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艾媒咨询|2021-2022年中国跨境出口电商行业及独立站模式发展现状及趋势研究报告
本报告涉及的案例/品牌/企业:SHEIN,棒谷科技,微盟ShopExpress
数据显示,2020年中国跨境出口电商规模为1.12万亿元,同比增长40.1%。受疫情的影响,国外消费者偏向于电商这种更少接触、更安全的购物方式,促进电商的发展;此外,中国政府对跨境电商的多项支持政策也进一步推动中国跨境电商的发展,预计中国跨境电商规模将于2021年、2024年分别达到1.51万亿元,2.95万亿元。中国企业在海外建立的独立站数量已达到了20万个,从跨境电商B2C市场结构上看,独立站份额从2016年的9.8%提升至2020年的20.3%。独立站模式具备一定的经营灵活性,易于收集、分析用户数据以运营私域流量,有够有效规避第三方跨境电商平台合规风险等优势,未来发展势头强盛。艾媒咨询分析师认为,随着电商经济的不断发展,消费水平的提高,消费者对产品“质”的追求将进一步提升,跨境出口电商产品将趋向于精品化、品牌化;随着社交平台的进一步发展以及公域流量成本的提高,跨境出口电商产品运营方式将趋向于数字化、本土化和引流方式多样化。
According to the data, the scale of China's cross-border export e-commerce in 2020 was 1.12 trillion yuan, with a year-on-year increase of 40.1%. Affected by the epidemic, foreign consumers prefer e-commerce, a less contact and safer way of shopping, which promotes the development of e-commerce; in addition, the Chinese government's many support policies for cross-border e-commerce also further promote the development of China's cross-border e-commerce, which is expected to continue in China The scale of cross-border e-commerce will reach 1.51 trillion yuan and 2.95 trillion yuan in 2021 and 2024 respectively. The number of independent stations established overseas by Chinese enterprises has reached 200000. From the perspective of cross-border e-commerce B2C market structure, the share of independent stations has increased from 9.8% in 2016 to 20.3% in 2020. The independent station model has certain business flexibility, is easy to collect and analyze user data to operate private domain traffic, has the advantages of effectively avoiding the compliance risk of third-party cross-border e-commerce platforms, and has a strong momentum of development in the future. AI media consulting analysts believe that with the continuous development of e-commerce economy and the improvement of consumption level, consumers' pursuit of product "quality" will be further improved, and cross-border export of e-commerce products will tend to be high-quality and brand; With the further development of social platforms and the increase of public traffic costs, the operation modes of cross-border export e-commerce products will tend to be digital, localized and diversified. -
艾媒咨询|2021年7-8月中国母婴行业运行双月报
本报告研究涉及企业/品牌/案例:飞鹤,伊利,澳优,贝因美,袋鼠妈妈,红色小象
2021年7-8月母婴行业运行状况良好,在三孩政策以及电商经济等多方面的红利下,下半年母婴行业相关产品及服务需求有望得到提升。从政策上看,国务院及各地方政府颁布了促进生育的相关政策,从育儿假、税收抵免、育儿补贴金等方面着手,保障新生儿家庭的衣食住行等各个方面,以促进中国居民生育状况改善,中国政府长期促进生育率提升的政策将成为大方向。数据显示,近一年来母婴快消品线上市场的增速为13.9%,而线下市场增速仅为4.4%,而在2021年抖音818电商购物节中,母婴商品是直播带货的三大受欢迎商品之一,母婴消费品线上渠道的优势明显。艾媒咨询分析师认为,双十一电商购物节即将到来,母婴行业的商家可着手加强线上渠道销售,加入双十一预售大营,提高商品的销售状况。
From July to August of 2021, the maternal and infant industry will perform well. With the benefits of the three-child policy and the e-commerce economy, the demand for related products and services in the maternal and infant industry is expected to increase in the second half of the year. From a policy point of view, the State Council and various local governments have promulgated relevant policies to promote childbirth, starting from parental leave, tax credits, childcare subsidies, etc., to protect the food, clothing, housing and transportation of newborn families to promote the