艾媒报告|2020中国“新冠疫期”房地产业运行与社会责任感分析报告
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本报告研究涉及企业/品牌/案例：中国恒大，保利地产，碧桂园，越秀地产；其他提及企业/品牌：万科，阳光城，中国奥园，富力，世茂，世纪金源，融创中国，绿地集团，中国奥园，复星集团，宝能集团，碧桂园，万达集团，华润置地，宝龙集团，卓越集团
“新冠疫情”爆发，中国经济短期受到冲击，iiMedia Research(艾媒咨询)数据显示，房地产行业1月份同期销售表现有所下降，同时房地产企业或面临资金链断裂和工程延期的压力。面对疫情的冲击，房地产企业仍发挥自身优势，积极践行社会公益，获得了超三成公众的好感提升，超两成网友对其未来发展信心有所提升。疫情期间房地产企业积极适应市场变化，开拓线上销售渠道，艾媒咨询分析师认为，房屋交易线下销售仍无法被取代，疫情过后房地产企业应联动线上线下销售形成企业竞争力。同时疫情转变了公众对住房的居住需求，完善的周边配套设施和高品质的物业或成为购房者未来重要的考虑因素。艾媒咨询分析师认为，“新冠疫情”对中国经济造成的冲击是短期的，疫情过后市场经济或面临快速回升，政府为保障房地产的发展会适度调整政策释放购房需求，房地产行业将有望迎来回升。
The breakout of the novel coronavirus pneumonia brings a short-term economic shock to China. As the data of iiMedia Research showed, the sales performance of Chinese real estate industry declined compared with the same period in January. At the same time, real estate companies may be under pressure of capital catenary rupture and Construction project deferral. Although real estate companies are in a hard time during the impact of the epidemic, they still exert their self-advantages to take social responsibility, which have increased the positive impression of over 30% public, and over 20% of netizens have confidence increased in the future of Chinses real estate industry. Chinses real estate companies activistly adapted themselves to the change of market, developed online sales channels. iiMedia consultant believes that, offline real estate transactions cannot be replaced by online channel and companies should combine online and offline sales channels to make themselves competitive. At the same time, the epidemic changed the Living demands of the public, better surrounding facilities and higher quality of the properties may become the important factors that homebuyers would consider. iiMedia consultant believes that, the impact of the novel coronavirus pneumonia on the Chinese economy is short-term. After the epidemic, the market economy may face a period of rapid recovery. In order to resume the Chinese real estate industry, government would moderately adjust the policies to release demand for house purchase, and real estate industry is expected to rebound.
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