艾媒报告 |2018-2019中国家居家装产业研究与商业投资决策分析报告

本报告研究涉及企业/品牌包括:金螳螂、红星美凯龙、东方雨虹、欧派家居、亚厦股份、顾家家居、宜华生活、欧普照明、老板电器、华帝股份、大亚圣象、索菲亚、尚品宅配、全筑股份、孚日股份、美克家居、爱空间、一起装修网、橙家、有住、万链、美团点评、齐家、京东、天猫家装、土巴兔、好莱客、尚品宅、杰邦橱柜、金牌橱柜、顶固衣柜、惠装、积木家

移动互联网、大数据和人工智能等前沿技术推动家居家装产业快速发展，iiMedia Research（艾媒咨询）监测发现，2018年上半年部分家居家装企业净利润均超亿元，发展态势良好。目前，家居家装产业发展通过提供一站式服务有效解决获客、扩张、资金、管理等企业痛点和消费者诉求，但行业产业链冗长、经营成本高、用户体验差等问题仍制约家居家装产业进一步发展。

Driven by the acceleration of Internet penetration and cutting-edge technology, the home improvement industry has developed rapidly. At present, China's home furnishing industry has formed an industrial chain including brand, factory, dealer, home store market, decoration company, designer, foreman and user. The industry is developing well, in the first half of 2018 the net profit of home improvement enterprises exceeded 100 million yuan. China's home improvement industry has experienced the stage of group purchase and package, and has now entered the stage of platform development. Platform-based enterprises have developed rapidly. The data of iiMedia Polaris shows that in 2018 high-net-worth users of Qijia and Tuba rabbits is in high proportion which have more development advantages. At this stage, China's home furnishing industry still has problems such as long industry chain, high customer cost, tight working capital, and poor user experience. In the future, traffic, products, services and users are important directions for the development of China's home improvement industry.