艾媒咨询 | 2025年中国无人零售行业发展状况与用户行为调查数据

　随着物联网、人工智能、大数据等前沿技术深度嵌入零售领域，中国无人零售行业近年来一路高歌猛进，从概念试水逐步迈向大规模商用，展现出强大的发展活力。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国无人零售行业发展状况与用户行为调查数据》数据显示，2024年中国人均可支配收入突破40000元大关，达到41314元。在2024年中国居民移动电话普及率达到了127.10部/百人。上述数据足以说明以物联网、大数据等前沿技术为核心的无人零售市场发展前景广泛。在对无人零售行业了解情况调查中，有50.41%的无人零售用户表示听说过，较为了解的用户占比为38.14%，这表明绝大部分用户都对无人零售有一定的认知。在对便利程度影响中，46.85%的用户认为略微提高，18.10%的用户认为显著提高，说明中国无人零售行业对用户生活便利程度带来了较大的正面影响。在无人零售商店未来改进空间看法中，62.76%的无人零售用户希望进行购物流程和支付方式的优化，59.51%的用户希望对店内环境和设施进行改善。这说明尽管无人零售行业具有巨大市场，但在精细服务方面仍然需要优化和改进。艾媒咨询分析师认为，未来中国无人零售行业需在技术稳定性、商品品类丰富度、运营成本控制等方面持续发力。企业应加大研发投入，提升设备稳定性与智能化水平，优化购物流程；同时，精准洞察消费者需求，丰富商品供给，通过精细化运营，进一步释放无人零售的市场潜力，塑造更具竞争力的商业模式。
With the deep integration of cutting-edge technologies such as the Internet of Things, artificial intelligence, and big data into the retail sector, China's unmanned retail industry has been making rapid progress in recent years, gradually moving from conceptual trials to large-scale commercial use, demonstrating strong development vitality. According to the latest "iiMedia Report | Survey data on the development status and user behavior of China's unmanned retail industry in 2025 " released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, China's per capita disposable income exceeded 40,000 yuan in 2024, reaching 41,314 yuan. In 2024, the penetration rate of mobile phones among Chinese residents reached 127.10 per 100 people. The above data are sufficient to demonstrate that the unmanned retail market, centered on cutting-edge technologies such as the Internet of Things and big data, has a broad development prospect. In the survey on the understanding of the unmanned retail industry, 50.41% of unmanned retail users said they had heard of it, and the proportion of users who were relatively familiar with it was 38.14%. This indicates that the vast majority of users have a certain understanding of unmanned retail. In terms of the impact on convenience, 46.85% of the users think it has slightly improved, and 18.10% of the users think it has significantly improved, indicating that the unmanned retail industry in China has brought a considerable positive impact on the convenience of users' lives. Among the views on the future improvement space of unmanned retail stores, 62.76% of unmanned retail users hope to optimize the shopping process and payment methods, and 59.51% of users hope to improve the in-store environment and facilities. This indicates that although the unmanned retail industry has a huge market, it still needs optimization and improvement in terms of fine services. Analysts from iiMedia Research believe that in the future, China's unmanned retail industry needs to continue to make efforts in terms of technological stability, the richness of product categories, and the control of operating costs. Enterprises should increase investment in research and development, enhance the stability and intelligence level of equipment, and optimize the shopping process. At the same time, accurately understand consumer demands, enrich product supply, and through refined operation, further unleash the market potential of unmanned retail and shape a more competitive business model.

