艾媒咨询｜2024年中国家政服务行业发展状况及消费洞察报告

近年来，中国出台了一系列相关政策来促进家政服务行业发展。2024年3月，国家发展改革委等部门发布《促进家政服务业提质扩容2024年工作要点》，聚焦家政服务“提质”，建设“巾帼家政”服务品牌、建设“工益家政”服务品牌来增加家政服务需求交易量。此外，三孩政策的放开，使得家政服务的潜在需求增加，为行业创造了较大的发展空间。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国家政服务行业发展状况及消费洞察报告》数据显示，已婚已育的女性成为家政消费群体的主力军，随着家政服务的多元化发展，传统的线下消费渠道和线上渠道成为家政服务行业的重要获客途径。消费渠道线上化驱动着各大家政品牌数字化转型升级。
In recent years, China has introduced a series of relevant policies to promote the development of the domestic service industry. In March 2024, the National Development and Reform Commission and other departments issued the "Key Points of Promoting the Quality Improvement and Expansion of homemaking Service Industry in 2024", focusing on "improving the quality" of homemaking service, building the service brand of "female homemaking" and the service brand of "industrial housekeeping" to increase the demand and transaction volume of homemaking service. In addition, the liberalization of the three-child policy has increased the potential demand for domestic services and created a large space for the development of the industry The latest "2024 China's domestic service industry development status and consumption insight report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, according to the married women become the main force of domestic consumer groups, with the diversified development of domestic service, traditional offline consumption channels and online channels become an important way of domestic service industry. Online consumption channels are driving the digital transformation and upgrading of all political brands.

艾媒咨询 | 2023年中国螺蛳粉行业发展现状及消费行为分析报告

iiMedia Research(艾媒咨询)数据显示，2022年柳州螺蛳粉全产业链销售收入达600.7亿元，同比增长19.8%。未来柳州螺蛳粉产业将保持增长态势，预计2025年达889.9亿元。艾媒咨询分析师认为，一个日趋完善的柳州螺蛳粉产业链和多元的产业新业态正在柳州加速形成，不断带动原材料和衍生产品的发展，形成多赢局面。

艾媒咨询｜2022-2023年中国跨境出口电商行业发展现状与典型案例研究报告

2021年中国跨境电商出口规模为1.44万亿元，在支持性政策持续落地及海外消费者消费习惯转变等作用下，中国跨境出口电商市场将进一步发展，预计2024年有望达到2.95万亿元。独立站模式具备有效规避第三方跨境电商平台合规风险，能够收集、分析用户数据以运营私域流量等优势，吸引了花西子、安克创新等各领域的跨境电商企业纷纷设立品牌独立站。

艾媒咨询|2021年中国健身房行业市场现状及消费趋势调查研究报告

本报告涉及的案例/品牌/企业：威尔仕，中田，超级猩猩，一兆韦德

数据显示，中国健身房行业市场规模近几年不断增长，预计2021年市场规模将继续增长并达到3771亿元。 2020年中国健身房会员7029万人，渗透率为4.87%，而美国健身房会员的渗透率为19.0%，这意味着中国的健身房事业具有巨大的发展潜力。预计2025年我国的基础阶段体育健身人口可能会增长至3.25-3.5亿左右，在全国总体的体育健身人口中，可能达到65%-70%的占比，承接这一部分受众群体的健身需求，将会是未来线上健身房的主要功能。
Data show that the market size of China's gym industry has been growing in recent years, and it is expected that the market size will continue to grow in 2021 and reach 377.1 billion yuan. In 2020, there are 70.29 million gym members in China, with a penetration rate of 4.87%, while the penetration rate of American gym members is 19.0%, which means that China's gym industry has great potential for development. It is estimated that in 2025, my country’s basic-stage physical fitness population may grow to about 325-350 million. In the overall physical fitness population of the country, it may account for 65%-70%. To undertake the fitness needs of this part of the audience, it will Will be the main function of the online gym in the future.

