艾媒咨询|2023-2024年中国博物馆旅游行业及典型地市发展研究报告

随着人们生活水平提高、文化消费能力提升，大众对博物馆所承载的历史文化价值展现出更为浓厚的兴趣和更深的认同感，博物馆逐渐成为热门旅游目的地。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国博物馆旅游行业及典型地市发展研究报告》数据显示，2022年中国各地博物馆举办的活动数量众多，其中，线下展览共举办3.4万个、教育活动近23万场，接待观众5.78亿人次。近年来，各类以文物为创作灵感或节目主题的影视作品持续出圈，博物馆研学活动也广受师生喜爱，“博物馆+教育”、“博物馆+媒体”等多种模式的合作开发为用户带来了独特的体验，提升了文物资源的公众可及性。未来，博物馆将通过“博物馆+”模式与各个行业及领域的深度融合，为公众提供更加丰富、有趣的文化体验。
With the improvement of people's living standards and the improvement of cultural consumption ability, the public has shown a stronger interest and deeper identity for the historical and cultural values carried by museums, and museums have gradually become popular tourist destinations. According to the latest Research Report on the Development of China's Museum Tourism Industry and Typical Cities in 2023-2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, there will be a large number of activities held by museums across China in 2022, among which, A total of 34,000 offline exhibitions and nearly 230,000 educational activities were held, receiving 578 million visitors. In recent years, various kinds of film and television works with cultural relics as creative inspiration or program theme continue to appear in the circles, and museum research activities are also widely loved by teachers and students. The cooperative development of various modes such as "museum + education" and "museum + media" has brought unique experiences to users and improved the public accessibility of cultural relics resources. In the future, the museum will deeply integrate with various industries and fields through the "Museum +" model to provide the public with a richer and more interesting cultural experience.

艾媒咨询|2020年中国移动阅读行业发展专题研究报告

本报告研究涉及企业/品牌/案例：中文在线,阅文集团,掌阅科技

经过多年发展，中国移动阅读行业积累大批优秀作品及头部作家，各平台也不断开发这类头部IP的商业价值，推动行业规模增长。iiMedia Research(艾媒咨询)数据显示，2020年中国移动阅读市场规模达到372.1亿元，未来将继续保持良好增长势头。目前移动阅读用户更偏好作品IP衍生类型为影视化作品，占比60.1%。针对于此，大量优秀网络文学作品近年也得到影视改编，并凭借社交媒体规模扩大而得到更好的传播，覆盖更多年轻用户群体。而移动视频、有声书等平台用户规模的扩大使头部IP数字文娱作品引发的关注热度提升，也同时促进了头部IP影响力的提升。
After years of development, China mobile reading industry has accumulated a large number of excellent works and head writers, and various platforms have continuously developed the commercial value of such head IP, promoting the growth of the industry scale. As the data of iiMedia Research showed, the scale of China's mobile reading market will reach 37.21 billion yuan in 2020, and it will continue to maintain a good growth momentum in the future. At present, mobile reading users prefer screen-adaption derived from IP, accounting for 60.1%. In view of this, a large number of excellent online literary works have been adapted from movies and TV in recent years, and have been better spread by virtue of the expansion of social media scale, covering more young user groups. The expansion of mobile video, audio book and other platform users makes the head IP digital entertainment works attract more attention, and also promotes the head IP influence.

艾媒咨询|2020年10-11月中国房地产行业月度运行及年终盘点数据监测报告

　　2020年国家及地方密集出台政策强调“房子是用来住的，不是用来炒的”的定位，在这种大趋势下，短期内限购、限贷、限售等调控政策也很难出现明显放松，预计2021年房地产政策环境延续从紧。但是从房地产土地购置面积、施工面积等数据来看，2020年房地产企业拿地规模稳定增长、新开工面积的见顶回落，预计2021年房地产投资仍有较强增长动力。(《2020年10-11中国房地产行业月度运行及年终盘点数据监测报告》完整高清PDF版共51页，可点击文章底部报告下载按钮进行报告下载)

　　In 2020, the state and local governments will intensively introduce policies to emphasize the positioning of "houses are used for living, not for speculation". Under this general trend, it is difficult to relax the control policies such as purchase restriction, loan restriction and sales restriction in the short term. It is expected that the real estate policy environment will continue to be tight in 2021. However, from the data of real estate land purchase area and construction area, the scale of land acquisition of real estate enterprises will grow steadily in 2020, and the newly started area will peak and fall. It is estimated that there will still be a strong growth momentum for real estate investment in 2021. (“iiMedia Report | Monthly operation and year-end inventory data monitoring report of China's real estate industry （Oct & Nov,2020）" full version has 51 pages, please click the Browse HD Report button on the right side of the article to browse the report )

