电商行业报告合集(共29份)
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艾媒咨询|2024年中国SaaS行业发展研究报告
随着云计算、5G等技术的不断创新,SaaS行业加速发展。大多数企业进行数字转型升级,纷纷涌入SaaS行业赛道。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国SaaS行业发展研究报告》数据显示,2023年中国SaaS行业市场规模达555.1亿元,预计2027年将超过1500亿元。
艾媒咨询分析师认为,受社会环境的影响,SaaS的应用更加广泛。随着企业的商业模式的不断变化,SaaS企业的业务体系呈现多元化,推动着SaaS行业的市场规模不断扩大。
With the continuous innovation of cloud computing, 5G and other technologies, the SaaS industry is accelerating its development. Most enterprises are undergoing digital transformation and upgrading, and are flocking to the SaaS industry track.According to the latest "Research Report on the Development of China's SaaS Industry in 2024" released by iiMedia Research, the market size of China's SaaS industry reached 55.51 billion yuan in 2023, and it is expected to exceed 150 billion yuan by 2027.
iiMedia Research analysts believe that Due to the influence of social environment, the application of SaaS has become more widespread. With the continuous changes in the business model of enterprises, the business system of SaaS enterprises has diversified, driving the market size of the SaaS industry to continuously expand. -
艾媒咨询|2024-2025年中国餐饮服务商行业白皮书
随着全国各地促销费政策的持续发力,餐饮消费市场需求不断被激发,加速拓店和深入下沉市场成为各地餐饮品牌的重中之重,各餐企对餐饮服务商的需求进一步增加。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国餐饮服务商行业白皮书》数据显示,2023年中国餐饮收入达52890亿元,餐饮行业进入平稳发展期,预计2025年中国餐饮收入有望达56712亿元。餐饮服务商通过为餐企提供多元化解决方案、数智化全方位服务等助力餐饮企业降本增效,完成数字化转型。2018-2023年中国餐饮连锁率持续提升,各中大型餐企纷纷计划出海甚至已经出海,含小微型企业在内的餐饮企业对餐饮服务商的需求进一步扩大,69.0%的餐饮企业有数字化意向或计划。2024年,信息管理系统割裂(38.7%)与营销推广及运营能力较弱(36.1%)问题成为餐饮企业实施数字化布局的主要难题;餐饮企业倾向选择行业通用的数智化产品服务商与注重产品服务便携性和成本控制的服务商。随着数字化进程不断加快,餐饮服务商正加速布局一体化服务,行业已涌现多家头部企业。此外,国内餐饮市场逐渐饱和倒逼餐企和餐饮服务商寻求第二增长曲线,“出海”成为新发展机遇。
With the continuous force of the promotion fee policy across the country, the demand for food and beverage consumption market has been continuously stimulated, accelerating the expansion of stores and deepening the sinking market has become the top priority of catering brands around the country, and the demand for catering service providers has further increased. According to the latest Research Report on the Development of China's catering service Provider Industry White Paper from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the income of China's catering industry will reach 5,289 billion yuan in 2023, and the catering industry will enter a period of stable development. It is expected that the income of China's catering industry will reach 5,671.2 billion yuan in 2025. Catering service providers help catering enterprises reduce costs and increase efficiency by providing diversified solutions and all-round services of digital intelligence for catering enterprises, and complete digital transformation. From 2018 to 2023, China's restaurant chain rate continues to increase, and medium-sized and large restaurant enterprises have planned to go to sea or even have gone to sea, and catering enterprises including small and micro enterprises have further expanded their demand for catering service providers, and 69.0% of catering enterprises have digital intentions or plans. In 2024, the fragmentation of the information management system (38.7%) and the weak marketing promotion and operation ability (36.1%) have become the main problems in the implementation of digital layout of catering enterprises; Catering enterprises tend to choose the service providers of digital intelligent products that are common in the industry and those that pay attention to the portability of products and services and cost control. As the digitization process continues to accelerate, catering service providers are accelerating the layout of integrated services, and a number of leading enterprises have emerged in the industry. In addition, the gradual saturation of the domestic catering market has forced catering companies and catering service providers to seek a second growth curve, and "going to sea" has become a new development opportunity. -
艾媒咨询|2023-2024年粤港澳大湾区餐饮消费洞察报告
粤港澳大湾区具备丰富的美食文化,在全国美食里占据重要地位。在人工智能、大数据等技术不断进步的情况下,湾区餐饮行业获得技术红利,各大餐饮企业通过供应链数字化、SaaS、会员管理、数字化营销、服务机器人等方面加快数字化转型。调研数据显示,近五成大湾区消费者表示注重健康饮食,超九成消费者习惯于查看餐饮软件和餐饮平台的测评及客户评价,餐厅人气度逐渐成为消费者就餐决策的重要依据之一。
艾媒咨询分析师认为,餐饮行业市场竞争较为激烈,餐饮企业拥有独特的品牌定位和特色更容易在市场中脱颖而出。
The Guangdong Hong Kong Macao Greater Bay Area has a rich culinary culture and occupies an important position in national cuisine. With the continuous advancement of technologies such as artificial intelligence and big data, the catering industry in the Bay Area has gained technological dividends. Major catering enterprises are accelerating their digital transformation through supply chain digitization, SaaS, member management, digital marketing, service robots, and other aspects. Research data shows that nearly 50% of consumers in the Greater Bay Area emphasize healthy eating, while over 90% of consumers are accustomed to viewing evaluations and customer reviews from catering software and platforms. Restaurant popularity has gradually become an important basis for consumer dining decisions.
