艾媒咨询 | 2025年中国第三方网络招聘平台使用行为调查数据

第三方网络招聘平台是一种依托互联网技术构建的中介服务平台，旨在连接企业与求职者两端。随着移动互联网普及，招聘 APP 大量涌现，极大提升招聘效率。当下，人工智能、大数据等前沿技术深度融入，平台实现精准匹配、智能推荐、人才测评等功能升级，向智能化、个性化方向加速迈进。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国第三方网络招聘平台使用行为调查数据》数据显示，智联招聘和Boss直聘以 55.11% 的占比并列第一，凸显出这两大平台在招聘市场的绝对优势地位。凭借其品牌影响力、庞大用户基数、成熟功能体系及优质服务，成为企业与求职者的首选，市场集中度较高，头部平台效应显著。企业对工作经验（35.07%）、工作态度（34.45%）、解决问题能力（34.33%）和专业技能（34.20%）的高要求，表明企业在人才选拔时，不仅注重专业技能，更看重员工能否快速适应工作场景、高效解决实际问题，以及具备积极投入工作的态度。艾媒咨询分析师认为，第三方网络招聘平台市场在全球范围内呈现蓬勃发展态势，中国市场凭借庞大劳动力人口基数、政策支持、技术进步等优势，增长潜力巨大，并且随着智能化、个性化、跨行业融合、国际化等趋势推进，行业有望在规范中持续创新发展。
The third-party online recruitment platform is an intermediary service platform built on the basis of Internet technology, aiming at connecting enterprises and job seekers. With the popularization of mobile Internet, a large number of recruitment apps have emerged, greatly improving the efficiency of recruitment. At present, cutting-edge technologies such as artificial intelligence and big data are deeply integrated, and the platform realizes the upgrading of functions such as accurate matching, intelligent recommendation, and talent evaluation, accelerating towards the direction of intelligence and individuation. According to the latest Survey data on the use of third-party online recruitment platforms in China in 2025 released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Zhaopin and Boss Zhipin tied for the first place with 55.11%. It highlights the absolute dominance of these two platforms in the recruitment market. With its brand influence, huge user base, mature functional system and quality services, it has become the first choice of enterprises and job seekers, with high market concentration and significant head platform effect. Enterprises have high requirements for work experience (35.07%), work attitude (34.45%), problem-solving ability (34.33%) and professional skills (34.20%), indicating that enterprises not only pay attention to professional skills when selecting talents, but also pay more attention to whether employees can quickly adapt to work scenarios, efficiently solve practical problems, and have a positive attitude towards work. Imedia Consulting analysts believe that the third-party online recruitment platform market is showing a booming trend in the world, the Chinese market with a large labor population base, policy support, technological progress and other advantages, the growth potential is huge, and with the intelligent, personalized, cross-industry integration, internationalization and other trends, the industry is expected to continue to innovate and develop in the standard.

艾媒咨询|2021中国电子签约行业人力资源场景应用专题研究报告

本报告研究涉及企业/品牌/案例：e签宝，法大大，上上签，中国云签，契约锁

随着数字经济的快速发展，电子签约行业迎来有利发展环境。2020年，中国电子签名合同签署次数已达到506亿次。自2020年3月人社部印发《人力资源社会保障部办公厅关于订立电子劳动合同有关问题的函》以来，北京、沈阳、山东、云南、杭州等多个省市陆续制定电子劳动合同推广计划，并进行试点研究，推广劳动合同电子化管理，纸质劳动合同正逐步进入电子化数字化时代。相比传统劳动合同，电子劳动合同具有提升效率、灵活便捷、安全性高、降低成本、数字化程度高、可远程操作的优势。iiMedia Research(艾媒咨询)数据显示，48.9%的受访企业会在人力资源场景中使用电子签约服务，超三成受访企业在在人力资源领域的年均电子合同签署量在500-1000份之间， 52.2%的受访企业意在通过电子签约形式实现节约成本的目的，48.7%的受访企业希望能够提高合同安全性。
With the rapid development of digital economy, the electronic contract signing industry ushers in a favorable development environment. In 2020, the number of electronic signature contracts signed in China has reached 50.6 billion. Since the Ministry of human resources and social security issued the "letter of the general office of the Ministry of human resources and social security on issues related to the conclusion of electronic labor contract" in March 2020, Beijing, Shenyang, Shandong, Yunnan, Hangzhou and other provinces and cities have successively formulated electronic labor contract promotion plans and carried out pilot studies to promote the electronic management of labor contract. Paper labor contract is gradually entering the electronic digital era. Compared with the traditional labor contract, electronic labor contract has the advantages of improving efficiency, flexibility and convenience, high security, reducing costs, high degree of digitization, and remote operation. As the data of iiMedia Research showed, 48.9% of the enterprises interviewed will use E-contract signing services in the human resources scene, and more than 30% of the enterprises interviewed have signed 500-1000 e-contracts in the field of human resources, 52.2% of the respondents intend to achieve the purpose of cost saving through electronic contract signing, and 48.7% of the respondents hope to improve the contract security.