艾媒咨询 | 2025年中国电子签名行业发展状况与用户行为调查数据

　随着电子签名技术的成熟完善，其应用场景持续拓展，广泛应用于以供应链合同签署为代表的企业服务领域，以政务审批为例的公共服务领域，以及个人事务办理等民生消费领域。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国电子签名行业发展状况与用户行为调查数据》数据显示，在企业端数据中，以民营主体为核心应用领域，周均使用电子签名101-500次，偏好短期服务采购，反映中小企业在数字化转型中对轻量化、灵活化电子签约工具的刚需。用户端数据显示，个人签署需求主导市场，由此催生了套餐化消费模式，46.43%用户黏性集中于2-3年使用周期。应用场景以商务合作和企业合同管理为核心，驱动数字化资产管理成为核心价值认知。腾讯电子签以29.48%市占率领先，其优势与用户最关注的操作便捷性形成正向反馈。但行业痛点集中于流程安全焦虑与效率瓶颈，制约体验升级。艾媒咨询分析师认为，需构建多层级身份核验体系强化签署全链路安全，通过AI智能模板优化签署响应速度；针对民营企业高频需求开发行业垂直解决方案，同时完善个人用户端社交化签署场景，依托头部平台生态优势拓展政企协作网络，推动电子签名向全领域可信数字化基建设施演进。
With the maturity and perfection of electronic signature technology, its application scenarios continue to expand, and it is widely used in the enterprise service field represented by supply chain contract signing, the public service field taking government affairs approval as an example, and the livelihood consumption field such as personal affairs handling. According to the latest survey Survey data of development status and user behavior of China's electronic signature industry in 2025 released by iiMedia Research, the world's leading third-party data mining and analysis institution in the new economy industry, private entities are the core application fields in the enterprise-side data, and electronic signatures are used 101-500 times a week. Preference for short-term service procurement reflects smes' need for lightweight and flexible e-contracting tools in their digital transformation. The consumer data shows that the individual signature demand dominates the market, thus giving birth to the package consumption model, and 46.43% of user stickiness is concentrated in the 2-3 year use cycle. The application scenario takes business cooperation and enterprise contract management as the core, and drives digital asset management to become the core value cognition. Tencent e-visa led the market with 29.48%, and its advantages formed a positive feedback with the convenience of operation that users were most concerned about. However, the industry's pain points focus on process safety anxiety and efficiency bottlenecks, which restrict the upgrade of experience. AI Media Consulting analysts believe that it is necessary to build a multi-level identity verification system to strengthen the signing of the full link security, and optimize the signing response speed through iiMedia Research believe that; develop industry vertical solutions for the high-frequency needs of private enterprises, while improving the social signing scene of individual clients, relying on the ecological advantages of the head platform to expand the government-enterprise collaboration network, and promote the evolution of electronic signatures to trusted digital infrastructure in the whole field.

艾媒咨询 | 美国广告行业生态多样性与发展状况大数据分析研究

随着社会文化变迁加速，美国广告市场呈现多元化转型特征，少数群体的声音越来越重要。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《美国广告行业生态多样性与发展状况大数据分析研究》数据显示，美国广告行业性取向分布中91%为异性恋从业者。LGBTQ+群体消费影响力持续攀升。66%消费者认同广告商应承担多元代表责任。代际认知差异显著，Z世代对节日视觉符号革新支持率达71%，千禧世代42%认可品牌在多元议题中的领导作用。消费者偏好呈现多元特征，48%黑人群体对同族代言人展现强烈好感，体型多样性代言获69%受众认可。84%非LGBT群体抵制相关广告，接受LGBT广告的消费者期待品牌能提供LGBTQ+福利。真实性成关键诉求，47%受众重视企业内部多元制度建设。艾媒咨询分析师认为，美国广告业正经历文化觉醒、代际冲突、价值重构三重变革。建议广告主构建跨代际传播策略，重点开发25-44岁核心客群；深化少数族裔代言体系，优化黑人、亚裔等群体呈现方式；建立包容性内容审核机制，平衡不同性向群体诉求。行业协会需制定多元营销标准，推动真实性评估体系建设。
As social and cultural changes accelerate and the advertising market in the United States is characterized by a pluralistic transformation, minority voices are increasingly important. According to the latest Big data analysis on ecological diversity and development of American advertising industry released by iiMedia Research, the world's leading third-party data mining and analysis institution of the new economy industry, 91% of the sexual orientation distribution in the US advertising industry is heterosexual practitioners. The consumption influence of LGBTQ+ groups continues to rise. 66% of consumers agree that advertisers should bear the responsibility of diversity representation. There is a significant difference in intergenerational cognition, with the approval rate of Generation Z for the visual symbol innovation of festivals reaching 71%, and 42% of millennials recognizing the leadership role of brands in multiple issues. Consumer preferences show diverse characteristics, 48% of black groups show a strong impression of the same ethnic spokespersons, and 69% of the audience recognizes the diversity of body types. 84% of non-LGBT people have boycotted related ads, and consumers who receive LGBT ads expect brands to offer LGBTQ+ benefits. Authenticity has become a key demand, and 47% of the audience attaches importance to the construction of multiple systems within enterprises. iiMedia Research believe that the American advertising industry is experiencing a triple change of cultural awakening, generational conflict and value reconstruction. It is suggested that advertisers should construct inter-generation communication strategies and focus on developing core customers aged 25-44. Deepen the minority endorsement system and optimize the representation of black and Asian groups; Establish an inclusive content review mechanism to balance the demands of different groups. Industry associations need to develop multiple marketing standards and promote the construction of authenticity evaluation systems.

