雪的茶,香飘飘,海底捞,幸福西饼,木屋烧烤,携程旅行,途牛,去哪儿,聪明你的旅行,周大福,金至诚珠宝,阿里,拼多多等。
2020年4月26日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国直播电商行业进行全面分析,分别针对食品、服装、化妆品、家电等直播电商的入局行业分析,以及对恰恰、珀莱雅等标杆品牌的典型案例解读,以此分析直播电商的产品特性以及品牌方的发展趋势,判断2020-2021年中国直播电商的行业发展趋势。受到本次疫情影响,直播电商展现的强大带货能力推动农产品、服装、汽车等传统实体行业加入直播电商,大大利好直播电商发展。艾媒咨询分析师认为,传统电商推动了消费行为的线上转移,为直播电商的发展提供了前期基础。而随着用户对视频、短视频等应用的使用时间不断增加,直播电商将会是短期内最重要的消费行为。
Affected by the epidemic, China's economy in 2020Q1 compared with 2019Q1, after excluding price change factors, actually dropped by 6.8% year-on-year, which may affect China's economic growth slowdown throughout the year. In order to cope with the problem that the epidemic affects economic development, the state actively encourages all parties in the society to develop "new tools" to stimulate market vitality. iiMedia Research believes that this policy is a new benefit for live broadcast e-commerce. The ability to bring goods will also further drive more industries into the game. -
艾媒报告|2019年全球及中国P2P网贷行业研究及风险预警报告
本月报涉及企业/品牌包括:Lending Club、雅堂金融、钱宝网、联璧金融、唐小僧、银票网、零钱罐、投之家、发财猪、牛板金、钱爸爸、e租宝、善林金融、红岭创投、团贷网、小米、邻家便利店、极路由、斐讯、海南贝格富、长红配资
2018年,中国网贷普及率位居世界前列,中国网贷交易额全球最高,达1789亿美元。中国P2P网贷行业经过了雨后春笋般的初始发展期、野蛮生长的快速扩张期和狂风暴雨般的风险爆发期,进入了政策调整期。2016年之前P2P行业缺乏监管,滋生了大量非法经营的问题平台。随后监管政策出台,政策收紧,问题平台资金链断裂,P2P网贷行业频频爆雷,大批投资人血本无归。2019年运营中的P2P网贷平台约1300家,截至2019年4月,中国P2P网贷新增问题平台超280家。非法集资的P2P网贷问题平台常以高额收益诱引投资人投资。P2P网贷问题平台常通过铺天盖地的广告宣传和高大上的自我包装来营造平台财力雄厚、实力强劲的假象。获得大量资金后,问题平台常通过借新还旧的方法吸引投资者继续投资。未来P2P网贷行业增长将趋缓,市场格局将更集中,监管将持续全面化和科技升级。
In 2018, China's online loan penetration rate ranked the world's top, and China's online loan transaction volume was the highest in the world, reaching $178.9 billion. China's P2P online lending industry has entered the policy adjustment period after its initial development period, rapid expansion period and risk explosion period. The lack of supervision in the P2P industry before 2016 has created a large number of illegal platforms. Subsequently, the regulatory policy was promulgated and the policy tightened, the problem platform capital chain broke, and the P2P online lending industry frequently thundered, and a large number of investors had no return. In the year of 2019, there were about 1,300 P2P online lending platforms. As of April 2019, there were more than 280 new P2P online lending platforms were died. The illegal fund-raising P2P online lending problem platform often induces investors to invest with high returns. P2P online lending problem platform often creates an illusion that the platform has strong financial strength and strong strength through overwhelming advertising and high self-packaging. After obtaining a lot of money, the problem platform often attracts investors to continue investing by borrowing money from new investors and returning to former investors. In the future, the growth of the P2P online lending industry will slow down, the market structure will be more concentrated, and supervision will continue to be comprehensive and technology upgrades. -
艾媒报告|2019中国电梯媒体市场发展研究报告
本报告研究涉及企业/品牌/案例:分众传媒,新潮科技,华语传媒,精视传媒,梯邻传媒,亿家传媒,梯影传媒,传不,城市传媒,阿里巴巴,百度,腾讯,中国工商银行,中国农业银行,中国银行,京东,苏宁,华为,P&G,小米,KFC,滴滴,今日头条,BMW,奔驰,宝马,国美,没底,爱奇艺,天猫,可口可乐,pepsi,招商银行
作为工作、生活、休闲、娱乐必经的重要场景,电梯广告开始成为都市人群接触的主要媒介之一。iiMedia Research(艾媒咨询)数据显示,国内已登记的电梯数量突破了600万,并将持续上涨趋势,预计在2019年,电梯广告的市场规模将达到188亿元,日均覆盖人数超过2亿。电梯广告具有高关注度、高覆盖率的优势,iiMedia Research(艾媒咨询)数据显示,近五成用户日常接触电梯广告4~6次,82.5%受访用户表示愿意观看电梯广告,这种高频高触达的电梯广告有助于提高用户的转化率。尽管目前梯媒行业发展动力充足,但未来资源的竞争将加剧,行业逐渐由一二线城市下沉到三四线城市以争夺资源,因此梯媒企业应借助大数据等新兴技术,实现更加精准的广告投放,从而打造自身竞争壁垒。
As an important scene for work, life, leisure and entertainment, elevator advertising has become one of the main media for public. As the data of iiMedia Research showed, the scale of elevators registered in China has exceeded 6 million and will continue to rise. It is estimated that in 2019, the market scale of elevator advertising will reach 18.8 billion yuan, with an average daily coverage of more than 200 million people. As the data of iiMedia Research showed, nearly 50% of users contact elevator ads 4-6 times a day, and 82.5% of users are willing to watch elevator ads. The high-frequency and high touch elevator ads can help improve the conversion rate of users. Although the development momentum of elevator advertising industry is sufficient at present, the competition for resources will intensify in the future. The industry will gradually sink from the first and second tier cities to the third and fourth tier cities to compete for resources. Therefore, elevator advertising enterprises should use emerging technologies such as big data to achieve more accurate advertising, so as to create their own barriers to competition. -