艾媒咨询|2021年中国家居产业链研究及标杆企业案例分析报告

本报告研究涉及企业/品牌/案例：宜家，欧派家居，尚品宅配，金螳螂

国内二手房与存量房将推动家居产业链和消费市场发生结构性变化。同时，国外疫情加速中国家居产品出口， 2020年中国家具及零件出口总额为4038.6亿元，同比增长11.8%。预计2021年经济复苏之下，中国家居市场未来将保持增长趋势。从产业链各环节来看，以宜家、美凯龙、富森美为代表的家居连锁企业毛利率最高，在50-70%之间。其次是中游环节，定制家居毛利都高于30%，如定制家居龙头欧派家居、志邦家居、索菲亚等企业财务业绩突出，毛利在35-40%之间。此外，随着物联网、人工智能、先进生产技术、新型环保材料等相关产业的快速发展，智能家居前景可期。总体而言，疫情给中国家居产品出口带来良机，同时，随着家居行业不断进化，定制家居和智能家居将成为家居行业新的经济增长点。
Domestic second-hand housing and stock housing will promote structural changes in the household industry chain and consumer market. At the same time, the foreign epidemic accelerated the export of China's household products. In 2020, the total export of China's furniture and parts was 403.86 billion yuan, up 11.8% year on year. It is estimated that under the economic recovery in 2021, China's home furnishing market will maintain a growth trend in the future. From the perspective of each link of the industrial chain, IKEA, Macalline and Fusenmei are the representatives of the household chain enterprises with the highest gross profit rate, between 50-70%. Secondly, in the middle reaches, the gross profit of customized home is higher than 30%. For example, the financial performance of enterprises such as oupai home, Zhibang home and Sofia is outstanding, and the gross profit is between 35-40%. In addition, with the rapid development of Internet of things, artificial intelligence, advanced production technology, new environmental protection materials and other related industries, smart home has a bright future. In general, the epidemic situation has brought good opportunities for China's home products export. At the same time, with the continuous evolution of the home industry, customized home and smart home will become new economic growth points of the home industry.

艾媒咨询|2021-2024年中国月子中心行业市场需求与投资规划分析报告

本报告研究涉及企业/品牌/案例：上海喜喜母婴护理服务股份有限公司，苏州喜之家母婴护理服务股份有限公司，深圳爱帝宫母婴健康管理股份有限公司，馨月汇母婴专护服务（上海）有限公司，优艾贝（中国）集团有限公司，悦子阁（上海）健康服务有限公司，Andbaby安恩贝，北京禧月阁母婴护理有限公司，巍阁产后休养中心（月子会所），仕馨孕育护理中心股份有限公司，台湾臻喜月子会所，广禾堂草本生物科技（上海）有限公司，金月汇精致月子会所，山东福座母婴护理股份有限公司，美梦洛城香水湾月子中心

iiMedia Research(艾媒咨询)数据显示，中国月子中心市场规模自2013年的17.8亿元到2019年的179.8亿元，中国月子中心的市场规模年均复合增长率在47%左右。结合中国当前人口生育率情况来看，以及近期三孩政策的推出，2021年后人口生育率可能小幅上升趋势，因此，月子中心的市场规模也会随之增长，预计2023年将达到243亿元的市场规模。艾媒咨询分析师认为，目前月子中心正处于蓬勃发展阶段，预计未来一段时间仍保持增长趋势;但是由于行业水平参差不齐，并且还没有形成完备的市场监管标准，因此在2021年后月子服务行业会处于调整期，增速放缓。
According to the data of iimedia research, the market scale of China's month care center has increased from 1.78 billion yuan in 2013 to 17.98 billion yuan in 2019, with an average annual compound growth rate of about 47%. Combined with China's current fertility rate and the recent introduction of the three child policy, the fertility rate may rise slightly after 2021. Therefore, the market scale of the child care center will also grow, and it is expected to reach 24.3 billion yuan in 2023. AI media consulting analysts believe that at present, the confinement center is in a stage of vigorous development, and is expected to maintain a growth trend for some time in the future; However, due to the uneven level of the industry and the lack of a complete market regulatory standard, after 2021, the growth rate of the service industry will slow down.