艾媒咨询 | 2025年中国农村电商行业发展状况与消费行为调查数据

随着农村电商生态持续完善，其发展格局呈现多元化特征，涵盖以短视频平台、社区团购为代表的销售渠道，以及合作社直供、加工企业联动的供应链整合模式。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国农村电商行业发展状况与消费行为调查数据》数据显示，在销售渠道方面，抖音网店以29.79%占比成为农村经营者首选平台，说明农村电商行业比较依赖于抖音网店。食品生鲜类商品以超五成占比主导销售结构，本地采购供应链模式占比达53.72%，说明农村电商行业倾向于自产自销。然而53.19%的经营者面临客户拓展难题，物流信息滞后、配送成本高成为主要运营障碍。消费者端数据显示，智能手机以66.90%占比成为主要上网设备，淘宝与拼多多构成双强格局，51-100元中等价位商品占据45.92%市场份额，社交电商以54.08%偏好度领跑消费模式。说明消费者倾向于用手机在淘宝等APP上消费，消费主要集中在中低端价格的产品，并且喜欢与人分享消费经历。艾媒咨询分析师认为，需通过行业协会引导优化供应链协作，强化冷链物流基建以降低损耗成本，同时建立区域电商培训体系提升运营能力，借助内容电商模式激活下沉市场消费潜力。
With the continuous improvement of rural e-commerce ecology, its development pattern shows diversified characteristics, including sales channels represented by short video platforms and community group buying, as well as the supply chain integration model of direct supply by cooperatives and linkage of processing enterprises. According to the latest "Survey data of development status and consumer behavior of China's rural e-commerce industry in 2025" released by iiMedia Research, the world's leading third-party data mining and analysis institution of new economy industry, in terms of sales channels, Tiktok online store has become the preferred platform for rural operators with 29.79%. It shows that the rural e-commerce industry is more dependent on the Tiktok online store. Fresh food products accounted for more than 50% of the dominant sales structure, and the local procurement supply chain model accounted for 53.72%, indicating that the rural e-commerce industry tends to produce and sell by itself. However, 53.19% of operators face the problem of customer expansion, logistics information lag, high distribution costs become the main operational obstacles. Consumer data show that smart phones accounted for 66.90% of the main Internet equipment, Taobao and Pinduoduo formed a dual strong pattern, 51-100 yuan medium-price goods accounted for 45.92% of the market share, social e-commerce with 54.08% preference leading the consumption mode. This shows that consumers tend to use mobile phones to consume on Taobao and other apps, and their consumption is mainly concentrated in the middle and low price products, and they like to share their consumption experience with others.iiMedia Research believe that it is necessary to optimize supply chain collaboration through industry associations, strengthen cold chain logistics infrastructure to reduce loss costs, and establish regional e-commerce training systems to enhance operational capabilities, and activate the consumption potential of sinking markets with the help of content e-commerce models.

艾媒咨询 | 2025-2026年DeepSeek撬动产业链的商业机会及布局策略报告

2025年中国人工智能市场正迎来发展新机遇。随着“DeepSeek”的发布，重新改变了市场对开源大模型的认知。DeepSeek的快速发展正在深刻影响着各行各业的未来发展，推动各行业向智能化、数字化方向加速转型。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年DeepSeek撬动产业链的商业机会及布局策略报告》数据显示全球人工智能市场规模和人工智能芯片市场规模均呈现显著的增长趋势。预计到2025年，全球人工智能市场规模将达到36885亿美元。艾媒咨询分析师认为，身处变革浪潮中的DeepSeek，正迎来机遇与挑战并存的关键发展阶段。随着人工智能技术的突飞猛进，在应用领域，其展现出强劲的发展潜力，有望在更多行业实现突破，逐步成长为引领人工智能技术进步的中坚力量。
The Chinese artificial intelligence market is embracing new opportunities in 2025. With the release of "DeepSeek", the market's perception of open-source large models has been fundamentally altered. The rapid development of Deepseek is profoundly influencing the future of various industries, accelerating their transformation towards intelligence and digitalization. The latest report "2025-2026 DeepSeek's Business Opportunities and Layout Strategies in the Industrial Chain" released by iiMedia Research, a global third-party data mining and analysis institution for the new economy industry, shows that both the global artificial intelligence market size and the artificial intelligence chip market size are experiencing significant growth trends. It is projected that by 2025, the global artificial intelligence market size will reach 3,688.5 billion US dollars. Analysts from iiMedia Research believe that DeepSeek, which is in the midst of the wave of change, is now at a critical stage of development where opportunities and challenges coexist. With the rapid advancement of artificial intelligence technology, it has demonstrated strong development potential in application fields and is expected to achieve breakthroughs in more industries, gradually growing into a key force leading the progress of artificial intelligence technology.