艾媒咨询|2020年8-9月中国房地产行业月度运行数据监测报告

随着疫情防控的逐渐好转，全国房地产开发投资自从6月份首次回正以来，随后均呈现全面复苏和平稳增长的趋势。数据显示，截止2020年9月，房地产开发企业到位资金136376亿元，同比增长4.4%。但是由于冬季即将到来，北方城市会逐步迎来停工期，因此，房屋新开工面积下降3.40%。

With the gradual improvement in the prevention and control of the epidemic, the national real estate development investment has shown a trend of full recovery and steady growth since it first recovered in June. According to data, as of September 2020, the funds in place for real estate development enterprises were 13.3763 trillion yuan, a year-on-year increase of 4.4%. However, due to the approaching winter, northern cities will gradually usher in a downtime. Therefore, the newly started area of houses has dropped by 3.40%.

艾媒咨询|2020中国数字阅读行业创新趋势专题研究报告

本报告研究涉及企业/品牌/案例：中文在线。

随着互联网技术的发展，大众阅读不断变革升级。iiMedia Research(艾媒咨询)数据显示，2019年中国数字阅读行业市场规模达292.8亿元，受疫情影响，居家在线阅读需求的增加，预计2020年中国数字阅读市场将达372.1亿元，环比增长27.1%。预计2020年全年中国数字阅读行业作者规模将超1700万人，2020年全年中国网络文学作品累计规模将超2500万部。数字阅读载体由文本发展到音频，有声书市场已呈现出较为稳定的良性循环。免费阅读作为一种新的运作模式，凭借不直接向用户收费的变现模式，成功做到市场下沉，开展移动阅读盈利新探索。行业生态越趋完善，行业发展逐步深化的大背景下，在线阅读行业的头部企业正在着手产业创新，有声书布局、免费阅读生态布局、打造多元 IP、开拓国际市场等将是在线阅读行业未来发展的创新趋势。

With the development of Internet technology, public reading is constantly changing and upgrading. As the data of iiMedia Research showed, the market size of China's digital reading industry will reach 29.28 billion yuan in 2019. Affected by the epidemic situation, the demand for home-based online reading will increase. It is estimated that China's digital reading market will reach 37.21 billion yuan in 2020, with a 27.1% month on month increase. It is estimated that the number of authors in China's digital reading industry will exceed 17 million in 2020, and the total number of online literary works in China will exceed 25 million in 2020. With the development of digital reading carrier from text to audio, audio book market has shown a relatively stable virtuous circle. Free reading as a new operation mode, with the realization mode of not charging users directly, has successfully achieved the market sinking and launched a new exploration of mobile reading profit. Under the background that the industry ecology is becoming more and more perfect and the development of the industry is gradually deepening, the leading enterprises in the online reading industry are embarking on industrial innovation. The layout of audio books, the ecological layout of free reading, the creation of multiple IP and the development of international market will be the innovative trends of the future development of online reading industry.

艾媒咨询|2020年6-7月中国房地产行业月度运行数据监测报告

2020年6-7月楼市调控继续坚持“房住不炒”的定位，多地先后出台楼市调控政策，严厉打击房地产市场违法违规行为，规范房地产市场秩序。2020年7月上海、北京和深圳三大城市新房的市区房价位于前三名，而宁波、北京、福州的均价涨幅较大。

From June to July 2020, the property market regulation will continue to adhere to the positioning of “no speculation in housing and housing”. Many places have successively introduced regulation and control policies on the property market to severely crack down on violations of laws and regulations in the real estate market and regulate the order of the real estate market. In July 2020, the urban housing prices of new houses in the three major cities of Shanghai, Beijing and Shenzhen ranked among the top three, while the average prices of Ningbo, Beijing and Fuzhou increased significantly.

艾媒咨询|2020年4-5月中国房地产行业月度运行数据监测报告

综合2020年4-5月，中国70个大中城市商品住宅销售价格变动统计数据发现，这一期间各线城市新建商品住宅销售价格环比涨幅均略有扩大，但价格相较去年同期仍有所回落。艾媒咨询分析师认为，在国家“只住不炒”的住房政策影响下，各城市的房价均受到控制，尽管受到新冠疫情影响住房需求量略有增长，但总体较为稳定。

Comprehensive April-May 2020, China's 70 large and medium-sized cities commercial housing sales price changes statistics found that during this period, the sales price of newly built commercial housing in various cities increased slightly, but the price is still higher than the same period last year Fall back.iiMedia Research believe that under the influence of the country's housing policy of "only live and not speculate", the housing prices of all cities are controlled. Although the housing demand has slightly increased due to the impact of the new crown epidemic, it is generally stable.