艾媒咨询|2021年中国运动鞋服行业发展现状与市场调研分析报告

本报告研究涉及企业/品牌/案例：华利股份，申洲国际，安踏，李宁，特步，361°，阿迪达斯，迪卡侬

2021年5月7日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021年中国运动鞋服行业发展现状与市场调研分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国的运动鞋服产业进行了全面分析，并且对产业链上中下游，特别是中游加工环节和下游用户行为进行了深度调研，并提出了趋势预判。
On May 7, 2021, iiMedia Research, a world-renowned third-party data mining and analysis organization for the new economy industry, released the "2021 China Sports Footwear Industry Development Status and Market Research Analysis Report". Based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Opinion and Public Opinion Data Monitoring System, the report conducted a comprehensive analysis of China's sports shoes and apparel industry, and conducted a comprehensive analysis of the upper, middle and lower reaches of the industrial chain, especially the middle and downstream processing links. Downstream user behavior was investigated in depth, and trend predictions were put forward.

艾媒咨询|2021中国家政服务行业发展剖析及行业投资机遇分析报告

本报告研究涉及企业/品牌/案例：苏宁帮客，e家洁，天鹅到家

随着中国城镇化进程推进、家庭小型化、人口老龄化、全面二孩政策等社会变迁因素为家政服务业提供潜在的消费需求，加上居民购买力提升，中国家政行业市场规模持续扩大。数据显示，中国家政行业市场规模由2015年的2776亿元上升至2020年的8782亿元，预计2021年市场规模将超过万亿元。当前，家政行业已经形成了上游为家政服务/工具供应商、中游家政公司/O2O平台、下游为消费者的产业链，并细分出员工型和平台型两种商业模式，在推动第三产业经济发展、吸纳社会就业等方面具有较高的社会效益，成为国家出台政策扶持的重点服务产业之一。
With the advancement of China's urbanization process, family miniaturization, population aging, comprehensive two-child policy and other social change factors, the domestic service industry has provided potential consumer demand. Coupled with the increase in the purchasing power of residents, the market scale of China's government industry continues to expand. The data shows , The market size of China's government industry has risen from 277.6 billion yuan in 2015 to 878.2 billion yuan in 2020. It is expected that the market size will exceed one trillion yuan in 2021. At present, the housekeeping industry has formed an industrial chain in which the upstream is housekeeping service/tool suppliers, the midstream housekeeping company/O2O platform, and the downstream is consumers. Two business models have been subdivided into employee-based and platform-based business models to promote the tertiary industry. It has high social benefits in terms of economic development and absorbing social employment, and has become one of the key service industries supported by national policies.