艾媒咨询 | 2025年中国密室逃脱行业消费行为调查数据

密室逃脱作为一种新兴的线下娱乐业态，近年来市场规模不断扩大，其受欢迎程度持续攀升。消费群体也日益多元，市场正不断拓展受众边界。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国密室逃脱行业消费行为调查数据》数据显示，消费者更期待密室逃脱游戏带来的氛围体验，占比达到33.61%。同时，超过一半的密室逃脱消费者（58.40%）愿意向朋友推荐店铺和主题，这表明密室逃脱行业具有较强的口碑传播潜力。密室逃脱行业在技术创新、消费体验升级和市场拓展方面展现出巨大潜力，未来有望成为娱乐市场中的重要组成部分。但密室逃脱行业也面临一些挑战，如游戏类型和内容的同质化问题。消费者对游戏类型的多样化和内容升级有较高期待，商家需要在剧情设计和谜题难度上不断创新。
As an emerging offline entertainment business format, the market scale of escape rooms has been continuously expanding in recent years, and their popularity has been steadily rising. The consumer group has also become increasingly diverse, and the market is constantly expanding its audience boundaries. According to the latest "Survey data on consumer behavior in China's escape room industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, consumers are more expecting the atmosphere experience brought by escape room games, accounting for 33.61%. At the same time, more than half of the escape room consumers (58.40%) are willing to recommend the store and theme to their friends, which indicates that the escape room industry has strong word-of-mouth communication potential. The escape room industry shows great potential in technological innovation, consumption experience upgrading and market expansion, and is expected to become an important part of the entertainment market in the future. However, the escape room industry also faces some challenges, such as the homogenization of game types and content. Consumers have high expectations for the diversification of game types and the upgrading of content, and merchants need to continuously innovate in plot design and puzzle difficulty.

艾媒咨询|2021年中国商业查询行业研究报告

本报告研究涉及企业/品牌/案例：天眼查，企查查，启信宝

政府对数据公开和社会诚信体系建设的深入，推动着中国商业查询市场扩大。且随着商业查询行业盈利模式逐渐明晰，其规模稳定增长。2020年中国商业查询用户规模达到4.79亿人，2022年有望增至5.89亿人。商业查询行业经过多年发展，竞争形势逐渐明朗，天眼查等老牌商业查询平台市场竞争优势明显。目前中国商业查询平台已走向差异化竞争阶段，头部平台对于行业的深耕经验以及技术的不断开发能更好地体现数据的深层价值，为他们构筑起平台护城河。
The government's deepening of data disclosure and the establishment of a social credit system has promoted the expansion of China's business inquiry market. And as the profit model of the business query industry gradually becomes clear, its scale has grown steadily. In 2020, the number of business query users in China will reach 479 million, and it is expected to increase to 589 million in 2022. After years of development in the business query industry, the competitive situation has gradually become clearer, and established commercial query platforms such as Tianyancha have obvious competitive advantages in the market. At present, China's commercial query platform has moved towards a stage of differentiated competition. The deep industry experience and continuous development of technology of the head platform can better reflect the deep value of data and build a platform moat for them.

艾媒咨询|2021中国新业态商业发展趋势分析报告

2020年前三季度，规模以上高技术制造业增加值增长5.9%，装备制造业增加值增长4.7%，高技术产业投资增长9.1%，加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%，增速比上半年加快1个百分点，占社会消费品零售总额的比重达到24.3%。在疫情冲击下，产业转型发展的动力明显加快，以互联网经济为代表的新动能逆势成长，线上购物、直播带货等新业态、新模式持续火热，在线办公、远程问诊、在线教育等新兴需求非常旺盛，而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力，在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。

In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth.