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艾媒报告|2020Q1中国智能小家电市场运行监测报告
本报告研究涉及企业/品牌/案例:九阳,iRobot,飞利浦。
在传统小家电行业亟需转型以及消费者对智能化产品需求日益增长的双重推动下,小家电行业正朝着智能化方向发展。近年来,智能小家电市场增长势头强劲,2020年智能音箱、智能马桶、扫地机器人细分市场的产品销量有望分别达到5910万、821万以及882万台。虽然智能小家电行业在快速成长,但市场中往往存在重噱头轻品质的现象。iiMedia Research(艾媒咨询)数据显示, 42.9%的受访用户表示产品质量是他们最关心的因素,而57.1%的用户在购买时主要担忧产品功能未达预期。
Driven by the transformation of the traditional small home appliance industry and the growing consumer demand for smart products, the small home appliance industry is developing in the direction of intelligence. In recent years, the smart small home appliance market has grown strongly. In 2020, the sales volume of smart speaker, smart toilet, and sweeping robot market segments is expected to reach 59.1 million, 8.21 million and 8.82 million units, respectively. Although the smart small home appliance industry is growing rapidly, the situations that some manufacturers lie and exaggerate in their advertisements come up very often. As the data of iiMedia Research showed, 42.9% of the users surveyed said that product quality is the key factor that they care about most, while 57.1% of users mainly worry about the function of the product is not up to their expectations when purchasing. -
艾媒研报|石头科技:势能转换初见成效,自主发展仍待时日
本报告研究涉及企业/品牌/案例:小米集团、米家、石头、小瓦、天津金米、顺为、伊莱克斯、三叶虫、iRobot、Roomba、康力优蓝、狗尾草、中科机器人、小鱼儿、科沃斯、极思维、福玛特、天智航、钛米机器人、柏惠维康、艾米机器人、奇虎360、鑫益嘉、康力优蓝、智位机器人、优必选、科大讯飞、智臻智能、穿山甲、智点未来、有个机器人、深之蓝、博雅工道、祈飞科技、纳恩博、旗瀚科技、阿亦睿、超人机器人、飞利浦、浦桑尼克、欣旺达、京东、苏宁、唯品会、亚马逊、天猫、有品、小米集团、紫光、慕晨、国机
在政策、经济、技术、人口等因素的驱动下,服务机器人行业快速发展,并呈现出比比工业机器人更为广阔的市场空间。iiMedia Research(艾媒咨询)数据显示,预计到2020年,中国服务机器人年销售额将超过300亿元。扫地机器人在整个服务机器人市场是非常重要的一个细分领域,产品相对成熟,竞争也较为激烈。市场参与者包括新兴服务机器人公司、传统家电公司、互联网公司以及各种创业公司等,目前在国内主流电商平台上销售的智能扫地机器人品牌已近 200 个,其中头部品牌效应较为明显。石头科技作为专注于智能清洁机器人领域的科技企业,在小米集团的协助下快速发展,并于2017年开始推出自有品牌,为公司营收增长注入新动能。2018年石头科技营收30.5亿元,其中自有品牌贡献过半。虽然石头科技在业务发展方面有所调整,但想要完全脱离小米实现自主发展还需要时间。
Driven by factors such as policy, economy, technology and population, the service robot industry has developed rapidly and presents a broader market space than industrial robots. According to iiMedia Research, it is estimated that by 2020, the annual sales of service robots in China will exceed 30 billion yuan. Sweeping robots are a very important segment in the entire service robot market. The products are relatively mature and the competition is fierce. Market participants include emerging service robot companies, traditional home appliance companies, Internet companies, and various startup companies. Currently, there are nearly 200 smart sweeping robot brands sold on mainstream domestic e-commerce platforms, of which the head brand effect is more obvious. As a technology company specializing in intelligent cleaning robots, Roborock has developed rapidly with the assistance of Xiaomi Group. In 2017, it launched its own brand and injected new momentum into the company's revenue growth. In 2018, Roborock's revenue was 3.05 billion yuan, of which half of its own brands contributed. Although Roborock has made adjustments in its business development, it will take time to completely realize its independent development from Xiaomi.
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