improvement of the fertility status of Chinese residents. , The Chinese government's long-term policy of promoting the increase in fertility rate will become the general direction. The data shows that in the past year, the growth rate of the online market of maternal and child fast-moving consumer goods is 13.9%, while the growth rate of the offline market is only 4.4%. In the Douyin 818 e-commerce shopping festival in 2021, maternal and child products are live broadcast. One of the three most popular commodities with goods, the online channel of maternal and child consumer goods has obvious advantages. IiMedia Consulting analysts believe that the Double Eleven e-commerce shopping festival is coming soon, and merchants in the maternal and infant industry can start to strengthen online channel sales, join the Double Eleven pre-sale camp, and improve the sales of goods. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒报告|2019-2021中国口腔医院产业大数据及趋势分析报告
本报告研究涉及企业/品牌/案例:华西口腔医院,北京大学口腔医院,四川大学华西口腔医院,四川大学华西口腔医院,通策医疗,拜博口腔,瑞尔齿科,美维口腔,牙博士口腔,马泷齿科,佳美口腔,维尔口腔,美奥口腔,同步齿科,德伦口腔,爱牙,牙医管家,e看牙,牙e家,优益齿,共享牙医,牙医帮
截至2017年末,中国城市共有专业口腔医院535家,农村154家。艾媒咨询分析师认为,从专科医院领域的规模来看,在旺盛的医疗需求下,中国口腔市场还有很大的发展空间,特别是美颜经济兴起会进一步带动牙齿美白、矫正等业务发展。
从产业结构看,中国口腔行业主要包括牙种植、正畸、儿科、综合等项目,艾媒咨询分析师认为,目前中国口腔医疗正处于发展上升阶段,品牌开始获得一定认可,但发展主要集中在中低端市场,后续应当进一步向高端市场发力。从机构性质看,中国口腔医疗机构大致可分为综合性医院口腔科、公立专科口腔医院、连锁民营口腔医院及诊所和个体诊所四类。iiMedia Research(艾媒咨询)监测发现,首都医科大学附属口腔北京医院、泰康拜博等机构的排名靠前,受到更高认可度。
From the industrial structure, China's oral industry mainly includes dental implantation, orthodontics, pediatrics, comprehensive and other projects, Ai media consulting analysts believe that China's oral medicine is currently in the stage of development and rise, the brand began to get a certain recognition, but the development is mainly concentrated in the low-end market, the follow-up should further to the high-end market. From the institutional nature, China's oral medical institutions can be broadly divided into general hospital oral medicine, public specialized oral hospitals, chain private oral hospitals and clinics and individual clinics four categories. iiMedia Research monitoring found that the Capital Medical University affiliated oral Beijing Hospital, Taikang Baibo and other institutions ranked high, received a higher degree of recognition. -
艾媒咨询|2020年5-6月中国家电行业市场运行及典型企业分析双月度报告
本报告研究涉及企业/品牌/案例:格力,美的。
从2020年一季度的数据看,中国家电行业国内市场销售规模为1172亿元,同比下降36.1%。同时,一季度家电累计出口规模为736亿元,同比下降12.7%。艾媒咨询分析师认为,随着疫情对中国影响的逐步减弱,以及夏季对空调、冰箱等制冷设备需求的季节性增长,特别是家电直播电商等形式的逐步成熟,预计第二季度家电行业的国内销售会逐步回暖,但出口形势依然不容乐观。
From the data of the first quarter of 2020, the domestic market scale of China's home appliance industry was 117.2 billion yuan, a year-on-year decrease of 36.1%. At the same time, the cumulative export scale of home appliances in the first quarter was 73.6 billion yuan, a year-on-year decrease of 12.7%. iiMedia Research believe that with the gradual weakening of the impact of the epidemic on China and the seasonal increase in demand for air-conditioning, refrigerators and other refrigeration equipment in summer, especially the gradual maturity of home appliance live broadcast e-commerce and other forms, it is expected that the appliance industry Of domestic sales will gradually pick up, but the export situation is still not optimistic. -
