艾媒舆情|2020年12月中国房地产行业舆情监测报告

iiMedia Research（艾媒咨询）数据显示，2020年1—11月，全国房地产开发投资12.94万亿元，同比增长6.8%。中国房地产行业网络热度在11-12月有所下滑，但行业相关违规行为仍需加强整治，企业也需要重视对负面舆情的预警和及时应对。

艾媒咨询|2020年10-11月中国房地产行业月度运行及年终盘点数据监测报告

　　2020年国家及地方密集出台政策强调“房子是用来住的，不是用来炒的”的定位，在这种大趋势下，短期内限购、限贷、限售等调控政策也很难出现明显放松，预计2021年房地产政策环境延续从紧。但是从房地产土地购置面积、施工面积等数据来看，2020年房地产企业拿地规模稳定增长、新开工面积的见顶回落，预计2021年房地产投资仍有较强增长动力。(《2020年10-11中国房地产行业月度运行及年终盘点数据监测报告》完整高清PDF版共51页，可点击文章底部报告下载按钮进行报告下载)

　　In 2020, the state and local governments will intensively introduce policies to emphasize the positioning of "houses are used for living, not for speculation". Under this general trend, it is difficult to relax the control policies such as purchase restriction, loan restriction and sales restriction in the short term. It is expected that the real estate policy environment will continue to be tight in 2021. However, from the data of real estate land purchase area and construction area, the scale of land acquisition of real estate enterprises will grow steadily in 2020, and the newly started area will peak and fall. It is estimated that there will still be a strong growth momentum for real estate investment in 2021. (“iiMedia Report | Monthly operation and year-end inventory data monitoring report of China's real estate industry （Oct & Nov,2020）" full version has 51 pages, please click the Browse HD Report button on the right side of the article to browse the report )

艾媒咨询|2020年8-9月中国房地产行业月度运行数据监测报告

随着疫情防控的逐渐好转，全国房地产开发投资自从6月份首次回正以来，随后均呈现全面复苏和平稳增长的趋势。数据显示，截止2020年9月，房地产开发企业到位资金136376亿元，同比增长4.4%。但是由于冬季即将到来，北方城市会逐步迎来停工期，因此，房屋新开工面积下降3.40%。

With the gradual improvement in the prevention and control of the epidemic, the national real estate development investment has shown a trend of full recovery and steady growth since it first recovered in June. According to data, as of September 2020, the funds in place for real estate development enterprises were 13.3763 trillion yuan, a year-on-year increase of 4.4%. However, due to the approaching winter, northern cities will gradually usher in a downtime. Therefore, the newly started area of houses has dropped by 3.40%.

艾媒舆情|2020年8-9月中国长租公寓行业舆情监测报告

iiMedia Research(艾媒咨询)数据显示，2018-2022年，中国房屋租赁市场租赁人口规模将呈现增长趋势，预测2022年中国房屋租赁市场租赁人口规模达到2.4亿人。目前中国长租公寓市场竞争激烈，企业声誉是公寓争夺租客用户的重要武器，因此品牌方应重视负面舆情，强化口碑建设，以增强租客信心。

艾媒舆情|2020年8月中国房地产行业舆情监测报告

iiMedia Research(艾媒咨询)数据显示，2019年度房地产行业相关投诉共有15325例。其中，合同类投诉有9368例，占房地产行业投诉总量的61.1%。在9368例房地产行业合同类投诉中，销售欺诈相关投诉有3630例，占合同类投诉的38.7%，占比较大。

艾媒咨询|2020年6-7月中国房地产行业月度运行数据监测报告

2020年6-7月楼市调控继续坚持“房住不炒”的定位，多地先后出台楼市调控政策，严厉打击房地产市场违法违规行为，规范房地产市场秩序。2020年7月上海、北京和深圳三大城市新房的市区房价位于前三名，而宁波、北京、福州的均价涨幅较大。

From June to July 2020, the property market regulation will continue to adhere to the positioning of “no speculation in housing and housing”. Many places have successively introduced regulation and control policies on the property market to severely crack down on violations of laws and regulations in the real estate market and regulate the order of the real estate market. In July 2020, the urban housing prices of new houses in the three major cities of Shanghai, Beijing and Shenzhen ranked among the top three, while the average prices of Ningbo, Beijing and Fuzhou increased significantly.

