艾媒咨询 | 2024年中国知识付费行业发展情况与消费行为调研分析报告

当前，基于社交、生活、职业发展及兴趣爱好等方面的多元化需求，人们需要不断汲取大量的信息以及通过学习不断提升自身的综合素质，而知识付费成为了中国消费者获取信息和学习的重要渠道，越来越多消费者愿意为高质量的知识内容付费。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国知识付费行业发展情况与消费行为调研分析报告》数据显示，2024年中国知识付费消费者规模将继续保持平稳增长态势，预计达到6.1亿人。而在知识付费服务的类型偏好上，中国消费者展现出对技能培训类内容的强烈需求，占比达到了40.44%。艾媒咨询分析师认为，随着社会对技能型人才的持续需求和在线教育技术的不断进步，技能培训类知识付费内容将愈发受到消费者的欢迎。
At present, based on the diversified needs of social communication, life, career development and hobbies, people need to constantly absorb a large amount of information and continuously improve their comprehensive quality through learning.Knowledge payment has become an important channel for Chinese consumers to obtain information and learn, and more and more consumers are willing to pay for high-quality knowledge content. According to the latest "2024 China knowledge payment industry develement situation and consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's knowledge payment consumers will continue to maintain a steady growth trend in 2024, and is expected to reach 610 million people. In terms of the type preference of paid knowledge services, Chinese consumers showed a strong demand for skills training content, accounting for 40.44%. Analysts from Imedia Consulting believe that with the continuous demand for skilled talents in society and the continuous progress of online education technology, paid content for skills training knowledge will be increasingly welcomed by consumers.

艾媒咨询|2020年中国网络文学作家影响力榜单解读报告

2021年1月13日，《2020年中国网络文学作家影响力榜单解读报告》正式发布，其中男频影响力榜单中，猫腻凭借《大道朝天》登顶第一；天下归元则以《山河盛宴》问鼎女频榜单。本次上榜作家中，85后、90后作家是中坚力量。iiMedia Research（艾媒咨询）数据显示，超过六成上榜男频作家影响力榜单的作家为85后及90后，女频榜单中该部分作家比例占比也达到54.0%。此外，多位95后作家也成功上榜。在新血液注入行业的同时，网络文学中生代和资历深厚的作家也仍旧保持强大影响力。三代作家共同贡献优质内容，促进网络文学行业更加繁荣发展。

On January 13, 2021, The Interpretation Report of 2020 China Internet Literature Writers Influence Ranking was officially released. Among the male channel ranking, Maoni topped the ranking by virtue of The Path Toward Heaven, while Tianxiaguiyuan won the ranking of female channel by virtue of Shan He Sheng Yan. Among the writers on the ranking, the post-85 and post-90 writers are the backbone. As the data of iiMedia Research showed, more than 60% of the writers on the male channel ranking are the post-85s and post-90s, and the one in female channel is 54.0%. In addition, a number of post-95 writers are also on the list. At the same time that new blood is injected into the industry, the Mesozoic and highly qualified Internet literature writers still maintain strong influence. The three generations of writers contribute high-quality content together to promote the prosperity and development of Internet literature industry.

艾媒报告 |2019-2022全球及中国主题公园运行大数据及行业升级趋势报告

本报告研究涉及企业\品牌\案例：迪士尼集团，默林娱乐，华侨城集团，宋城演艺，长隆集团，海昌集团，华强方特，六旗集团，雪松会娱乐公司，海洋世界娱乐集团，团聚公司集团，环球影城，曲江文旅，光线传媒，迪士尼魔法王国，上海迪士尼乐园，东京迪士尼海洋，迪士尼未来世界，迪士尼好莱坞，爱宝乐园，香港海洋公园，迪士尼加州冒险乐园，美国冒险岛，乐天世界，长岛温泉公园

全球旅游市场的蓬勃发展刺激了全球主题公园产业发展，但主题公园基本形成寡头竞争格局，迪士尼和默林娱乐的游客接待量明显最高；中国方面，2018年华侨城、华强方特、长隆三大主题公园集团增涨幅度最大。iiMedia Research（艾媒咨询）研究发现，为保持持续竞争力，主题公园着力打造多种IP形成品牌效应，保持品牌及IP的持续竞争力。但是目前，中国主题公园主要来自门票收入，二次消费贡献度低，因此，主题公园开拓“尖叫经济”“快乐经济”“夜间经济”卖点，逐步实现景区向度假区综合体的转变，以延长游客的停留时长、刺激游客二次消费。另外，艾媒咨询分析师认为，主题公园是拉动当地经济、建构城市名片的有效途径，部分城市积极发展主题公园并且开始探索度假综合体等的转变路径，例如，上海迪士尼、广东长隆等。

The booming global tourism market has stimulated the development of the global theme park industry, but the meme parks basically formed an oligarchic competition pattern, Disney and Merlin Entertainments received significantly the highest number of visitors, and in China, the three major theme park groups of Overseas Chinese City, Huaqiang Fangte and Changlong increased the most in 2018. IiMedia Research research found that in order to remain competitive, theme parks focus on building multiple IP-forming brand ingress soneffects to maintain the continued competitiveness of brands and IP. But at present, China's theme parks mainly from ticket revenue, secondary consumption contribution is low, therefore, the meme parks to explore the “scream economy“ “happy economy“ “night economy“ selling point, and gradually realize the transformation of scenic spots to resort complex, in order to extend the length of stay for tourists, stimulate tourists to spend twice. In addition, Ai Media Consulting analysts believe that theme parks are an effective way to stimulate the local economy, the construction of city business cards, some cities actively develop theme parks and began to explore vacation complexes and other transformational routes, such as Shanghai Disney, Guangdong Changlong and so on.

第二届中国文创产业大会演讲PPT|2018中国文化创业产业现状及发展趋势分析报告

中国文化创意产业在未来升级中将更加深入大众、开创生活、面向未来，也将成为中国乃至全球新一轮创新发展的核心驱动力之一；未来美好的生活品质还需要文创来创造，文化创意产业也将打造一个集品牌、品味、品质于一体的数字新时代。

艾媒报告丨2017年中国互联网+文化专题研究报告

互联网和文化的深度融合使文化企业走向内容生产专业化，互联网+文化在文化传媒、文化娱乐和文化艺术服务三个主要方面呈现诸多创新形式，并且内容付费兴起，2017年也迎来知识经济的规模爆发。

艾媒报告丨2016中国“互联网+”传统文化发展专题报告

　iiMedia Research(艾媒咨询)数据显示，预计2016年中国“互联网+”传统文化应用用户规模将达到1.96亿人，增长率为56.8%。艾媒咨询分析师认为，互联网为传统文化市场注入活力。

2015中国“互联网+”传统文化发展专题报告

iiMedia Research（艾媒咨询）数据显示，71.2%的中国网民会通过网络了解传统文化，通过电视媒体、传统纸媒、线下传统文化展馆的，分别占53.2%、49.6%、21.6%。网络已经成为网民了解传统文化的首要渠道。

艾媒咨询：2015中国“互联网+”传统文化发展专题报告

iiMedia Research（艾媒咨询）数据显示，71.2%的中国网民会通过网络了解传统文化，通过电视媒体、传统纸媒、线下传统文化展馆的，分别占53.2%、49.6%、21.6%。网络已经成为网民了解传统文化的首要渠道。