艾媒报告|2020年3-4月中国直播电商行业月度运行数据监测报告
本报告研究涉及企业/品牌/案例:谦寻文化,美ONE,如涵控股。
其他提及企业/品牌:淘宝,抖音,快手,阿迪达斯,九阳,雅诗兰黛,三只松鼠,百草味,意涂,优娃,纳斯,构美等。
受新冠疫情影响,2020年3-4月直播电商行业发展势头迅猛。“小朱配琦”、薇娅卖火箭和罗永浩直播等事件,进一步推动了直播电商的传播热度。从具体类目看,穿搭、珠宝、美妆、美食与亲子是直播的销售TOP5;从MCN机构看,谦寻文化、美ONE、优娃三个MCN机构的流量、销售产品量等占据前三名;从主要渠道看,在3-4月期间,抖音的月活用户人数最多。
Affected by the new corona epidemic, the live-streaming e-commerce industry will develop rapidly from March to April 2020. In terms of specific categories, wearing, jewelry, makeup, food and parenting are live sales of TOP5. From the MCN institution, humble culture, beauty ONE, and Yuwa occupy the top three. Besides, Douyin has the largest number of live monthly users during this period. -
艾媒报告|2019-2024年中国化妆品电子商务行业发展模式研究与投资战略分析报告
本报告研究涉及企业/品牌/案例:天猫,京东,淘宝,唯品会,蘑菇街,苏宁易购,贝贝,蜜芽,咸鱼,瓜子二手车交易网,拼多多,云集,支付宝,顺丰,EMS,小红书,洋码头,网易考拉,每日优鲜,人人车,1号店,返利网,折800,聚美优品,当当,优信二手车,慧聪集团,科通芯城,上海钢联,焦点科技,生意宝,转转,亚马逊,乐峰,云闪付,欧莱雅,宝洁,雅诗兰黛,花王,资生堂,高丝,爱茉莉太平洋,LG生活健康,安利,LVMH,娇韵诗,联合利华,百雀羚,上海上美,上海家化,环亚,韩后,丹姿,丸美,玛丽黛佳
iiMedia Research(艾媒咨询)数据显示,2012年至2018年,中国化妆品市场规模呈稳定增长态势,年复合增长率达8.0%。特别是“颜值经济”的崛起进一步激发了中国网民对化妆品的消费热情。从网民关注度看,广东地区的网民最关注化妆品相关的资讯,其次是浙江、山东、湖北等地。总体来看中国消费者对于日常必备的化妆品需求量较大、购买频次高、发展潜力大,但面临着高端市场被国际品牌主导、同质化竞争激烈、企业溢价困难等问题。化妆品企业需要进一步了解消费者市场,抓住颜值经济、他经济的趋势,开拓社交电商的转化渠道,进行更精细化的产品销售。
IiMedia Research data show that from 2012 to 2018, the scale of China's cosmetics market showed a stable growth trend, with an annual compound growth rate of 8.0%. In particular, the rise of “Yan-value economy“ has further stimulated the enthusiasm of Chinese netizens for cosmetics consumption. Judging from the attention of netizens, netizens in Guangdong pay most attention to cosmetics-related information, followed by Zhejiang, Shandong, Hubei and other places. Generally speaking, Chinese consumers have large demand, high purchase frequency and great development potential for daily essential cosmetics. However, they are faced with such problems as the high-end market being dominated by international brands, intense homogenization competition, and difficulty in premium payment for enterprises. Cosmetic companies need to further understand the consumer market, seize the trend of Yan-value economy and other economies, open up channels for social e-commerce transformation, and conduct more refined product sales. -
艾媒报告 |2019全球及中国口腔护理行业状况与发展趋势大数据分析报告
本报告研究涉及企业/品牌/案例:Straumann,invisalign,隐适美,美亚光电,BEGO,MISI,DENT,JUST,博恩登特,卡瓦集团,NewTom , Dentply Sirona , PLAMENCE , UEG MEDICAL, 泰康拜博口腔,北京大学口腔医院,拜瑞口腔,佳兆业健康集团,国瓷材料,土卓曼集团,牙医管家,茄子,武汉大学口腔医院,通策医疗,可恩口腔,牙博士口腔,阿里健康,一牙网,爱牙,牙医帮
2019年,中国5岁儿童及12岁儿童的龋齿患病率分别为70.9%和34.5%,成年人和老年人群体的牙周问题严重,中国居民口腔健康亟待改善。在国家政策的支持下,2010-2017年间,中国人均卫生费用涨至3738.8元,中国专科医院数量不断上升,口腔医院就诊人数增长到3587.6万人。从中国口腔市场的上下游产业链看,上游端器械市场以Straumann为代表的种植牙企业、典型正畸品牌隐适美以及CBCT巨头亚美广电均实现营收增长,分别于增长了20.7%、37.8%和36.1%;下游端,民营口腔机构达到6.5万个,占据14.2%的市场份额。艾媒咨询分析师认为,民营口腔医疗机构将成为未来中国口腔护理行业投资大市场,并且,“互联网+”和“商业保险+”的模式将逐渐普及。