艾媒舆情|2020年315晚会“万科楼盘装修质量”问题曝光舆情监测报告

2020年7月16日，央视在315晚会报道万科广州尚城项目出现工程质量问题。2020年7月16日当晚，万科发书面声明表示，诚恳接受舆论监督和批评，截至2019年6月30日，该问题已经整改完毕。但用户表示还有问题。

艾媒咨询|2020年4-5月中国房地产行业月度运行数据监测报告

综合2020年4-5月，中国70个大中城市商品住宅销售价格变动统计数据发现，这一期间各线城市新建商品住宅销售价格环比涨幅均略有扩大，但价格相较去年同期仍有所回落。艾媒咨询分析师认为，在国家“只住不炒”的住房政策影响下，各城市的房价均受到控制，尽管受到新冠疫情影响住房需求量略有增长，但总体较为稳定。

Comprehensive April-May 2020, China's 70 large and medium-sized cities commercial housing sales price changes statistics found that during this period, the sales price of newly built commercial housing in various cities increased slightly, but the price is still higher than the same period last year Fall back.iiMedia Research believe that under the influence of the country's housing policy of "only live and not speculate", the housing prices of all cities are controlled. Although the housing demand has slightly increased due to the impact of the new crown epidemic, it is generally stable.

艾媒报告|2020年2-3月中国房地产行业月度运行数据监测报告

本报告研究涉及企业/品牌/案例：中国恒大，万科地产，碧桂园，保利发展，中海地产，融创中国，龙湖集团，新城控股，绿地控股，蛋壳公寓，上置集团等。

从2020年2-3月中国房地产土地开发与销售情况来看，2-3月份，房地产业土地购置面积1969.0万平方米，同比增长80.3%；房地产业土地成交价款977.0亿元，同比增长121.8% 。土地成交面积及成交价款均有大幅的上升，主要因为1-2月受疫情影响严重，3月后，中国的疫情控制效果显现，疫情影响有所减弱，房地产行业开始有复工迹象。

　　From the perspective of the development and sales of real estate land in China from February to March 2020, from February to March, the acquisition area of real estate land was 19.69 million square meters, an increase of 80.3% year on year; the transaction price of real estate land was 97.7 billion yuan, an increase of 121.8% year on year. The land transaction area and transaction price have increased significantly, mainly due to the serious impact of the epidemic from January to February. After March, the control effect of the epidemic in China has become apparent, the impact of the epidemic has weakened, and the real estate industry began to show signs of resumption of work.

艾媒报告|2020中国“新冠疫期”房地产业运行与社会责任感分析报告

本报告研究涉及企业/品牌/案例：中国恒大，保利地产，碧桂园，越秀地产；其他提及企业/品牌：万科，阳光城，中国奥园，富力，世茂，世纪金源，融创中国，绿地集团，中国奥园，复星集团，宝能集团，碧桂园，万达集团，华润置地，宝龙集团，卓越集团

“新冠疫情”爆发，中国经济短期受到冲击，iiMedia Research(艾媒咨询)数据显示，房地产行业1月份同期销售表现有所下降，同时房地产企业或面临资金链断裂和工程延期的压力。面对疫情的冲击，房地产企业仍发挥自身优势，积极践行社会公益，获得了超三成公众的好感提升，超两成网友对其未来发展信心有所提升。疫情期间房地产企业积极适应市场变化，开拓线上销售渠道，艾媒咨询分析师认为，房屋交易线下销售仍无法被取代，疫情过后房地产企业应联动线上线下销售形成企业竞争力。同时疫情转变了公众对住房的居住需求，完善的周边配套设施和高品质的物业或成为购房者未来重要的考虑因素。艾媒咨询分析师认为，“新冠疫情”对中国经济造成的冲击是短期的，疫情过后市场经济或面临快速回升，政府为保障房地产的发展会适度调整政策释放购房需求，房地产行业将有望迎来回升。

The breakout of the novel coronavirus pneumonia brings a short-term economic shock to China. As the data of iiMedia Research showed, the sales performance of Chinese real estate industry declined compared with the same period in January. At the same time, real estate companies may be under pressure of capital catenary rupture and Construction project deferral. Although real estate companies are in a hard time during the impact of the epidemic, they still exert their self-advantages to take social responsibility, which have increased the positive impression of over 30% public, and over 20% of netizens have confidence increased in the future of Chinses real estate industry. Chinses real estate companies activistly adapted themselves to the change of market, developed online sales channels. iiMedia consultant believes that, offline real estate transactions cannot be replaced by online channel and companies should combine online and offline sales channels to make themselves competitive. At the same time, the epidemic changed the Living demands of the public, better surrounding facilities and higher quality of the properties may become the important factors that homebuyers would consider. iiMedia consultant believes that, the impact of the novel coronavirus pneumonia on the Chinese economy is short-term. After the epidemic, the market economy may face a period of rapid recovery. In order to resume the Chinese real estate industry, government would moderately adjust the policies to release demand for house purchase, and real estate industry is expected to rebound.