艾媒报告|2020年2-3月中国房地产行业月度运行数据监测报告

本报告研究涉及企业/品牌/案例：中国恒大，万科地产，碧桂园，保利发展，中海地产，融创中国，龙湖集团，新城控股，绿地控股，蛋壳公寓，上置集团等。

从2020年2-3月中国房地产土地开发与销售情况来看，2-3月份，房地产业土地购置面积1969.0万平方米，同比增长80.3%；房地产业土地成交价款977.0亿元，同比增长121.8% 。土地成交面积及成交价款均有大幅的上升，主要因为1-2月受疫情影响严重，3月后，中国的疫情控制效果显现，疫情影响有所减弱，房地产行业开始有复工迹象。

　　From the perspective of the development and sales of real estate land in China from February to March 2020, from February to March, the acquisition area of real estate land was 19.69 million square meters, an increase of 80.3% year on year; the transaction price of real estate land was 97.7 billion yuan, an increase of 121.8% year on year. The land transaction area and transaction price have increased significantly, mainly due to the serious impact of the epidemic from January to February. After March, the control effect of the epidemic in China has become apparent, the impact of the epidemic has weakened, and the real estate industry began to show signs of resumption of work.

艾媒咨询|2020年中国博物馆旅游行业及典型地市发展研究报告

本报告研究涉及案例：故宫博物院、深圳博物馆、上海博物馆、古根海姆博物馆、大都会博物馆、大英博物馆、老史德桥村博物馆。

调研数据显示，52%的人认为文化消费能提高人的生活质量和幸福感，比衣食住行更重要。艾媒咨询分析师认为，文化消费作为满足人们对美好生活的向往成为文化消费发展的新引擎，不断刺激博物馆旅游需求的增长。2019年，中国博物馆参观人次达到114732万人，增长率达9.90%

Research data shows that 52% of people believe that cultural consumption can improve people's quality of life and happiness, which is more important than clothing, food, housing and transportation. IiMedia Consulting analysts believe that cultural consumption has become a new engine for the development of cultural consumption to satisfy people's yearning for a better life, and continues to stimulate the growth of museum tourism demand. In 2019, the number of visits to Chinese museums reached 1.147.3 million, a growth rate of 9.90%

艾媒报告|2019年2~3月中国产业园区双月报

本报告涉及企业/品牌包括：上海临港、亿达中国、招商蛇口、启迪协信、东湖高新、中发展集团、星河产业、金科产业、荣盛发展、张江高科、联东集团、外高桥、华夏幸福、碧桂园、中节能实业、中电光谷、华为、中国移动、中国电信、中国联通

2019年2~3月，政府层面多次在重大会议上肯定中国产业园区的经济贡献，并表示未来将继续大力支持产业园区的发展。3月，工信部出发布两份与园区节能相关的文件，未来产业园区的发展需要更注重绿色环保。针对工业互联网、能源汽车、智能网联车和超高清视频产业，工信部分别发布了相应的指导文件。在新建园区方面，5G产业园成为新焦点，3月期间共有4个5G产业园开园或拟建。产业园区的数量方面，截至2019年3月，中国产业园区总量超过3000家。从分布地区来看，广东省、浙江省和上海的产业园区数量位列前三。截至4月1日，科创板受理的31家企业，注册地信息显示其中28家受理企业在产业园区，占比超过90%。产业园区新引进项目多与智能制造等高新技术相关，如德国弗劳恩霍夫应用研究促进协会将在上海临港成立智能制造项目中心。航天科工光量子技术及应用总体部在东湖高新区正式挂牌。

In 2019, the government has repeatedly affirmed the economic contribution of China's industrial parks at major conferences, and said it will continue to vigorously support the development of industrial parks in the future. In march, the ministry of industry and information technology released two documents related to energy conservation in industrial parks, saying that future industrial parks need to pay more attention to environmental protection. The ministry of industry and information technology has issued corresponding guidance documents for industrial Internet, energy vehicles, intelligent network vehicles and ultra-high definition video industries. In terms of new parks, 5G industrial park has become the new focus. During march, a total of 4 5G industrial parks were opened or planned. In terms of the number of industrial parks, as of March 2019, the total number of industrial parks in China exceeded 3,000. In terms of distribution, Guangdong province, Zhejiang province and Shanghai rank top three in terms of the number of industrial parks. As of April 1, the registration information of 31 enterprises accepted by the board shows that 28 of them are in the industrial park, accounting for more than 90%. The newly introduced projects in the industrial park are mostly related to high and new technologies such as intelligent manufacturing. For example, the German fraunhofer institute for applied research and promotion will set up the intelligent manufacturing project center in Lingang, Shanghai. The general department of aerospace science, industry, light and quantum technology and application was officially listed in the east lake high-tech zone.