In 2019, the prevalence of dental caries in Chinese 5-year-old children and 12-year-old children was 70.9% and 34.5%, respectively. Adults had severe periodontal problems, the bleeding rate of gingiva was 87.4%, and the detection rate of calculus was as high as 96.7%. Health needs to be improved. The National Health and Health Committee has established a clear indicator of oral health in 2020-2025. It is expected that the child prevalence rate will be controlled below 30.0%, and the number of remaining teeth in the elderly will reach 24. In 2010-2017, the per capita health expenditure in China rose to 3738.8 yuan. The number of specialized hospitals in China continued to rise. The stomatological hospitals had a large room for development. The number of patients in stomatological hospitals increased to 35.876 million, while the market for Chinese oral stocks was only 103.50 billion yuan. There is an incremental market with great potential. China's oral care upstream device market is expected to reach US$18.30 billion in 2022. The dental implant companies represented by Straumann, the typical orthodontic brand Invisialign and the CBCT giant Meyer all have achieved revenue growth, up 20.7% respectively. 37.8% and 36.1%. At the downstream end, the number of private dental institutions reached 65,000, accounting for 14.2% of the market. It represents the company's Taikang Baibo oral, joint commercial insurance and Internet platform, achieving one-stop service of “insurance + oral care”, as well as online and offline, the omni-channel service model, with revenue growth in 2017, reached 1.43 billion yuan. -
艾媒报告 |2019全球ETC行业现状与中国产业链商业布局研究报告
本报告研究涉及企业/品牌/案例:金溢科技,距离科技,万集科技,博通集成,E-ZPass, I-Pass, Fastrak, E-Pass, SunPass,工商银行,建设银行,农业银行,中国银行,交通银行,邮政储蓄,银联云闪付,支付宝,微信,中远海科,达华智能,星帅尔,数字政通,华铭智能,华信新材,楚天高速,环球网,新财富,时代周报
随着中国汽车保有量逐渐增多,高速、城市道路拥堵以及尾气污染等问题愈发明显,政府部门推进ETC产业落地。葡萄牙、日本等发达国家ETC系统起步较早,目前处于平稳期,而中国ETC产业则相对处于快速发展阶段。2019年中国汽车保有量有望突破2.46亿,政府以2019年年底车辆ETC装载量达90%为目标。艾媒咨询分析师认为,2019年至2020年会是ETC产业的集中爆发期,届时将带动相关企业及上下游产业链发展;ETC背后潜在的优质用户以及ETC作为车联网新入口的可能,令银行、第三方支付平台等积极争夺这一用户市场;但值得注意的是,目前潜在用户仍对ETC的信息安全、便捷性等问题存在疑虑,因此需要提高这一群体的产品接受度;同时也要避免各大金融机构短期内可能诱发的不当竞争。
As car ownership has increasingly grown in China, problems, such as high-speed and urban road congestion and exhaust pollution, have become more and more apparent, and the government departments have promoted the development of ETC industry. The ETC system in developed countries, such as Portugal and Japan, started earlier and is currently in a stable period, while the Chinese ETC industry is relatively in a rapid development stage. In 2019, Chinese car ownership is expected to exceed 246 million, and the government aims to achieve 90% vehicle ETC loading by the end of 2019. iiMedia Consulting analysts believe that 2019 to 2020 will be a period for the concentrated outbreak of ETC industry in China, which will drive the development of related companies and the upstream and downstream businesses of industry chains. Due to the potential quality users behind ETC industry and ETC’s being a new entry point for the Internet of Vehicles, banks and third-party payment platforms are actively competing for this user market. However, it is worth noting that potential users still have doubts about ETC's information security and convenience, so it is necessary to improve their product acceptance. Besides, it is necessary to avoid improper competition that may be induced by the major financial institutions in the short term. -
艾媒报告 |2019全球及中国体育消费产业现状及发展趋势分析报告