iiMedia Research analysts believe that the competition in the catering industry market is relatively fierce, and catering enterprises with unique brand positioning and characteristics are more likely to stand out in the market. -
艾媒咨询|2021年中国企业级SaaS服务行业发展及标杆案例研究报告
本报告涉及的案例/品牌/企业:开创云,飞书深诺
随着国内企业体量不断增多,进一步扩大了SaaS行业服务市场主体规模,而互联网技术的发展为SaaS产品带来了深刻变革,企业间相互协作也深化了对SaaS服务的需求,促使国内SaaS行业市场规模呈现稳定增长态势。在政策及社会多种因素利好下,SaaS服务商数量持续增加,iiMedia Research(艾媒咨询)数据显示,2021年中国SaaS行业市场规模达322.6亿元,预计到2023年,中国SaaS行业市场规模将达555.1亿元。行业竞争愈发激烈的环境下,产品质量和用户体验有助于提升品牌口碑,建立自身技术和服务壁垒,提升品牌价值。With the increasing number of domestic enterprises, the main body scale of SaaS industry service market has been further expanded, and the development of Internet technology has brought profound changes to SaaS products. The mutual cooperation among enterprises has also deepened the demand for SaaS services, promoting the stable growth of the market scale of domestic SaaS industry. Under the favorable policies and social factors, the number of SaaS service providers continues to increase. According to the data of iimedia research, the market scale of China's SaaS industry will reach 32.26 billion yuan in 2021. It is expected that by 2023, the market scale of China's SaaS industry will reach 55.51 billion yuan. In the environment of increasingly fierce industry competition, product quality and user experience help to improve brand reputation, establish their own technical and service barriers and enhance brand value. -
艾媒咨询|2021年中国数字化营销行业研究报告
本报告涉及的案例/品牌/企业:利欧股份,热云数据
数字化营销是使用数字传播渠道为产品和服务进行推广的实践活动,从而以一种及时、相关、定制化和节省成本的方式与消费者进行沟通。iiMedia Research(艾媒咨询)数据显示, 2021年中国数字化广告行业的投融资金额达37.71亿元。在细分领域中,资本在2021年主要倾向整合营销,其次是互联网及移动广告。传统广告发展受到了数字化广告行业冲击,兼容传统形式与数字化形式的整合营销模式是广告主关注重点。
Digital marketing is a practical activity that uses digital communication channels to promote products and services, so as to communicate with consumers in a timely, relevant, customized and cost-saving way. According to iiMedia Research, the investment and financing amount of China's digital advertising industry reached 3.771 billion yuan in 2021.In the subdivided fields, capital mainly tends to integrated marketing in 2021, followed by Internet and mobile advertising. The development of traditional advertising has been impacted by the digital advertising industry. The integrated marketing model compatible with traditional and digital forms is the focus of advertisers. -
艾媒咨询|2021年中国电子签名行业年度发展研究报告
本报告涉及的案例/品牌/企业:e签宝,法大大,契约锁
中国企业加速自身数字化转型的步伐,电子签名对企业的赋能效果不断凸显,进而推动电子签名技术不断迭代升级。特别在新冠疫情常态化的背景下,线上办公愈发普遍,企业对电子签名运用程度逐步加深,进一步拓宽电子签名的应用范围和场景。中国电子签名行业市场规模将持续上升,预计2024年达404.2亿元。
Chinese enterprises accelerate the pace of their own digital transformation, and the enabling effect of electronic signature on enterprises continues to highlight, thus promoting the continuous iterative upgrading of electronic signature technology. Especially in the context of COVID-19 normalization, online office is becoming more and more popular. The degree of application of electronic signatures is gradually deepened, and the application scope and scene of electronic signature are further widened. The market scale of China's electronic signature industry will continue to rise and is expected to reach 40.42 billion yuan in 2024.
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