艾媒报告|2019全球及中国婴幼儿托育产业现状与发展趋势报告
本月报涉及企业/品牌/案例包括:纽诺教育、KinderCare、多乐小熊、馨心教育、袋鼠麻麻、圣顿教育、Urjoy school、朋恩日托、Bright Horizons Family Solutions、Learning Care Group、Goddard Systems、Primrose Schools、Childcare Network、Nobel Learning Communities、The Learning Experience、Kiddie Academy、Kids 'R' Learning Academies、孩盟国际、MoreCare茂楷、嗨妈宝贝Harborbabe
婴幼儿托育市场正在兴起,美、英、法、日等国婴幼儿托育行业发展较为成熟,均出台了一系列政策法规引导其发展,2018年英国接受托育服务的儿童超3.2万,日本将于2019年10月无偿提供公立托育服务。中国市场方面,从2016年开始,政府在相关政策法规中多次提及发展托育。特别是2019年5月10日国务院发布托育行业指导意见,使得托育成为投资热点。目前,中国婴幼儿托育行业发展存在运营体系不成熟、缺乏规范监管、专业师资少等问题。尽管中国经济发达地区如北京、上海、广东等较为重视婴幼儿托育,但中国婴幼儿入托率仅4.3%,与OECD国家33.2%的平均入托率仍有较大差距,中国托育行业仍需规范,未来有较大发展潜力。
Infant care market is on the rise. The development of infant care industry in some contries such as the United States, Britain, France and Japan is relatively mature. A series of policies and regulations have been introduced to guide its development. In 2018, the number of children receiving nursery services in the UK exceeded 32,000. Japan is going to provide public care services free of charge in October 2019. In the Chinese market, starting from 2016, the government has repeatedly mentioned the development of childcare in relevant policies and regulations. In particular, on May 10, 2019, the State Council issued guidance on the infant care industry, making it a hot spot for investment. At present, the development of China's infant and child care industry has problems such as immature operating system, lack of standardized supervision, and lack of professional teachers. Although China's economically developed regions such as Beijing, Shanghai, and Guangdong Province pay more attention to infant care, the infant enrollment rate in China is only 4.3%, which is still far from the average enrollment rate of 33.2% in OECD countries. Infant care industry still need standardization, and there is great potential for development in the future. -
艾媒报告 |2019全球及中国个人洗护用品品类分析及电商市场研究报告
本报告研究涉及企业/品牌/案例:Amazon,eBay,walmart,OTTO,速卖通,天猫,淘宝,京东,Flipkart,snapdeal,Rakuten,Lazada,kakaku,Shopee,mymall,joom,资生堂,欧莱雅,宝洁,联合利华,霸王、章华,舒肤佳,玉兰油,Amway 安利,LUX 力士,蔻露薇
个人洗护电商市场在全球保持稳定发展。2019全球个人洗护电商市场销售额已达1182.6亿美元,预计至2023年这一规模达到1816.0亿美元。特别是中国方面,iiMedia Research(艾媒咨询)数据显示, 2018年中国个人洗护电商市场规模达到1881.9亿元人民币,增幅同比增长14.5%,其中,面部护理、身体清洁和口腔护理三类的贡献比例达到81.5%。艾媒咨询分析师认为,由于海淘、跨境电商和电商渠道的崛起,以及个人卫生支出增长、全民洗护卫生意识增强,共同推动中国个人洗护发展。企业方面,如拉芳、百雀羚等积极开拓电商渠道,联合天猫双十一、京东618等节日造势。产品方面,如牙齿美白、护发防脱洗发水等功能性洗护用品的销量增加,洗护用品的包装、气味等也都成为用户选择的主要依据。用户方面,男性个人洗护细分受到更多关注,00后、05后等开始成为个人洗护用品的新群体。
The personal care e-commerce market has maintained steady growth throughout the world. The global consumer care market in 2019 has reached US$118.26 billion, which is expected to reach US$181.60 billion by 2023. In particular, in China, iiMedia Research (Ai Media Consulting) data shows that in 2018, China's personal care and e-commerce market reached 188.19 billion yuan, an increase of 14.5%, including facial care, body cleansing and oral care. The contribution ratio reached 81.5%. Ai Media Consulting analysts believe that due to the rise of Haitao, cross-border e-commerce and e-commerce channels, as well as the growth of personal health expenditures and awareness of national health care, we will jointly promote the development of personal care in China. In terms of enterprises, such as Lafang and Baique Ling, they are actively exploring e-commerce channels, and jointly launching festivals such as Tmall Double Eleven and Jingdong 618. In terms of products, sales of functional toiletries such as tooth whitening, hair care and anti-hair shampoo have increased, and the packaging and smell of toiletries have become the main basis for users' choice. On the user side, the male personal care subdivision has received more attention, and after 00, 05, etc., it has become a new group of personal care products.
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