本报告涉及企业/品牌包括:耐克、阿迪达斯、彪马、Fanatics、安踏、李宁、特步、KEEP、虎扑识货、阿里体育、腾讯体育、京东体育、优购、苏宁、恒大集团、智美体育、京东、乐刻、约教练、万达集团
从全球体育产业增长率情况看,美洲和欧洲体育产业2019-2021年平均增长率分别为6.0%和7.1%,未来体育产业趋于稳定; 2019-2021年亚洲地区平均增长率为7.9%,未来市场发展潜力大。美国方面,2017美国体育消费增加值占据体育产业总增加值75.6%,成为推动体育产业发展的动力来源;欧洲方面,体育产业跻身国民经济支柱产业前十,体育旅游成为欧洲体育消费增长最快的领域之一。从中国体育产业发展看,不断增长和参加锻炼的人群促使体育消费市场规模稳步增长,预计到2020年中国体育消费市场将达到1.5万亿元。数据显示,2017年中国体育用品和相关产品制造总产出占据体育产业总产出的61.4%,超过一半的体育产业产出由体育用品和相关产品制造带动。2018年阿里双十一体育消费总额达60亿元,同比增长17.6%。以安踏、李宁等中国本土运动品牌营收业绩看,得益于线上线下业务发展,2018安踏营业收入达到241.0亿元,相较2017增长44.4%;李宁集团电商业务收入营收占比约为21.0%,同时虎扑识货、KEEP等内容电商也逐渐崛起。艾媒北极星互联网产品分析系统数据显示,2019年3月KEEP APP月活用户数量超过1500万人,环比增幅4.9%;识货APP月活用户数量超100万人,环比增幅6.3%,中国体育消费新型业态发展迅猛。此外,场馆服务、体育培训、体育赛事总体规模不断扩大,“体育+”工程促进体育与传统旅游、文化产业的跨界融合都开始成为体育消费的新兴发力点。
From the growth rate of the global sports industry, the average growth rate of the sports industry in the Americas and Europe is 6.0% and 7.1% respectively in 2019-2021. The future sports industry tends to be stable; the average growth rate in Asia in the period of 2019-2021 is 7.9%. The market has great potential for development. In the United States, the added value of sports consumption in the United States in 2017 accounted for 75.6% of the total added value of the sports industry, and became the driving force for the development of the sports industry. In Europe, the sports industry ranks among the top ten pillar industries of the national economy, and sports tourism has become the fastest growing sports consumption in Europe. One of the areas. From the perspective of the development of China's sports industry, the growing and participating population has promoted the steady growth of the sports consumer market. It is estimated that by 2020, China's sports consumption market will reach 1.5 trillion yuan. Data show that in 2017, China's total output of sporting goods and related products accounted for 61.4% of the total output of the sports industry. More than half of the output of the sports industry was driven by the manufacture of sporting goods and related products. In 2018, the total consumption of Ali Shuangyi Sports reached 6 billion yuan, a year-on-year increase of 17.6%. According to the performance of China's local sports brands such as Anta and Li Ning, thanks to the development of online and offline business, 2018 Anta's operating income reached 24.10 billion yuan, an increase of 44.4% compared with 2017; Li Ning Group's e-commerce business revenue accounted for approximately At 21.0%, the e-commerce business such as Tigers and KEEP has gradually emerged. Ai Media Polaris Internet product analysis system data shows that in March 2019, the number of KEEP APP monthly users exceeded 15 million, an increase of 4.9% from the previous month; the number of monthly users of the APP APP exceeded 1 million, an increase of 6.3% from the previous month. The business has developed rapidly. In addition, the overall scale of venue services, sports training, and sports events has continued to expand. The “Sports+” project promotes the cross-border integration of sports and traditional tourism and cultural industries, and has begun to become an emerging force for sports consumption.
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