艾媒咨询|2020-2021中国职业发展教育现状及细分市场分析报告

本报告研究涉及企业/品牌/案例：华晟经世，新迈尔，北京商鲲，中公教育，文都教育，金英杰医学教育，学尔森教育，高顿教育，达内教育，新东方，中国东方教育

中国职业技能教育市场保持增长势头，2020年中国职业技能教育市场规模达到1415亿元，较2019年增长7.4%。随着疫后经济恢复和对职业教育利好的政策出台，预计2021年市场规模将达到1719亿元。首先中国建成世界规模最大的职业教育体系，2019年，中国共有职业教育学校1.15万所，职业教育在校生2857.1万人。同时，《国家职业教育改革实施方案》、《国家职业教育改革实施方案》、《中华人民共和国职业教育法(修订草案)》等政策明确了职业教育的地位、打破了职业教育止步于专科层次的“天花板”并促进了产教融合和校企合作。其次，高职院校要在两年期间大规模扩招200万人，鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考，意味着中国职业技能教育市场目标人群将继续扩大。随着社会对行业的关注度不断上升，资本也职业技能教育市场中积极布局。iiMedia Research(艾媒咨询)数据显示，职业技能教育市场中，IT应用类市场规模最大，为302.4亿元。IT应用类职业技能培训市场、财会类职业技能培训市场和在线执业资格考试培训市场均保持增长态势，预计到2021年，IT应用类执业技能培训市场规模达386.9亿元，财会类执业技能培训市场规模达273.9亿元，在线执业资格考试培训市场规模达140.1亿元。中国职业技能教育市场正处于增长期，市场发展潜力巨大。随着新一代年轻人对自我提升的需求不断上升，职业技能教育市场规模有望继续大幅上涨。
China's Vocational Skill Education market shows an increasing trend. In 2020, the scale of China's Vocational Skill Education market reached 141.5 billion yuan, showing an increase of 7.4% compared with 2019’s figure. In post-pandemic period, considering the introduction of policies in this field, the market scale is expected to rise to 171.9 billion yuan in 2021. First of all, China has built the world's largest vocational education system. In 2019, there were 11500 vocational education schools and 28.571 million students in this system in China. At the same time, the release of several policies emphasized the importance of vocational education, break the "ceiling" of vocational education at the specialist level, and promote the cooperation of schools and enterprise. Secondly, Chinese vocational school would enroll 2 more million people in the following two years, and encourage more high school graduates, ex-servicemen, laid-off workers and rural migrant workers to apply, which means that the target population of China's Vocational Skills Education market will continue to expand. In recent years, a large number of investments had been made in Vocational Skills Education market. According to iimedia Research, the market scale of IT applied skill market is the largest in Vocational Skill Education market, with a data of 30.24 billion yuan. The scale of IT applied skills market, accounting and finance skills market and online licensing examination training market all maintain an upward trend. It is estimated that by 2021, IT applied skills market will reach 38.69 billion yuan, accounting and finance skills market will reach 27.39 billion yuan, and online licensing examination training market will reach 14.01 billion yuan. China's Vocational Skill Education market is in a period of growth and its potential is huge. With the rising demand of young people for self-improvement, the scale of vocational skills education market is expected to continue to rise significantly.

艾媒咨询|2020年中国APP出海市场现状与竞争格局专题研究报告

中国移动互联网成熟的发展模式，以及中国品牌智能终端在海外话语权进一步提升，为APP出海发展创造了机遇。iiMedia Research(艾媒咨询)数据显示，2019年中国短视频市场规模达到245.8亿元。短视频行业的快速发展也使中国诞生一批具备竞争力的产品，在海外市场收获良好表现，快手、字节跳动等短视频典型企业在2020上半年均有相关产品进军海外市场。但近期海外国家对中国应用的下架和禁令风波也暴露了中国移动应用出海面临的政治风险，面对美国颁布的微信禁令，仅不足一成非苹果手机用户会在禁令实施后购买苹果手机。移动应用出海面对的非市场因素影响，需要做好长期发展规划，加强对发展中国家的布局，走农村包围城市道路发展。

The mature development mode of China Mobile Internet Industry and the further promotion of discourse power of Chinese intelligent terminals in the global market have created opportunities for the development of APPs in overseas markets. As the data of iiMedia Research showed, the market scale of China Short Video Industry reached 24.58 billion yuan in 2019. The rapid development of Short Video industry has also brought a batch of competitive products in China, and has achieved good results in overseas market. Typical enterprises in Short Video industry such as Kuaishou and Bytedance had also launched products in overseas market in the first half of 2020. However, recent bans on China mobile APPs by foreign countries had exposed the political risks of overseas development. Facing with the ban on Wechat by US government, merely less than 10% of the non-Apple mobile phone users will buy the Apple smartphone if it is implemented. Due to the influence of non-market factors, mobile APPs need make a long-term development planning, strengthen the layout of developing countries, and take on the strategy of encircling the cities from the rural areas.